Chapter 119 Roadshow Promotion
Chapter 119 Roadshow Promotion
January 29th is the first day of the Lunar New Year, and also the third day after the release of "Fatal Call".
On that day, thanks to the fermentation of the movie's reputation and heated discussions on the Internet, "Fatal Call" achieved a single-day box office of 630 million yuan, surpassing "Huo Yuanjia" which had been released for 5 days and became the single-day box office champion.
At the same time, if we add the box office of 510 million on the previous day and 27 million on the 160th, the total box office of "Fatal Call" has exceeded million.
Growing over 10 million in just three days, "Fatal Call", the dark horse of the Spring Festival, can be said to have shocked the entire entertainment industry.
With this momentum of development, no one would doubt that the film will be able to gross over 100 million yuan at the box office.
The key is that the word of mouth of this movie is still very strong. As more and more people have watched this movie, praises about "Fatal Call" on the Internet have been rising one after another.
On Douban, the number of short reviews related to the movie has increased to hundreds, and the ratings have also come out. More than 8.3 people have rated it, and the final score is points.
This score is good enough for a commercial film.
You should know that the Douban score of "Huo Yuanjia", which was released at the same time as it, was only 7.8 points.
Of course, this is just the initial scoring. As the number of people who rate increases, the score will decrease, but with this base, it will probably not be too low.
Wang Hao, who is currently on a roadshow across the country, is naturally very satisfied with this rating.
After all, the Internet has just emerged now, and most of the people on Douban are real movie lovers, far from the Internet army that is everywhere like in later generations. Therefore, the ratings on the website are still very valuable for reference.
He also took a quick look at the reviews, and most of them were positive.
"This is absolutely the best domestic science fiction movie in recent years!"
"The movie is great, and the twist in the later stages is very unexpected. I really don't know what the director's brain is like to come up with such a plot."
"I can't believe this movie was made by a 24-year-old director. When I just graduated from college, I was still carrying bricks on a construction site, but he has become a big-name director with a box office of tens of millions."
"Full marks! Full marks for the plot and the actors' acting skills. I can't believe that Xu Zheng can act in a movie, and it's so good. I totally underestimated him."
"I've seen this director's first two films, but I didn't expect his third one to be a blockbuster. All three films are related. If you feel unsatisfied after watching them, you can search for Director Wang's first two films online. I can only say that Director Wang is definitely playing a big game."
"When will Director Wang make a sequel? I want to see Shu Chang in the Easter egg as the heroine!"
"There are two Easter eggs at the end of this movie. Students who want to watch the movie must not leave early and wait a little longer."
"There are still some Easter eggs that I haven't seen yet. I'm really crying. Wuuwuwu~"
……
Of course, where there are good reviews there are bad reviews, and it is impossible for Wang Hao’s movies to satisfy everyone.
"What kind of thing is this? The plot is such a mess, I don't even know what it's talking about."
"It was top-heavy, anticlimactic, and ended badly. I thought Xu Zheng would resist and explode and kill the sniper, but this is the result. It's not satisfying at all."
"You're showing off your cleverness and being complacent. You're a complete idiot. You still want to make a sequel?"
Wang Hao just smiled at these negative reviews. Compared to these things, the road show in the past two days really exhausted him.
Unlike the promotional methods chosen by other film crews, the roadshow promotion of "Fatal Call" is more intensive and more difficult.
Since 2002, due to the movie "Hero", the promotional method of "roadshow" has officially appeared in front of the public.
However, most of the film colleagues nowadays do not like to call it "roadshow", and instead call it a local "premiere".
For general domestic films, the "roadshow" at this time means traveling to Beijing, Shanghai and other core cities known as ticket hubs.
Only a few directors, such as Zhang Guoshi, Chen Shishi, and Feng Dapao, would take their stars to several cities when their blockbusters were released.
But even for them, it is rare for them to visit more than five cities. For other normal domestic films, it is generally impossible to make such a big move.
The reasons are very simple. One is the budget limitation, and the other is that actors and stars generally cannot afford so much time.
However, Wang Hao and others' "Fatal Call" is different. This movie is not only a big investment, but also has sufficient funds reserved for publicity. The leading actors are not big names, so they can do whatever they are asked to do.
So Wang Hao decided with a stroke of his pen that the roadshow would take place in ten cities, from north to south and from east to west. Basically, he would visit two cities a day, and try to complete the roadshow on the sixth day of the Lunar New Year.
This is really tough for Wang Hao, Xu Zheng and others, as they are almost always on roadshows or on the road.
Fortunately, their efforts have paid off.
Compared to big cities like Beijing and Shanghai that often host movie premieres, the star effect is more prominent in first- and second-tier cities.
Even for TV stars like Xu Zheng and Yu Feihong, it is rare for the audience to see them, so when they hear that there is a premiere where they can see the stars, everyone is often very enthusiastic and the entire auditorium is filled with people.
This is reflected in the data, that is, the box office of "Fatal Call" in these first- and second-tier cities is even higher than that of "Huo Yuanjia" in the same period.
By the time Wang Hao and his team had exhausted themselves with the roadshow, it was already the seventh day of the first lunar month.
"Fatal Call" has been released for nine days. After experiencing a box office increase in the first six days, the box office of the movie has gradually gone downhill in the past few days.
Fortunately, the decline was not large, and coupled with the increase in film production due to performance reasons, the total box office successfully exceeded 5000 million.
This is already a very astonishing number. You should know that last year, that is, in 05, there were only ten movies in the entire mainland whose box office revenue exceeded 5000 million, and this included Hollywood movies.
As for "Huo Yuanjia", which was released earlier than "Fatal Call", its box office is only over 6000 million now.
If it continues to develop at this growth rate, it is not impossible to surpass it.
So much so that many entertainment media even published shocking headlines such as "The Kung Fu Emperor narrowly loses to Zhu Bajie".
This momentum of development, coupled with the controversy over the hot reviews on the Internet, finally made some people unable to sit still. A large number of negative reviews about "The Fatal Call" and revelations about the actors began to appear in newspapers and media.
As soon as Wang Hao and his team got off the plane, they were surrounded by reporters who wanted to block them.
(End of this chapter)