Chapter 129 Chen Xueru helps Xu Huizhi
Chen Xueru was born with a strong competitive spirit, otherwise she would not have won the silk shop in the competition with her brother. Before that, she did not take any woman seriously.
But through today's observation, Chen Xueru suddenly discovered that the business acumen of Xu Huizhen in front of her was extremely strong.
Don’t underestimate this ordinary canteen, but you can see some great wisdom in the details!
"interesting!"
Chen Xueru blinked her eyes. She had almost listened to the crosstalk, so she paid the bill and turned to leave the canteen.
However, when she walked towards Zhengyang Gate and passed by He Yongqiang's tavern, she heard the sound of Pianerye singing from inside.
Chen Xueru thought for a moment and then walked in as if possessed.
"Hey, Boss Chen, welcome, welcome!"
Seeing the guests coming, He Yongqiang and Xu Huizhi hurriedly greeted them warmly.
Chen Xueru smiled slightly, looked around the tavern, and couldn't help but teasing,
"You two, there are fewer people in this tavern!"
As soon as these words were spoken, He Yongqiang and Xu Huizhi suddenly became embarrassed.
Although their tavern had attracted quite a few people in the past few days by imitating others, after just a few days, for some unknown reason, the flow of people began to decrease again.
Xu Huizhi thought that there was something new going on in the Common People's Canteen, but when she went over to take a look, apart from a new crosstalk artist, there was no other change.
This left Xu Huizhi completely puzzled.
Seeing He Yongqiang and Xu Huizhi's predicament, Chen Xueru immediately found it funny, but suddenly she became interested.
"Boss Xu, do you want to double the business of the pub?"
Chen Xueru blinked and looked at Xu Huizhi.
She naturally knew that Xu Huizhi was Xu Huizhen's cousin, but she could also see that this younger sister had always been competing with Xu Huizhen.
Chen Xueru also wanted to compete with Xu Huizhen, so why not...
"Of course I do. Does Boss Chen have any good ideas?"
Xu Huizhi immediately perked up, her face full of curiosity.
"Simple!"
Chen Xueru smiled slightly and pointed out,
"Let me ask you, what is the difference between your tavern and that civilian cafeteria?"
These words stumped Xu Huizhi and He Yongqiang.
He Yongqiang, in particular, was completely confused.
Fortunately, He Yongqiang was a little knowledgeable and quickly asked Chen Xueru to sit down, and even brought over a pot of wine and a plate of snacks.
After all, Chen Xueru opened the largest silk shop in the area and was very capable.
If his wife could get some advice from Chen Xueru, perhaps their tavern would be able to turn around.
Xu Huizhi thought for a moment and asked doubtfully,
"It should be the Fengzeyuan brand. Fengzeyuan is an old brand, and many people like to eat there. People are happy to go to the civilian canteen because it has a backing like Fengzeyuan!"
"Ruzi can be taught!"
Chen Xueru nodded, but then shook her head.
"But I tell you, even if there is no Fengze Garden, this model of the Common People's Canteen is still better than your tavern! First, their food is delicious and cheap. Second, their wine is reasonably priced, and their crosstalk is more fancy than yours. Just these two things, your tavern can't compare!"
Xu Huizhi, "..."
After hearing what Chen Xueru said, their pub seemed useless.
"Then Boss Chen, what do you think our tavern should do?"
Xu Huizhi said embarrassedly.
"It's simple."
Chen Xueru said as a matter of course,
"Since their canteen's main selling point is cheap, affordable and good experience, then all we have to do is to be cheaper than them."
Chen Xueru looked at Xu Huizhi,
"They have snacks, and we have them too. As for crosstalk, our eloquence is no worse than theirs. In this case, the only thing we can do is to lower the price!"
"Price? Then we won't make any money!"
Hearing this, Xu Huizhi felt even more embarrassed.
Removing the dilution of wine has already increased the cost significantly. If they lower the price further, wouldn’t all their hard work be in vain?
Isn't this just losing money to gain publicity?
"Look ahead, and take a long-term view."
Chen Xueru said calmly,
"The first priority now is to attract people. As long as we have people, why worry about not making money? Besides, your family runs a winery. As long as we sell at cost price, ordinary people will be tempted to come here to drink even if they like to listen to crosstalk. Besides, we also have crosstalk here!"
The reason why the Chen family's silk and satin shop became the largest silk and satin shop in the Zhengyangmen area was that it used price wars to defeat all other cloth shops and thus completely monopolized the market in this area.
So, when passing by the tavern just now, Chen Xueru wanted to use the same trick again and take the opportunity to have a fight with Xu Huizhen.
I've been feeling irritable lately, so I might as well take this opportunity to have some fun.
"Ah this... lower the price... we... we don't have that much money..."
When Xu Huizhi heard this, her heart skipped a beat. Although she had some brains, she was timid and would never dare to do it so late.
But Chen Xueru continued to instigate,
"You should also know Fan Jinyou who came to our street recently, right?"
"This guy promotes public-private partnerships every day, and even calls on us to learn from Fengze Garden. And now, the civilian canteen is constantly gaining popularity. What do you think they mean?"
Xu Huizhi, "???"
Chen Xueru added, "Their intention is very clear. They want to shut down your tavern. Then, Fan Jinyou will play the good guy and buy out your tavern at a low price. By then, this tavern will have nothing to do with you."
When these words were spoken, not only Xu Huizhi, but even He Yongqiang panicked.
Yes, the new guy, Fan Jinyou, is giving speeches and lobbying everywhere all day long, asking them to participate in public-private partnerships. To put it bluntly, doesn't he just want to acquire their industries?
This tavern is their ancestral property. If it is sold, they will be left with nothing in the future!
"Then...Boss Chen, what should we do?"
Xu Huizhi and He Yongqiang looked at Chen Xueru uneasily.
"If you want to keep this tavern, then listen to me. First, follow my method to lower the price. If you can't hold on, I will help you with the money."
Chen Xueru saw that the time was right and directly expressed her thoughts.
Recently, there have been more and more rumors about public-private partnerships, and many bosses are waiting and watching, including Chen Xueru.
To be honest, she was not optimistic, but she was also a little worried. She might as well use the He family's tavern to test the waters. After all, it was not a loss for her.