Chapter 33 Crisis
Chapter 33 Crisis
According to Xu Shenxue's plan, Zhiyun Technology's first smartphone must rely on its ultimate appearance and a more optimized system to make a splash, completely establish its reputation, and allow Zhiyun phones to directly stand on the mid-to-high-end brand positioning.
But the plan is good, but it is a bit difficult to implement it!
According to a series of technical indicators set by Xu Shenxue, the research and development of the new mobile phone is quite difficult, and it is impossible to launch it in the first half of the year.
There is simply not enough time!
But now that two competitors have emerged, Xu Shenxue has a sense of urgency. If he fails to get the title of the first domestically produced smartphone, how can he establish his brand with Zhiyun Technology’s reputation?
If the brand fails to gain popularity at the beginning, it will be caught up in the fierce competition among smartphones, and then it will be in a passive position.
However, it is extremely difficult to launch the flagship version of Zhiyun mobile phone in advance, and there are still various problems.
After actually starting to make smartphones, Xu Shenxue began to understand why no other generic mobile phone manufacturers made such products... because it was too difficult and too troublesome to make.
For example, multi-touch... This technical indicator is the core technical indicator of current smart phones, because only with this thing can a variety of touch operations be realized on the mobile phone, making people feel very smooth at first glance.
However, today's Android 1.0 does not support multi-touch, and even the 1.5 version that is currently being worked on and expected to be released in a few months will not support it either. This is not just a problem at the system software level, but also involves patent issues... You can't use it just because you want to.
Currently, only Apple has the multi-touch technology with three points or more. The Android system has not yet mastered it, so we may have to wait for a while.
Two-point touch is possible. If the two-point touch is combined with an optimized system interface and operating mode, then very good touch operation input can be achieved. Of course, it is still not as smooth as the fruit machine, but it can be used... For example, use your fingers to zoom in and out of photos, slide to answer calls, slide to turn on and off the phone, etc.
Of course, even if you want to do two-point touch, hardware support is required, for example, you need a large-size capacitive screen and a touch IC.
However, there are no available suppliers for these in China, so we can only look for foreign manufacturers. For example, the only touch IC currently available is the touch IC from Synaptics, an overseas company. The touch ICs from other manufacturers are not doing well for the time being.
At present, hardware procurement is actually not a big problem, and people are happy to sell it to you.
Whether it is chips, memory, screen, battery, touch IC, etc., all hardware can be purchased.
Because these hardware manufacturers are also drooling over the smartphone market, and they would be happy to sell if a manufacturer comes to them!
But not every hardware supply chain manufacturer can enter Huawei's supply chain... and now that Huawei is sweeping the global market, those hardware suppliers who have not joined the supply chain are jealous... For example, Qualcomm is supporting various mobile phone manufacturers around the world to sell its own chips.
Even the hardware suppliers who have joined the fruit supply chain want more market share and more revenue!
Make money, don’t be shabby!
Therefore, at this point in time, all the core hardware needed to make smartphones can be easily purchased from abroad, and there is no bottleneck problem... Of course, it is hard to say about the future, you will be dumbfounded if there is a sales ban!
Although Xu Shenxue has a scientific research system, he cannot solve so many hardware problems in a short time. It is already very difficult to make an assembled machine and optimize the Android system to a usable level... Because there are too many problems, if Xu Shenxue wants to make a smartphone according to his idea, let alone the first half of this year, it is actually difficult to officially release it in September in the fall...
Under such circumstances, Xu Shenxue had to carefully consider Ji Chenghe's opinion!
He is not a stubborn person, on the contrary, he has a very flexible bottom line... He has never thought of making the first mobile phone perfect in one step!
That's for the R&D staff... put some pressure on them.
If things are impossible, Xu Shenxue will also choose a backup plan!
With the emergence of competitors, especially after it was confirmed that Meizu would release a mobile phone in February, and Warwick would also release a mobile phone overseas in Spain in February.
Xu Shenxue made up his mind: "Releasing the first domestically produced smartphone ahead of schedule is of great importance. It is the company's core strategy and cannot be changed. Since the market has changed, I will let the R&D department adopt a backup plan and first produce a smartphone and hold a press conference. Let's set the press conference in early February!"
"We need to cooperate well in marketing, create hot spots first, and build momentum for the press conference. At the same time, we must keep it confidential. We can't let their two companies find out that we are going to hold a press conference in advance and then release it first!"
When Ji Chenghe heard this, he immediately showed joy on his face: "I understand, President Xu, don't worry, I don't understand technical matters, but when it comes to marketing matters, I will definitely do it for you properly!"
"And considering the issue of confidentiality, we can even throw out some true or false news, such as revealing to the media some of the difficulties we encountered in the development of our flagship model, so that our competitors will misjudge that our new phone will not be available until autumn!"
"I will go back and prepare for the relevant work, and try to stir up the popularity of our company. The publicity of the series of poaching during this period has been very effective, and I am going to carry out further marketing activities. A few days ago, a technical backbone who signed a non-compete agreement violated the agreement and jumped to a competing company. I think it is a good opportunity to make a fuss about this matter."
"They took the opportunity to hold a press conference and spread some publicity, creating a hype about how big companies in the industry were bullying new high-tech companies and illegally poaching people regardless of industry rules."
Xu Shenxue recognized Ji Chenghe's marketing level. At least in the past half month, he did a very good job in the marketing plan of poaching war. The money spent was not much. He just bought some press releases and found some media reporters. However, with such a small marketing cost, he successfully created a good image of a high-tech enterprise for Zhiyun Technology!
Therefore, Xu Shenxue said: "Okay, I'm confident that you can handle the marketing. I'll just follow your plan!"
After Ji Chenghe left, Xu Shenxue called Xie Jianyong, Song Changhai and several other R&D directors to hold a meeting.
At the beginning of the meeting, Xu Shenxue announced that a competitor was preparing to hold a smartphone launch conference next month!
"The market is changing dramatically. We can't just sit there and watch others take away the title of the first smartphone, the first Android smartphone!"
"The title of the first domestically produced smartphone is crucial to our company's brand strategy. In order to get ahead of our competitors, I have decided to hold a new product launch conference in early February!"
"And the task of the R&D department is to give me a prototype that can be used for demonstration before the press conference. It doesn't have to be a mass-produced model, just a prototype!"
(End of this chapter)