Chapter 21 Loyalty
Chapter 21 Loyalty
Crowne Plaza Hotel is a high-end chain brand under the InterContinental Hotels Group. The name is definitely high-end and classy. In the future, there will be a Crowne Plaza in Causeway Bay.
The first Crowne Plaza hotel in history was founded in Rockville, Maryland in 1984, but now the first Crowne Plaza will be located in the Changmao Building in Yongxingli, Hong Kong Island.
Yin Zhaotang specifically instructed: "Ah Hao, remember to register a few more brands at the Commercial Bureau, such as Crowne Plaza, Crowne Resorts, Crowne Plaza Select, etc."
Jiang Hao sat on the chair and asked with a troubled look on his face: "Brother Tang, what's the point of registering so many brands?"
I don’t have the money to open so many hotels!
"In business, this is called preventing trademark infringement, just like when Mr. Zheng's Regent Hotel opened last year, it became popular in Hong Kong Island and became the most expensive and luxurious hotel in Hong Kong."
"Now the world is full of Regent Hotels, Grand Regent Hotels, and Grand Regent Hotels"
"Do it!"
"Boss Zheng is a wealthy man who has made it to shore. He doesn't have to bother with the losers. But we are still losers. If we don't cut off the rich, how can we cut off the rich?"
"We must take precautions, pay attention to brand value, and protect intellectual property rights. Do you understand?"
Yin Zhaotang said righteously: "I think it's difficult to come up with a name."
Jiang Hao nodded, half understanding: "Got it, boss."
Although the boss just made up a name at random, the name of the hotel is indeed very good.
Zuoshou said with admiration: "Boss, you have a long-term vision. You have already thought of turning the guesthouse into a hotel in the future."
Yin Zhaotang nodded: "Take your time, there will be a chance."
In fact, the hotel craze in Hong Kong Island has ended. After the 1980s, the growth of high-end hotel brands slowed down. Instead, cheap hotels and small guesthouses became prosperous due to the rising economy of the mainland.
Because, before 1997, Hong Kong Island was the trade and financial window of the Mainland, with domestic and foreign business people traveling back and forth, until the 2000s when it ushered in a wave of tourism boom.
It was a fantasy for an ordinary person to start from scratch and run a high-end hotel in the 1980s.
This is because the hotel industry, as an asset-heavy industry, is naturally a field of big capital. The ever-increasing land prices and labor costs will only squeeze out small hotel brands, which will be harmful rather than beneficial to the development of the hotel industry.
However, between the 1980s and 1990s, there were two financial crises that caused land prices to collapse. Taking advantage of the opportunity to buy land at a low price was the only chance for ordinary people to break into the hotel industry.
As for the hotel industry, as an owner, it is actually a business that is guaranteed to make a profit, similar to the ship owners who bought and rented out ships in the 1950s and the landlady who collected rent on the streets in the 1990s.
Yin Zhaotang would naturally not ignore potential opportunities and would do a good job of brand protection in advance. When the American Crowne Plaza landed in China, he would at least be able to collect a brand rental fee from him.
If the small hotel in Kaimalan can be transformed into a high-end hotel step by step, it will be a business miracle.
After registering the brand, I spent two thousand dollars to hire someone to design a trademark, and then signed the contracts for sixty units on two floors of the building.
The initial lease term is five years, with priority to renew the contract. If the landlord breaches the contract, he must pay double the renovation compensation.
In fact, from the perspective of running a hotel, a five-year lease is a bit short, but from the perspective of running a horse stable, a five-year lease is already very long.
As a high-profit industry, a horse stable can make enough profit for a year, so it is okay to tear up the contract and lose money.
Moreover, there are almost no gangsters who will pay the penalty according to the contract. It is common for them to move to another position after one shot. Yin Zhaotang rented two floors of a building, but he opened a hotel on one floor and rented one floor to Fengjie to live in. He collected rent in the name of rent, and lived as two families with one family, which gave him an extra layer of protection in legal terms.
The rent of the building and the decoration of the hotel cost him 150,000 Hong Kong dollars.
Once you start your career, you will find that the money that is enough for an average person to live on for a lifetime can actually be burned out completely in one project. It doesn’t matter if you burn money, as long as the business can get hot, sooner or later it will double back into your pocket.
In Cantonese, water is often compared to wealth. Only money that is spent can make money.
When the building started construction, Jiang Hao was given the responsibility of supervision, and Yin Zhaotang took Dan Tart to find a good Feng Jie to collect folk songs.
It’s actually all about taking elegant photos that will be published!
At the same time, Yin Zhaotang paid to publish a recruitment notice in the Oriental Daily, offering a monthly salary of 8,600 yuan, 20% higher than the market price, to recruit a professional manager with experience as a magazine editor.
In the early days of the magazine, he could do some work such as collecting materials, typesetting, and providing creative ideas, but someone had to do the writing, delivery, and proofreading.
Fortunately, the idea was already there, so it was no problem for me to do the first issue myself. I still had more than ten days to slowly select people, so it wouldn't affect the launch of the magazine.
But just like separating the stables and the hotel, "91 Xunhuange" will also be divided into a pornographic magazine selling photos and an intelligence magazine promoting young ladies.
The magazine that sold photos was named "91 Men" and the information magazine was named "91 Night Life".
In this way, customers can choose magazines in a targeted manner. However, printing two copies at a time will require a huge initial investment, so the content of "91 Nightlife" will be compressed in the first issue and placed at the end of "91 Men" as a special edition.
In a small unit, the atmosphere was ambiguous under the pink light bulbs, and the smell of protein was in the air.
Yin Zhaotang adjusted the camera parameters, pointed the rented camera at the first-issue girl on the bed, instructed Dan Tart to set the lighting, and then began to find the angle: "OK!"
"Legs up!"
"Turn around and push your ass up. Damn it, I told you to push it up, not to push it back and forth. Shit, open your ass a little more, egg tart, turn on the light."
"I want to take a close-up."
Dan Tart held the lamp close to the bed, illuminating the deepest secret garden. Even the battle-hardened top girl "Susu" felt blushing and ashamed. However, extremely shameful things can easily arouse people's inner excitement and desire. As the photos were taken, Susu's movements became more and more bold.
Fortunately, I loved traveling in the past and learned some photography. Although I am not as good as a professional photographer, I have no problem controlling the camera from the 1980s.
The aesthetics are also fashionable enough, and the effect of doing it yourself is better than that of just picking up a random photographer on the street.
While the model was changing, Dan Tart drank half a bottle of mineral water in one gulp. He watched Susu leave after changing her clothes, and his mouth was so dry that he fanned himself with his hands, looking very hot and anxious, and complained aloud: "Boss, if I have a nosebleed, it must be considered a work injury!"
"I finally understand how hard it is for the cameramen who shoot pornographic videos."
"Work is both physically and mentally detrimental. Tsk tsk, it will shorten your life."
However, even though he complained, he knew that "91 Men" would definitely become a hit in the magazine market!
Because even he, who was filming on the spot, felt itchy and his belly was burning. How could the passing bad guys, the hardworking salarymen, and the white-collar workers who were bored at work find a reason to refuse?
Men are always the most loyal to children!
Yin Zhaotang smiled, unpacked the film, and said, "Go to work and find Susu to relieve your stress. I've already paid for you."
"Big guy!"
"You are the most loyal! How do we take pictures of this girl? Go on..." Dantart immediately became full of energy again.
(End of this chapter)