Chapter 42 Brand Story

Chapter 42 Brand Story

Chapter 42 Brand Story

Yiran Hall in East Market.

This was the shop that Zhu Zaigui asked Meng Chong to buy, but the shop was not registered under the name of Prince Yu's Mansion, but under the name of Liu Yishou, a glass craftsman from Liulichang.

Ever since Zhu Zaigui saw those ten exquisite and beautiful colored glass bottles, he knew that the colored glass master who could make such exquisite works must be a meticulous, careful and bold person.

So, at the instruction of Zhu Zaigui, Meng Chong poached Liu Yishou, and then used Huang Jin's relationship to get Liu Yishou an identity as a craftsman in the palace, and registered him under the Silver Bureau, one of the twenty-four yamen.

Now that he has this identity, Liu Yishou's teeth are almost crooked. He never dreamed that he would have such great luck in his life!
Not only that, he also became the manager of a store in the East Market. Such an adventure can be said to be a miracle!

"Tell Liu Yishou to be ready. He must put on a high profile and not be servile in receiving guests. Tomorrow, I will go there in person to act as a guarantor. I don't believe that our Yiran candy can't be sold for ten taels of silver per can!"

Zhu Zaigui was also very determined this time. He had very high expectations for Yiran Sugar and was determined to create a new benchmark for high-end luxury goods for the Ming Dynasty!
The price of ten taels of silver was Zhu Zaigui's requirement for it. If it could not be sold at this price, it would be a humiliating failure for Zhu Zaigui.

So this time, only success is allowed, failure is not allowed!

Of course, simply selling at a high price is definitely not enough to support the Yiran Sugar brand. What Yiran Sugar ultimately wants to make famous is its unique sweetness and the story that Zhu Zaigui gave it.

You should know that any popular luxury product that is believed by the whole nation did not come out of nowhere. Its appearance must have a "long" or "romantic" story as the core selling point of the product and become famous all over the world.

This is the power of the brand. Only a brand that can tell a good story is qualified to become a spiritual belief respected and admired by the world.

So this time, Zhu Zaihui also arranged a super cool story background for Yiran Tang.

Legend has it that two hundred years ago, when Zhang Sanfeng, who had already achieved enlightenment, was traveling around the world, he passed by a peach forest when the grass was fresh and the petals were falling. Zhang was so pleased with the scenery that he wanted to explore the entire forest. When he reached the end of the forest and found a water source, he found a mountain.

The mountain was shrouded in mist, as if surrounded by immortal air. Master Zhang was very surprised and walked forward again. He saw a small opening near the mountain, as if there was light. He followed the opening and went in. After walking a few dozen steps, he suddenly felt the view was clear.

I saw that this place was flat and vast, with neat houses, fertile fields, beautiful ponds, mulberry trees and bamboos. It was like a paradise on earth!
Master Zhang walked along happily and saw people walking back and forth on the paths and alleys. The men and women were dressed in clothes that seemed to be from another world. There were also old and young people, all of whom were enjoying themselves.

When they first met Master Zhang, they were also very surprised and asked where he came from. Master Zhang answered them in detail, and the people around were also puzzled by what Master Zhang said.

He said: "My ancestors fled to this desolate place with their wives and fellow villagers to avoid the disaster during the Qin Dynasty and never left. I met a fisherman a thousand years ago and then I realized that time had changed and there were the Han, Wei and Jin dynasties."

Now I met Master Zhang again. The people here asked what era it was. Master Zhang told me what he had heard, and talked about the Northern and Southern Dynasties, Sui, Tang, Song, Yuan, and the Ming Dynasty. Then he felt, "Because this place is a paradise on earth."

Everyone here was deeply moved when they heard this, and they invited Master Zhang to their home for a banquet.

During the banquet, Master Zhang tasted something very sweet, and he felt very happy after tasting it. He was curious and asked, "What is this?"

The man here replied, "Very happy."

Master Zhang tasted the delicious flavor and asked again, "Why is it made?"

The locals told Master Zhang about the method of Yiran, and Master Zhang was amazed when he heard it. He gave him a Taoist scripture as a gift. Master Zhang stayed for a few days, savoring the method of Yiran, and returned when he was no longer interested.

Later, he traveled around the world, secretly spreading "Yi Ran" to the world, and left a message saying: "Tasting it can bring you the joy of Yi Ran, eating it can bring you the happiness of Yi Ran."

Therefore, this sugar is called "Yiran".

This story based on the "paradise" is the background story that Zhu Zaigui created for Yiran Tang.

Although this story is absurd, it doesn’t matter!

The important thing is that as long as Zhu Zaigui plays the role well, and expresses his filial piety to Emperor Jiajing, and his gratitude to Li Shizhen, Gao Gong, and Lan Daoxing, Meng Chong can arrange a group of extras to talk about Emperor Jiajing's love for Yiran candy, and the positive evaluation of Yiran candy by Imperial Physician Li Shizhen, and then talk about Gao Gong, Lan Daoxing and others being moved by the Yiran candy sent by Zhu Zaigui.

In this way, as long as the atmosphere is created, Zhu Zaigui will appear in Yiran Tang's store again and excitedly buy all of Yiran Tang's Yiran candies in front of everyone!
With this in mind, are you still worried that no one will take the bait?

As long as someone is willing to take the bait, as long as they are willing to open the candy and taste the Yiran candy, Zhu Zaigui doesn't believe that these people won't like it!
You have to know that sweets themselves have the effect of pleasing the body and mind. In addition, the white sugar made by Zhu Zaigui is several degrees sweeter than the sugar we have today. In addition, there is the previous brand story, the "big shot" effect of Emperor Jiajing and other people who have consumed Yiran sugar, and the price of Yiran sugar that is out of reach for ordinary people.

Zhu Zaigui just didn't believe that anyone who bought and ate the candy would dare to go against their conscience and say it was not sweet?
Moreover, after having tasted such expensive and sweet candy, if they want to go back to taste that astringent snowflake candy, it would be an insult to those dignitaries who can afford Yiran candy!

Therefore, when promoting this brand story, Zhu Zaigui will not allow any mistakes!

He must make a successful start and completely change the unfavorable financial situation of Prince Yu's Mansion, so as to embark on a happy life of wealth and freedom.

Meng Chong was extremely excited when he saw Zhu Zaigui was determined to win.

He never dreamed that his prince would be so generous that he dared to set the price of Yiran candy at ten taels of silver!

You have to know that ten taels of silver is the income of an ordinary person for half a year or even a year.

This small jar of sugar would consume a person's income for half a year or a year. It's too extravagant.

But it was precisely because of this that Meng Chong was so excited.

Because he knew that once Zhu Zaigui's plan was successful, the money in Beijing would flow into Prince Yu's Mansion like water.

When Meng Chong thought about so much silver coming to Prince Yu's Mansion soon, his round face turned red with excitement.

Meng Chong immediately replied: "Don't worry, Your Majesty, I promise to complete the task!"

Zhu Zaigui looked at Meng Chong who was so confident, patted him on the shoulder, and said very seriously: "I believe you, you are the person I trust the most."

Meng Chong was so excited to be trusted by the prince that his soul almost floated out of his head.

(End of this chapter)