Chapter 105 Ultra-thin Business Plan

Chapter 105 Ultra-thin Business Plan

Chapter 105 Ultra-thin Business Plan

In order to obtain more patents in the field of communication baseband, Zhiyun Technology has contacted some consulting companies and some previous large investment institutions, acquired some patents, and obtained authorization for some patents.

At the same time, try to obtain some corresponding unique 3G/4G patents from VIA.

The company is the third manufacturer, after Qualcomm and Infineon, to hold a large number of corresponding 3G and 4G patents.

Moreover, the company is not directly involved in the communication baseband business, so it is more likely to obtain patent authorization from it.

As long as they get more patents and form a certain degree of patent overlap, they can force Qualcomm to exchange patents and reach a settlement...even if they have to pay a high settlement fee. In terms of the future 5G, Zhiyun Semiconductor has already set up a project team to make arrangements. In the early stage, they will try their best to conduct research and development and apply for more patents, and then strive for more voice in the formulation of 5G communication protocols in the future, and finally promote a completely independent 5G communication baseband that is not subject to anyone.

SOC chips are purely technically difficult and not easy to make...but if you really want to make it, as long as you have enough money and enough people, there are actually no insurmountable obstacles.

As for the communication baseband, the patents are too rigidly blocked. To break through, it requires not only technology but also efforts on patents, at least in the early stage... Otherwise, Zhiyun Technology would not have acquired various 3G/4G patents and authorizations all over the world.

But for other types of chips, it's not that complicated.

For example, the touch screen IC chip developed by Qianding Technology is nothing more than spending money and hiring people. As long as you put in enough effort, you can always develop it.

The same is true for the power management IC developed independently by Zhiyun Semiconductor.

Because their own power management technology is too poor, domestic suppliers are also terrible, and most foreign suppliers are also poor. Although a few of them have good products, the prices are extremely expensive.

Under the instructions of Xu Shenxue, Zhiyun Semiconductor also started the research and development of power management IC... In terms of priority, this thing is even second only to the SOC project.

After all, the communication baseband project seems very important, but in fact there will be no results in the next few years, at least not before the arrival of the 4G era.

However, the demand for power management projects is urgent, and the technical difficulty is relatively small and easy to implement.

Therefore, Zhiyun Semiconductor's priority for power management IC is second only to the SOC project.

-

When Xu Shenxue went to Zhiyun Semiconductor to take a look... as usual, he saw nothing, no samples, only a bunch of engineers tinkering with things on computers that he couldn't understand.

He even couldn't quite understand the many professional terms that Mei Jianye used during his introduction!

The cross-industry problem is too serious, I don’t understand it at all…

This made Xu Shenxue a little embarrassed... He wanted to come and take a look and boost morale... but when he encountered something he couldn't understand at all, Xu Shenxue had no idea what to do.

In the end, he could only say some polite words, and then, as a boss, he ordered a large batch of takeout afternoon tea, giving hundreds of employees in the semiconductor industry a small lunch break benefit, and then left in shame!

Ji Chenghe, who accompanied Xu Shenxue, was just as stunned as Xu Shenxue from the beginning to the end... When going downstairs, Ji Chenghe was silent for a long time, and then said to Xu Shenxue: "Boss Xu, do you think we should hire another general manager for the semiconductor department? Lao Mei is good in all aspects, but his words are a bit difficult to think about!"

Xu Shenxue nodded slightly: "I think it is still necessary. Let Lao Luo spend some time to find someone who understands technology and can speak human language. Otherwise, I don't know what they are doing..."

After several inspections, Xu Shenxue still didn't understand what Mei Jianye and his team were doing, what progress they had made, and what level of research and development they had reached...

He only saw the number of researchers in the semiconductor department expand rapidly like a balloon. It has only been a short time, but there are already more than 700 people. And Xu Shenxue saw a large group of mathematics PhDs in the employee list. God knows why Mei Jianye recruited a group of mathematics PhDs...

Then the R&D funds flowed out...

But Xu Shenxue still doesn't understand what they are doing...

Not only Xu Shenxue didn't understand, but Ji Chenghe, who was in the marketing, and even Gu Zhiming, who had some technical knowledge of the supply chain, didn't understand.

The three people went to watch and listened to Mei Jianye's explanation, and all of them looked stunned...

Xu Shenxue now regrets letting Mei Jianye, such a professional person, be directly in charge of the entire company.

When Xu Shenxue was working on Zhiyun Semiconductor, he thought that research on chips should be more pure and he should not let an amateur guide professionals.

Therefore, although Zhiyun Semiconductor is called a subsidiary, it actually has no administrative management. It has Mei Jianye, the R&D director, in charge and a group of R&D personnel under him.

As for Mei Jianye, he has very good technical skills... Well, at least when the HR Director Luo Yinian was recruiting him, some professionals in the chip design field commented on Mei Jianye in this way. As for how good his technical skills are, neither Luo Yinian nor Xu Shenxue could actually evaluate them!
Anyway, he is very good... Otherwise, he wouldn't have worked as a senior engineer at Texas Instruments and earned hundreds of thousands of dollars a year. He is also good at managing projects, and seems to be able to manage multiple R&D projects very well.

But after all, it has a stronger science and engineering flavor... and he doesn't speak very human language!
Especially when introducing the project, he completely ignored the fact that Xu Shenxue, Ji Chenghe and Gu Zhiming did not understand professional techniques, and just opened his mouth with a bunch of professional terms, which sounded like listening to a foreign language.

This happened several times before and after, which gave Xu Shenxue the idea of ​​finding a management talent who understands technology for Zhiyun Semiconductor. He would not need to be good at technology, just do project management and be able to tell Xu Shenxue what they were doing.

Thinking of this, Xu Shenxue sent a text message to Luo Yinian on the spot, asking him to prepare to recruit a general manager for Zhiyun Semiconductor, someone who must understand technology and management, and be able to speak human language... Don't talk about models, algorithms, or science and engineering all the time.

After returning to the Liuhe Investment office on the 28th floor from Zhiyun Semiconductor, Xu Shenxue began his daily work.

Handle a large number of various work emails and sign numerous various work reports.

These are complicated and boring, but things that cannot be ignored.

Especially now that Zhiyun Technology is in a period of rapid growth, its production and sales volume this month is heading towards two million units...and this involves a series of very complex supply chain and distribution issues.

Zhiyun C1 business is currently the most important business of Zhiyun Technology and its only source of cash flow. No matter how much attention it is given, it is not excessive.

With sales of two million mobile phones every month, even though Zhiyun Technology only charges a wholesale price when shipping, Zhiyun Technology can still earn more than 1 billion yuan in revenue every month just from the three models of C mobile phones.

This does not include some additional businesses, such as software integration, channel fees, value-added services, etc., which add up to several hundred million.

Moreover, the hardware gross profit margin of the C1 mobile phone is very high. Although it is not as high as % to % of Apple’s, it is still around %.

This means that the gross profit from the C1 mobile phone is over billion every month...

Of course, this is just a simple estimate of gross profit. In fact, many additional costs need to be deducted, and the final net profit is not that high.

But even so, it is far higher than the hardware gross profit of ordinary mobile phone manufacturers of more than 10% to 20%.

It is the huge cash flow brought by the C1 mobile phone that enables Zhiyun Mobile to continue to maintain a series of high-frequency and extremely expensive R&D, investment, acquisition and other projects.

The more than 1 billion yuan raised in the initial financing has basically been spent up to now...Now a lot of the money spent by Zhiyun Technology is its own profit capital.

For Zhiyun Technology, the C1 project is the backbone of the enterprise and its core product, and no mistakes are allowed.

Therefore, Xu Shenxue has been paying close attention to the two major aspects of the C1 project: supply chain and marketing.

After reviewing many documents, Xu Shenxue saw a new project report handed over by Xie Jianyong.

But this is not a mobile phone project, but a laptop project, or more precisely, a research and development project for ultra-thin business laptops.

There isn't much written in the project book, but Xu Shenxue knows from the words that this thing is aimed directly at Apple's MacBook...

After Xu Shenxue looked through the project introduction in the project book, he thought about it and asked someone to bring Xie Jianyong up to ask about the details.

Soon, Xie Jianyong came up with a man who was probably in his early thirties.

The man was wearing casual pants, a plaid shirt, had a half-bald head, and was unkempt... From his appearance, people from the surrounding companies could tell at a glance that he was an engineer from Zhiyun Technology upstairs.

Xu Shenxue was speechless. He had clearly asked the logistics department to recruit several psychological counselors, and even Teacher Tony had hired someone to design hairstyles and cut hair for employees for free. There was also a cute fashion blogger who provided dressing suggestions to these otakus... But unfortunately, his attempts failed to change the outward image of these R&D personnel.

Until now, Xu Shenxue was too lazy to care about it anymore, let him do whatever he wants...

After the two came in, they shouted in unison: Mr. Xu!
After the two came in, Xu Shenxue stood up and greeted them: "Come, sit on the sofa and have some tea!"

Xie Jianyong was accustomed to Xu Shenxue's politeness, but the man who came to Xu Shenxue's office to report on his work for the first time seemed a little restrained.

Xie Jianyong said at this time: "Boss Xu, this is Wang Kuan, the project manager of the whole machine structure project team under me. He is in charge of the overall structural design of our C2 mobile phone's China Unicom and China Telecom versions!"

Xu Shenxue also noticed Wang Kuan's nervousness and said immediately: "Manager Wang, we are all family, don't be so reserved. You should know why I called you here today. I just want to find you to understand the idea of ​​this business book!"

(End of this chapter)