Chapter 27: Xiangduo
Chapter 27: Xiangduo
"Brother Lajiang, I just asked someone to do the statistics. More than 6,000 copies were sold in this morning. That's pretty good!" Sun Zhengdao was standing in the distribution association's office with a plate of roast duck rice in front of him.
There was a duck leg, a few slices of barbecued pork, and a little bit of olives and greens in the lunch box.
It seems that the Newspaper Distribution Association is also having a hard time.
After all, it is just a loose industry association, unless it monopolizes the distribution rights of the entire channel.
Otherwise, at most you can earn some hard-earned money from newspaper tycoons and magazine owners.
La Jiang frowned when he heard this: "Only more than 6,000 copies?"
"Director Sun, is the newsstand fully stocked? How come only 6,000 copies were sold?"
The first-day sales of a new magazine are very important, just like the first-day box office of a movie in later generations, and can predict the final total sales.
If only 6,000 copies were sold in the morning, then at most 10,000 copies could be sold by the evening.
Because morning is the golden time for print media. The life of a newspaper is only one day. Magazines are better and can be sold for ten days to half a month.
The later it is, the slower the shipment will be.
The final goods will be discounted.
Once the newspaper sellers are forced to sell the leftovers at a loss, the magazines will probably be stuffed into the corner of the newsstand and gather dust.
If you want to sell over 100,000 copies, you have to sell over 20,000 copies on the first day.
Director Sun foamed at the mouth and hurriedly explained, "Brother La Jiang, selling 6,000 copies in one morning is already popular enough."
"The magazine industry hasn't had such a hot magazine in seven or eight years. Two magazines were published this morning, which has caused a sensation in the entire industry. Are you still not satisfied?"
"We'll sell at least 10,000 copies today. If we keep going, we can sell 15,000."
"Even if you can't sell 100,000 copies, a stable sales volume of 80,000 or 90,000 copies will be enough for you to make money."
"You haven't come back yet anyway, so selling it to us is like buying it out all at once."
"The money is already in your pocket, but you're still not at ease?"
La Jiang was so angry after hearing this that he was about to burst into flames. He thought about pretending to be a cultured person for a few more days, but when he opened his mouth, he spewed stinky shit: "Fuck your mother, Mr. Sun, it was you who said you could sell 100,000 copies, so I printed 100,000 copies."
"From now on, you have to sell 100,000 copies of each issue. If you sell one less, I'll set your house on fire!"
Buying a factory, purchasing materials, printing magazines, each link has costs.
The larger the down payment amount, the higher the cost. After all the miscellaneous items, it cost more than 300,000 Hong Kong dollars.
La Jiang alone does not have enough capital of 300,000 Hong Kong dollars. 200,000 of it is from the account of Society A, and the remaining 100,000 is contributed by Jing Zhongyi Jixiang.
Originally, he was just waiting to make money to fill the hole in the society's account. But in the morning, the leader of the club, Hong Gun Sang Kun, brought a message that the grandpa of the club saw that he had transformed the loan shark company and run it successfully, so he ordered him to hand in the loan shark company's accounts before the end of the month and clear the accounts. In the future, the loan shark business of the Yau Ma Tei club would be handed over to other people.
This is about community balance. It is impossible for Yau Ma Tei to allow La Jiang to dominate the market alone.
Moreover, pornographic magazines were selling so well, so it was only natural that the original club business should be given up.
It can be seen that there are people with good eyes in Dong'an Society who can see that La Jiang has embezzled the company's money. It's just that they didn't bother with La Jiang because the magazine company seems to be able to make money. When La Jiang can't pay, the magazine's shares will be transferred to the company, and the society will naturally have another way to make money. So La Jiang was forced into a corner, but Director Sun didn't understand his situation and got angry: "La Jiang, selling 80,000 or 90,000 copies of a magazine is not enough? Damn! Hundreds of thousands of dollars a month!"
"I've done you justice!"
"Listen to me, I said the magazine can sell 100,000 copies, that's right, but it doesn't mean you have to print 100,000 copies, understand? If there were no competitors on the market today, the sales would definitely exceed 100,000, and they would even set fire to my house, just try it. I, Sun Zhengdao, have been selling newspapers all my life, and I haven't become a big shot like Da Ma or Xiao Ma, but if you dare to touch me, don't even think about selling another copy of the magazine, keep it to wipe your mother's fat pussy!"
pat.
Sun Zhengdao hung up the phone immediately. He was so angry that he couldn't even eat the roast duck rice. He muttered and cursed, "Greedy guy, selling 89,000 copies is not enough, damn it!"
"Do you think I'm a weakling?"
After all, he was an honest businessman, and he would never have thought of using the money from the Young and Dangerous A gang to start a business.
After listening to the roar on the phone, La Jiang scratched his ears with his index finger, feeling a little regretful.
In the past, I had the habit of collecting debts and burning people’s homes for no reason. It’s hard to change this habit in a short period of time.
But the Newspaper Distribution Association was able to sell 100,000 copies in the first issue, partly because it was really optimistic about the pornographic magazine market, and partly because he gave money to the directors.
The bills for magazines purchased by the distribution association will eventually be shared by each newspaper seller. This is equivalent to the newspaper seller covering the association, and the association is obliged to negotiate prices with newspaper sellers or ensure fair distribution of popular magazines.
But in the second and third periods, the newspaper sellers will pick up the goods according to sales volume.
If the first issue of the newspaper does not sell 100,000 copies, the distribution association will not buy 100,000 copies for the second and third issues.
According to the estimated sales volume of 60,000 to 70,000 copies, the profits will be split with Jixiang and a little given to Sangkun. After deducting the materials, labor, and shipping costs, it is barely enough to keep the magazine company running.
It can't fill the holes in the community at all.
Unless the society gives him six months, no, three months.
When La Jiang thought of those uncles and bosses in the society who looked kind but were actually evil, his hair stood on end.
“We have to increase magazine sales.”
Ma Wei didn't go to the sauna for a foot massage. She hurried back to the company and came to the office and said, "Brother La Jiang, 91 magazine has been rescheduled to be on the same day as us, and copies have already been sold out."
La Jiang took the copy of "91 Men" that he handed over, and as soon as he saw the cover he knew why he lost.
No matter how hot Jenny Liang's body is, it can't be as eye-catching as a big beautiful vagina printed on the cover!
"What's wrong with your face?" La Jiang looked at him and asked.
Ma Wei shook her head and said, "91 magazine is not available at all. I stole this one and got punched by accident. I stuffed that one into the trash can and ate all the slop."
"Boss, although our magazines are selling well, we are still being outsold by Jing Zhongyi's Yin Zhaotang. Should we talk to the people in the distribution association about rebates, so that the newspaper sellers can lower the prices and sell more magazines to accumulate customers first?"
This guy used to sell free magazines on the street, so he had some marketing experience and he actually came up with a good idea.
But now La Jiang no longer had the face to ask the people from the distribution association for help. He threw the 91 magazine in his hand into the trash can and said angrily, "Lower the price. Haven't the copies printed by Yin Zhaotang been sold out? Just make sure his products can't be printed tomorrow. Tonight, you bring a few brothers with me to Kwun Tong to talk to the owner of the printing factory."
"Jing Zhongyi is clearly trying to embarrass me by listing on the same schedule as me. Let's pick a fight tonight and see whose name is more famous!"
(End of this chapter)