Chapter 98: Well-known Little Fan
Chapter 98: Well-known Little Fan (Please Subscribe!)
After hiring a copywriter and an artist.
The water army team abandoned the previous complicated resumes and adopted many ready-made publicity and promotion templates.
Just a few lines of text, coupled with Fan Wumian's beautiful photos, and the rest is just to find popular post bars and forums and copy and paste manually.
The monthly cost is only more than 10,000 yuan, but the range of people covered is very large, mainly young people.
Especially advertising in school bulletin boards and forums is a form of precise targeting.
In this era when traffic idols have not yet emerged and singers’ fame is not based on appearance, Fan Wumian’s image and conditions can easily attract a group of young fans to discuss enthusiastically.
Over the next few days, the number of followers on my forum increased by two to three thousand people every day.
This made Fan Wumian feel painful because he had previously contacted mainland reporters, forum administrators, and forum moderators to advertise, wasting tens of thousands of dollars.
He formed a small team of navy soldiers to help with publicity and promotion. The approach was a bit crude, but his foundation was not bad and the effect was visibly good.
Most traditional mainland stars still use traditional media for promotion, but the teams of some Hong Kong and Taiwan stars have also realized the importance of the Internet.
The approach they adopted was basically the same as Fan Wumian's, which was to post advertisements in places where young people gathered.
As Yaomei Culture began to make a profit, Fan Wumian had a little more money on his hands.
After discussing with Ms. Ji Qiao, who is in charge of public relations, we decided to promote the magazine in "Readers", "Yi Lin", "Youth Digest" and "Story Club".
These magazines are equivalent to Hong Kong's "Hui Wen Daily". The promotion effect among young people is very powerful.
Yanjing.
No. 14 Middle School.
Yang Mi started working as a print model in her first year of high school and signed a contract with a film and television company in her second year. This summer, she got the opportunity to play "Guo Xiang" in "The Return of the Condor Heroes". She has now become a minor celebrity in the school.
Unfortunately, Yang Mi's studies were delayed due to filming, and her family has recently hired a tutor to give her, who is in her third year of high school, extra lessons.
That day I was surfing the Internet at home and went to the Central Academy of Drama’s forum to read gossip.
Yang Mi was inadvertently attracted by a post with the title "This Hong Kong high school student's song was sold to Eason Chan for a high price of 20 Hong Kong dollars."
Eason Chan’s “Ten Years” is very popular in mainland China now, so of course she knows who it is.
Also in high school.
Yang Mi clicked on it out of curiosity and soon saw Fan Wumian’s handsome photo.
Sitting alone on the stage playing the guitar with a huge crowd in the background, he immediately felt like a star.
The post also said that his new album "That Girl" was sold out in Hong Kong as soon as it was released, attracting tens of thousands of people to Trinity College just to listen to Fan Wumian sing.
The accompanying text is thought up by professional copywriters, and they are written in any way that attracts people.
Yang Mi, who was not very worldly-wise, did not think about the advertisement at all. She instantly developed a strong curiosity about Fan Wumian. She stared at several of his photos, admiring them over and over again, with an expression of an infatuated fan.
There are already more than a hundred replies to the comment, with some praising how handsome he is, and others asking where they can buy the album.
Similar to many high school girls who are easily infatuated.
Yang Mi decisively opened the Baidu search engine, searched for Fan Wumian's name, and successfully found a lot of relevant information.
She sat in front of the computer and watched for a long time, and naturally walked into the "Fan Wumian Bar", and found that many people in the forum were asking how to buy the album of "That Girl".
There was a video store right next to her home, so Yang Mi went out with some pocket money, deciding to give it a try.
However, after going to several stores, the owners all said that they were out of stock.
Among them was a bald boss who had a cigarette in his mouth and sounded depressed. He said that several customers had come to the store and were all looking for this album. He told Yang Mi that he would find a way to purchase stock recently and asked her to try again next time.
After returning home.
Yang Mi, who was not giving up, continued to search online for where she could buy Fan Wumian's album. This time, she accidentally found a video of him performing on stage at a middle school singing competition from a forum.
There is also an audio link, which sings the song "That Girl".
Yang Mi, who was gradually becoming addicted, soon found out that a netizen from Dongguan said that the album could be bought in Guangzhou. It happened that her agent was on a business trip in Dongguan.
After much thought, Yang Mi couldn't help herself and called her agent, asking him to help her try her luck.
"The Return of the Condor Heroes" had not been aired yet. As an unknown new actor, Yang Mi did not dare to offend people in the company. At the end, she did not forget to add, "If you can buy them, take two. If you can't, forget it. Don't delay your work, Sister Li."
There are also netizens from the same city.
The comment said that his mother was traveling in Hong Kong and could help bring a few photos.
After finding out that it was a post from this morning, Yang Mi was so excited that she replied decisively, saying that she wanted two and that she could go and get them when the time came.
Taobao.com was just launched last year, so it's normal for a high school student like her to have never used it.
The supply is listed on 1688 Wholesale Website, and the seller’s name is “Yaomei Culture”, but it only sells wholesale and not retail, and the minimum purchase quantity is set at 200 pieces.
This was arranged by Fan Wumian himself, and the accountant of Yaomei Culture worked part-time as a salesperson. He had just received two small orders, and the selling price of each album was set at 7 yuan, but the shipping was free. It was several days later when Yang Mi got the album she had been dreaming about.
The agent completely forgot about buying the album. He was just a newcomer in the company and it wasn't worth her making so much trouble. She just made up an excuse and said that she didn't buy it.
Fortunately, the netizen was quite reliable and made an appointment with Yang Mi to meet in Dashilan, charging only 60 yuan for two albums.
After chatting with each other, I found out that the female netizen who helped promote the product was also a fan of Fan Wumian and was still studying at Beijing Film Academy. Yang Mi took the opportunity to treat her to fried ice cream and asked her some tips for exams and interviews.
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The fragrance of wine is not afraid of deep alleys.
If combined with some promotional hype, the effect will be better.
While An Xin was busy studying and recording new songs, Fan Wumian's album was gradually gaining popularity in mainland China, as can be seen from the rising sales volume.
July 11nd.
A wealthy Yiwu businessman bought 4 albums at one time, but the price was lowered to 5 yuan per album.
Just with this one order, Fan Wumian earned tens of thousands of yuan.
The internet troll army advertised frantically, but the album was not available for purchase in many places.
Potential buyers like Yang Mi are not isolated cases. Terminal retailers aggregate the demands to distributors, which naturally boosts distributors' enthusiasm for purchasing goods.
The price is cheap, it is genuine product, and the procedures are complete.
Since the price difference between its albums and those of counterfeit albums is not much, business is naturally better for Yaomei Culture.
The small workshop could not keep up with the production of 50 to sheets a day, so it had to outsource the processing through several other channels, and placed orders for a total of sheets.
Album sales are like a gust of wind. Business comes quickly and goes quickly, so you have to have sufficient stock.
In order to get as much commission as possible, the sales team led by Manager Shi Zhongzhi was full of enthusiasm. They went to many cities across the country and were on business trips all day long.
Fan Wumian has also recently begun to feel the joy that Tao Ge felt when he sold the album "The First Snow of 2002".
It’s a pity that the pirated audio source on the Internet arrived late.
Fan Wumian’s songs can already be heard on many free music websites, which will undoubtedly lead to the loss of a number of customers.
However, the number of people who mentioned him online has skyrocketed, which has been very helpful in increasing his fame.
The number of followers of "Fan Wumian Bar" has suddenly jumped from a few thousand to 80,000 in the past month!
Although it may seem that the number of followers is not as high as some small internet celebrities, it has surpassed the 16 followers of "Xie Nicholas Tse Crazy Bar", ranking th in the Baidu Post Bar ranking, slightly lower than the "Cardcaptor Sakura Bar".
Marketing promotion gets twice the result with half the effort.
On the one hand, it’s because his songs are really nice, and on the other hand, it’s because he is handsome.
Traditional media finally began to pay attention to Fan Wumian. They dug out some old news from Hong Kong media and began to promote him spontaneously.
The evening of November 11th.
After Fan Wumian returned home, he searched for his own news as usual, sorted it by time, and found dozens of new search results.
There are many stars who are only famous and seem glamorous on the surface, but are actually poor and destitute, and he doesn't want to be one of them.
I have a feeling that the accumulation of quantitative changes in the mainland seems to be beginning to produce qualitative changes.
In order to add fuel to the fire and make it burn more vigorously, Fan Wumian took the initiative to call his agent Jiang Shixi and asked:
"Brother Jiang, you can start getting me some activities, such as media interviews, fan meetings, and performances. It would also be fine if I could try endorsing a reliable small brand."
Just as he finished speaking, he heard Zhuang Muxi knocking on the glass of his house again.
Fan Wumian stood up with his phone in hand and walked to the balcony. He heard his agent Jiang Shixi tell him:
"Your album is popular, and more and more people are getting to know you. I'm going to attend a colleague's wedding soon, so I'll ask my former boss and maybe I can arrange for you to be on the show."
Thinking of Jiang Shixi's previous work at Hubei Radio and Television, Fan Wumian asked, "Which program, Entertainment Camp?"
"Yes, the program team often has a headache about which stars to invite. I can try to get one, but I may not succeed. I am very familiar with several hosts of "Entertainment Camp". When I first joined the company, this was a project that my boss was in charge of. Recently, it seems to be not doing well, with only about 5 to 6 million viewers left."
When Jiang Shixi said "it's no use", he really meant it.
Fan Wumian thought about the TV stations in Hong Kong and felt that the gap was very big. He replied:
"Then give it a try. I think it's pretty good. The factory is working overtime to prepare some stock, which will stimulate a wave of sales. Whenever there is a suitable opportunity, come and ask me first. In fact, I know a little bit about acting."
Agent Jiang Shixi had just joined the company and wanted to prove his worth to his boss. He said:
"My former company, Yutian Media, has several film and television drama projects that we are collaborating on. I will ask for you when I have the chance."
On the balcony next door.
When Zhuang Muxi saw that Fan Wumian was on the phone, she just smiled and silently waved the little doll in her hand.
In her hand was a mean-looking "rogue rabbit", which she wanted to give to Fan Wumian and hang on a keychain.
I saw it in the store after school today and bought it for him.
(End of this chapter)