Chapter 79 Hot Sale
Chapter 79 Hot Sale (Please Order)
Jiang Miao is immersed in scientific research.
The development of Hailufeng Company is also orderly.
The 100 acres of strawberry greenhouses at Nanhu Farm have been fully planted, of which 68 acres of strawberries have entered the peak fruit-bearing period.
Many local rural women, holding electric harvesters specially used for harvesting strawberries, quickly picked the mouth-watering strawberries.
However, as time approached ten o'clock, even though the greenhouse was not covered with plastic film, the temperature was still rising, so the picking work was stopped.
In the manager's office on the third floor of the farm office building, Lv Weibin looked at the recently installed smart agricultural management system. Through the computer, he could see the various conditions of each greenhouse.
Xiao Wang, the backend administrator, retrieved some data. While staring at the data on the computer page, he reported the situation to Lv Weibin: "From the time distribution, our farm's strawberry production capacity has increased a lot since mid-April."
Lv Weibin has worked on agriculture-related projects at a large Internet company and is quite familiar with this data.
The farm put 12 acres into production in March, producing a total of 3336 kilograms of strawberries.
In April, the production scale was expanded to 32 acres, and a total of 15367 kilograms of strawberries were produced.
In May, the production scale was further expanded to 68 acres, and a total of 28309 kilograms of strawberries were produced.
Lu Weibin looked at the situation in the first half of June and found that a total of 20341 kilograms of strawberries have been produced.
According to the sales feedback from the online store, the current unit price is: 83 yuan per kilogram for vanilla, 81 yuan per kilogram for cheese strawberry, and 58 yuan per kilogram for jasmine strawberry. The comprehensive evaluation unit price is 75 yuan per kilogram.
In other words, in just half a month, the online store sold strawberries worth about 140 million yuan.
Then Lv Weibin asked about the production capacity of the greenhouses that have entered the peak fruit-bearing period: "Xiao Wang, can you adjust the 32 acres of greenhouses that have entered the peak fruit-bearing period so that I can check the data."
"OK." Xiao Wang quickly retrieved the data.
After checking the data, Xiao Wang replied without even looking up: "Manager, when jasmine strawberries enter the peak fruit-bearing period, the daily yield per mu can reach 30 to 33 kilograms, the daily yield per mu of cheese strawberries is 21 to 24 kilograms, and the daily yield per mu of vanilla strawberries is 18 to 20 kilograms. The average daily yield per mu is about 25 kilograms."
After thinking for a while, Lu Weibin instructed again: "Use the peak fruit-bearing period as the data, plus the parameter of one week of rest per acre per month, simulate and calculate the total production capacity for next month."
Xiao Wang was typing on the keyboard.
After a while, the simulation calculation results came out.
"It is estimated that the output will reach around 52500 kilograms next month."
Then Lu Weibin touched the stubble on his chin, secretly wrote down the data, and then picked up the phone to call Zhang Xinyi, the manager of the online store department.
beep...
"Hello...is this Manager Lu?"
"It's me, Manager Zhang. How is your current strawberry order situation?" Lu Weibin went straight to the point.
"Let me take a look backstage."
After a while, Zhang Xinyi's voice came from the phone again: "There are still 1736 orders that have not been sent out."
“What is the average number of orders per day? Is it showing an upward trend? Or is it fluctuating?”
"Hmm... Let me take a look. Currently, the average number of orders per day is around 800 to 1000. The growth was quite obvious in the first two months. This month, the number of orders per day has remained within the range of 800 to 1000."
"Is that so?" Lu Weibin thought about it. He knew that most of the current orders for the online store were small orders of one kilogram, and there were relatively few orders of two kilograms and five kilograms.
Based on this situation, the online store department's monthly strawberry orders are between 2.4 and 3, and can only consume about 4 kilograms of strawberries.
However, next month all greenhouses will enter the peak fruit-bearing period, and the total output will definitely exceed 5 kilograms.
Although specialty stores in the city can sell about 1000 kilograms of strawberries every month.
But this is still tens of thousands of kilograms too much. Even though the company's new variety of strawberries is more resistant to transportation and storage, it is still not advisable to stock too much.
He told Zhang Xinyi about this problem.
After listening to this, Zhang Xinyi proposed a promotional solution, guaranteeing that 5000 kilograms of strawberries would be sold next month.
After hanging up the phone, Zhang Xinyi went to the marketing planning office in a swift and decisive manner.
"Abin, Sufang, you guys should prepare. While there are still a few days left before 618, quickly launch some promotional activities. Oh, and by the way, solve the inventory problem of tinplate canned eels."
Abin and Sufang from the marketing planning office looked at each other, but did not dare to agree without hesitation.
A Bin, who was wearing glasses, raised his glasses and quickly asked for specific requirements: "Manager, do you have any specific requirements?"
"I just have one request, you can't lower the price openly, you have to maintain the brand value of strawberries, and the discount should be around 10 yuan per kilogram!"
The three of them started discussing.
Soon several preliminary plans were worked out.
For example, there is a two-choice gift plan. As long as the customer orders one kilogram of strawberries, they will get about 100 grams of jasmine strawberries; or they can get a tinplate can of eels.
Obviously in terms of value, 100 grams of jasmine strawberries are only about 6 yuan, while a can of tinplate eel can is worth 14 yuan.
Looking at the more than 80,000 cans of tinplate eels in stock, Zhang Xinyi had no choice but to sell them in this way.
Another promotional plan is to "group together", where customers can find other people to place an order together. For each additional person, the overall unit price will drop by 3%. A maximum of 5 people can be added, which means the maximum price reduction is 15%.
After thinking for a while, Zhang Xinyi made a decision: "Let's do the first plan first. The farm's strawberry production capacity this month can still be digested, so let's reduce the canned eel inventory first."
"Next month, we'll see how things go and use the second promotion plan. By the way, Bin, go to the network technology office later and ask them to make some supporting mini-programs based on the second promotion plan."
"No problem." Abin nodded.
After Zhang Xinyi finished giving instructions for these things, she looked at the time on her watch and found that it was almost twelve o'clock. Then she returned to her office, drank the remaining black coffee in the cup, and then neatly tidied up the documents on the desk.
The time was exactly twelve o'clock noon.
In the lobby on the first floor, everyone was queuing up to clock out and get food from the cafeteria.
In order to facilitate employees' meals, a new steel structure iron house was built a few days ago in the small square behind the sea, which can accommodate hundreds of people.
The old cafeteria hall can accommodate fifty or sixty people dining at the same time; plus there is also a staff restaurant in the experimental area that can accommodate hundreds of people dining at the same time.
Together, it can accommodate nearly three hundred people dining at the same time.
As the time to get off work approaches, small electric scooters and motorcycles arrive in an endless stream at the parking lot in front of the company.
The number of workers at Nanhu Farm has increased a lot, reaching nearly forty people. These workers are all from Nanhu Village or Town, so they do not go home for lunch, but come to the company headquarters for lunch.
The three meals a day at the cannery and eel farm are delivered directly by the delivery staff from the headquarters canteen.
Zhang Xinyi clocked in and took a box of three-pack lunch for clerks directly from the table where the lunch boxes were sorted.
Huang Qiuyue, who was in charge of watching the lunch boxes, stopped her enthusiastically: "Xiao Zhang, come here, company mission."
Looking at the small fresh-keeping box and a form that Huang Qiuyue handed over, she was confused: "Auntie, what is this?"
"This is a new product from the cannery. Manager Li wants everyone to try it and write a review."
Zhang Xinyi finally reacted and quickly took it: "No problem."
Huang Qiuyue picked up another box and handed it to the next employee.
In fact, Jiang Miao didn’t know about this matter. Instead, Li Xinhua asked Huang Qiuyue for help privately. After all, the boss’s mother personally sent you the test product. Would you dare not accept it or not write it?
Huang Qiuyue is in a semi-retired state in the company. She usually supervises hygiene and the canteen. Everyone in the company has to give her face.
Soon, all employees who came to the cafeteria to eat received the test product and an evaluation form.
thanks for your support
(End of this chapter)