Chapter 26 What is valuable is creativity and brand

Before coming here, Wang Hao was only 10% sure whether he could negotiate the sponsorship.

Then, after knowing that the person sitting opposite him was the future chairman of Opal Company, Chen Mingyong, he was already 90% sure.

Sure enough, Chen Mingyong, who took over the script, was a little careless at first.

However, when he finished reading the script and then looked at the "mobile phone" prop design drawing, his eyes widened instantly.

“Is this a cell phone?!”

Wang Hao saw Chen Mingyong's reaction and smiled slightly. He increased his original 90% confidence by another 10%.

"Yes, this is the phone in our movie. It's a science fiction movie, so isn't it normal for a phone from the future to appear?"

“The phone of the future? This is indeed the phone of the future!”

Chen Mingyong held the design drawing in his hands, running his fingertips across the paper, muttering to himself. He looked like a drunkard who came across a century-old wine and was completely immersed in it.

Although Zhang Yang, who drew this set of settings, is a science fiction fan and has mastered certain electronic engineering techniques, he is still far behind Chen Mingyong in this regard.

Because of this, although he knew that this design was powerful, he was not sure to what extent.

But Chen Mingyong was different. Just by taking a look, he knew that this trip today was the right one.

Perhaps even Wang Hao himself did not know that with the tightening of DVD patents by major foreign manufacturers in the past few years, the BBK Audio-Visual Department, which Chen Mingyong was in charge of, was gradually coming to an end.

Originally, he came to Beijing this time to help his other company find a new way out.

If Wang Hao wasn't there, perhaps he would focus his attention on MP3 and MP4.

However, when he saw the design drawing in front of him and the parameters above, an indescribable excitement arose in Chen Mingyong's heart.

That throbbing was like a seed that took root and sprouted in his heart, so that he now had only one thought.

'This is the product I need! This is the product our company needs!'

"Mr. Chen? Mr. Chen?!"

Wang Hao's call seemed to come from the distant sky, awakening Chen Mingyong who was still in deep thought.

And this man is worthy of being a veteran in the business world. After realizing his own gaffe, he reacted immediately, sat up straight, picked up the coffee in front of him, and used the bitter taste to calm his excited mood.

Although his appearance had returned to normal, his left hand, which was tightly holding the design draft, had not let go at all.

Wang Hao smiled slightly when he saw this, but did not point it out. Instead, he asked, "What do you think, Mr. Chen?"

"It's not bad. The story is very novel. It is indeed a rare science fiction film in China."

Chen Mingyong nodded reservedly and praised.

However, the next second, Wang Hao's words made him lose his composure.

“Thank you Mr. Chen for your appreciation, I feel the same way.

You may not know that I have applied for a design patent for this future mobile phone design alone.”

"You applied for a design patent? Can that be approved?"

After saying this, Chen Mingyong came to his senses and realized that he had been too eager.

This is a big taboo in the business world!
"Of course it can be approved. It's not an invention, but just a design patent. It can be easily approved with some connections." Wang Hao replied with a smile.

After experiencing these twists and turns, Chen Mingyong gradually came to his senses and never dared to underestimate the young Wang Hao again.

"I'm sorry, Director Wang's movie really shocked me. I lost my composure, I lost my composure." Chen Mingyong smiled casually, picked up the coffee again and took a sip.

"I am very interested in Director Wang's film, but I don't know how much sponsorship fee you think is appropriate?"

"One million!" Wang Hao stretched out a finger.

Chen Mingyong did not react much to Wang Hao's offer, but just frowned slightly:

“This price… is outrageous, Director Wang!

You have to know that 100 million is enough for me to buy a suitable advertising space on the movie channel for two or three months!

Moreover, the "mobile phone" you drew is not one of our existing mobile phone models. At most, it just has our BBK logo added to the phone.

I'm sorry I can't accept this offer.

After all, our BBK’s money didn’t come from the wind and can’t be thrown around casually.”

Chen Mingyong paused, as if hesitating, and then said with great difficulty:
“Of course, if Director Wang is willing to change the model of this phone to our latest BBK phone launched this year.

Then I can make the decision and sponsor you, Director Wang, 60 yuan."

Wang Hao curled up comfortably on the sofa, looking at the serious Chen Mingyong, and couldn't help shaking his head.

"Mr. Chen, I think you may have forgotten that I am a student of Beijing Film Academy.

Honestly, your acting skills are no match for me."

"I do not know what you're talking about……"

"Don't rush to deny it, Mr. Chen," Wang Hao supported his chin with both hands and stared at him without blinking.

"Everyone's time is valuable, and the coffee here is not cheap. I think we might as well have a frank talk."

“You said you wanted us to replace the cell phones in the movie with your latest BBK models.

But I think that my future mobile phone is precisely the focus of this advertising placement.

Because what we implant is not a certain style of mobile phone, but the first impression of a brand. We are tailoring a forward-looking concept called "technology" and "future" for your brand."

Wang Hao's words made Chen Mingyong's face become serious.

“Third-rate merchants sell products, second-rate merchants sell brands, and first-rate merchants sell standards.

BBK is still a small company now, and it is too early to set standards. Therefore, the most important thing for you at present is to establish your own brand.

What is the most important brand for a technology product? What is the first impression it needs to create for customers?

It is the trendy sense of technology that makes people feel that your product is advanced and high-tech from the future as soon as they see it, rather than the "rustic" and "backward" impression given by domestic electronic products today.

Don’t you think that such an advertising plan that can establish a unique brand is worth 100 million?”

Chen Mingyong was silent for a moment and then smiled.

"As expected of an artist, Director Wang, your eloquence is truly astonishing.

It's just that all you've said is ultimately based on the success of your film. If it doesn't succeed..."

"I don't gamble!"

Wang Hao interrupted him.

(End of this chapter)

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