Chapter 204
Nike's most profitable product must be sneakers.
But it also makes peripheral products. After being linked to stars, sales are also considerable.
Such as T-shirts, sweatpants, jackets and hats, knee pads, wrist guards, basketballs, etc.
After being linked to their favorite stars.
The audience is also very wide.
However... compared to the inherent popularity, fans will take the initiative to buy sneakers.
T-shirts, jackets, hats and other clothing require more promotion and exposure to have better sales.
After all, there are too many other good brands competing with these products besides Nike.
Nike has no advantage at all.
So not only should we promote more, but we must also have a good exposure strategy.
One of them must be to let fans interact with their favorite stars at close range.
Let them like the stars more and feel more happy, so that they are more likely to buy Nike peripheral products and clothing.
This is why there is an offline autograph session.
This is what Su Hao needs to do, but it is also a good thing for him.
This can further increase popularity and increase"true fans".
10 o'clock in the morning.
Outside the Staples Center, about a few kilometers away in Times Square.
Nike built a temporary stage for the autograph session.
There was also an open-air basketball court for internet celebrities next to it.
There were so many people that it was impossible to walk.
There were hundreds of security guards in the square to maintain order, but because the venue where Su Hao's autograph session was held was too popular and the crowd was too crowded, all 100 security guards had to come here to maintain order.
Of course,
Nike had communicated with the person in charge of the square in advance.
Other venues also urgently dispatched additional security guards to take care of them.
In short,
Su Hao was too popular.
At the beginning of the event,
Su Hao went to greet the audience and chatted with everyone for a while.
Then he interacted with the fans.
The organizers prepared several small games.
For example? Answer questions about the NBA, let girls sit on boys, do push-up competitions, etc.
Finally, there were shooting and single-player sessions on the open-air basketball court for internet celebrities.
Su Hao did not participate.
His level was too low.
But he could not be idle. After everyone finished the interesting and fun game session, he rushed forward.
One step inside the free throw line, he glided and dunked like a giant, which made people feel like they were witnessing a giant dunk.
It was very exciting and explosive.
The visual effect was too strong.
In addition to the explosive dunks, Su Hao performed several"sky hooks" that made the fans more excited.
In each of the above links, there will be Su Hao's peripheral clothing as rewards.
T-shirts, jackets, basketballs, hats, etc. are given away at will.
And fans who did not participate in the event don't need to be discouraged, there will be a signing session immediately afterwards.
That is the time to get in close contact with the idol.
You can sign.
You can also take advantage of the free time to ask friends to help take photos, which will satisfy the fans to the end.
And while everyone is in a very high state.
The official followed up with advertising and sold peripherals on the spot, and the fans couldn't bear it at all. They bought them enthusiastically.
Absolutely support Su Hao.
Su Hao's previous contract with Nike includes a commission. The more peripherals he sells, the more he can earn a certain amount of extra income.
Hello, I'm good, everyone is good.
The signing session lasted from 10 am to 2 pm.
A full 4 hours.
The fans were very satisfied, very happy, and looked forward to the next autograph session.
Su Hao also felt his own high popularity outside the stadium.
He was also happy.
How could he not enjoy the feeling of being sought after by thousands of people?
……
One day later.
8pm.
Rose Garden Arena.
30 minutes left in the game between the Trail Blazers and the Clippers.
On the commentary stand.
Mike Breen said:"Popularity is also a kind of strength. If your popularity is high enough, it means that your strength is strong enough.
""Hulk" Su Hao.
He is the new No. 1 pick, he is a rookie, but he won a terrifying 2.7 million votes in two rounds of All-Star voting.
This must not be accidental.
There is no vote manipulation.
Even if some fans say that there are a large number of Dragon Country fans, they can pile up Su Hao's votes.
However, it is necessary to remind that because of the previous incident of A-Lian's votes that were far from his strength, the
NBA officials have discounted the votes of Dragon Country fans.
In short, the number of votes Su Hao has received now can reflect his super high popularity."
"Yeah."
Mark Jackson nodded, then changed the subject:"The Trail Blazers are defending their home court tonight.
They have explosive talent, including the"Yellow Mamba" Brandon Roy, who is known as the"successor to Kobe", and the power forward Aldridge who averages 20+10 per game, and... Oden the Great.
Although the Great has been plagued by injuries.
But he has physical talents that surpass Kevin Durant after all, and he can still average 12.4 points, 9.5 rebounds and 2.6 blocks per game this season.
The dominance in the restricted area is acceptable.
With these three as the core, coupled with a group of role players, the Trail Blazers are also among the Western Conference powers.
If all the players play well, there is a certain chance to beat the Clippers."
"Tsk tsk……"
Mike Breen couldn't help but click his tongue after hearing this."Obviously, the Clippers, who are all rookies, should say this to the Trail Blazers. But now it's the other way around.
This only shows that the Clippers, who have the 'Davidson College Twins', are directly rebuilding this year and have completed their transformation from a weak team to a Western Conference powerhouse!
Let's look forward to this battle."
The two commentators warmed up for the game.
"Boom!"
In the passionate atmosphere of the stadium, the warm-up is over.
The starting lineups of both teams start to play.
Portland Trail Blazers starting lineup: Point guard: Andre Miller, shooting guard: Brandon Roy, small forward: Martell Webster, power forward: LaMarcus Aldridge, center: Greg Oden.
Los Angeles Clippers starting lineup: Point guard: Curry, shooting guard: Gordon, small forward: Russell, power forward: David Lee, center: Su Hao
""Jump ball!"
Oden and Su Hao compete for the ball.
How talented is Oden? He is 213 cm tall, with a wingspan of 224 cm. He can jump from the spot to an astonishing 81 cm.
This talent is truly terrifying.
Kevin Durant in 2007 was already gifted enough to be considered abnormal, so abnormal that he would be in almost any draft.
Any team that got the No. 1 pick would sign him without hesitation.
Unfortunately, he met"Emperor Oden".
That is, the Trail Blazers would choose Oden without hesitation no matter how many times the draft was held that year.
However, this talent seemed to be just average in front of Su Hao.
With a height of 2.3 meters and a wingspan of 2.43 meters, Su Hao could always take advantage of his talent no matter who he faced.
The two competed for the ball together.
""Hah!"
Oden shouted and jumped with all his strength.
But Su Hao still jumped casually and easily slapped the basketball away before Oden.
Fighting for the ball!
So far this season.
No.
Su Hao has never lost in his NBA career, not even once!!!