Chapter 43
Chapter 43
(The previous chapter is in, it will be released later)
Half a day later, Zhang Chen came out of the shower room refreshed. A 20-year-old girl with a lot of juice.
Zeng Li covered her face with a pillow and lay on the bed pretending to be dead.
Zhang Chen casually pulled the quilt over her.
I turned on the TV and the Beijing TV station was broadcasting entertainment news.
Only then did he know that Zhang Weiping had set off a huge firework at the premiere of "House of Flying Daggers" yesterday.
The premiere is not the same as the movie release. It is usually a separate event held before the release, facing the media and is of a promotional nature.
The premiere usually invites many media to create topics, spark discussion, and attract attention, which in turn promotes the distribution of the film and expands its influence...
The relationship between the organizer and the media is that I create news and you report news, and it’s a win-win situation for everyone.
"House of Flying Daggers" was released on Friday and its premiere was originally scheduled for Wednesday. However, in order to attack Zhang Chen, Zhang Weiping deliberately moved it to Tuesday, the same day as the celebration party for "The Darkness", just to grab the popularity.
Zhang Weiping is indeed a talented person. This guy is good at hype and he even organized a compilation concert for the premiere of "House of Flying Daggers".
This is the first case in the country.
Andy Lau, Han Hong, Kelly Chen, Pu Shu, Jonathan Lee, A-du, Dao Lang, a lot of stars came to support the celebration.
Tong Ange, A-du, Li Zongsheng and others played the role of reporters and played on the spot their pre-prepared interview clips of the film's sound engineer, screenwriter and others.
Among them, Daolang was on stage for the first time, which was quite a gimmick.
In short, it’s very loud.
The success of "Hero" must have given him enough confidence. Zhang Weiping must have spent a lot of money on the premiere of "House of Flying Daggers".
He claimed that it was 2000 million, which should be less than that, but it is definitely 1000 million.
The format is indeed unique, but it kind of flopped at the end.
American singer Katherine Battle, who was specially invited to sing the theme song of the film, did not appear after two announcements. The China Philharmonic Orchestra, conductor Yu Long and others were forced to wait for nearly 10 minutes with the audience.
This incident became the focus of media reports, even more than "House of Flying Daggers" itself.
Moreover, Zhang Weiping's goal of suppressing the celebration party for "The Darkness" was not achieved. After all, it was nominated for the Saturn Award for Best Director and Best Horror Film, and the media would definitely make a big fuss about it.
At this stage, gaining recognition from the West is the mainstream of society. In previous years, Zhang Ziyi's nomination for the Golden Globe Awards attracted media attention. Although the Saturn Award is not as good as the Golden Globe Awards, it is also an American award, so there will definitely be people who flatter her.
In terms of media resources occupied, the two companies account for approximately three to two.
Although "House of Flying Daggers" occupies the mainstream, it has mixed reviews and is not as good as the unanimous praise for "The Darkness".
Originally, there were some negative voices about "Dark Invasion", but since the Saturn Award nomination was announced, these voices disappeared, as if they had never appeared.
Zhang Weiping's plan to suppress the film failed. The box office of "Dark Invasion" rose against the market trend. Not only did the box office not decrease, but it was even higher than usual.
But the good luck came to an abrupt end on the 16th.
"House of Flying Daggers" is very bad, but only Zhang Chen knows it. After all, it is Zhang Yimou's second blockbuster after the 2.5 million-yuan "Hero", and both the audience and the theaters are full of expectations.
The audience's expectations are reflected in their support by buying tickets.
The expectations of the cinema chains are reflected in the screening schedule. Other movies have been taken offline to make more theaters available for showing "House of Flying Daggers."
That's what we call blockbuster treatment.
There is no way. At this stage, the number of screens in China is far from enough. What does "far from enough" mean? It means that when a blockbuster is released, all other films have to give way, and "Dark Invasion" is no exception.
Under normal circumstances, the film screening schedule is like this: a cinema has 8 theaters, and the popular movies are scheduled in about 4-5 theaters, and the movies that have been released for 2-3 weeks are scheduled in about 2-3 theaters. There are also some unpopular movies and movies produced by small companies that share 1-2 theaters.
But when it comes to blockbuster movies, this scheduling method is no longer applicable.
In his previous life, Chen Kexin encountered the same situation as Zhang Chen. His first movie after going north was "If Love", a musical, but then he encountered "The Promise".
If we just look at the quality, "If Love" is better than "The Promise", but it's useless because "The Promise" is a blockbuster and one that was highly anticipated.
On the day when "The Promise" was released, Chen Kexin thought that it would be affected at most. Unexpectedly, the cinemas took down all the movies in the prime time and replaced them all with "The Promise". Only in the garbage time slots did they symbolically schedule two screenings for "A Moment of Love".
"If Love" was an immediate failure.
This is the model when domestic blockbusters are released.
That day, Chen Kexin learned a good lesson.
Today, Zhang Chen also learned a lesson.
On the 16th, "House of Flying Daggers" was officially released. Guangguang received a notice that "The Darkness" will be released in various theaters one after another, no later than the 18th.
This is a unilateral notification, not a solicitation of opinions.
Zhang Chen had actually anticipated this situation, but he felt that if "Dark Invasion" did well at the box office, it might be an exception.
Now that I think about it, I was too confident.
Although "The Darkness" had a good box office, it was a low-budget horror film after all, and its publicity could not compare with that of blockbusters.
Moreover, he is a new director who has never proven himself, and theaters are unlikely to take risks for him.
"House of Flying Daggers" once again proves that the three words "Zhang Yimou" are a golden signboard, and he is the most capable one at this stage.
Affected by "House of Flying Daggers", "The Dark Knight" only earned 2030 million in its third week, and its total box office stopped at 6310 million by the time it was released.
Dong Jianqiang was very unwilling and kept complaining to Zhang Chen. If he hadn't insisted on choosing this release date, the box office could have been at least 1000 million more.
The movie was taken off the screen, and the final box office was 6310 million, which is actually a very good result. It is currently ranked in the top four of the year, ahead of "The Lord of the Rings III", "The Day After Tomorrow" and "Troy". However, Zhang Chen knows that this is only temporary. "Kung Fu", "House of Flying Daggers" and "A World Without Thieves" are all monsters with box office exceeding million.
The news of the withdrawal of "The Darkness" did not make any splash, and now the media's attention is focused on "House of Flying Daggers".
While Zhang Chen was urging Guangxian to settle the box office share in advance, he took the film to the movie channel.
A few days ago, a movie channel found him and wanted to buy the TV rights of "Dark Invasion" for 100 million.
The movie channel is very awesome. Even though it has the CCTV Channel 6 sign, CCTV really has no control over it.
It is a public institution under the Central Propaganda Department and a directly affiliated institution of the State Administration of Radio, Film and Television. It is definitely the biological son of the State Administration of Radio, Film and Television. In name, it is on the same level as CCTV.
Zhang Chen knew that the general film and television purchasing prices of movie channels were between 50 and 80 yuan, and some award-winning ones could get more than 100 million yuan. This time, 100 million yuan was already a high price, probably because of the box office success and Saturn Award nomination.
But Zhang Chen still thinks it is cheap.
Because he remembered that Lu Chuan's "Kekexili" released this year seemed to have sold more than one million, and its quality was much worse than his own "Dark Invasion".
However, after Zhang Chen tried several times, the movie channel insisted on the price of 100 million. Zhang Chen had no choice but to sell it.
(End of this chapter)