Chapter 15 Give an example
Chapter 15 Give an example.jpg
"No, Xiao Xu, why do you have such a strange idea?"
Yang Yanan put his hands behind his back, his voice unchanged: "With more developed material conditions that can easily meet the daily needs of most people, people have begun to pay attention to their spiritual needs and strive to improve their quality of life as much as possible."
"This is what the ancients called 'when you are well fed and warm, you will think about sex.'"
"To put it bluntly, now that social productivity has developed to this level, people are destined not to be satisfied with just having enough food and clothing to avoid starvation and cold, and they must consider promoting individuality and developing diversity."
"In the process of diversified development, a large number of new demand gaps will inevitably appear in the market, promoting the generation of new industrial chains."
"Then," the little girl's originally cheerful tone suddenly sank, "Instead of waiting for the capital to come to the rescue, we should repackage the previously discarded, inferior, and low-cost things, invent new legends and prizes, and bring them back to the market to reap profits and collect wealth——"
"Why can't we use our own excellent cultural essence to seize this blank market?"
"——This can also stimulate domestic demand, promote employment, boost the economy, and benefit the inheritance of intangible cultural heritage!"
"...Fuck." Xu Yichi was stunned by what his ancestor said, and subconsciously opened his mouth and spit out some kind of plant.
Seeing this, Yang Yanan stared at the little girl for a moment, half jokingly and half disdainfully, and then smiled brightly: "I know, with your brain like Zhu Bajie, you probably won't be able to fully understand these theoretical things just by telling you."
"Well, let me give you a ready-made example." The little girl raised her hands and tapped her arms with her fingertips, "Let me think about which one is more suitable..."
"Oh, yes. I remember seeing quite a few Hanfu costumes in your friend's suitcase. She's a Hanfu girl, right? Then I might as well use the development and changes in the materials of their Hanfu accessories as an example for you."
"Hanfu accessories..." Xu Yichi repeated in a low voice with a wooden face. She felt that her brain was no longer able to think straight.
"Yes, those hairpins and the like." The little girl looked very relaxed. "These things... in the days when Hanfu was not very popular, the product tags were all 'ancient style headdresses', and the materials were basically the most common iron sheets, copper sheets, dyed B-grade jade beads, and acrylic ring face patches. The more beautiful ones were the colored glaze petals and the ware with relatively rough production process - oh yes, ware is also a kind of intangible cultural heritage, I guess you don't know this."
"I really don't know about this." Xu Yichi nodded frantically.
"Well, that's normal." Yang Yan'an shrugged. "In short, the early Hanfu accessories were of a single variety, the production process was relatively simple, and the finished products were not as exquisite and beautiful as they are now - things like cast copper parts, alloy parts, and all kinds of fancy velvet flowers, twisted flowers, and tongcao flowers were not common at the time."
"But later, with the rise of the Hanfu revival movement, more people gradually understood and became familiar with Hanfu, the Han ethnic costume. The public's demand for Hanfu accessories increased, and a new gap appeared in the market, and the technology and materials began to be updated and iterated."
"At first, copper flower pieces were produced in large quantities, which pushed down the market price and replaced the market position of iron flower pieces. Then, people were not satisfied with flat copper pieces, and relief copper pieces and copper sleeves began to appear. Color-preserving copper pieces entered the market, and the demand gap gradually shifted from semi-3D sets to 3D castings. Beads also transitioned from low-quality dyed jade beads to high-quality optimized jade, freshwater cultured beads, and various natural jades."
"At this stage, more people are interested in exploring completely independent design and production - heat shrinking technology, filigree imitation of kingfisher feathers, flower liquid, flower wrapping, and the previously relatively niche silk flowers have also been brought to the table one after another."
"Then in 17-18, the words 'Hanfu' and 'intangible cultural heritage' began to appear frequently on mainstream social media."
Yang Yanan pushed forward with both hands on the coffee table.
"I'm talking about these two years specifically. You may not have a big idea in your mind yet - but in fact, these two years can basically be regarded as the last two years of China's fastest economic development in the past 20 years." "Simply put, many people have money and free time during this time, and began to think about their own personality and diversified development."
"During this period, 'Hanfu' was truly popularized for the first time. Although the 'Xianhan-Han Dispute' broke out later, this is not important. This is not what I want to tell you."
The little girl bared her teeth and said, "What I want to tell you is that during this critical period when the public began to widely accept and recognize 'Hanfu', several TV dramas happened to use elements such as Suzhou embroidery, cloud shoulders, velvet flowers and tongcao flowers in costumes and props, which successfully brought the 'velvet flower', a real intangible cultural heritage, to the fore, and promoted another technological iteration of the production process of Hanfu accessories."
"I want to highlight the velvet flowers here - Suzhou embroidery is already very famous, and it has never lacked two dramas to promote it. Yunjian has been played up by merchants since that summer vacation, but as an intangible cultural heritage of your country, why do you think the popularity of Tongcao flowers is not as high as that of velvet flowers?"
"Well... because... because it's too difficult to make?" Xu Yichi scratched his head frantically.
"No, no, no, Xiao Xu, I still say the same thing." Yang Yan'an shook his head, "Of all the things that can be called 'intangible cultural heritage', there are few that are really easy to learn and make."
“It seems that making velvet flowers is simpler than making paper flowers, but if you want to make it completely on your own to the level of a professional, you still have to work hard.”
"——The key point is that the paper flower has not undergone a reasonable and complete technological degradation. It is currently difficult for us to find a relatively perfect and all-round ideal replacement for the paper."
"This has invisibly raised the threshold for ordinary people to understand the technology and historical culture of paper flowers - after all, not everyone is a handmade blogger or a hairpin lady who is willing to spend money and time to buy real paper and professional tools to experience the feeling of making paper flowers."
"But velvet flowers are different. There are ready-made and perfect substitute materials for velvet flowers on the market."
"What... is this?" Xu Yichi blinked blankly.
Yang Yanan said casually: "It's a twisting stick."
"What?" Xu Yichi felt unwell.
"A twisting stick is the one that children use for crafts," the little girl smiled with her eyes squinting. "Currently, quite a few manufacturers have made encrypted versions for people to make imitation velvet flowers."
"Xiao Xu, don't be dissatisfied with this thing. Although the twisting stick is completely a machine product, except for the material, size and purpose, its most basic principle of rubbing the strips is exactly the same as that of the velvet flower."
"This is a well-formed and reasonable technological downgrade, and the existence of the twisting stick has greatly satisfied the needs of a considerable number of people who are only a little interested in velvet flowers and want to try it, but have no intention of really learning how to make proper velvet flowers."
“So a new chain of development has emerged here.”
I feel great writing this, I don't know what you guys think
(End of this chapter)