Chapter 15 Little Blue Upgrade S2
Chapter 15 Little Blue Upgrade S2
Although Xu Shenxue is somewhat concerned about the price affordability of potential users, many users and potential users have expressed their demand for mobile phones with larger screens.
As a mobile phone manufacturer, we will naturally not turn a blind eye to it.
Soon, Xu Shenxue asked the marketing department to transfer the relevant research reports and new product requirements to the R&D department, asking them to create a new Xiaolan mobile phone as soon as possible.
Because the changes were not big, just a bigger screen and some minor changes in details to make users see the difference, the R&D department took only three days to come up with a design plan, namely the Blue S2.
Xiaolan S2 is said to be an upgraded version of Xiaolan S1, but in fact, it is the same thing. The core is still the J56 mobile phone design that Weiku Electronics is best at.
This design plan is a core design plan based on the low-end chip of Lianke's turnkey solution. In fact, Weiku Electronics started to develop this set of core products last year. Using this set of core mobile phone design solutions, Weiku Electronics has made more than 20 to 30 mobile phones, including all kinds of mobile phones.
The appearance may change, but the core remains the same!
The same is true for the Bluegogo S2. The core chip, memory, power supply and other core configurations are still the same. It is impossible to change them for you...
Once changed, it is equivalent to changing the design and core solution of the mobile phone, which means that the most core circuit boards and so on must be replaced, and then the production line must also be adjusted... The cost here is not small.
Of course, although the core has not changed, some things visible to the naked eye have changed. The screen of the Little Blue S2 uses a 2.4-inch screen with a resolution of 240×320 and adopts a mainstream glass mirror.
Moreover, this time, Weiku Electronics was more conscientious and used a fairly good "high-end" screen, with very good color performance... How good is it? It's probably the same standard as the screens used by domestic manufacturers in the 800 to 1,000 yuan price range. If you switch to an international brand, the starting price is 1,500 yuan.
Don’t laugh, this is already a very high-end screen for copycat and unknown brand phones!
Being able to use this screen, it can be said that Weiku Electronics has invested a lot of money, which is very conscientious!
Then a little bit of running memory was added... Well, don't doubt it, even feature phones need running memory, and now that mobile phones are upgraded and improved, it is natural to add some configuration.
Well, it's mainly because a low-priced memory brand they often use has dropped in price, which is a good opportunity for users to add some configuration, but the increase is not much, just a slight increase in running speed.
In fact, this so-called upgrade plan is just a direct application of the old design plan. A few months ago, Weiku Electronics just made a 2.4-inch candy-bar mobile phone, so the internal design was directly used without any modification...
The only internal improvement that has some technical content is probably the addition of some RAM, which results in some minor changes in the size and circuit, but they are not big.
Then we applied the design language of the Little Blue S1 and made some minor modifications to make the S2's design look more beautiful and elegant.
However, in terms of overall appearance design, the main color model still uses an integrated light blue color, and the overall appearance has not changed much, but the direction keys have no black borders and use the same light blue round button design as the body.
Then I slightly changed the font and color of the keyboard, replacing the previous slightly rounded white font with a slightly more normal gray font, which looks more elegant.
When Xu Shenxue saw the sample of this mobile phone, he expressed his satisfaction. He believed that the designers in the appearance group of the R&D department were quite reliable. They did not mess around, but continued the simple and fashionable design tone of the Little Blue S1. Although there were some changes, they were not too big.
And on this basis, the advantage of the larger screen of the Little Blue S2 is utilized to make the entire body smoother and softer, making people feel very comfortable when looking at it.
In addition, the design of large black borders and glass mirrors integrated with the screen is continued from the S1 mobile phone.
And this time, the colleagues in the software group were very cunning. They made the background pattern of the main interface dark, and even made the surrounding area a gradient black, which finally merged with the large black borders around the screen.
Then the overall front of the phone is presented as being very smooth, and the screen appears to be quite large at first glance.
Xu Shenxue was still very satisfied with the appearance design of this new mobile phone... He himself thought the appearance was beautiful, and it would not be out of date even if it was used before he traveled through time. It should cost at least 70 or 80 yuan, right?
The color scheme of the Little Blue S2 phone is still mainly light blue, in addition to red, black, pink gold, and an additional cyan blue.
Upon learning that the new Bluemi phone had been released, Bai Qiwen from the marketing department quickly came over to take a look.
After seeing the new phone, Bai Qiwen couldn't help but exclaim: "Our phone is really beautiful, it makes me want to use it!" Xu Shenxue also replied at this time: "I have said before that whether it is easy to use is a temporary thing, but whether it is handsome is a lifelong thing, so we must attach great importance to the appearance design of our products!"
"Let's not talk about performance for now, but our phones must be beautiful!"
“We want users to like this phone as soon as they see it!”
"As for feature phones, their functions and performance are just so-so. They are all the same. Whether they are high-end or low-end, the actual user experience is similar. There is not much difference."
At least that's what Xu Shenxue thinks. Feature phones are used for making calls and sending text messages, and other so-called functions are useless.
Xu Shenxue continued: "When the price difference is not big, the actual user experience is similar, so how can we break through at this time?"
“It’s simple, the look!”
Bai Qiwen also nodded and said, "Yes, my thinking was a little off in the past. I focused too much on functionality and pursued novel things, while ignoring the most basic industrial aesthetics!"
"This time, it was you, Boss Xu, who taught me a lesson, and I benefited a lot from it!"
Bai Qiwen continued, "By the way, yesterday the sales staff at Jingxi informed us that because our Xiaolan phones have seen a significant increase in sales, they plan to promote our Xiaolan phones together with other brands of thousand-yuan phones in a promotion campaign for thousand-yuan phones. They expect a significant increase in sales, so they asked us to replenish the product inventory in each warehouse in advance."
Xu Shenxue was delighted after hearing this: "This is good news. You can contact Jingxi and tell them that we will fully cooperate and will definitely not delay their promotion activities!"
"Then we will focus on promoting our S2 phone."
Xu Shenxue guessed that Jingxi probably also wanted to boost sales, improve performance, and then increase sales data of mobile phone categories to make the financial report look better and facilitate financing.
Market rumors have it that Jingxi is negotiating its B round of financing, and its financing amount is very large.
If there can be a significant increase in sales at this critical moment, it will obviously be of great benefit to financing.
Since Jingxi has taken action, they as a manufacturer will naturally cooperate fully, strive to sell more mobile phones, and take this opportunity to launch the slightly more expensive S2 into the market.
Bai Qiwen agreed: "Our marketing department will pay attention to the handover with Jingxi, and there will definitely be no mistakes!"
Soon, under the promotion of the marketing department, the Bluegogo S2 was quickly launched on various e-commerce platforms, and the pricing was also as cost-effective as before...
The final price is 699 yuan, and after receiving a limited-time coupon worth 649 yuan, the discount price is yuan!
Compared with the current domestic brand machines with similar configurations, this price is about 200 yuan cheaper, and its main feature is the cost-effectiveness.
However, the price-performance ratio is only limited when compared with those big brands. If placed in the copycat phone market, there is no question of price-performance ratio at all. It can only be said to be average.
But... Xiaolan Mobile Phone follows the route of an Internet brand and has always claimed to be a branded product. It is completely different from those copycat phones in Huaqiangnan!
Then after this phone was launched on the market, before consumers noticed it, the sales staff at Jingxi noticed it first and thought it had great potential, so they highlighted it when they had a promotion for 1,000 yuan phones!
At the same time, Weiku Electronics also spent a lot of money to buy press releases, reviews, and hire a network of internet trolls.
Then sales exploded!
(End of this chapter)