Chapter 71 Hot Sale
Chapter 71 Hot Sale
As reporters continued to report the news from the press conference, combined with yesterday's new C1 mobile phone launch.
It sparked a huge discussion on the Internet.
Although there was no Weibo back then, there were major portals, some technology vertical websites, and various forums such as Tieba.
No matter where they are, as long as there are a large number of netizens gathered, they will inevitably start discussing Zhiyun Technology, Zhiyun Mobile Phones and other related things.
Moreover, this heated discussion is not limited to vertical fields such as technology and electronic product consumption, but has spread directly to finance and even the social field.
Sina portal website did a special report on its homepage, and the opening paragraph was: How did Zhiyun Technology deserve to be valued at nearly 10 billion just two months after its establishment?
The report started with Zhiyun Technology's huge financing, and cited the recent sensational 3G communication talent recruitment war and the non-compete agreement lawsuit initiated by Zhiyun Technology. It also dug out Zhiyun Technology's parent company Liuhe Investment, as well as another mobile phone company under Liuhe Investment, Weiku Electronics, and its manufacturing plant Weiku Industrial.
This caused a series of Weicoo companies with Liuhe Investment Company as the core to surface and appear in front of the public... Of course, these are actually public information, and anyone who is interested can find out.
Then a lot of space was spent introducing yesterday's press conference and the amazing pre-sale results announced this morning.
It can be argued from many aspects why those investment funds are going crazy and raising the valuation of a company that was only founded for two months to more than 8 billion yuan and obtain 1.2 billion yuan in financing in the A round.
The final conclusion is that the C1 mobile phone launched by Zhiyun Technology has great market competitiveness. It is not only the first smartphone in China, but also the second Android phone and the fourth smartphone in the world.
At the same time, this is the first smartphone to adopt multi-touch after the Fruit Phone.
Compared with the previous HTZ-G1, Zhiyun C1 completely abandons the keyboard, trackball and even physical buttons, and adopts a capacitive touch button solution that is more advanced than any other Apple phone.
The phone is made entirely of a single piece of mirrored glass, without any unnecessary buttons.
Whether in appearance design, interactive operation or system functions, it is far ahead of its peers
With this mobile phone, Zhiyun Technology has become the third largest smartphone manufacturer in the world.
At the same time, the mobile phone has achieved amazing pre-sale results after the pre-sale started yesterday. In just eight hours, the pre-sale amount exceeded 100 million yuan, and it is expected to reach 500 million or even 1 billion yuan within three days.
The most important thing is that Zhiyun Technology was able to develop the C1 mobile phone, which means it has a strong R&D team and will be able to develop subsequent models such as C2 and C3 in the future.
All these ultimately added up to the fact that Fengtou Fund gave Zhiyun Technology an extremely high valuation.
The special report from Sina is very in-depth... well, it has to be in-depth. A lot of the information is actually provided directly by Zhiyun Technology’s public relations department, and the space was paid for.
This is called a special report, but in fact it is just advertising in the name of a special report...
Ji Chenghe, who is in charge of a series of marketing activities for Zhiyun mobile phones, likes this indirect advertising model very much. Compared with directly telling potential users how good his mobile phones are, he prefers to tell users how awesome Zhiyun Technology is... The mobile phones produced by such an awesome company are naturally top-notch.
They are playing with corporate image and brand image...
Therefore, in many reports by some major media, the C1 mobile phone is actually mostly reported as a gimmick, and more of the focus is on Zhiyun Technology itself.
Reports on the C1 phone also focused on how popular the pre-sales were, and how it was known as the world's first true Android smartphone and the second true smartphone. As for other details, not much was said.
Some of the more unique features mentioned are also included, such as wireless Internet access, two-way video calls, multi-touch, etc.
However, some vertical reports are reported in more detail, such as the use of the most advanced 480*800 screen, the most advanced front-facing camera, etc.
Under Ji Chenghe's control, various press releases were sent out and occupied a large amount of space. At the same time, countless 50-cent posts appeared on many forums.
Just on the day of the press conference and the next day, in just two days, Ji Chenghe spent more than 20 million yuan on marketing expenses...
And this number is still increasing rapidly!
Subsequently, various offline billboards and posters were also installed on a large scale. Almost all offline media such as newspapers and magazines were used.
Even TV commercials have started playing.
The initial marketing costs for C1's launch will reach a staggering million yuan or more, and this is only the initial stage, mainly concentrated in the period before and after the launch.
It does not include subsequent long-term publicity plans.
In this era where even good wine needs to be hidden if you want more potential users to know you and then buy your products, advertising is indispensable.
With such overwhelming publicity, more and more people have learned about Zhiyun Technology and Zhiyun Phone C1.
With such a huge base, even if only a very small number of people have the urge to buy, it will contribute to a huge sales volume for Zhiyun mobile phones.
Amidst a barrage of publicity, Zhiyun smartphones have finally been officially launched on the market!
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On February 8th, at a commercial plaza in Shenzhen, a queue several hundred meters long formed outside the door of the "Zhiyun Flagship Store" under Weiku Trading!
These are the people who rushed to buy the Zhiyun phone after hearing that it went on sale... They all wanted to experience the newness of the product first, and of course there were scalpers among them.
Zhiyun phones have been extremely popular in recent days, and coupled with rumors that the production of Zhiyun phones is limited, naturally there are scalpers who want to take advantage of the opportunity to make a fortune.
Zhiyun’s mobile phone production capacity is indeed out of stock, but in fact it is only out of stock in the near future...BYD’s OEM order has been signed, and various component suppliers are also stepping up production. Some foreign spare parts are even directly chartered and airlifted over.
With the coordination of multiple parties, the customs department also handled special matters in a special way. The plane was inspected immediately after landing, and released directly after confirming that there were no problems, ensuring a smooth and unobstructed supply chain.
In this case, in fact, at most one month later, Zhiyun's mobile phone production capacity will be able to reach a relatively high level, and then adjust the production capacity based on market feedback.
But some people really can't wait and have plenty of money, so there is still room for scalpers to make money.
Because there were so many people gathered outside the flagship store square, even law enforcement officers came to help maintain order, and reporters were naturally not absent.
What's the hottest news these days?
Zhiyun mobile phone... News about Zhiyun mobile phone can be seen on major portal websites, offline newspapers, and TV stations.
In order to chase the news, reporters from many TV stations were carrying cameras to film and interview people who were waiting in line to buy mobile phones.
In the middle of the square, there were reporters from national television stations holding microphones and reporting to the camera with great emotion!
This scene reminds many people of the scene when Apple phones were first launched overseas!
In the same scenario, a Chinese mobile phone company also did it...
This scene made many people extremely excited.
Zhiyun phones are impacting the mid-to-high-end smartphone market. For some people, this is not just a matter for Zhiyun Technology alone.
If it succeeds, it will not only be the success of a mobile phone company, but also the success of China's electronic consumer products industry... The significance of this is far greater than ordinary people can imagine.
You can underestimate Zhiyun Technology, but you cannot underestimate the general direction of domestic industrial chain upgrading represented by smartphones!
At exactly nine o'clock in the morning, the staff of Zhiyun flagship store opened the glass door, and then the customers who had been waiting outside for a long time rushed in!
Zhiyun mobile phone is officially on sale!
According to the editor's notice, this book will be officially available at midnight tonight. After it is available, it will be updated in bursts, with 10,000 words as the base. There are also additional plans for first orders, monthly tickets, etc...
(End of this chapter)