Chapter 56: Magnificent
Chapter 56: Magnificent
On August 8, Yu Xing received Song Yufeng’s report on offline advertising, one good news and one bad news.
Good news: Song Yufeng did his best to place advertisements in certain specific areas.
The bad news: These ads have all been cleared to varying degrees.
No, it cannot be said to be cleaning, it is even destruction to some extent.
In addition to the posted advertisements, Yu Xing also saw a damaged bus stop sign.
He pointed to a rather conspicuous photo and asked, "Other things are fine, but this is illegal, right? It's damaging public property, so why don't we call the police?"
"Maybe they will report it, but I don't know if it will be useful." Song Yufeng took a glance and said, "It's likely to be nothing."
Yu Xing pondered, "That won't work. We paid for it, so the advertisement has to be effective and the company's name has to be shown. Also, have someone take more photos of the vandalism. I'll post them on the campus website later."
Song Yufeng sat down, wiped his sweat, and asked, "Are you still doing the same thing as NetEase?"
Yu Xing shook his head: "No, the nature is different. The main reason for NetEase's case is that you guys interviewed and reported first. Now this is just industry competition. Your case is more bad and more rare, unlike this one which is more common."
He continued, "Although it is just a normal commercial competition, it can refresh everyone's feelings among college students and help us get more traffic. The online traffic has been declining recently."
Yu Xing planned to post this experience on the Internet in a more humorous way, rather than making a formal condemnation like before.
"You're not angry. I was very angry when I first received the call." Song Yufeng looked at Yu Xing carefully and said angrily, "This is something that costs money and is legal. I've heard of three guarantees in front of the door, but I've never heard of all the advertising in front of the door. If they don't like someone advertising in front of them, then just buy it all."
Yu Xing nodded slightly: "That's the truth, but..."
There is no need to say more about the rest, it has all been done.
Song Yufeng still said angrily: "After all, it is a big company in the industry, and you are doing this? If you have the guts, just snatch all the customers of Guiai.com!"
Yu Xing comforted him, "Don't worry, they will try to snatch it."
Song Yufeng: "Uh..."
Yu Xing reviewed the advertising situation again, shook his head, and sighed: "This is competition, this is profit, so, within a certain range, no one should criticize anyone else."
"Mr. Yu, do you have any ideas?" Song Yufeng heard some underlying meaning.
"There aren't many options. We have already exhausted our energy in promoting our own business. How can we compete with big companies? This time we are just trying to make ourselves more visible to them." Yu Xing said calmly, "Based on this goal, perhaps we have achieved a good result."
He felt that Song Yufeng was still capable and could get the advertisements in place in a short period of time.
Song Yufeng said "hmm", and after thinking about it, he really didn't have any particularly good way to deal with it.
He took a sip of water, and only then did he tell her another piece of news: "Mr. Yu, next month you will have a chance to give a speech on stage."
Yu Xing was surprised and realized that Song Yufeng was talking about the Internet Conference in Jinling.
He was surprised and said, "Let me speak on the stage? Who am I..."
This year is the 7th China Internet Conference. In addition to representatives from the Internet industry, it will also have leaders from relevant departments. This year it is chosen to be held at the Jinling International Expo Center, which may make it even more grand.
Song Yufeng smiled and said, "Not necessarily. If I can get on the list, I will definitely be a college student entrepreneur. You have to write the article in advance. I can only say, try your best. There is no guarantee at all."
He thought for a moment and then explained, "In addition to the big guys, there have to be some minions to set off the big guys."
Yu Xing lit a cigarette. "It's good to have a small group. If people from Jiayuan.com, Zhenai.com, and Baihe.com also attend, maybe we can have a chat. Tsk, can you get a list of the guests?"
"It seems that it has not been completely decided yet. Even if it is decided, it is hard to say whether they will attend." Song Yufeng said, "I feel that even if not all of them come, one or two will always come. After all, we can find opportunities for cooperation."
Yu Xing nodded and said sincerely: "Thank you, Brother Feng. No matter whether I can go or not, thank you, Brother Feng!"
Song Yufeng accepted the thanks and covered his face again: "I begged for this at the cost of my dignity."
Yu Xing was about to thank him again when he saw him put his hand down.
"But, it's up to them to be shameless. I'm not a reporter anymore." Song Yufeng pointed at the photos on the table, "Do they have any shame? They don't, and everyone is like this." Yu Xing smiled.
Song Yufeng immediately said: "Mr. Yu, 'those things'..."
He was straightforward and after talking about what he had done in the past few days, he immediately brought up the topic that they had not finished discussing last time.
"I think the operation of workplace paparazzi websites can be referenced from those gossip magazines." Yu Xing was also very concise, as if handing over money and delivering goods, "It must have gossip and be able to attract the public."
Song Yufeng listened carefully.
Yu Xing pointed at the photos on the table and said, "After Guiai.com is sold, I think we can start with these dating websites."
Song Yufeng perked up and asked respectfully, "Mr. Yu, what do you mean?"
"I've been studying the models of Jiayuan.com and Zhenai.com these days." Yu Xing said seriously, "I think it's inappropriate. Brother Feng, you haven't used this kind of website, right?"
Seeing Song Yufeng nod, he continued, "How do they make a profit? Well, in addition to membership fees, they also charge all kinds of inexplicable fees. For example, you have to charge for viewing girls' profiles and chatting. What do you call this model..."
Yu Xing pondered for a moment and said, "This model charges by blocking communication, and it targets those who are older and eager to get married. Moreover, whether online or offline, they set the KPI around the matching rate. Do you know what this means?"
Song Yufeng was still chewing on "blocking communication" and said in confusion: "What does this mean?"
"In order to meet the KPI and increase the matching rate, there will inevitably be concealment and deception." Yu Xing said calmly, "I am a matchmaker. I want to get the bonus. I am still one order short. I only need to slightly conceal some defects of the woman or the man, and the couple in front of me will be successful. Do you think this will happen?"
Song Yufeng was stunned. He glanced at the damaged advertisement on the table. Behavior within the commercial scope... definitely!
"I've been thinking about their situation and searching for information these days. I happened to see that one company announced last year that the online dating industry has the highest user payment rate among all Internet sub-industries, and it was close to 8% at one point." Yu Xing shrugged, "That's really too high."
"But the online dating industry has actually grown very fast in recent years. This growth momentum has given people in the industry an illusion that they have a large number of users and data, and that they can use the system to replace the familiarization and adjustment process between men and women."
"The more I look at it and think about it, the more I feel that this industry sometimes doesn't need to be too internet-oriented. If it is really promoted in this way, the fraud in it will increase."
Yu Xing looked at Song Yufeng and said, "So, the first gossip about 'those things' can be that we are here to criticize the deceptive Internet dating companies. As long as we can create an impact, I believe those who have been deceived will come out to testify."
Song Yufeng was surprised: "Ah?"
Yu Xing asked, "Is there anything wrong?"
Song Yufeng groaned twice and couldn't help but ask, "Boss Yu, do you want to destroy the Internet dating industry?"
Isn't this a bit too dark!
First they sold the company to an Internet dating company, and then they attacked these companies for various deceptive practices in their business. If many victims really came forward after hearing the voices, I am afraid that the already sensitive trust link would be greatly reduced.
If the Internet dating brand or even the industry does not have the trust of users, how can it develop its future business?
It may sound alarmist to say that the industry will be destroyed, but maybe it will really go backwards.
Yu Xing put one hand on the table: "Who asked them to tear up our advertisement?"
Song Yufeng: “…”
Yu Xing sighed: "If an industry can be easily destroyed by a small person like me, it proves that it actually has little meaning to exist."
Song Yufeng was almost convinced by this sentence.
He finally asked, "Mr. Yu, is it dangerous to do this?"
Yu Xing said, "Are you afraid of this?"
Song Yufeng's hard bones suddenly seemed to soften.
Yu Xing said seriously: "I think such a company has a great chance to succeed. By then, you can make a gorgeous transition from behind the camera to in front of the camera, and you can also be interviewed by Penguin. Then you can call Kong Hye-lin."
Song Yufeng nodded slowly. You can’t get a tiger cub without risking it. You have to make money while standing!
(End of this chapter)