Chapter 130: The Beginning of the Sticky Hook and the Happy Move into a New Home

"Mid-to-high-end positioning?" Wei Zetao and Hong Xuefei were stunned when they heard this word.

You know, Hong Kong's factory products are basically synonymous with low prices. I guess no one has ever thought that Hong Kong's products can go high-end and then go overseas to make money from foreigners.

Yang Wendong nodded and said, "Yes, since our products are patented and can be said to be unique, why do we still have to go the cheap route? Aren't we opening factories for profit? This is not a livelihood industry. All transactions are based on willingness."

Yang Wendong’s principle is that as long as it does not involve basic living materials that determine the survival of the people, he will follow this basic business principle;

Of course, the people here refer to Hong Kong people, or other Chinese groups that his business may involve. As for people from Europe, America, Japan, South Korea or other countries, he has no control over them.

After listening to this, Wei Zetao said, "What Mr. Yang said is indeed very correct. It is us who have never thought about this aspect. Even though the plastic flowers that are popular recently are very popular, you only dare to go for the low-price and high-quality route.

Many factories rely on their unique cost management capabilities. Otherwise, if the price is too high, they will definitely lose most of their business.”

"Different businesses have different positioning." Yang Wendong smiled and said, "We can definitely become the first company in Hong Kong to have its own brand, and let Deli become the 3M of Asia, with its products selling well all over the world."

Wei Zetao said with a smile: "To create our own brand, Mr. Yang's goal is indeed different from many ordinary bosses in Hong Kong. I really admire him now."

"Stop flattering them." Yang Wendong waved his hand and said, "It's not that they don't want to, it's that they can't do it. Who doesn't want to have their own brand?"

History has proven that by the 80s, some manufacturing industries in Hong Kong had also begun to build brands.

For example, in the clothing industry, there are Goldlion, Giordano, Woodchuck, etc.; in the toy industry, there are Union Toys and Keda Toys; even in the electronics industry, there are future billion-dollar revenue giants like VTech Group.

However, these industries are far inferior to Hong Kong's pillar real estate.

"Indeed." Wei Zetao and Hong Xuefei smiled.

You may be a little uncertain about this "mid-to-high-end" positioning at first, but if you learn more about 3M, you will understand it.

Three days later, the air express from the United States arrived at Changxing Industrial's factory.

Yang Wendong had just arrived at the company. After seeing the express delivery, he carried it directly into Wei Zetao's office.

Hong Xuefei was also here, and the two were chatting casually.

"Mr. Yang." Seeing his boss coming in, Wei Zetao immediately put down the newspaper in his hand and said, "Is this an American aviation document?"

"Yes." After Yang Wendong put the things on the reception table beside him, he saw the newspaper that Wei Zetao had just put down and asked, "You are reading Ming Pao, so you are reading The Return of the Condor Heroes?"

"Alas," Wei Zetao said with some embarrassment, "I'll take a look during my lunch break now."

"It's okay. It's indeed time to rest after dinner." Yang Wendong smiled and said, "Didn't you say before that you would wait until you finish writing before reading it?"

Wei Zetao said helplessly: "It was because of the Rubik's Cube that I went to Ming Pao Newspaper Office and was dragged by Shen Baoxin to discuss business cooperation;

Then during lunch, we couldn’t talk about work, right? We just chatted casually, and then we talked about Mr. Jin Yong’s new novel. He talked me into it, and I read a little bit of it when I got home.”

"Haha, there is actually some fun in following the updates." Yang Wendong said with a smile, "It's fun to read a little bit every day, and it's good for life. After you finish the book, it's actually quite tiring to read it all at once."

"Well, 2000 words a day is too slow. Sometimes there's no update at all, and it's hard to keep up." Wei Zetao said with some exhaustion.

Yang Wendong asked: "Where is the plot?"

Wei Zetao replied: "When Yang Guo and Xiao Longnu came out of the ancient tomb and trapped Li Mochou in the tomb, it was very exciting to watch."

"Very cool?" Yang Wendong was silent. He knew the plot behind it.
I guess there will be something exciting to watch after a while. In the past, there were rumors that Ming Pao was splashed with paint and Jin Yong himself was threatened.
Wei Zetao noticed that Yang Wendong was a little strange and asked, "Mr. Yang, what's wrong?"

"Oh, nothing." Yang Wendong would not spoil the plot. He should not know the plot. Then he asked, "How is the Rubik's Cube doing recently?"

Wei Zetao replied: "We have sent the Rubik's Cube to places like Taiwan, Thailand, and the Philippines. It's doing better in Taiwan, but the sales are not very high. The sales in Southeast Asian countries are even worse. Our method is basically the same as in Hong Kong. We first arrange people to go to local schools to offer rewards. It's just that in unfamiliar places, it's very costly to do so. It's difficult to make all students know and trust us."

Yang Wendong nodded and said, "Indeed, playing like this in other places is very time-consuming and costly."

It is easy to offer a reward of 10,000 Hong Kong dollars, but even in Hong Kong, it is difficult to let many people know about this matter; this is not the era of mobile Internet, with so many self-media, as long as there is a hot topic, it will immediately become popular on the entire network.

In addition, in Asia, the popularity of televisions is not high, so it is difficult to make this advertisement, not to mention the price, which is even more expensive.

Wei Zetao said: "That's right. The Rubik's Cube is not like sticky notes or sticky hooks. Its practicality is basically zero. It is difficult to promote it without investing a lot of resources and time."

"Well, don't worry, just take your time." Yang Wendong didn't care too much. The promotion of the Magic Cube itself was to gradually gain channels for overseas distributors. This kind of thing couldn't be rushed. No brand could open up its own channels in a short period of time.

Even if it takes several years, it will be worth it as long as we can cooperate with many overseas distributors with the help of Magic Cube.

Wei Zetao added: "Let's wait and see at the toy exhibition in the United States. If we meet a toy dealer who is optimistic about the Rubik's Cube, perhaps we can make a big step forward."

"Well, it's good to spend some money to get to know some international dealers." Yang Wendong nodded and said, "Just wait to meet someone who knows the goods."

He is a little confident about this. The Magic Cube does have the potential to be a hit, but the prerequisite is huge publicity power. Channel dealers with such capabilities generally will not make wedding dresses for others for free.

On the other side, Hong Xuefei found a utility knife and cut open the cardboard box, revealing a lot of English materials and several small bottles of glue.

After Yang Wendong took out a bottle, he said, "This old Qian is pretty good. He even sent us some samples."

Wei Zetao counted them and said, "There are four types of glue in total, all of which are suitable for our requirements, but we still need to do relevant experiments to see which one is the most suitable."

"Well, okay, let's arrange someone to do the experiment." Yang Wendong said.

"Okay." Wei Zetao nodded and said, "I'll arrange for someone to translate these books first. It just so happens that the newly purchased high and low temperature test chamber has not arrived yet, and currently one can only do high temperature resistance.

Once the translation is almost done and the equipment arrives, we can do a lot of testing.”

Yang Wendong nodded and asked, "Where is the mold?"

"It will probably be out in 10 days." Wei Zetao said: "This is a mold with a capacity of 8. It can produce 8 plastic parts with one extrusion. It takes about 30 seconds, which is very efficient."

"That means more than 2 a day?" Yang Wendong roughly calculated it in his head and said, "Not bad, but I can't say for sure what the demand will be in the future."

It is hard to say what the demand will be like once this sticky hook is launched on the market, but it is likely to be much more popular than post-it notes.

Wei Zetao said with a smile: "It will definitely be a big hit."

"Yeah, I think so too," Yang Wendong said again, "Then you guys can study it first. I'm going to go to Yi Fu Garden. The decoration there is almost done, and I'm also going to move in."

"Congratulations to Mr. Yang on moving into a new home." Wei Zetao and Hong Xuefei immediately congratulated with a smile.

"Thank you." Yang Wendong smiled. He was very happy to move into a new house, or a more modern house. He then said, "Well, let's talk to the canteen tomorrow and ask them to prepare more meat dishes, especially meat, so that all colleagues in the factory can have a good meal."

"Okay." Wei Zetao agreed readily. The boss generously rewarded employees, which was also a good thing for their management.

Yang Wendong nodded and said, "Okay, I'll go first."

"Goodbye, Mr. Yang." The two said.

PS: Please vote for me!

(End of this chapter)

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