Chapter 63 Advertising Implantation
Chapter 63 Advertising Implantation
Half a month later, the crew finally welcomed a new member.
"I thought you weren't coming."
Xiao Jin joined the team half a month later than others.
"How could that be? As soon as you called me, I made a special reservation."
Xiao Jin walked up to Zhang Chen and hugged him, then greeted Ning Hao, Lao Cao and others.
He is a slow-to-warm-up person and is very distant towards people he is not familiar with.
But if you get to know each other well, they are just like ordinary people.
The last time we did Dark Invasion, everyone got along really well and had a good relationship with each other.
"Wow, man, you're really rich~"
Lao Cao noticed at a glance that Xiao Jin had changed his watch and mobile phone. He didn't recognize the watch, but it felt quite high-end. The mobile phone was the latest Nokia 7610, which was different from the last time they met.
"Haha, just average, third in the world, man, I've made some progress recently~"
Xiao Jin smiled and was very proud.
"This is all thanks to our film The Dark Strikes Back. After The Dark Strikes Back became a big hit, you don't know how many horror films of the same type were launched. At most, I received invitations from seven crews in one day."
One of the keys to the success of "The Darkness" was the realistic special effects makeup, so the first thing that those copycat crews thought of was to invite the original special effects makeup artist of "The Darkness" to join.
There are too many crews to invite, what should we do if there is competition?
Simple, just add money.
So Xiao Jin made a lot of money during this period, and his entire outfit was upgraded.
"Do you know who my last crew was from?"
Xiao Jin suddenly became mysterious, which aroused the curiosity of several people nearby, and they all gathered around him.
Zhang Chen guessed it right away: "Mr. Li?"
"Yes, it's him, the rich guy before our "Dark Invasion". He and Film made a movie together called "Dark Crisis", which is also a follow-up work, but I feel that he was smeared."
"?"
He was not surprised that Mr. Li, the richest man, was making a movie. What surprised him was how Xiao Jin knew that he was hacked.
Xiao Jin explained: "I heard that his film cost 700 million yuan, and it seemed that it was all invested by Mr. Li, the richest man. But it was simply shoddy. The real cost was probably only 100 million yuan. The people from Filmmu were just bullying them."
Xiao Jin has worked with many film crews and is familiar with all the ins and outs of a film crew. If he said that the investment was ripped off, then it was most likely ripped off.
Zhang Chen shook his head. It seemed that Mr. Li, the richest man, didn’t listen to a word he said to him.
After making some money, I plunged back in.
Judging from the other party's personality, Zhang Chen estimated that Mr. Li must have invested in more than just this one. However, after this, he might have to pay back the little money he earned from "The Dark Invasion".
But this is his own choice. He has been reminded as needed. If Mr. Li insists on joining the circle, then he can just wait to pay the tuition.
"Here are the script and storyboards. Take a look at them when you have time. There aren't many things that need to be made this time. They are probably these: a whale model, a shark model, and the wounds on the protagonist's body."
When he had some free time, Zhang Chen talked to Xiao Jin about the special props needed for this shoot.
Of course, the whale model can also be synthesized using green screen, but Zhang Chen feels that it is unnecessary. Saving money is saving money. Wouldn’t it be better to use the saved money on the key shark special effects?
The wounds on the protagonist's body were prepared for the scene where he needed stitches.
There is a scene in The Shallows where the heroine is attacked by a shark and her thigh is bitten. She then hides on the reef and uses the jewelry on her body to sew the wound.
But this is very simple for Xiao Jin. He had done many similar things during the filming of "Dark Invasion".
……
A day later, news came from the assistant director that a suitable filming location had finally been found.
The location is a bay in Sanya.
At this time, Sanya's level of development was far from being as widespread as it is in later generations, and there were still many pristine places.
The assistant director found such a bay, near a small fishing village, with few people and beautiful scenery, which is a perfect filming location.
These beautiful sights are breathtaking to city dwellers, but to the locals they are seen every day and there is nothing strange about them.
Zhang Chen and Ning Hao huddled in front of the computer to look at the pictures sent back.
Ning Hao is a photographer.
The photographer is an extremely important position in the main creative team of a film crew. His importance is second only to the director and higher than other creative departments.
"how do you feel?"
"I think it's okay."
"Then let's go together tomorrow."
Location scouting is divided into preliminary scouting and re-scouting. The assistant director conducts the preliminary scouting to find suitable locations, shoot video footage and send it back. The director then selects suitable scenic spots from them.
However, after the initial survey, the director must conduct a re-survey.
Because only after seeing the location can the director determine the composition of the shot and draw the storyboard. You can't draw the storyboard completely based on your imagination. For example, if you use a frame composition, you must find the elements that make up the frame. If you draw the picture first, what if you don't see the elements that make up the frame when you get to the scene? Unless the crew has money, they can build the scene according to their needs.
In addition, during the re-survey, photographers, lighting technicians, sound engineers and other relevant personnel must also be present.
The photographer must choose the appropriate camera position based on the location scouting and design the shooting techniques for some scenes in advance.
The lighting technician also needs to look at the light position, see if there is a power source nearby, and whether the electric vehicle can be driven in. If there is no power source, a generator must be brought, and then the lighting must be designed based on the location survey.
The sound engineer also needs to check the surrounding environment to see if there is any noise that may interfere with the recording, and see if the space is convenient for supporting the boom.
Artists also need to scout locations to determine how to set up the scene, what props are needed, and how to arrange the props. When the conditions for real-life shooting are not available, artificial sets must be built.
In short, it's complicated.
Several people bought plane tickets and prepared to depart the next day, but just before leaving, Chen Xi brought him good news.
“I’m done talking about ad placement.”
"Ah."
"Aren't you going to ask me how much?"
"Hmm? How much is that in total?"
"The minimum is 400 million and the maximum is 2000 million."
"How many?"
The other people in the crew thought they had heard it wrong.
Chen Xi's expression at this moment was like a child who had done something good and was waiting to be praised. He raised his chin and raised his voice a few degrees: "The minimum is 400 million, and the maximum is 2000 million."
"Why is there a minimum and a maximum? How did you negotiate it?"
Zhang Chen was completely confused by what he said.
"I told those advertisers to invest if they wanted to, or get out if they didn't want to, and then they did."
"Get lost, you are telling me a story, hurry up~"
Zhang Chen thought to himself that our master-disciple relationship was indeed of the same lineage, and that was how Teacher Fu and I boasted back then.
Chen Xi laughed loudly, not caring at all. After a while, he said, "Actually, it's like this. I didn't negotiate a price with them. I negotiated a tiered contract for the box office. Didn't you swear that our film The Shallows could make over 100 million yuan? I negotiated with them based on that."
"How are the stairs built?" Lao Cao asked curiously.
"It's very simple. I told them that if the box office is less than 2000 million, they don't have to pay a penny for advertising, and they can just treat it as charity. If it reaches 2000 million, they will pay 400 million, 4000 million will pay 600 million, 6000 million will pay 800 million, 8000 million will pay 1000 million, and when the box office reaches 2000 million, they will pay million directly."
"You...are a genius!"
Zhang Chen didn’t know how to describe this woman. She could actually think of this when discussing advertising placement for the first time, and she even made it happen.
(End of this chapter)