Chapter 102: Street stalls, also licking blood
Chapter 102: Street stalls, also licking blood
Holding a delivery list in his left hand, he walked to the desk and put it down. He put out his cigarette butt in the ashtray and said, "Boss, the people from Street Market Yong want to order 5,000 more pairs of goods."
Yin Zhaotang leaned on the sofa, wearing a high-end suit, with his arms folded across his chest, biting a cigar, and asked in a very imposing manner: "Can the monthly output be increased?"
"We need to hire more people and expand the scale."
"The factory shipped 48,000 pairs last month, which is already the limit. In addition, the materials for next month are still at sea, so it may be too late to increase production temporarily." The left hand answered.
"Remember to call Brother Yong and say sorry."
Yin Zhaotang took off his cigar, puffed out the smoke, and settled the matter with one sentence.
In three months, the factory has opened up the entire industrial chain. It has set up street stalls in many central streets in Yau Tsim Mong, Central, Sheung Wan and Kwun Tong to sell goods, and rely on street stalls to target the largest range of customers.
The market for OEM sneakers is indeed huge. If you lower the price, you don't have to worry about not being able to sell the OEM goods. But it's not like you can just find a stall or open a store and sell the goods from the entire factory.
Yin Zhaotang absorbed the street stall economics of later generations, with the factory as the general distributor and the community hall as the regional distributor, and the thugs sent out to set up stalls automatically became terminal sales.
A community rooted in the underworld, a natural distribution network.
Currently, the price of a pair of genuine Nike shoes ranges from over 150 yuan to just over 200 yuan, and the average price of Adidas shoes is around 140 yuan, but A-grade sneakers only cost 50 yuan.
The current production cost is twenty yuan, but some cost control measures will be implemented one after another, and the lowest price can be reduced to sixteen yuan in the future.
Assuming a profit of 30 yuan per pair of shoes, the sales office earns 10 yuan and the factory earns 20 yuan. Roughly speaking, the monthly turnover is just over 2 million yuan. The factory's book income is 95 yuan, and each sales office gets 45 yuan of the profit.
After deducting labor costs, the net profit of the goods is around 60 million. In less than a year, the 5 million yuan invested in the factory can be recovered.
On the surface, the speed of making money is not as fast as 91 Magazine, and the investment cost is high. It is indeed not a good thing to do business. But in fact, it has opened up a market worth hundreds of millions of yuan and become the first to try it. The prospects are bright.
He picked up the landline on the table with his left hand and called Jie Shiyong, then put it down with a wry smile: "Boss, you heard it too, Brother Yong is simply turning his back on me."
"Damn his mother. When I was distributing the goods, he kept calling me "left-hand brother". He refused to deliver the goods and used his status as a red stick to curse my family."
Yin Zhaotang joked, "What's the point of a red stick? When I ask you to distribute goods in the future, I'll still call you Brother Left Hand. I'll get my place back then."
Zuo Shou’s current position as the factory’s vice president does give him some status in the community.
In the past, the club members would not talk to him, and the uncles did not recognize him. But now, the company members either call him "Brother Zuoshou" or "Mr. Pan", and the uncles always praise Zuoshou for his hard work when they mention the sneaker factory.
In a business, the main hand demonstrates ability and spends mental effort, while the deputy hand spends physical strength and sweat. It takes a lot of effort to keep an eye on big and small things. After just three months, the left hand has become a senior executive with dark circles under his eyes, bags under his eyes, and a cigarette in his hand.
Being a senior executive in a company in which you have a stake is better than being a regular employee.
The market value exceeds 100 million, which is more powerful than Shuanghua Red Stick!
"Forget it. I earn a low salary, but I can't compare to Brother Yong who is demolishing houses in Causeway Bay."
"After working hard for several months at the sneaker factory, the profit is less than what 91 magazine makes in a month, and there is no profit on the books from ordering a batch of materials. Everyone working in a factory earns money through hard work, it's difficult." Zuo Shou frowned and complained loudly.
But as the vice president, although he did not have any shares in the sneaker factory, he did receive a 10% option dividend.
I live in the factory all day and work very hard.
It has become a rule in the gang that every time a brother manages a business, he or she will get a share of the profits.
Yin Zhaotang consoled him, "Reading pornographic magazines is a necessity for men, but wearing sneakers is not a necessity. Cloth shoes can still be worn. But magazines may not be read by anyone, but sneakers will always be worn by people."
"Quick money comes quickly and goes quickly. To run an industry, you need to be patient and make a fortune from it!"
"Have you negotiated the deal for the store on Garden Street?"
Zuo Shou thought of the difficult faces of several shop owners on Garden Street, and he was so angry that his teeth itched and cursed: "Fuck him, two thousand dollars a square foot, it's more expensive than the house price in Central."
"The contract has been signed. Three shops, a total of 1,700 square feet, for 3.4 million Hong Kong dollars."
Yin Zhaotang said thoughtfully, "The shop owner is not stupid. Fa Yuen Street is adjacent to Mong Kok Road on the left and Argyle Street on the right. It is also adjacent to Tung Choi Street and Sai Yee Street, which are the favorite places for housewives to go shopping after get off work. Tung Choi Street is already a clothing wholesale area, and many customers will stop by Fa Yuen Street to shop. Anyone with a discerning eye will know that Fa Yuen Street has a large flow of customers, so it is suitable for the shoe and hat business. The shop can be passed down for three generations!"
"It's easy to rent a shop on Tung Choi Street, but it's hard to buy one." "Sign a contract with the shoe factory and rent three shops to it at a rent that is 50% higher than the market price."
Zuo Shou's eyes widened, and he suddenly realized: "Boss, no wonder you used the magazine's money to buy a shop, it turns out you want to be a landlord!"
"Although I am the major shareholder of the shoe factory, I also own a lot of shares in the company, so I have to keep some in my hands." If you are willing to run a small factory, you don't have to consider the issue of equity transactions.
But if the factory is to be turned into a brand group, then it is necessary to prepare for future equity struggles. The society holds a lot of shares, and in order to ensure that the uncles of the company are clear-headed, they must keep a few cards in hand.
When an individual pays for a shop, it is both a real estate investment and an additional layer of insurance.
"Got it. Leave it to me." Zuoshou originally regarded the company as his own, so he had no psychological burden in doing the secret operations. He subconsciously pondered the boss's approach and felt that he had learned a trick.
It’s just that the boss didn’t ask him to hire more workers and actively increase production.
Instead, he was asked to post a job advertisement in the newspaper, offering a high salary to recruit college graduates in fashion design and experienced talents in the fabric industry.
The highest salary has reached 20,000 yuan per month, which is a generous benefit.
There will be an interview soon.
Zuoshou was very eager to learn, and asked curiously: "Boss, what do you want to do by hiring these people? If you save the money and hire more people and buy more materials, wouldn't you make more money?"
Yin Zhaotang smiled meaningfully: "It's selling fast now because the goods have just entered the market. After a period of time, the goods will be saturated and the sales speed will return to an average."
"There's no need to rush to hire workers now. You should use the profits to build your own brand. If you start by selling sneakers for 50 yuan, you can't sell them for 500 yuan a pair!"
"Besides, the financial market doesn't recognize fake products. If the company wants to grow bigger, it must have its own designs. I have some ideas in my mind, and I want to try to see if I am a design genius."
Yin Zhaotang just nodded his head with his hand, looking very confident, and his tone was exactly the same as when he was making the A-grade products.
Zuo Shou had some money and knew what the stock market was. Although he didn't understand financial operations, he was still intimidated by him. He nodded slightly and said, "So, big brother, you divide the goods equally among the societies to sell, because you don't want to sell fake goods yourself?"
Yin Zhaotang shook his head: "Because, even if you want to sell fake goods, you have to fight for territory. Last month, the company had seven or eight conflicts with others because of setting up stalls to sell shoes."
"For the time being, our brothers have jobs, so they don't have to go out and make money by risking their lives. Now we divide it equally among the four branches of the company. Each branch will make a little money, and they will be more united when something goes wrong, and the business will be much safer."
People who set up stalls on the street have always had to pay protection fees. If it’s not called protection fees, it would be called sanitation fees.
No matter how small the stall is, there will always be people who come up to cause trouble, and selling sneakers is not a small business. Some gang members not only sell sneakers in their own territory, but also go to other gangs' territories.
It's impossible to persuade them, as the younger brothers also want to earn more. There are several bloody incidents caused by this every month.
Sometimes, the gang would give out some of the goods, sometimes they would just fight directly, and sometimes when they met big guys, they would just bow their heads and pay the protection fee obediently.
Yin Zhaotang is well versed in the principles of business cooperation. He makes first-hand money and feels much more relaxed.
Zuo Shou smiled and said, “Brothers, you have money to earn, why would you be afraid of fighting?”
"Brother, I'm not afraid, but Pegasus sneakers are not useless. I don't want to pay protection fees, I just want to pay more stamp duty!" Yin Zhaotang supported his hand on the table, smiled and stood up to go to the reception room next door to prepare for the job interview.
Halfway through the interview, Niu Qiang came to the window of the reception room, nodded and apologized to the boss through the glass, looking like he had something to say.
Yin Zhaotang apologized, handed the scene to his left hand, pushed the door open and came to the corridor, and asked in a puzzled tone: "Niu Qiang, what's the matter?"
"Brother Tang, King was tied up by Hetu's belt."
"Belt Jun asked you to bring 300,000 yuan to the clothing wholesale stall on Tung Choi Street to redeem him. If you don't arrive within two hours, King will be drowned." Niu Qiang's face was serious, with a raised brow and a scar on his left cheek, his face was full of murderous intent.
This chapter has a lot of words and it took me longer to write, so the update is a bit late.
Forgive me, brothers.
(End of this chapter)