Chapter 141 Newspaper Industry Development Plan
Chapter 141 Newspaper Industry Development Plan
"Jin Yong?" Yang Wendong looked carefully. The man in the distance really looked a bit like the old Jin Yong in his memory of his previous life. Then he looked at Old Li beside him and asked, "Mr. Li, do you also like to read Jin Yong's novels?"
"I wouldn't say I like him." Li Jiacheng paused and said, "When I have some free time on weekdays, I read his novels. They are really good. Is Mr. Yang reading them too?"
"I'm watching, the same as Mr. Li." Yang Wendong said with a smile.
For him, a future time traveler, there are too few entertainment programs in this era. There is nothing good to watch on ATV. It has just been established and can only import programs directly from Europe and the United States, and they are in English.
Relatively speaking, novels were one of the entertainments he could accept more easily, especially since Jin Yong's writing was of a very high standard and looked very exciting, so even if he knew the content, he could still read them with great interest sometimes.
Li Jiacheng said: "I thought it was pretty good, but the episode with Little Dragon Girl really spoiled my mood."
Yang Wendong smiled and said, "Literati? Especially literary masters like this, they like to come up with things that the public doesn't like, maybe to distinguish themselves from ordinary people."
"Maybe." Li Jiacheng said with a smile: "But he is just a novelist. In fact, he couldn't come here originally, but because he founded a newspaper.
Although it is not big, with his popularity among the Hong Kong people, he may achieve some success in the future.”
"Well, the people from Liao Chong Hing Bank do have some vision." Yang Wendong said with a smile.
Once the novel was broadcast on TV, Jin Yong's popularity increased a hundredfold.
Li Jiacheng then said, "There are a few more people over there."
Li Jiacheng introduced several more people, and after a while, he felt that it was almost time, so he said goodbye.
Yang Wendong said: "Thank you, Mr. Li."
"You're welcome." Li Jiacheng smiled and said, "This little favor is nothing."
"Okay." Yang Wendong nodded. He understood that people like Li Jiacheng would definitely intend to make friends with people who have potential in the future or have strength now.
This is also human nature. Successful people usually have many friends. Even if they are just acquaintances, the number of friends they make needs to be sufficient so that if something really happens in the future, they don't have to meet new people they just met.
After Li Jiacheng left, Yang Wendong looked around at the people around him. At this moment, he was already a celebrity in the banquet hall. The few people he met at the beginning also told others about his identity.
Afterwards, many people came up to him and made an acquaintance with him, and Yang Wendong entertained them politely one by one.
After a while, he walked out onto the balcony.
"Mr. Yang." On the balcony, someone greeted Yang Wendong. It was someone he had just met.
"Hello, Mr. Qin." Yang Wendong also said politely, but there was nothing else to say. After a few polite words, Yang Wendong found that Jin Yong had also come out.
When they bumped into each other by chance, he took a few steps forward and said, "Hello, Mr. Cha."
Jin Yong was a little curious when he saw the young man in front of him, but he still politely replied: "Hello, who are you?"
Yang Wendong said: "My name is Yang Wendong, and I am the chairman of Changxing Industrial. Mr. Cha, our company also has a cooperative relationship with Ming Pao?"
"Yang Wendong? You are..." Jin Yong's eyes suddenly changed: "The King of Post-it Notes?"
"Yes." Yang Wendong said with a smile. This "Post-it Note King" is already famous in Hong Kong and Kowloon. Basically, everyone who can read, or who has someone who can read around him, knows him.
Jin Yong gave a thumbs up and said, "Heroes emerge from youth. He is so young and has achieved such achievements in Hong Kong. I have to say that I admire him."
"I'm forced by life." Yang Wendong smiled and said, "Just like Yang Guo in Cha Sheng's novel, if he doesn't learn stronger martial arts, he will be bullied. In order to survive, he can only fight for his life."
“Hahaha~” Jin Yong laughed softly, “Mr. Yang, you are the first person to compare yourself to Yang Guo. The people I knew in the past all liked Guo Jing. They even hated the character of Yang Guo.”
"I like it very much. Everyone has different preferences."
Yang Wendong paused and said, "Since I met Mr. Cha today, I would like to reach some business cooperation with your Ming Pao."
This is his purpose. Although Jin Yong will be very famous in the future, he may not be as famous as himself now, even if he has just been praised by the media for a few days, and his influence is incomparable.
A businessman with some strength would generally not pay attention to literary people like Jin Yong.
Jin Yong also asked curiously: "What kind of cooperation? Is it to advertise in my Ming Pao?"
He also knew that his Ming Pao had cooperated with Changxing Industrial.
Yang Wendong replied: "That's one reason. I do hope that my company's products can have long-term cooperation with Ming Pao, especially some premium positions, such as the cover or content near your novel page."
Jin Yong nodded and said, "Of course, that's no problem. If you can cooperate with Ming Pao more often, I can give you a discount price. This is good for both of us."
"Okay." Yang Wendong smiled, and then said, "The second thing is that I want to invest in Ming Pao."
"Invest in Ming Pao?" Jin Yong was stunned for a moment, then shook his head and said, "Sorry, Mr. Yang, although Ming Pao's financial situation is not very good now, it does not need investment."
Yang Wendong said: "A newspaper company does not really need a lot of capital, but if it has more capital, it can develop faster. Mr. Cha, there are so many newspaper companies in Hong Kong nowadays. Even if you have the help of your own novels, it is difficult for you to stand out from them. Otherwise, the New Evening News and the Hong Kong Commercial Daily would have become the top newspapers in Hong Kong long ago?"
The New Evening News and the Hong Kong Commercial Daily are the newspapers where Jin Yong wrote novels before he started his own business. In fact, the scale of these two newspapers is not small, but they did not achieve huge growth just because of Jin Yong's novels.
Jin Yong smiled and said, "In the same way, I can also return it to Mr. Yang. Even the Hong Kong Commercial Daily has not made much progress with the addition of my novels. Even if Ming Pao now adds Mr. Yang's funds, it may not be of much use, right?"
"That makes sense." Yang Wendong nodded and said, "So there is no chance?"
Jin Yong thought for a moment and said, "Ming Pao will not consider this matter at present, but if there is a need in the future, we can negotiate again, how about that?"
"Okay." Yang Wendong also said that it would only be a negotiation in the future. Such words were not even a promise. They were just to save face.
In the business world, people generally don’t say things with 100% certainty, because if they change in the future, you’ll indirectly offend people.
Jin Yong asked, "Why did Mr. Yang invest in Ming Pao?"
Yang Wendong smiled and said, "I am also optimistic about the future of Cha Sheng. I think Ming Pao will definitely develop better under your leadership."
Jin Yong asked again: "Mr. Yang, you want to invest in Ming Pao, it shouldn't be for economic benefits, right? Given your current situation, you shouldn't be interested in the income from the newspaper, right?"
"You can say that." Yang Wendong nodded.
Not to mention the newspaper, even TVB which was established a few years later, its economic benefits were a drop in the bucket compared to post-it notes and future real estate. From an economic perspective, it was not even worth mentioning.
However, the strength of the media has never been how much money it makes, but its influence. The simplest example is the Statue of Liberty in the previous life, which was covered with tentacles.
Jin Yong smiled and said, "Mr. Yang's idea is right. In that case, you should not even think about investing in Ming Pao, because even if you do, you can't influence Ming Pao. I will say this directly now to avoid misunderstandings in the future.
Of course, if Mr. Yang still wants to invest in Ming Pao in the future but not interfere with its operations, then he can consider it if there is a chance.”
"Okay, I understand." Yang Wendong nodded.
Historically, Jin Yong had absolute control over Ming Pao, and it remained the same even after new shareholders were introduced.
In this case, there is really no point in investing on your own. You can't fight for equity later, right?
The reason why Ming Pao was successful, at least in the first 20 years, was because of Jin Yong. Without him, it would have been just an ordinary newspaper.
Jin Yong smiled again and said, "In fact, with Mr. Yang's wealth, it is easy for him to start a newspaper. Generally speaking, a few hundred thousand is enough. The initial capital of my Ming Pao was only a hundred thousand."
"It's easy to run a newspaper, but it's a bit difficult to do it well." Yang Wendong smiled and said, "As I just said, there are many newspapers in Hong Kong nowadays, and the competition has been fierce. If you want to break into the market, you can't succeed by just spending money.
Ming Pao is doing well now, isn't it because Cha Sheng's novels are so good and attractive? Otherwise, it wouldn't be so easy to succeed. "
All of Hong Kong’s former wealthy people knew that newspapers had additional functions, but knowing about it was one thing, and managing it well was another;
There is no shortcut to this. It requires high investment combined with relevant talents and frequent coverage of hot news to gain a group of stable long-term readers.
Of course, you can also buy one directly, but truly big-brand newspapers are generally not for sale.
Jin Yong nodded and said, “That’s true. It’s not easy for a newspaper to do well. Even Ming Pao now relies entirely on novels.
If there is no novel in the issue, basically no one will buy it, and no advertiser will choose to place an advertisement. Novels or other interesting content are only a supplement. If you want to do a good job in newspapers, the quality and speed of news content will ultimately be the key."
"Indeed." Yang Wendong also agreed with this point of view.
Jin Yong smiled and said, "But money is still more important. If you spend money, as long as the approach is good, you can still build a newspaper. But it is difficult to become one of the top newspapers in Hong Kong."
"That's right." Yang Wendong nodded.
Jin Yong smiled and said, "If Mr. Yang's newspaper is established, I will definitely advertise for you in Ming Pao."
"Okay, thank you." Yang Wendong smiled. Since everyone hadn't reached the peak yet, the competition wasn't too fierce.
Jin Yong took another look inside the hall and said, "Mr. Yang, it's almost time. The banquet is about to start. We should go in."
Yang Wendong nodded and said, "Okay, let's go together. We can discuss the novel later. I really like Guo Jing's 'The greatest heroes serve their country and their people'."
"Haha, good." Jin Yong sighed and said, "Actually, this sentence I meant was referring to the many heroes who fought against the Japanese. Each of them is Guo Jing."
"Indeed." Yang Wendong nodded. No matter what the situation, as long as they can resist the Japanese, from generals to soldiers and civilians, they can be said to be "the greatest heroes."
The banquet officially began soon, and the program was just like that.
First, Liao Liewen came on stage and thanked all the business seniors who came as a junior. Then Liao Baoshan came on stage and boasted about the future plans of Liao Chong Hing Bank, displayed the model of the new headquarters building, etc.
Yang Wendong was just listening, but he knew the tragedy that would happen to this bank two years later.
After the Liao family finished boasting, everyone started to enjoy the food on the table. There were also various entertainment activities on the stage, the simplest of which was naturally singing and dancing.
Suddenly, Yang Wendong saw a familiar figure.
Seeking monthly ticket
(End of this chapter)