Chapter 92 Future Rivals
Chapter 92 Future Rivals
After coming out of the confidential laboratory of the future flagship project, Xu Shenxue went to the 2th floor to see the research and development of the C project.
Compared with the difficulties faced in future flagship phone projects, the research and development of the C2 project will be much smoother.
In the C2 project team on the 2th floor, Liu Huahao, the R&D director in charge of the C2 project, said to Xu Shenxue: "Mr. Xu, the progress of our C project is relatively smooth. There are no major problems with the hardware technology. At present, we are mainly working on some optimization design, cost control, and software optimization and adaptation!"
"After all, our C2 project is a direct upgrade from the C1 project. Although there will be some changes in appearance, the overall changes are not significant. It still continues the internal structure and appearance style of the C1!"
Ji Chenghe on the side said: "According to our market research feedback, the appearance design and overall design style of the C1 mobile phone have a very high market acceptance, which is why our marketing department recommends using the C1 design style!"
"Especially our unique star sand color scheme has a very high market acceptance, and many young female users like the star sand pink and purple color scheme very much!"
“So it is very necessary to continue using this star sand color scheme in the new generation of C2 Pro!”
Xu Shenxue said: "I am quite optimistic about the C2 model project. It has advantages over the C1 in hardware configuration, which will further consolidate the market for our C series models!"
"We must attach great importance to the research and development and subsequent sales of the C series. This series is responsible for the volume-selling model of our company, and we cannot relax at all!"
Although Zhiyun Technology's future flagship phone is boasting about all sorts of things, the excessively high price will inevitably lead to poor sales...
This kind of high-end flagship model cannot be sold simply because of its high configuration. It is more of a brand issue...or a face issue.
When users feel that buying a flagship phone from another brand is more prestigious than buying a flagship phone from Zhiyun, or when users feel that they will lose face if they take a flagship phone from Zhiyun, then it’s the end of the world for the flagship model of Zhiyun.
This is also why Xu Shenxue insisted on raising the hardware configuration of the future flagship phone and insisted on making it have an aluminum alloy body... This is for some uniqueness and to make the phone look worth the price of more than four thousand or even five thousand.
As for how much can be sold, Xu Shenxue actually doesn’t have much hope!
This thing is used for branding... Its main purpose is to put a high-end flagship phone brand there, so that when people think of Zhiyun phone, this future flagship phone immediately comes to mind, and then they think that Zhiyun phone is a high-end brand.
As for making money in large quantities, it still depends on the C series mobile phones. The old models cost more than 2,000 yuan, and the new models cost more than 2,000 yuan or even more than 3,000 yuan. These are the C series mobile phones that Zhiyun Technology uses to make money in large quantities.
As for models priced below two thousand, Zhiyun does not make them... prices that are too low will damage the brand.
According to Xu Shenxue's plan, the main market share for the price range below 2,000 yuan will be taken by the two mid-to-low-end brands of Weiku Electronics, Weiku and Xiaolan.
The C series, a high-volume model, means that both quality control and cost control are very strict. Even for the sake of stability and cost, it cannot use a lot of new technologies like future flagship models.
Flagship phones use new technologies, and people can tolerate some changes and even defects brought about by the new technologies.
However, the main models that sell in large quantities must be extremely stable, have a low failure rate, a low repair rate, a low cost, and be easy to mass-produce.
At the same time, the design positioning must maintain the mainstream and not give people any chance to find fault... A simple example is, for example, in a certain period of time, when people generally believe that 4-inch to 5-inch screens are the most suitable screen sizes, then screens larger than 5 inches will definitely not be used... Regardless of whether screens larger than 5 inches are good or not, or whether they will bring any innovations, they will definitely not be used.
Innovation, leading the trend... that is the mission of flagship phones.
The C series only needs to follow the mainstream rhythm, maintain a certain hardware lead within the cognitive range accepted by most people, and then rely on the brand appeal of the flagship phone to ship large quantities and make money.
These factors also meant that the development of the C2 model would be based on the C1 model, rather than creating a new model.
At the same time, the appearance design and even the technical application appear to be relatively conservative!
But being too conservative cannot work either. We must also have some unique advantages of our own, such as a user experience that generally surpasses that of our peers and some hardware advantages. These are all very important.
Because the C series mobile phones also have competitors!
At this time, Ji Chenghe also said: "The current market competition is not fierce, but by autumn, the market competition will become fierce, especially now that there will be many competing products in the price range of our C1 mobile phone!"
"According to intelligence collected and analyzed by the marketing and public relations departments, a large number of smartphones will appear on the market in the fall and winter of this year, among which Android phones will show a blowout trend."
"Several international mobile phone manufacturers will launch Android phones in the fall and winter, such as Samsung, Motorola, HTZ and some other manufacturers will launch corresponding Android models and become our competitors."
"As for China, Huawei's U8220 is expected to be available in China in the fall!" "According to several employees who have switched jobs, the subsequent research and development of their U8220 is going smoothly. It is estimated that it will be put into production and stocked soon, and will start supplying Spain and other European operators."
"It will probably be a little later in China, but probably in October or November or December. We are not sure about the details, but it will definitely be launched in China in autumn and winter!"
"As for other domestic manufacturers, there is no news yet. It is estimated that we will not see their Android phones this year. Among them, Lianxiang and Zhongxing are more noteworthy. Their Android smartphone R&D plans are also progressing. It is estimated that they will be launched on the market by the end of this year or early next year!"
"In addition, a new mobile phone company has also emerged in Shenzhen. Like HTZ, it is a mobile phone manufacturer from the Straits region. It has established a joint venture and developed and launched the Shoupai mobile phone!"
"Then a large number of international manufacturers, including HTZ and its subsidiaries Dopod, Mora, Fourstar, and Philips, are expected to officially launch Android smartphones in China in the fall and winter."
“These are real threats!”
"Most of these potentially vulnerable phones use 7200A chips, and some even use lower-end 7225 chips."
"Only FirstPay, also in Shenzhen, has confirmed that it will use the 7227 chip... This 7227 chip is also the China Unicom version chip that we plan to use in Zhiyun C2."
As a main model that undertakes the task of selling in large quantities, the research and development of the C2 mobile phone is inevitably greatly affected by market changes... It can even be said that the above-mentioned large number of new mobile phones that have been released or are about to be released by domestic and foreign manufacturers have directly promoted the hardware upgrade of the C2 model.
Faced with a large number of 7200A chips, in order to maintain the mid-to-high-end positioning and advantages of the Zhiyun Mobile Phone C series, it may not be safe to continue using the C1 model to compete.
Because according to predictions, a large number of mobile phones from these international mobile phone manufacturers that use the 7200A chip may be sold in China for around three thousand yuan, with some priced at over two thousand yuan and some at over three thousand yuan.
This means that the sales volume and price of the C1 phone will be impacted.
In order to maintain the advantage, upgrading the hardware and launching the C2 mobile phone became a natural choice.
This is a hardware upgrade for the C2 mobile phone by Zhiyun Technology, and it adopts the underlying logic of the 7227 chip and the OMAP3620 chip of the same level.
If there weren't a lot of competitors... Zhiyun Technology could sell the C7200 phone with the 3430A chip and the equivalent OMAP1 chip forever...
Sometimes, competition drives progress!
With competitors, Zhiyun Technology was able to find motivation and a sense of catching up. It responded quickly in product development and sales, and then upgraded and prepared to launch the C2 mobile phone in the fall.
Today in this laboratory, Xu Shenxue also saw the engineering prototype of the C2 mobile phone!
After all, it is based on the C1 mobile phone and is a simple hardware upgrade, so the design and development difficulty is much smaller.
Although it has not yet entered the mass production stage, the basic engineering prototype has been produced, which at least allows Xu Shenxue to see the basic appearance of the C2 mobile phone.
Unlike the future flagship phone, Xu Shenxue has only seen a shell so far... and hasn't even seen a prototype that can be turned on.
Liu Huahao from the C2 project team handed a prototype to Xu Shenxue, and while touching his bald head, he said, "Boss Xu, although there are still some problems with our prototype, it's still possible to turn it on and take a look!"
Xu Shenxue took it and asked casually while looking at it: "Oh, problem? What problems still exist?"
Liu Huahao said: "It's mainly a hardware problem. After we switched to a new chip, the energy consumption increased. In order to ensure battery life, we increased the battery capacity, which made our internal space more compact, and then there were some problems with the heat dissipation!"
"There are also problems with power management. Our power management technology is still a little bit behind. We have changed a lot of design schemes, but due to the limitations of our own power management technology, we currently do not have a good solution!"
"To some extent our cooling issues are due to increased power consumption, which is also affected by power management."
"In summary, the power management issue is relatively serious, which led to a series of subsequent problems."
"So the power supply is still lacking in this area."
“Of course we are also working hard to find a solution.”
(End of this chapter)