Chapter 57 Press Conference Starts
Chapter 57 Press Conference - Start
Xu Shenxue visited several stores and picked out a bracelet with an interesting design and a cute and playful style in one of them. When he asked the clerk to wrap it up, Xu Shenxue looked at Secretary Li who was following behind him and was obviously in a bad mood.
He immediately said, "Take a look and choose one for yourself!"
Secretary Li was stunned when he heard this, then looked at the various jewelry items on the counter that were priced at tens of thousands of yuan, and subconsciously declined, "No, no!"
Seeing her like this, Xu Shenxue immediately turned around to look at the glass cabinet, then said to the clerk: "Take these out for her to try!"
Secretary Li immediately said, "Mr. Xu, really not, this is too expensive!"
Xu Shenxue glanced at her, then grabbed her hand and pushed it forward, saying to the clerk, "Come on, let her try this on!"
Secretary Li's hand was grabbed, and he subconsciously wanted to struggle and pull it back, but he heard Xu Shenxue say, "Be good, don't move!"
When Secretary Li heard this, she immediately stopped struggling and let the clerk put a bracelet on her. However, Xu Shenxue, who was standing by, felt that it was not a good idea and took it off, then replaced it with a necklace.
After Secretary Li brought it up, Xu Shenxue took a look and thought it was pretty good.
He immediately paid the bill and left with Secretary Li.
Secretary Li came out dazed and didn't react for a long time until he returned to the lounge and sat down, watching Xu Shenxue who had picked up his laptop and started processing work emails.
This man is even more domineering than the domineering CEO in novels... If any other man did this, she would have slapped him in the face.
But, the way Mr. Xu swipes his card is really charming...
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Because the plane was a little delayed, it was already afternoon when Xu Shenxue returned to Shenzhen by plane. Then Xu Shenxue went straight to the company and met the marketing director Ji Chenghe.
Ji Chenghe had just returned from a business trip. With dark circles under his eyes, he said to Xu Shenxue, "The press conference has been scheduled. It will start at 2:30 p.m. on the 3rd!"
"The venue is in the large function conference hall downstairs of the company. We have already coordinated with the property management and started to arrange the venue!"
"In terms of media invitations, we invited more than 40 media outlets in total, including online media and offline media, all of which we had dealt with before. Due to the tight schedule and the need for subsequent publicity, we prepared a slightly higher amount of media funding."
After hearing this, Xu Shenxue said, "Well, we still have to give some travel expenses, and then we have to arrange for food and drink!"
With Zhiyun Technology’s current reputation, if you want them to work hard to write promotional articles for you and create some hype, it’s impossible not to pay them!
Not only do you have to give, but you have to give more. It's not just travel expenses, but also food and drinks.
In fact, not only the journalists from the media attending the press conference received kickbacks, but Zhiyun Technology had already contacted the media behind them and purchased advertisements in advance as appropriate.
When buying offline space and online traffic, the main focus is on the image of a boy who gives away money.
In addition to these more important media, some media channels that did not attend the press conference, especially online media, will also carry out certain publicity.
The advertising fees have been prepared, and we are just waiting for the press conference to start and then carry out large-scale publicity.
These are all part of the regular marketing for new mobile phones!
A new company that is not well-known among the public launches a new product...it is difficult to gain popularity without spending a lot of money.
"We will continue to work on marketing. In addition to regular online and offline media, we should also pay great attention to the channels of various online communities. Word of mouth is sometimes more effective than formal media reports!"
"We must establish our brand right away and not give potential competitors any chance!"
"At the same time, we must also keep up with offline channel promotion activities, actively contact our various channel partners, and make all preparations in advance. When the mobile phone is mass-produced and launched, all aspects of publicity must also keep up, such as various posters and flyers must be prepared in advance!"
When all matters concerning the press conference have been finalized and prepared, it also means that the press conference for the C1 mobile phone is about to begin.
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October 09, 2!
This day is a very important day for Xu Shenxue, for Zhiyun Technology, and even for all the subsidiaries under Liuhe Investment Company. It is even a very important day for the entire Chinese mobile phone industry.
Because in the afternoon of this day, Zhiyun Technology will release China's first domestically produced smartphone, which is also the first domestically produced Android smartphone.
Its historical significance is significant. In ten or twenty years or even longer, when people talk about the development history of Chinese mobile phones, they cannot avoid Zhiyun Technology's Zhiyun C1 mobile phone.
Xu Shenxue naturally attached great importance to such a critical day and arrived at the company in person at around eight o'clock in the morning.
At this time, several other subsidiaries of Liuhe Investment, such as Wecoo Trading, Wecoo Electronics, Wecoo Industry and other companies also temporarily transferred some elite personnel to help.
The large multi-functional venue downstairs was already prepared yesterday, and some technicians are now conducting the final tests. Various demonstrations of mobile phones will be carried out at the press conference, which is not as simple as showing a PPT.
At that time, Xu Shenxue will also perform practical operations, such as demonstrating wireless networking, namely the WAPI function, demonstrating the 3G signal function, and performing networking operations under the above circumstances, such as opening various APPs and web pages, downloading software, etc.
By the way, with the assistance of many investors, especially Blue Mountain Investment Fund, Zhiyun C1 mobile phone was approved to adopt WAPI wireless protocol, becoming the first mobile phone in China to use WLAN wireless Internet access.
The higher-ups had actually been planning to liberalize WAPI in the near future. Now that they see that the first smartphone in China is about to be released, and with many people pleading for it, they immediately went with the flow and announced the relevant news in advance, allowing mobile phone manufacturers to use the WAPI standard.
Zhiyun Technology's C1 mobile phone naturally became the first mobile phone to adopt this protocol.
Note that this is not the WIFI that is popular in the future, but the WAPI that is currently being promoted in China. However, looking at the current situation, it is estimated that WIFI will also be approved in the second half of the year.
In addition to online demonstrations, the phone screen also needs to be projected onto a large screen so that everyone can see it, which also requires a special demonstration prototype for projection.
This reflects the convenience of YUN OS operation, and there is also a special two-point touch...
Although this thing is not multi-touch yet, it can achieve some of the effects of multi-touch under common circumstances, and this demonstration is to demonstrate this effect.
Of course, Zhiyun Technology will not say that it has two-point touch when promoting it, but will directly blur it out as multi-point touch...
How can't two points be more points?
Who told you that multi-touch requires more than three touch points?
Other fruit machines can be operated by sliding gestures, and so can Zhiyun C1. Fruit machines can zoom in and out, and so can Zhiyun C1... You see, at first glance there isn't much difference!
Well, actually there is a huge difference...but when it comes to publicity, you can’t be so honest.
The technical department is repeatedly checking various technical preparations at the press conference to ensure that no problems will arise at that time.
People from the marketing, administration and other departments were also busy receiving the arrival of various media and channel dealers, as well as some partners.
In addition to the media personnel who were hired for the conference, participants in this conference included dozens of channel dealers who have built their own offline channels under Weiku Trading. In addition, relevant personnel from Taotao and Jingxi, two online channel partners, were also invited to attend.
There are also an equally large number of representatives from various hardware vendors and software partners.
In addition, we also invited various well-known investment institutions including Blue Mountain Investment Fund, and all the top five venture capital firms in the country came.
Even the three major operators sent people to attend this press conference!
It can be said that the cards are quite impressive!
This is not the face of Zhiyun Technology, but the face of China’s first smartphone!
No matter how you look at it, you have to take it seriously!
I’m adding more chapters and asking for follow-up reading. I’ll recommend it this week. It’s very important to follow up reading tomorrow and the day after tomorrow, which will influence the recommendations next week.
Please everyone, please try to take some time tomorrow and the day after tomorrow to watch the press conference plot of the new chapter.
(End of this chapter)