Chapter 44 Prince Yu's Plan
Chapter 44 Prince Yu's Plan
Zhu Zaigui, who was in the palace, happily looked at the daily business records of Yiran Hall sent by Meng Chong, and his mood was extremely good.
He never expected that it would have such a good effect, and Yiran Sugar was actually loved by so many dignitaries.
Seeing such hot sales performance, Zhu Zaigui was grateful to Huang Jin for coming from the bottom of his heart.
Originally, Zhu Zaigui was going to be the agent on the opening day, but who knew that Huang Jin would show up unexpectedly.
His appearance instantly ignited everyone's enthusiasm for buying. Originally, everyone was a little hesitant about the brand story told by Liu Yishou, thinking that only a fool would buy such expensive candy.
Huang Jin arrived at Yirantang's shop before Zhu Zaigui.
When Zhu Zaigui, who was hiding in the crowd, saw Huang Jin appear, he immediately gave up the idea of revealing his identity.
Zhu Zaigui watched Huang Jin's actions quietly.
At that time, Huang Jin walked into the Yiran Tang store, and Liu Yishou enthusiastically introduced the brand story behind Yiran Candy.
After listening to this, Huang Jin immediately showed his badge to identify himself.
Huang Jin said: "I know your Yiran candy. Some time ago, Prince Yu purchased your Yiran candy and presented it to the palace. After the emperor tasted it, he liked it very much. I thought since the emperor liked it, I would come out and take a look. I didn't expect that you also opened a store in the East Market."
When Liu Yishou saw that it was the senior eunuch beside the emperor who came in person, he immediately became extremely respectful. At the same time, he thought that this was a temporary change of plan by Prince Yu, who wanted someone beside the emperor to act as a stand-in.
Liu Yishou said, "Some time ago, a nobleman came to me to buy Yiran candy. I didn't know at that time that it was His Royal Highness Prince Yu who was doing this to honor His Majesty. If I had known, I would definitely not have accepted a penny. Eunuch, if you see anything you like, I will give it to you right away."
Huang Jin said: "The shopkeeper's words are too polite. Since we are opening a business, how can we not abide by the rules? Besides, this Yiran Candy is a supreme delicacy that Master Zhang secretly passed down from the 'Paradise'. We cannot neglect it in the slightest. We must give you the right amount!"
Liu Yishou's smile suddenly became brighter. He introduced: "Thank you, eunuch. Yiran candy is not easy to make. Each process takes a long time to make it taste like Yiran. Today is the first day of the store opening. All Yiran candies sold in the store are 20% off. You only need eight taels of silver to taste the joy of Yiran."
When Huang Jin heard that it was eight taels of silver, and that it was a 20% discount, he was stunned for a moment, but then he smiled and said, "Such a wonderful item is only sold for eight taels. The shopkeeper is really a conscientious owner. How much is here? We want them all!"
Liu Yishou said quickly, "Thank you, sir, but this won't work. Today we have prepared 100 bottles, hoping that more people can have a taste of Yiran. So I can only sell you 10 bottles."
After hearing the number of ten bottles, Huang Jin secretly breathed a sigh of relief. If he were really asked to take down a hundred bottles at once, he would feel painful.
After all, his temporary appearance was just to support Zhu Zaigui, and he didn't intend to spend a lot of money.
Huang Jin sighed and said, "Ten bottles, let's just buy ten bottles first."
Liu Yishou's face was instantly filled with smiles, and he shouted, "Waiter, pack it up, and the noble eunuch Huang will be happy and enjoy the blessing of Master Zhang!"
Xiao Er deftly took out ten beautifully packaged gift boxes from the counter, held them up and walked around the front of the store, then placed them next to Huang Jin.
Huang Jin listened to Liu Yishou's shouting and watched the waiter's actions and felt extremely curious. This was the first time he enjoyed such special treatment when buying something.
Huang Jin looked at the ten boxes of exquisite Yiran candies and smiled happily. He also took out eighty taels of silver notes from his sleeve pocket and handed them to Liu Yishou. Liu Yishou immediately ordered someone to write an "invoice" and handed it to Huang Jin respectfully, saying, "Sir, this is the official invoice of our store. As long as the packaging is intact, we can buy back the Yiran candies with the corresponding numbers in your hands at the original price within three months."
Huang Jin was also surprised when he looked at the invoice. He never expected that Prince Yu would start a repurchase business for the first time. This surprised Huang Jin a little.
Of course, there are conditions here. The first is that the packaging is intact, the second is within three months, and the third is the corresponding number.
Therefore, the "invoice" designed by Zhu Zaigui is actually a kind of product "certification certificate" and can also be regarded as an anti-counterfeiting measure.
Huang Jin smiled and said, "The shopkeeper is open about his business, and we like it."
With Huang Jin setting the example in front, the people outside who were watching the fun heard Liu Yishou's guarantee of repurchase, and their hearts were excited at that time.
For many people, this bottle of Yiran candy is no longer candy, but a way of saving that does not require any interest.
You should know that if you deposit money in a money house nowadays, you have to pay a deposit interest, and this interest is usually paid by the depositor to the money house, not by the money house to the depositor.
Now Yirantang’s sugar can actually provide three months of “interest-free savings”, which is simply good news for many merchants who have money to deposit.
So after Huang Jin's proofing, some courageous merchants stepped forward to confirm the role of the "invoice" and then generously bought ten bottles.
Faced with such guests, Liu Yishou naturally received them happily and gave them Master Zhang's blessings.
In this way, on the first day, one hundred bottles of Yiran sugar were sold out in less than an hour, bringing Zhu Zaigui a turnover of 800 taels.
However, this is just a small test. If Yiran Sugar has only achieved this level, it will not be considered a successful product for Zhu Zaigui.
Therefore, it can be considered a success only if the buyer opens the Yiran candy and actually consumes it.
Otherwise, his Yirantang would be at most a temporary bank, and it could easily turn into a loss-making Ponzi scheme if one was not careful.
For this purpose, Zhu Zaigui also implemented the second step of the plan, which was to recycle empty bottles at a high price. As long as the empty bottles of Yiran sugar were in good condition and were accompanied by the invoice when the sugar was purchased, Yiran Tang would recycle them at the price of one or two taels of silver.
This not only plays a role in circulation, but also further stabilizes the value of Yiran Sugar, making it a luxury product that is not only high-end but also has investment value.
Such expensive luxury goods may be out of reach for ordinary people, or they may even be unwilling to consume them. However, for dignitaries who pursue differentiated consumption, the more these things are out of reach for ordinary people, the more they like them.
Because this not only highlights their elegance and uniqueness, but also allows them to distance themselves from ordinary people in their hearts.
Therefore, in future sales plans and brand building, Zhu Zaigui will focus on this kind of high-end event. They will find a way to distribute some high-end invitations and invite some big consumers to taste the new products.
While appreciating the food, these people can also expand their network, improve their status, and stimulate their desire to compare.
(End of this chapter)