Chapter 20 Offline Channels
Chapter 20 Offline Channels
Although Fang Zhixin had doubts in his heart, since his old classmate asked these questions, he would not ignore them. Instead, he took a few minutes to answer some of them.
Later, he asked several classmates in a roundabout way, and even asked a senior who was currently working in a large Internet company, and had a brief exchange of ideas about the Android system.
After some communication, Fang Zhixin was surprised to find that he seemed to have become a big shot in the field of Android systems... At least that's what his classmates and even seniors said, saying that he followed a good big shot who asked him to study hard and work hard...
But this big guy was just something he made up. He asked the students some small questions, but none of the students knew the answers and thought that the questions were asked by the big guy who led him.
Then these students came to him for advice one by one.
But am I really that awesome?
In fact, Fang Zhixin didn’t quite believe it… Family members know their own business. If his brain was so good, he wouldn’t have only been admitted to a second-tier university, and he wouldn’t have had such a lack of outstanding performance during his school years.
But... in the eyes of his classmates, he seems to be really awesome.
In the end, Fang Zhixin could only believe that his colleagues in the project team were all talented and that they all taught him diligently, which was why he learned quickly. In addition, he seemed to have a connection with the operating system of this smartphone and he understood it as soon as he saw it and studied it.
Forget it, I don’t want to think too much about it. I’ll just keep working and try to get a permanent job and a raise!
Fang Zhixin's situation is not an isolated case. In fact, the 22 employees in the R&D department who have obtained scientific research quotas, although in different fields, have all found that they seem to be better than before.
Then the colleagues around me became even more powerful!
Why is this happening?
Perhaps it is the overall learning and working atmosphere that is better, allowing everyone to stay more focused, efficient in learning and working. At the same time, a good team atmosphere also makes it easier to inspire work inspiration.
Lin Chensong, the leader of the exterior design team, has a deep understanding of this!
In the past month, when he was designing mobile phones, inspirations kept popping up one after another, and he couldn't hide them.
He doesn't even have to think hard. While he's going to the toilet, a new design element pops up in his mind...
The appearance design of the two mobile phones, Blue S1 and S2, is a typical example...
Even now, he himself can't believe that this is the mobile phone he designed. It is so beautiful and full of the beauty of industrial design.
Why is this happening?
He couldn't explain it, but he just felt... like his brain was working better!
----
But no matter what, this is a good thing. Under the leadership of the 22 core R&D staff in the R&D department, Weiku Electronics' R&D speed is very fast.
The offline channels continue to use the high-frequency strategy of launching a large number of new mobile phones. Faced with the continuous updates and launch of new mobile phones, the channel dealers are very satisfied... Everyone is trying to make money, but if you want to make money, you must first have a competitive mobile phone.
It must be new, fast, and ahead of peers!
After all, in the super-large market of Huaqiangnan, the pace of market changes is very fast. There are multiple mobile phones launched almost every day, and at least several thousand new mobile phones are launched every year... This is still talking about mobile phones with certain innovative features and launched by small brands. Those pure imitations, plagiarisms, counterfeits and fakes are not counted.
In this extremely competitive market, it is very difficult to survive without a quick response speed, let alone grow and develop.
Today, the R&D department of Weiku Electronics has given Weiku Electronics this rapid response speed!
Those distributors can also get a new mobile phone every few days, and then push it to the market, fooling their small wholesalers and distributors from other places...
Especially the Weiku 320, which was developed by Weiku Electronics based on the design concept of the Xiaolan mobile phone. At the beginning, the channel dealers only planned to give this phone a try... After all, the wholesale price of this thing is more expensive, and it will be more expensive after it is reflected in terminal sales.
However, generic brand machines have never been sold at a high price, so even a price increase of just a few dozen yuan will cause certain market changes.
But...the sales of Weiku 320 are better than they expected!
Practice has proved that even in offline channels, the appearance of a mobile phone largely determines consumers' purchasing desire...
In street mobile phone stores, they may sell several brands of unknown brands of mobile phones at the same time, with dozens of models displayed on the counter... In this case, when consumers enter the mobile phone store and buy mobile phones, what do they pay attention to?
Brand? Don't be ridiculous, they are all generic brands. Most consumers know that they are generic brands. There is no difference between brand A and brand B.
Performance? There is some truth to this, but it mainly depends on the screen size. No one cares about other things, and even if they do, they don’t understand… Besides, what kind of performance can you expect from a cheap phone worth 500 or 600 yuan?
As for other functions, everyone uses Lianke's low-end solutions, so there won't be any obvious differences.
At this time, what determines consumers' purchasing tendencies?
Looks!
In other words, whether the phone conforms to the consumer's aesthetic taste. If the consumer feels that the phone conforms to his or her aesthetic taste, then he or she will buy it.
In this case, a mobile phone that meets the aesthetic tastes of most consumers and makes them feel pleasing to the eye will have a huge advantage.
The V-Cool 320 caters to the aesthetic tastes of some consumers... Its appearance is much more beautiful and elegant compared to the current series of messy copycat phones. In fact... it does not look like a generic phone, but rather like a branded phone, and is even more beautiful than many branded phones.
In this case, the sales of Weiku 320 in the terminal sales channels will be better, and then the mobile phone stores will ask the upper-level channel dealers to supply more of this phone.
After receiving the feedback, the local small channel dealers submitted supply applications to the first-level channel dealers above them.
Finally…about a week after the V-Cool 320 mobile phone was launched on the market, V-Cool Electronics received orders from channel dealers to increase their purchase of V-Cool 320.
Bai Qiwen from the marketing department summarized the relevant information and reported it to Xu Shenxue as soon as possible.
Xu Shenxue flipped through the report handed over by Bai Qiwen, and Bai Qiwen continued: "Currently, six channel partners have asked us to increase the order of 320 mobile phones. Adding the previous order volume, we have accumulated orders for units!"
"According to this trend, the 320 phone has the potential to become a popular model!"
"And the price of this phone is higher than the previous series of J56 two-inch candy-bar phones, so our profit will be higher!"
"Although the profit is less than that of the Bluegogo S1 sold on the online platform, considering the after-sales costs and the necessity of maintaining offline channels, I suggest that we continue to increase the production of this phone!"
After hearing this, Xu Shenxue said: "That's right. Although the online platform is doing well now, we can't give up our offline channels. Not only can we not give up, but we must continue to expand the channels!"
"It is very necessary to continue to build hot-selling models to supply offline channels!"
(End of this chapter)