Chapter 138: Becoming Famous
Chapter 138: Becoming Famous
The title of Galaxy Daily is a bit long, but after it was launched, it immediately attracted the attention of all newsstand owners in Hong Kong. As insiders, they know very well that in Hong Kong, what ordinary people care about most is wealth.
How many people dream of getting rich. At the same time, they also like to read news about those who have already become rich. Words like "business myth", "rich family" and "wealth" always make people unable to stop. All mortals live for "wealth".
Soon, newsstands across Hong Kong began to receive Galaxy Daily newspapers. This kind of title is not rare, but it is indeed rare. In addition, the cover title is attractive, so everyone started to read the content.
There is no photo on the cover, which is quite rare. Generally, any promotional photo of a character will have at least a blurry photo, or even a candid photo taken from a distance, but there is no such photo here.
The next page is the introduction, which is also the general way of writing the content of a feature film. First, the storyline is briefly described, and then the details are given:
[At the beginning of last year, a teenager named Yang Wendong, who lived in a squatter hut, found a pile of waste bamboo from the largest construction waste dump in Hong Kong due to poverty and hunger. He made bamboo tubes that could catch mice and then sold them.
Like many businessmen, Yang Wendong was not satisfied with the profits from hawkers, but followed the same direction and started a rat extermination business in Hong Kong warehouses.
In the middle of last year, the vigorous rat eradication operation launched at the Wharf Terminal was led by Yang Wendong. It was also the most successful rat eradication operation since the establishment of the Wharf Terminal.
In the process, he earned his first pot of gold, founded his own company, Changxing Industrial, and invented a new mouse-catching weapon: the sticky mouse board.
This product soon became the best product for catching mice in Hong Kong Island, and for a time it overwhelmed the mousetrap because it was so convenient.
If it were just that, perhaps Mr. Yang would have become the owner of one of the countless ordinary factories in Hong Kong and lived a good life, but he did not stop. At the end of last year, he invented a product called Post-it Notes, which soon became the favorite of countless office workers in Hong Kong.
After obtaining the Hong Kong license, the sticky notes soon became a best-seller in California, USA. Today, Changxing Industry has built a super-large factory in Tsim Sha Tsui, which is dedicated to the production of sticky notes. It is rumored that the number of employees will exceed 2000, and Changxing Industry will soon become one of the largest employers in Hong Kong.
"It's outrageous. How can starting a business be so magical?" The newsstand owner crossed his legs, smoked a cigarette, and read the detailed content word by word.
I am very envious in my heart. Why can others start their own businesses so smoothly?
It took him ten years of hard work to open a newsstand, which made people around him envious. But compared to Yang Wendong, he is simply not on the same level at all. This guy is so annoying.
Then, he continued to read on. The following content naturally talked about the details, and he read it with great interest. Galaxy Daily used two pages to describe the three products of Changxing Industrial and introduced their sales.
"So the Rubik's Cube before was also from Changxing Industrial?" The newsstand owner only realized at this moment that the Rubik's Cube toys he had been selling during this period were also from Changxing Industrial.
At this moment, a middle-aged man came over and said, "Boss, give me a copy of the Overseas Chinese Daily."
"Okay~" The boss quickly put down the newspaper, then rummaged through it for a while and found what the customer wanted: "3 cents."
"Yeah." The customer was just about to pay and casually glanced at the dozens of newspapers in front of the newsstand, but was immediately attracted by one of them because its cover had the words "Business Myth" written on it.
"Can I take a look at this newspaper first?" The middle-aged man pointed to the Galaxy Daily in the front.
The newsstand owner smiled and said, "Old rules, you can only read the cover, not the back."
Having been in the industry for decades, he already knew what kind of cover title would attract people. The title of "New Business Myth" even attracted him, let alone others. As soon as they saw the title, they knew it would be a hit, so they naturally put it in a prominent place.
A newspaper actually contains a lot of content, but most of it is boring. There are only one or two contents that are really attractive. It relies on the cover title to attract people. If customers can just flip through it a few times, then how can the newspaper sell?
The middle-aged man also thought it made sense, so he said, "Okay, then I don't want the Overseas Chinese Daily. I want this one."
"Sir, the content of this Huaqiao Daily is also good." Seeing that his newspaper was consumed, the newsstand owner immediately became anxious and said, "How about two copies for 5 cents each?"
"Okay." The middle-aged man thought about it and agreed.
After paying 5 cents, he immediately walked to the newsstand and started reading in the shade.
The newsstand owner didn't say anything. This is very common. Some people are not very busy. After buying a newspaper, they will read it for a while next to the newsstand. It is also good for them because they may buy water or drinks.
After a while, the middle-aged man finished reading and said with emotion: "It's amazing. You have built such a big business in just one year?"
The newsstand owner said with a smile: "Hong Kong is a place that may seem small, but it is still home to many hidden talents."
After a while, a few more people came and were basically attracted by the title cover of the Galaxy Daily and bought a copy each.
The content of a newspaper is contagious. Once a person buys a newspaper, he or she will most likely show it to people around him or her.
Soon, in the afternoon, more and more people came to buy newspapers, more than two or three times the normal number, and the newsstand owner also discovered that many people were specifically eyeing the Galaxy Daily and came to buy it directly.
"This Galaxy Daily has finally caught the hot topic. I estimate that it can sell several times more in a day." The newspaper owner thought to himself.
On the other hand, when Galaxy Daily just launched its newspaper, Zhao Chengguang called and said with a smile: "Mr. Yang, congratulations. From today on, you will officially enter the sight of the Hong Kong government and Hong Kong business community."
"Haha, thank you Mr. Zhao for the notice." Yang Wendong smiled and said on the phone: "In fact, I would rather keep a low profile for a while and wait for the new factory to start construction. Unfortunately, it is half a month early."
Zhao Chengguang said: "Many wealthy people in Hong Kong actually think this way, but when your business scale is large, it is difficult to hide it from the media, especially if you run a factory;
The factory is so big, some people already knew about it, but the newspapers didn’t think it would become news, so they never asked about it. Even if this incident hadn’t happened, it would still be discovered if you hired a large number of people and had such high export data.”
"Yes, I know that too." Yang Wendong followed.
Even if you do real estate in Hong Kong and grow it on a large scale, it is impossible to hide it from the media. For example, most of the wealthy people in Hong Kong in the past were known to the public a few years after they became rich, whether they were real estate developers, shipping tycoons, or industrial tycoons of various factories.
It cannot be concealed to a certain extent, unless you are doing a trading business like Zhao Chengguang, then it doesn’t matter.
Zhao Chengguang added: “Mr. Yang, I have already used some connections to inform some gangs not to cause trouble for themselves, but I cannot involve all of them;
Although some of these people who have some brains won't plot against you, you might still be afraid of some fools, and you also have to watch out for some hooligans or desperate criminals, so you have to pay attention to your security as well."
"Well, okay, don't worry, I'm ready." Yang Wendong replied.
It is of course safe in the factory. There are hundreds of young men here, and they are basically safe. It is also okay at home. Fortunately, I bought a house in a residential complex before, otherwise I would be in trouble if I rented an ordinary house.
What worries people the most is the road, but if several cars drive together, there shouldn’t be any big problems.
Zhao Chengguang added: "Mr. Yang, in fact, you only need to be careful during this period of time. Once Hong Kong society gets used to your existence, there will be no problem.
In addition, now that it has been exposed, what you need to do now is to have some connections with Hong Kong government officials or some wealthy people in Hong Kong. In this way, both the black and white worlds will at least give you face. "
"Okay." Yang Wendong said, "At the end of the month, there will be a cocktail party at Liao Chong Hing Bank. I will attend it then. There should be many Hong Kong businessmen there."
"Well, that's fine." Zhao Chengguang paused and said, "Do you have any connections in the political circle?" "Not really." Yang Wendong answered directly. She really didn't have any. The only person she knew and had a decent relationship with was Elena, who had helped her in the early days.
But her connections probably won't be of much help nowadays.
Zhao Chengguang thought for a moment and said, "Well, I know a senior Chinese in the police force. I'll be your middleman. How about we all sit together for a meal and get to know each other?"
"Okay, thank you for troubling Mr. Zhao." Yang Wendong said happily.
Because their products mainly rely on exports, and even if they are sold in Hong Kong, they are all very low-priced products, basically not involving Hong Kong's business and political circles. Therefore, even though the scale is getting bigger and bigger now, except for the intersection with some government officials due to factory expansion, they really don't know others.
Zhao Chengguang smiled and said, "It's okay. We have been working together for a long time. I can only be well if you are well. We are all in the same boat.
Although you have made great achievements in your career, you are still too young. I need to make some things clear to you in advance. You know that the Hong Kong government does not strictly control the economy, and the high-ranking officials of the Hong Kong government are the same. However, under normal circumstances, they will not receive benefits directly, but indirectly. "
"Indirectly?" Yang Wendong nodded and said, "What is the indirect method?"
The police in Hong Kong today have enormous power. The fundamental reason for this is that the Hong Kong government did it on purpose. With the decline of the "British Empire", it no longer has the ability to control many colonies thousands of miles away. Even the former pearl of the empire, India, has become independent.
The UK is also unable to manage Hong Kong on its own and is therefore forced to rely on Hong Kong Chinese, with the most direct department being the police.
The police in this era were very arrogant, but wealthy Chinese were also targets of the Hong Kong government. Generally speaking, they kept to themselves and did not interfere with each other. Even in such transactions, the police would not charge as much as they would charge street vendors.
Zhao Chengguang said: "Generally speaking, it is a normal business cooperation. For example, if your company wants to buy something, you can buy it from them."
"Isn't this a bit difficult to operate?" Yang Wendong frowned and said, "I only have a few raw materials, all of which are imported."
Zhao Chengguang laughed and said, "Haha, Mr. Yang, you think too much. They also know the rules and will not interfere with the normal operation of large enterprises. Besides, they don't understand professional things.
These people actually prefer to do logistics business. Let's say your future factory has more than 2000 employees. These 2000 people need some work supplies, such as gloves, work clothes, tables and chairs, and even food, or other things. This demand is enough to feed them. "
"So that's how it is." Yang Wendong also understood.
Zhao Chengguang continued, "You probably don't have time these days. The media will be watching you, and it's not appropriate for you to meet with senior police officers. Wait until your popularity drops a little before you talk."
"Okay, thank you." Yang Wendong said with a smile.
After chatting for a while, he hung up the phone.
Wei Zetao, who had been standing nearby, said, "Some reporters have come to the company's door just now. They probably want to interview us. Should we let them in?"
Yang Wendong asked in return: "There were many famous Chinese in Hong Kong before, some of whom opened factories. Do they all accept interviews?"
“Yes,” Wei Zetao replied, “But their purpose is to use the media to promote him or his company’s products, because many of these companies’ production is in Hong Kong;
Or we can focus on exports, but we also need to make achievements in Hong Kong first, and then negotiate terms with foreign companies.”
"It's all for profit." Yang Wendong nodded and said, "I'll just wait. It's inevitable that they will find out my identity, sooner or later. But I don't really want to be interviewed yet. I can't just accept an interview from any random reporter, right?"
When a factory grows to a very large scale, it is indeed difficult to keep a low profile. However, letting everyone know that there is a Post-it Note King in Hong Kong is different from letting everyone know that he is the Post-it Note King as soon as they see his photo.
The former is obviously much safer and will have less impact on your normal life at least in the short term;
Of course, this only applies to ordinary people. Other businessmen or government officials still need to be familiar with them.
Perhaps, when one day my career achievements are no less than Bao Yugang in the 70s and even my photos can no longer be concealed, then I will talk about it.
Wei Zetao nodded and said, "Okay, that's right. Even if you accept an interview, you have to pay attention to the first interview. Generally, you have to find a big media, and forget about those small media outside."
"That's it," Yang Wendong said. "According to Zhao Chengguang, media attention usually only lasts for a week or two. After a week or two, the matter will be almost over."
Wei Zetao said with a smile: "Almost the same. When plastic flowers were popular, the media also chased Cheung Kong, but that time was longer because the market for plastic flowers at that time was mainly Hong Kong;
After about a month, no one asked anymore.”
"Yeah." Yang Wendong nodded, and then said: "Although I won't accept interviews, it's so hot outside and the reporters are working hard. Take some cold drinks from the refrigerator and give them to them.
Although it may not be useful, it won’t hurt to have a better relationship with them.”
"Okay, I'll go right away." Wei Zetao smiled, then got up and left.
Yang Wendong looked at the newspaper in his hand, frowned and said: "These reporters are really good at investigation. There are some things I almost forgot, but they can still find out."
Although the Galaxy Daily in his hand did not completely repeat his entrepreneurial process, it was already very accurate. It was estimated that he really followed his own development process and asked a lot of people.
The reporters outside the door all received iced Coke soon, and they were grateful in their hearts. Helping someone in need always makes people remember it. However, the person they wanted to interview refused to be interviewed, which made them feel uncomfortable.
But there was no other way but to wait at the factory gate, hoping to take a couple of photos or ask a couple of questions when I got off work.
However, after waiting until 6 or 7 in the evening, a reporter couldn't help but ask the security guard: "Brother, doesn't your boss get off work at night?"
The security guard glanced at the reporter and said, "I don't know. The boss may have left. Our factory has several exits."
"What?" The others were also furious. They had been waiting for a long time but hadn't seen anyone. They couldn't force the visit, so they could only go home.
At the Galaxy Daily headquarters, several sales staff members were frantically counting the sales of each newsstand today.
Chairman Hu Xian was also watching, along with Editor-in-Chief Li and others. After a while, an employee said loudly, "Today, a total of 27236 copies were sold."
“More than 27000? That’s pretty good.” Editor-in-Chief Li said with a smile.
"Okay." Hu Xian was also very happy and asked, "Did the people who were arranged to go to Tsim Sha Tsui meet Yang Wendong? If we can get the first interview, it will be more valuable. If such a young person succeeds in starting a business, he will definitely become an idol for everyone in Hong Kong, and even overseas Chinese will be interested in him."
(End of this chapter)