Chapter 37 Twin Brothers Cool Little Blue
Chapter 37 Twin Brothers Cool Little Blue
In the era of feature phones, we are not afraid of not having a factory, but we are afraid of not having orders. If you have enough orders, the super large market of Huaqiangnan alone can provide you with at least 100 million feature phone production capacity... And this is the production capacity of a real mobile phone factory.
The production capacity of those small workshops and illegal factories has not been taken into account. If all of them are included, Huaqiang’s shipments this year are estimated to exceed 200 million mobile phones!
It's exaggerated!
"In addition, our R&D department at Vico Electronics will soon launch several new mobile phones based on market feedback, including the Blue S2.8, a candy-bar phone with a 3-inch screen. We have already pushed the limits of the configuration of this phone at this price point, leaving little room for profit, in order to completely impact the 799 yuan price point. The estimated selling price is yuan!"
Xu Shenxue nodded slightly after listening to him: "On the premise of ensuring the existing market, it is necessary to gradually raise the brand positioning and impact the mid-range feature phone market. You have done a good job in this step!"
"Although this process will be difficult, we must still do it unwaveringly, because if we don't do it, we will always be stuck at the ultra-low-end price of 500 to 600 yuan, which will have a huge negative impact on the positioning of the entire brand over time!"
"Although Bluegogo was positioned as a low-end phone in the beginning, that was a compromise that had to be made in order to expand into the online market. Now Bluegogo has gained some fame online and has a slight reputation among young people, so we need to gradually launch some higher-priced models with better cost-performance ratio!"
“No matter how the product sells, the price must be raised first, and the brand positioning must be improved.”
"Of course, all this is based on the premise of maintaining the existing market, so the two mobile phones, Bluegogo S1 and S2, must be given more attention!"
Whether it is to impact mid-priced feature phones or do something else, the existing business must be stabilized and further improved.
Because the existing low-end feature phone business is the main source of cash flow for Weiku Electronics and even its parent company Liuhe Investment...With these cash flows and profits, parent company Liuhe Investment can continuously inject funds into Zhiyun Technology for R&D and supply chain procurement, and prepare for trial production of samples.
Therefore, even though Xu Shenxue's focus has been on Zhiyun Technology recently, he has not relaxed his management of Wecoo Electronics.
Fortunately, we have an old employee like Bai Qiwen. Although Bai Qiwen does not understand any technology, as a person with a marketing background, he has a full understanding of the market and his channels are also very good.
Previously, Xu Shenxue asked him to prepare to build his own offline channels, which was a very good start. After the business adjustment, this part of the own channel business was divested, and a new Weiku Trading was established under Liuhe Investment to be responsible for the construction of the channel business.
After this period of expansion, the company has now established its own channels in multiple regions, with more than 300 channel dealers at the city and county levels... These channel dealers currently mainly distribute Weku mobile phones.
As for the Bluegogo mobile phone, it is still firmly maintaining its strategy of exclusively selling online.
But in fact, with the advancement of technology and changes in phone models in the past two months, the current offline Weku phones have highly imitated the Xiaolan phones in various models. It can even be said that the current Weku phones are the offline channel version of the Xiaolan phones.
This is also the reason why Xu Shenxue had previously operated both brands of mobile phones within Weiku Electronics instead of operating them separately...because apart from some slight differences in the outer shell, the contents inside are basically the same.
The spare parts and production lines are highly overlapping, just like twin brothers.
It’s just that the marketing strategies and brand positioning are different.
After the conversation with Bai Qiwen, Bai Qiwen prepared to go back to WeCool Electronics to prepare for the launch of the Little Blue S3 phone and its twin brother WeCool 520.
Xu Shenxue was busy for a while. After reviewing some documents, he went to the conference room to preside over the recruitment work.
Zhiyun Technology's recruitment work has been ongoing. Luo Yinian, who is in charge of human resources affairs, is out almost all day and night, and is on business trips every few days...
The last time Xu Shenxue saw him was seven or eight days ago. Recently, Luo Yinian seldom returned to the company. He basically traveled around to meet with senior talents in high-end technology, marketing, supply chain, and management, and poached some suitable talents. To be honest, it was not until today that Xu Shenxue understood why Mr. Xu attached so much importance to Luo Yinian. Luo Yinian was really good at poaching people, and his salary management was also very high.
In the entire domestic 3G communications industry, Luo Yinian was the first to start a war of poaching talents, and he was also the first to extend his poaching hoe to other related industries.
If Luo Yinian had not taken the lead, other 3G communication companies would have done the same sooner or later, but it would have been impossible for them to launch a talent war so quickly.
In the past two months, Zhiyun Technology has not been very famous, but Luo Yinian has become very famous in the human resources circle.
It was he who worked hard to recruit people and finally found a smart phone R&D team for Zhiyun Technology... This ability made many large companies look at him differently.
There are even big companies that have commissioned headhunters to recruit Luo Yinian...
But Luo Yinian is doing a good job and won't change jobs randomly.
Xu Shenxue is relatively generous to these managers. He pays them basically the same salary as those of large companies, and his management is not that strict. He respects these professional managers.
At the same time, in order to motivate management and key technical personnel, Xu Shenxue also proposed equity incentive plans in the two subsidiaries, Zhiyun Technology and Wecoo Electronics.
Let the company's management and technical backbones share the dividends of the company's development.
This is also a common practice in contemporary high-tech companies... It's OK if you don't do it, but if you don't do equity incentives, you have to pay high salaries...
And high salaries mean huge labor costs.
As for not giving high salary?
Do you really think that the management and technical backbones are all fools, and they must work for you wholeheartedly for such a low salary? Don't they have to support their families?
You don't have a high salary or stock options, why would people follow you? Do you think you are so arrogant?
Wouldn't it be better for people to just switch to a company where they can get options or a high salary?
High-quality and outstanding talents these days are very expensive. You can't expect them to work for you wholeheartedly just because you give them a little money.
On the one hand, we need to increase the attractiveness to high-end talents, and on the other hand, we need to control salary expenditures and avoid heavy salary pressure. Modern enterprises have provided a more suitable option: options!
What are options?
To put it simply and bluntly, the boss paints a big picture and then lets the employees work hard for it...If they succeed, the boss and investors eat the meat, while the management and technical backbones eat the bones and soup.
As for failure...what else is there to say? Just go back to your own home and find your own mother.
The boss or investor loses a lot of money, and the employees lose time and expected high salaries!
(End of this chapter)