Chapter 71 Advertising Space Worth 100 Million

Chapter 71 Advertising Space Worth 100 Million

Chapter 71 Advertising Space Worth 100 Million

Since this is a "favorite son" project approved by Song Ziyi, a senior executive at Penguin headquarters, the promotion of the "Gray Avatar" music commercial MV is very strong.

In addition to launching this advertising MV on the official Penguin Harbor City website, the same video was also pushed in Macau, Taiwan and the Mainland.

The only difference is that the subtitles of the mainland version have been changed to simplified Chinese.

Nowadays, compared with Internet advertising, the effectiveness of offline physical advertising has become increasingly weak.

For Penguin Holdings, which has hundreds of millions of users in Greater China, there is certainly no need for it to go to the trouble of wasting money on physical advertising.

Just before school is over.

The third brother Youpiao came up to Fan Wumian and asked excitedly:
"A lot of people are talking about you, you really need to post it this time! I don't have a computer at home, and I want my parents to listen to your song when I get home. Will this commercial MV be broadcast on TV? Do you know what time and which TV station it will be on?"

The noodle shop business is quite busy, and Youpiao’s family has not yet developed the habit of surfing the Internet.

Moreover, his parents were brainwashed by some information in society and were worried that buying a computer would affect their son's studies, which had nothing to do with whether they could afford it.

In fact, it is excessive worry.

Even without a computer to play with, Youpia's grades were still mediocre. He could still kill time with game consoles, comic books, martial arts novels, magazines, etc.

Fan Wumian shook his head and said:
"I'm not sure. I don't think they will cooperate with TV stations. The target customers of QQ chat software must first have access to the Internet. Penguin Holdings already has a great influence on the Internet, so they can rely on their own publicity and promotion channels."

Youpiao obviously didn't understand, and said in a puzzled tone:

"You can only see it on their website? That's too stingy. I thought I could see a bust of you on the bus."

Fan Wumian was helpless for a moment, then he explained:

"Stingy? The ad space on its website is probably worth no less than 100 million Hong Kong dollars. If it stays up for a few more days, I'll make a lot of money."

"And if some netizens like my songs, they will spontaneously share them on other platforms. Maybe the marketing and publicity department responsible for advertising will also have the performance evaluation task of reposting and sharing links to various forums."

"The reason why these large Internet companies launch new projects is that they are more likely to succeed is that they are easy to attract traffic. If they can attract some media to help report on them, it would be perfect."

The tone of the speech was happy.

Unfortunately, Fan Wumian himself knew that Penguin was doing this purely for advertising.

Instead of working like management companies or record companies, which specifically promote someone to fame, they are more targeted in terms of publicity and promotion.

This time it can only be said that he made indirect profit, and it is easy to fall into the embarrassing situation that the song "Gray Avatar" became popular but he himself did not.

So in order to avoid this situation as much as possible, Fan Wumian made a special call to Mingrong International Music Company during his lunch break today. While explaining the situation, he urged them to speed up.

After working for such a long time, we finally managed to light the fire. How can we not throw some firewood in as soon as possible?
Fan Wumian feels that taking advantage of this popularity to release his first solo album will achieve twice the result with half the effort.

Mingrong International Music Company responded to him by trying to produce 2000 albums first, which would be distributed in small batches in the next few days. They would also arrange for him to go to a local radio station in Gangcheng the day after tomorrow evening to be interviewed and promote the album.

This level of publicity is a little weak and cannot even cover a small port city.

However, Fan Wumian also understood that one cannot become fat in one bite. Since he wanted freedom, it would be difficult to have the best of both worlds.

He is confident in the quality of the album "That Girl" and is considering spending his own money on promotion and looking for some mainland media to cooperate with him to help customize some Internet advertising soft articles.

You can't catch a wolf without risking your lamb; without courage, there will be no production.

Without a contract company to help promote the album in mainland China, Fan Wumian could only think of ways on his own to open up the market for the album "That Girl".

This also requires help. After talking with Youpiao, he began to consider going home to search the Internet for information and recruiting someone who is familiar with public relations and promotion affairs, preferably someone who can work part-time as an agent.
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Fan Wumian has already forgotten Song Ziyi.

However, Vice President Song of the Corporate Development Group at Penguin Headquarters was deeply impressed by Fan Wumian and thought of him once or twice almost every day recently.

no way.

Due to the major risks that may affect the company's strategic development, which may involve huge interests worth tens of billions of dollars, many departments at Penguin headquarters are busy.

Especially those in product development.

Not only did they work overtime all day to catch up, they also recruited hundreds of new employees to prepare for the quick launch of the "Social Space" and "Music Player" projects.

In order to avoid wasting their rest time due to commuting, some programmers even sleep on the floor in the company, or rent a house nearby with temporary subsidies, and greet their stupid bosses hundreds of times every day.

Vice President Song Ziyi himself was also called into meetings from time to time. In addition to considering how to make the "social space" project more attractive, he also had to negotiate cooperation and authorization with record companies that held music copyrights and find ways to circumvent possible litigation risks.

The launch time of the two major projects was brought forward by the board of directors by several months.

The department is busy all day long. Others don't know who the culprit is for all this, but Song Ziyi certainly knows it clearly.

He recently took on a secret mission to send people to gather information from competitors, fearing that some company was developing a similar product.

Every time he felt so tired that his scalp numbed, Song Ziyi would always think of Fan Wumian.

At this moment.

Vice President Song was in his office in Shenzhen, busy trying out the upgraded TT browser when a new email from Manager Shi popped up in the lower right corner of his desktop.

After clicking the mouse and reading the contents of the email, Vice President Song could no longer sit still. He quickly called Director Shi, who was in charge of the Hong Kong business, and asked as soon as the call was connected:

"You said that little guy named Fan contacted you again? And he mentioned QQ Music?"

5 o'clock in the evening.

Manager Shi was already packing up and preparing to leave work. After hearing this, he replied:
"Yes, the MV for the ad for Gray Avatar was released today. He just called to thank me and you, Mr. Song. He also said that he recently produced a personal album called That Girl, and plans to continue cooperating with us after it goes online on QQ Music. I saw that Mr. Song paid more attention to him last time, so I sent an email to let you know."

After listening to this, Song Ziyi finally felt relieved.

Mainly the development work of two major projects has been on the right track recently. Moreover, considering the user volume of QQ Chat, as long as we don’t fall behind for too long, we will not be seriously hurt even if we face competition. The risks are basically over and we don’t have to worry about being "blackmailed" by Fan Wumian again.

Therefore, Song Ziyi only replied:

"Oh, I've seen that ad, it's very well done. Tell him that we can discuss the cooperation later, and then you can give me the album to listen to first."

After listening to this, Manager Shi thought that this boss really cared about Fan Wumian, and said with a smile: "I understand, I will ask him later."

Fan Wumian just returned home from school.

His original intention of contacting Manager Shi was simple. He felt that QQ Music would do well in the field of digital music in the future, so he planned to take advantage of it in advance and maintain the relationship.

The decline of physical albums is becoming more and more obvious. The future will be dominated by digital music. The sooner you get on board, the sooner you can reserve a seat.

If you want to do well in the future, you must seize this excellent east wind in advance.

(End of this chapter)