Chapter 93 Wild Ways and Three Axe

Chapter 93 Wild Ways and Three Axe

Chapter 93 Wild Ways and Three Axe

There is not much to say about Yaomei culture.

The company's business is nothing more than production, promotion and wholesale, and the most difficult part is "marketing promotion".

Fan Wumian never expected to become famous through these employees. They didn't have the ability to do so, and it would be useless even if he forced them to do so.

According to the current plan.

Apart from training a professional team of internet trolls to advertise himself and his album crazily, the rest depends mainly on the quality of the album "That Girl", hoping to build a good reputation.

this era.

Self-media in the mainland has not yet developed.

Mainstream media do not hype topics such as "the noble son of a poor family", which means Fan Wumian is unable to press on with his victory. He dare not take the initiative to "provoke a fight" through the Internet for fear of being blacklisted.

I feel that hiring only internet trolls to do promotion online is a little unreliable.

therefore.

Fan Wumian found manager Shi Zhongzhi, who has several years of experience in the industry, and asked him, "Does mainland singers have any good ideas for selling their albums?"

Manager Shi Zhongzhi was stunned.

I was thinking, we have almost filled up a garage with the goods, and the first batch plans to produce a total of 150,000 albums, but we are only starting to think about this now.

Worrying about my future, I just want to get my salary.

Manager Shi Zhongzhi replied:

"There must be a way. Find a large record company to sign a contract. They have a wide range of publicity and distribution channels. It won't be a problem to put the book in Xinhua Bookstore."

". I won't consider that. I just want to ask if there are any other ways. There are many companies that want to sign me. EMI Records offered me a 400 million yuan signing fee, but I had to work for them for 10 years, but I didn't agree."

Fan Wumian was telling the truth.

Yesterday afternoon, EMI Records sent a representative to visit him at Trinity College.

After hearing the conditions offered by the other party, he clearly rejected them. Although he was tempted, he still didn't want to work for others. What's more, the contract was for 10 years, during which he couldn't even have a public relationship. If he terminated the contract early, he would have to pay ten times the penalty, which was a full 4000 million Hong Kong dollars.

Manager Shi Zhongzhi just thought Fan Wumian was bragging.

Ever since the first batch of grassroots singers became popular, this year there have been singers everywhere who have the dream of becoming rich and famous, and have produced albums at their own expense. Record companies have sprung up everywhere, and the industry has suddenly become a sunrise industry.

It is hard to say whether those singers have made money, but many recording studios and album producers have seen a surge in income this year.

Manager Shi Zhongzhi just treats this small boss in Hong Kong as the same.

Due to the existence of the "Great Firewall", a lot of news from outside cannot be found on the mainland Internet at all, which greatly limited Fan Wumian's speed of becoming famous.

Although he is very popular in Hong Kong, only a few people in mainland China know him. There are some "free sharing" audio sources that have appeared on the Internet, some of which don't even have Fan Wumian's name on them.

Although he didn't believe that EMI Records offered Fan Wumian HK$400 million, manager Shi Zhongzhi would never mock his boss, so he continued:
"You can use a wild way to send the album to hair salons, music stores, restaurants, train stations and other places, and let them play it on loop for free to build momentum for the song, and then sell it to the public."

"Huh? This is a good idea!"

Just based on this one piece of good advice, Fan Wumian felt that the monthly salary of more than 3,000 yuan was not given in vain.

Manager Shi Zhongzhi added:
"The songs in your album are really good. You should have a chance to try them out. I'll take people around Shenzhen this afternoon and give out albums in crowded places."

"Besides that, the ringtones are also great."

"It seems that some mobile phone ringtones have become popular recently, which can drive up album sales, or just take a small clip and promote it online. If you want to listen to the whole song, you have to buy the album. These are basically the three ways for newcomers to promote. Recently, there is a song called "Mouse Loves Rice" that is being promoted online and seems to be quite popular."

The channels for obtaining information are limited, basically the same as those for people outside the circle.

After listening to Shi Zhongzhi's words, Fan Wumian felt as if he had suddenly become enlightened. He thought that promoting first and then selling the products was a bit like hunger marketing.

This does not conflict with his "Internet water army" plan. Combining these three tricks with previous ideas, a complete set of more feasible version 2.0 marketing plans quickly emerged in his mind.

He doesn't plan to follow the regular army route; this unconventional approach is more suitable for Fan Wumian.

pity.

His album has been released in Hong Kong, Macau and Taiwan. It is estimated that some audio sources will appear on the Internet, which will more or less affect the publicity effect.

However, if we work faster, the loss should still be within an acceptable range. Once the album is released, infringing audio sources will still appear on the Internet anyway.

I feel like I can't wait any longer.

With only Manager Shi Zhongzhi by his side, Fan Wumian got straight to the point and said:
"I'd like to trouble you to contact some counterfeit album distributors. As you know, the album "That Girl" has all the necessary documents, but there is no perfect sales channel. I'd like to ask them to help sell the goods."

"Everyone wants to make money. I won't play tricks with you. The purpose of hiring a manager is to help me sell products. For every album sold, I will give you a commission of 3 cents. The salary will still be paid. How much you can earn depends on your ability."

"However, you will arrange the bonuses for other salesmen. It is up to you to decide how much to share from the 3 cents. I will only be responsible for the basic wages of those temporary contract workers. You will contact the distributors and hire people to help give away albums in various cities. As for the mobile ringtones and online promotion, leave it to me."

After the production increases, the cost of producing an album is about 2 yuan.

Fan Wumian tentatively set the wholesale price to be 5 yuan per ticket, which means he plans to take out 10% of the gross profit as bonus commission for the salesmen.

If you still expect them to help you build your empire, you must have some motivation.

Take the 20,000 pieces of inventory in the warehouse, for example.

As long as all of them are sold, manager Shi Zhongzhi can get a commission of 3 yuan based on the price of 6000 cents per piece, but he needs to share a portion of it with the salesmen.

After understanding what Fan Wumian meant, Manager Shi Zhongzhi's enthusiasm was suddenly aroused, and he asked, "If I sell 3000 albums by myself, can I get a bonus of yuan?" Fan Wumian nodded and said:

"Yes, I have other things to do, so I outsource the sales work to you, and I will pay you as usual. You can make money regardless of the weather. The more you sell, the more you earn. In addition, for every 5000 tickets sold by the company, I will give you a bonus of yuan. Don't mention this to other salesmen."

Giving commissions in addition to basic salary can motivate employees.

This idea has been brewing for a while. After all, Fan Wumian really doesn't have the time to personally monitor the business here. He also has to continue recording ringtones, prepare for the second album in advance, and study in high school.

While outsourcing sales work is less stressful, it obviously also involves risks.

For example, if they control the sales channels, Manager Shi Zhongzhi or other salesmen may obtain counterfeit goods from other places and then sell them to dealers to pocket the difference in profit.

But no matter what, this risk is difficult to avoid completely.

We can only hope that if the price difference is not too big, dealers and audio-visual store owners will tend to choose to purchase genuine products from regular channels and sell them openly.

Even if Fan Wumian stays in the company 24 hours a day, people with bad intentions will still take action.

Moreover, if the album sells well, other dens will follow suit and produce it, so there is no way to completely plug all the loopholes.

This is also the reason why Fan Wumian has always felt that the importance of mobile phone ringtones is far greater than that of physical albums. Telecommunications operators can help in the monopoly and save a lot of trouble.

Think positively.

Even if there is a flood of counterfeit albums, at least it can help him gain fame in mainland China.

By then, whether it is taking advertising endorsements or holding concerts, there will still be opportunities to bring in huge profits.

no matter what.

As long as he can become famous in the mainland, he will actually make money.

in the office.

Fan Wumian and Manager Shi Zhongzhi discussed the specific details of the marketing and incentive plan.

It wasn't that he was too cruel. Manager Shi Zhongzhi promised to give 3 cents out of the 2 cents commission to his salesmen, mainly to earn an extra bonus of 5000 yuan for every albums sold.

This way.

This means that the salesmen work hard to sell, and even if Shi Zhongzhi just sits in the office, he has the opportunity to earn the same amount as them, so he will naturally work harder.

With the perspective of having run a record company, the manager felt that the quality of the album "That Girl", coupled with Fan Wumian's image and identity as a Hong Kong singer, undoubtedly had the potential to become a hit.

It’s a bit annoying to say, but it’s true that “outsiders are better at chanting sutras” in many cases, and Fan Wumian has a super handsome face like a celebrity.

Before lunch, we quickly finalized the details of finding someone to sell to.

Fan Wumian had no intention of trusting Shi Zhongzhi.

To prevent one thing.

He also invited Lan Li, who was allocated four apartments after her home was demolished, to have a meal alone, hoping that she could help supervise the work on a daily basis.

If album sales are booming but the inventory in the warehouse isn't moving, then there's probably something wrong with the sales team.

After all, the factory wholesale price of a counterfeit album is four or five yuan, while the wholesale price of a genuine one is only five yuan. There is not much price difference, so it should be easier to sell.

After listening to this, Lan Li patted his chest and promised that he would send him the shipping and production status every day for his review.

Don't say it.

With a height of about 1.6 meters, Lanli is quite well-built. Judging from the visual appearance, he seems to be only slightly inferior to Zhuang Muxi.

At this moment.

Eat in a small restaurant.

Just in case, Fan Wumian wore a baseball cap.

He looked up at Lanli, who looked a bit like Xiao Liu Shishi, and said to this fair-skinned and elegant girl:

"Selling albums is like a gust of wind. I don't think you can last more than a few months. But as my most senior official employee, I won't treat you unfairly when the time comes. I can help you find a good job."

Asking her for something is also just wishful thinking.

Then changing the subject, Fan Wumian asked:
"You used to be a team leader at Foxconn, your income wasn't too low, right? Why did you switch to a small company like mine?"

Lanli took a sip of Sprite, looking a little embarrassed, and said:
"My boss is married with kids, but he always wants to date me. One night, after working late, he even tried to make advances on me."

Fan Wumian was about to speak.

Then I heard Blue Oriole continue to say:
"Luckily, I was prepared and brought a wrench with me. I broke his hand. Then I dragged him to the deputy director to complain. He cried miserably on the way. Later, too many people in the factory talked about me, so I couldn't continue working there."

"."

Fan Wumian drank some Sprite to calm himself down.

Suddenly I thought of something and asked curiously, "Why is he crying? Which arm did you pull?"

Lanli smiled awkwardly:
"I was so angry at the time that I just grabbed it."

(End of this chapter)