Chapter 28 Release
Chapter 28 Release
At the headquarters of Enlight Media, Dong Jianqiang walked towards the office of President Wang Changtian.
"Boom boom boom!"
Dong Jianqiang knocked on the door gently, and after receiving a response, he pushed the door open and went in.
"Hello, Mr. Wang..."
"Jianqiang, what is it that requires you to make a trip here?" The person in the office was Wang Changtian, the president of Enlight Pictures. He was not only the president of the group, but also the general manager of Enlight Pictures.
"Mr. Wang, I recently received a good movie and would like you to help me make a decision." Dong Jianqiang explained his purpose.
"Oh? What kind of movie can't you make up your mind about?" Wang Changtian suddenly became interested. Dong Jianqiang is an old hand in distribution and this kind of situation has never happened to him before.
"The genre of this film is very novel. It's a thriller that has never appeared in China. I think it has the potential to be a big hit. I would like to apply to you to use the platform of China Entertainment News to help promote it..."
"Oh?" Wang Changtian didn't expect that his general had this idea.
He knows Dong Jianqiang very well. With such a strong promotion effort, the quality must be very good. Could it be that the film is the work of some great director?
But I haven't heard of any big director's work to be released recently. It seems that there is only one "House of Flying Daggers", but that is Zhang Weiping's favorite. Given Zhang Weiping's personality of wanting to keep things to himself, it is unlikely that he will give it to Guangguang for distribution.
"Which company produced this film? Who is the director?" Wang Changtian asked subconsciously.
"The director is a new director, a student of the directing department of Beijing Film Academy, but the quality of the film is very good, you can't tell it's directed by a new director at all. Do you have time? I brought the master tape over."
Dong Jianqiang was afraid that Mr. Wang would look down on him because he was a new director, so he emphasized this.
Wang Changtian was indeed a little surprised, but he was even more surprised by Dong Jianqiang's attitude. He looked at his watch and said, "I still have some time. Let's watch the film first."
90 minutes later, Wang Changtian nodded with satisfaction:
"The film is good. Jianqiang, you have a good eye. Just do it according to your idea. You can discuss the details with Lao Fu."
Dong Jianqiang walked out of the screening room with a proud face. Lao Fu is the producer of "China Entertainment Report". When Dong Jianqiang went to discuss it with him before, he was turned down, saying that it might affect the quality of the program.
Now that he has the imperial edict, let's see what the old guy can say.
The president has already agreed to his plan, so even if China Entertainment News is not happy about it, it has to cooperate with the promotion.
……
June 6.27, one week before the release, the online promotion of "The Darkness" has already begun.
The effects of spending money and not spending money are completely different. Promotion is never 'tap water'.
Of course, it is definitely not as good as "House of Flying Daggers", the latter's publicity costs are probably higher than the cost of their entire movie.
A large number of posts about "Dark Invasion" have appeared on Tianya, Mop, and Tieba. Some of them are posted by netizens, but most of them are made by the Internet troll army.
The film began to be screened near several universities in the imperial capital, the effect was very good, and word of mouth began to spread.
Feedback from distributors indicated that college students were looking forward to the film.
The imperial capital has more than eight major universities, there are also various training colleges, and the base of young people is huge.
Young people who like gossip can always see stills and reports of "The Dark Invasion" in the entertainment sections of major portals in Internet cafes.
At the same time, "China Entertainment Report" mentioned the relevant content of "Dark Invasion", gave it a full minute and a half, and played the trailer.
"China Entertainment Report" was broadcast daily for seven consecutive days, and the popularity of "Dark Invasion" quickly increased. Almost all young people who paid attention to the entertainment industry knew that such an alternative movie was about to be released.
Baidu Tieba had only been established for half a year at this time, but it already had a lot of users.
There are already quite a few posts about "The Darkness" in the movie forum, and many people have shared their experience after watching the preview. Those who haven't seen it are even more eager to watch it after seeing these comments.
On June 6.30, Zhang's father and mother started calling relatives and friends one by one, and all the social connections around them were mobilized. It was both a way for the parents to help and also a blatant show-off - my son is making a movie.
That month, the Zhang family's phone bill skyrocketed.
On Friday, July 7.2, "The Dark Cycle" was officially released. Guangguang made great efforts this time and secured 19% of the first-day screenings, which is already very good. After all, it is the work of a new director and he has no fame.
In the dormitory of Beijing Jiaotong University, the boy is calling the girl:
"Baby, let's go to the movies later."
"Okay, what movie?"
"Darkness invades."
"Ah? That horror movie? Those monsters are so scary."
"It's okay. You won't be scared when I hold you."
"Come on, your hands are always messy when you watch a movie..."
The boy was obviously a repeat offender. He was not embarrassed when his girlfriend exposed him. Instead, he was a little proud: "It's really not my fault. My hand has its own ideas..."...
North Electric Meter Guide Building
Listening to the ringing of the bell, Teacher Fu closed the lesson plan and said, "Okay, that's all for today. If you have nothing to do in the afternoon, you can go watch a movie, "Dark Invasion", which is directed by your sophomore junior. It's very good. You can pay more attention to the shots and the rhythm of the story. After you come back, each of you should write a note and give it to me tomorrow."
Ah? ? ?
……
Beijing Film Academy Dormitory
"Brothers, I'm going to treat everyone to a movie this afternoon, 'Dark Invasion'."
"The one you filmed a few days ago?"
"Yes, it's very good, please support us."
……
Wudaokou Cinema
There was already a long queue in front of the ticket office. This place is known as the center of the universe, and there are many colleges and universities nearby. Most of the people in the queue are students.
"Give me a copy of Darkness Invasion."
"I want two copies of Darkness Invasion."
"I'll buy a copy of Troy..."
"Two copies of Darkness Invasion, thank you."
Zeng Li, Ma Yili and Mei Ting, three good friends, appeared at the ticket office arm in arm. Ma Yili queued up and after a while it was finally her turn.
"Please give me three copies of 2:20 Darkness Invasion."
"There are no tickets for the 2:20 show. Do you want the : show?"
"Ah, no tickets? Okay, three o'clock is fine, give me three."
Ma Yili returned to the two of them with the tickets: "Da Lizi, your movie is quite popular. The tickets for the latest show have been sold out. I bought three."
Mei Ting smiled and hugged Zeng Li: "It seems that our big pear is going to be famous?"
Zeng Li was embarrassed: "Go away, I told you I'm not the protagonist."
"But didn't you say that the director gave you a lot of extra scenes?"
"Yes, but it's also a supporting role."
"Hehe, this movie doesn't have a male lead, so the two people with the most screen time are the protagonists. How come our Big Pear isn't the protagonist?"
……
Guanganmen Cinema
A Rolls-Royce with a sign saying "Coal Province Taking Photos" slowly stopped at the door. Old Li immediately opened the door, and Mr. Li and Che Xiao got out.
"Mr. Li, the tickets have been bought. Here are the drinks and snacks that Miss Che likes."
"Okay, you accompany them to park the car, and we will all watch a movie together later."
Che Xiao looked at her boyfriend speechlessly. This boyfriend was good in every way except that there were always a bunch of people following him wherever he went.
Originally, watching a movie is a two-person affair, but at the beginning they wanted to book the entire theater. After I refused, they changed the theater to the hall. Even so, there were bodyguards and our own people around me.
……
Zhang Chen's hometown is Ohara City
At noon, Lao Zhang was walking on his way to the cafeteria, greeting people along the way.
"Lao Li, are you going to eat? Don't forget to support my son's movie these two days."
"sure."
"Lao Wang, do you still remember the call I made to you two days ago? Please."
"No problem. I have informed the entire workshop that we must support our son's movie."
"Master Chen, are the preparations for your son's wedding almost done?"
"It's almost done. It'll be held on Saturday. Remember to come and show your support. I've exchanged all my return gifts for Xiaochen's movie tickets."
"Thank you!"
(End of this chapter)