Chapter 79 Launching Large-Scale Research and Development
Chapter 79 Launching Large-Scale Research and Development (Seventh Update)
In 09, domestic consumers were extremely eager for smartphones, but the market was in short supply. Many consumers had money but could not buy genuine smartphones.
Although there are parallel-imported goods, the total amount is actually very small... After all, this thing is a smuggled product. It's okay to do it in small quantities, but it's not easy to get it in in large quantities.
Therefore, in the contemporary domestic market, many people cannot actually buy real smart phones.
All you can buy are pseudo-smartphones like Symbian and BlackBerry... the kind that don't even have a touch screen.
Consumers are not stupid. Those who have a little knowledge of smartphones have basically chosen Fruit... and now they have to add the Zhiyun phone to the mix.
Now, there is another Meizu M8... Although its system is a bit ridiculous, the hardware is still good, at least it has a capacitive screen and two-point touch.
Some consumers, unable to buy the Zhiyun phone, choose to buy the Meizu M8 phone.
Although the phone uses the rather crappy WIN-CE system, which means there are not a large number of mature and available APP software.
In all aspects, the Meizu M8 has a relatively large disadvantage compared to the Zhiyun C1.
But this did not affect their sales...there were long queues at the sales site.
There is no way. In the current domestic market, apart from the illegally smuggled fruits, there are only two licensed smartphones available.
Consumers can only choose between Zhiyun C1 or Meizu M8. At the same time, Zhiyun phones are currently in short supply... The production lines of its own Weiku Industrial Factory are running in three shifts 24 hours a day, and the machines are smoking.
The OEM factory BYD also hurriedly started small-batch trial production to supply the market.
However, in the short term, the problem of supply shortage cannot be solved.
For many ordinary consumers, it is actually a bit difficult to buy a Zhiyun mobile phone at the moment... unless you find a scalper to buy it at a higher price.
More than half a month after the Zhiyun mobile phone was launched on the market, it is still difficult for ordinary consumers to buy one. This has also caused a lot of discussion. Some financial media have specifically labeled the Zhiyun mobile phone as "hunger marketing". Some netizens even joked that Xu Shenxue is not selling mobile phones, but playing with monkeys... attracting a group of people to buy it every day, but basically no one can get it.
But to be fair, Zhiyun Mobile really has insufficient production capacity, and this is not a deliberate hunger marketing plan.
After all, the hardware profit of Zhiyun mobile phones is very large. There is no need to compress early sales and control shipments like those models with extreme cost-effectiveness to avoid too much loss in the early stage, and then ship on a large scale after the hardware cost drops in the later stage.
Zhiyun mobile phones have a very good profit margin in terms of hardware costs, and now it has a monopoly market with few competitors, so it is eager to sell as many as possible.
But the production capacity has not yet fully exploded, and there are no mobile phones to sell...
The insufficient production capacity of Zhiyun mobile phones has given Meizu M8 a certain amount of survival space!
The success of Meizu M8, especially the fact that it achieved good sales results without much publicity and under the huge momentum of Zhiyun mobile phones, has also greatly stimulated a large number of mobile phone manufacturers at home and abroad!
I can’t wait to take out my smartphone to pick up the money!
Even the fruit company, which was not very enthusiastic about entering the domestic market, has accelerated its negotiations with China Unicom in an attempt to enter the domestic market as soon as possible.
But... all this takes time. It takes time for other manufacturers to perfect and launch Android smartphones, and it also takes time for fruits to enter the domestic market.
Against this backdrop, the shipment volume of Zhiyun mobile phones continues to rise steadily, and basically as many as produced can be sold.
This also allowed Zhiyun Mobile to quickly recover a large amount of cash flow.
After part of the funds from previous financing were received, they were basically used for mass production and marketing plans, and relatively little was used for other aspects. When the cash flow eased a little, the subsequent financing funds also arrived.
Faced with more than 1 billion in the account and increasing cash, Xu Shenxue also launched a large-scale research and development plan!
And asked Luo Yinian, the human resources director, to start large-scale recruitment, not only from the society but also from campus.
The types of talents it recruits are also very wide. Not only software engineers, but also a large number of hardware engineers, as well as a large number of talents in many other fields.
Although Zhiyun Technology seems to be just a mobile phone manufacturer, it actually needs a wide range of talent. In addition to the various R&D personnel in the traditional sense, it also needs administrative management, financial management, human resources, publicity and public relations, channel management, supply chain, investment funds, etc.
Among them, the recruitment of R&D personnel is the most important. Zhiyun Technology has made a large-scale recruitment and directly started campus recruitment in various universities. The salaries offered are shocking... Ordinary 211 undergraduates who are recruited in R&D positions have a starting salary of to yuan, and basically over yuan after being hired as regular employees.
Some capable 985 master's degree holders are hired through campus recruitment, and their starting basic salary can often reach tens of thousands of yuan.
The doctor is even more exaggerated!
This salary package directly exceeds that of a group of so-called Internet giants, and directly ranks among the first ranks of China's high-paying technology companies.
In the high-tech industry, the only company that can compete with Zhiyun Technology in terms of salary and benefits is Huawei next door... It is also a real big-name company that does not take money too seriously when it comes to research and development.
The fierce competition for talent in the 3G communications industry launched by Zhiyun Technology, Huawei and even other mobile phone manufacturers has directly led to the average salary in the contemporary 3G industry directly surpassing that of the Internet and even the financial industry, becoming the industry with the highest average salary today.
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Zhiyun Technology has once again launched a large-scale R&D plan, which naturally attracted the attention of some industry insiders.
However, after hearing some scattered news through some channels, some people felt that Zhiyun Technology seemed to be a little too proud and not doing its job properly after making the C1 phone, a hit phone...
Because among the many R&D projects launched by Zhiyun Technology, there are many projects that seem strange to ordinary people today and have nothing to do with mobile phones.
For example, in late February, Zhiyun Technology invested more than 80 million yuan to acquire a controlling stake in an aluminum alloy finishing manufacturing company to conduct research and development of aluminum alloy manufacturing processes.
Aluminum alloy finishing is something that falls under the category of traditional manufacturing, and has nothing to do with high-tech industries like smartphones.
But Zhiyun Technology has invested in such a factory... People in the industry think Xu Shenxue has lost his mind. Why are you a mobile phone developer, tinkering with this thing?
Then Zhiyun Technology also started the research of fast charging technology, which was also incomprehensible to many people. Many people suspected that fast charging was very unsafe and that you couldn’t mess around with it. Lithium batteries would explode if they were charged too quickly. Brother, you can’t play around with this!
Then they started working on fingerprint recognition and even acquired a domestic fingerprint recognition company... Bro, I know you want to use fingerprint recognition on your mobile phone, but fingerprint recognition is not reliable!
Fujitsu has been working on this for seven or eight years and has come up with dozens of mobile phones with fingerprint recognition. Do you think it has made any waves? No... Why are you still bothering with this? Do you think you have too much money?
Then they set up a team to work on facial recognition... This is even more ridiculous. This thing is in the security field. Why would you, a mobile phone maker, bother with this?
After obtaining financing in February, Zhiyun Mobile launched a series of research projects and external investments. Not only outsiders, but even many people within Zhiyun Technology could not understand or even comprehend them.
Some competitors are wary, while others are less concerned.
It is said that the CEO of a famous multinational company in China, after hearing his subordinates report that Zhiyun Technology has been making frequent moves recently, making large-scale acquisitions and investing in a variety of industries, and foolishly spending huge amounts of money on research and development of various projects, showed contempt: "I think he is just a second-generation rich man who got lucky... His brain is not normal, and he is still doing research and development. Can he do research and development in the current domestic environment? He can't do it. There is no such environment and foundation..."
"Besides, I can understand that he wants to do research and development. After all, he is young and has never been beaten. He always has some unrealistic fantasies. But look at what kind of crap he has developed? It's simply insane...
Then, the head of the R&D team asked cautiously: "Should we follow these R&D projects or not?"
The boss got angry and said, "Follow him, he wants to eat shit, you want to eat it too?"
(End of this chapter)