Chapter 31 The popularity continues to soar, creating Su Yuan’s personal IP!

Feng Hui slumped on the beach, staring at the monitor in front of him in a very awkward posture.

His expression suddenly became... somewhat frightening.

Sometimes he is excited, sometimes he smiles foolishly, and sometimes he is dazed.

Assistant Wang came to his senses and asked with concern: "Director? Director! Are you okay?"

"I'm fine!"

Feng Hui slowly stood up, picked up his camping chair and sat on it again.

"What can happen to me? As long as Su Yuan is fine, then I'm fine too!"

"Not only that, I'm super excited right now!"

Feng Hui was so excited that he was a little crazy. He said:

"Did you see everything just now? You saw everything, right?"

"You must have seen everything Su Yuan did, right?!"

Assistant Wang nodded repeatedly: "I saw it, of course I saw it!"

"Since you have seen it, the audience must have seen it too!"

"So! So! What changes do you think will happen to our program?"

As soon as Feng Hui said this, Assistant Wang suddenly realized this.

The day before yesterday, Su Yuan made a small shark, which shocked the entire network and attracted several sponsors for the program.

What impact will this crazy scene have if it is broadcast live today?
It’s definitely more popular than the shark scene!
With the popularity, traffic will come!
When traffic comes, money comes!

Assistant Wang subconsciously said, "Director, you are going to be rich!"

"It's not me who is going to be rich! It's Su Yuan who is going to be rich, it's the program that is going to be rich! We are all going to be rich!"

“Hahahaha, ahhahahaha!”

Feng Hui laughed wildly, then suddenly stopped.

He urged anxiously:

"Contact the people on land, contact the live data team!"

"Tell them to synchronize the next live broadcast data to me immediately!"

Assistant Wang did not answer and immediately took out the satellite phone.

After a while, Feng Hui asked cautiously:
"Lao Zhang, what is the current curve of the live broadcast data?"

After the words were spoken, the other party remained silent for a long time.

When Feng Hui urged again, the other party suddenly said:
"Feng Hui, where the hell did you find such a perverted survivalist?"

I said I don’t know, I just stumbled upon it by accident and was lucky, do you believe it?

Feng Hui kept this sentence in his heart and did not say it out loud. He asked again: "Tell me quickly, what is the trend of the live broadcast data?"

"What could the trend be? It's rising like crazy!"

"This is the first time I've seen a data curve that rises almost 90 degrees. It's three or four times higher than the one the shark saw that day, and it's still continuing to rise vertically!"

"The comments in our live broadcast room are all lagging, it's outrageous!"

"Feng Hui! You're so damn angry!"

Feng Hui immediately denied it: "No! It's not me who is famous, nor is it the show that is famous, it's Su Yuan who is completely famous!"

"What difference does that make?"

“There is a huge difference!”

Feng Hui said seriously:
"Remember, no matter who contacts you and wants to cooperate with us, you must control yourself!"

"Tell them that all future cooperation will have to wait three days, that is, after the first stage of survival is over, before we discuss it with them!"

"Don't promise them anything casually. Of course you can make an appointment and let them wait in line!"

Mr. Zhang on the other side didn’t understand:
"What are you doing? What if the client is unhappy and they don't want to cooperate with us anymore?"

Feng Hui sneered:
"There are many clients who want to cooperate with us now. With traffic and popularity in hand, we are actually the client!"

"If someone doesn't want to cooperate, that's great, I'll leave the opportunity for someone else!"

"Old Zhang, remember, in the era of Internet live streaming, traffic is everything!"

"The so-called Party A who can't see through this point won't have much future!"

"So, you must hold on! Wait until Su Yuan completes the first stage of survival, and then we can talk to them slowly!"

"Okay, okay, okay! I got it! Don't worry!" Lao Zhang hung up the phone.

Feng Hui let out a long sigh, looked very happy, and closed his eyes.

At this time, Assistant Wang said:

"Director, from what I hear you say...are you trying to promote Su Yuan?"

As an assistant, after following the director for a long time, I have learned some skills and developed some sense.

He clearly noticed this from Feng Hui's words, but the wording was not very precise. Feng Hui corrected:
"I don't just want to support him, but I am also preparing to... build Su Yuan's personal IP!"

Personal IP...

Assistant Wang was silent at first, then looked shocked.

This word seems to be far away from survival shows.

But if you think about it carefully, it doesn’t seem far away.

For example, Mr. Democracy and Bear Grylls, isn’t this a living example?

Why are they so well-known to the public?

Isn’t it that the teams behind them launched a series of survival programs based on their super survival skills, and finally successfully created their own personal IP image, which became completely popular all over the world!

"Director, are you going to make Su Yuan the second De Ye, or the second Bear Grylls?" Assistant Wang said in shock.

Feng Hui shook his head:

"Mr. De and Mr. Bei are both unique. Bringing Su Yuan closer to them will only harm Su Yuan!"

"I said, we want to build Su Yuan's personal IP, not the second De Ye or the second Bear Grylls!"

"Or you can understand it this way..."

Feng Hui's eyes suddenly lit up:

“The first step is to combine Su Yuan’s abilities to create a distinct characteristic and make him the number one survivor in the country!”

"The second step is to leverage the power of capital to promote Su Yuan to the world and compete with well-known survival bosses abroad!"

"The third step is to erect a new flag next to the two big flags of the survival circle, De Ye and Bei Ye, with Su Yuan engraved on it!"

"Step 4..."

At this point, Feng Hui paused and said with a smile:

"There is no fourth step. If we can complete the first step, we can lie down at home and count our money!"

"I've completed the third step... By then, I'll have no regrets in my life, and I'll laugh happily even when I die!"

Assistant Wang was overwhelmed with emotion and was completely attracted by the blueprint drawn by his director.

But then his expression became a little strange.

These ideas are indeed very exciting and also seem very feasible.

But the problem is...

Assistant Wang bit his lower lip and said:
"Um, Director, have you ever thought about something?"

"what?"

"That's right. The core of your ideas is just two words: Su Yuan!"

"Yes! I said, create Su Yuan's personal IP!"

"...Then, what if the first phase ends in three days and Su Yuan is unwilling to renew the contract?"

Hearing this, Feng Hui's heart sank and his expression froze on his face.

Assistant Wang continued: "Even if Su Yuan renews his contract, what if he refuses to continue to live a life of survival after the second stage is over?"

Feng Hui felt even drier.

"Even if Su Yuan is eager to seek excitement and is willing to cooperate with us in the next one or two years to do a survival program, what if he gets tired of this kind of life before you complete the first step?"

Feng Hui's wildly beating heart was completely cold at this moment.

"and……"

"Don't bother, I know what you're going to say!"

Cursing Liu Ruyan in his heart, Feng Hui covered his chest and said:

"Are you trying to say that my decision was unfair to Su Yuan, and that he might not even be willing to cooperate with us forever?"

“Yes…” Assistant Wang scratched his head awkwardly.

Although pouring cold water on the boss when he is excited and happy is a taboo in the workplace, he must pour the cold water on him.

Only in this way can Feng Hui realize the problem in advance, come up with a solution, and fool Su Yuan... No, stay!
After a long time.

Feng Hui's frozen face began to glow again.

He said firmly:

"Since we have decided to build Su Yuan's personal IP, then everything will be centered around him!"

"Whether it's the content of the show or the financial benefits, I can make concessions!"

Hearing this, Assistant Wang secretly sighed at his director's courage.

Perhaps this is the purity of people with dreams!

At the same time, he also felt emotional for Su Yuan.

This time, we are really going to become rich!
(End of this chapter)

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