Chapter 151 Reverse Marketing
Chapter 151 Reverse Marketing
The filming and post-production of "Wushuang" are still ongoing, and news about this film is gradually fermenting on the Internet and in the media.
When the media began to focus their attention on director Wang Hao and recounted his experiences over the past year.
Only then did the general public realize that the speed of the rise of this new director was indeed far beyond that of ordinary people.
Wang Hao was born in Shangjing in 1981 and graduated from the Directing Department of Shangjing Film Academy in 2005.
Starting from June of the same year, he filmed two TV movies, "Buried" and "The Shallows", and became a little famous in the entertainment industry.
Then he shot his first theatrical movie "Fatal Call", which was released during the Spring Festival in 06. It became an instant hit in the competition with the movie "Huo Yuanjia", and the box office successfully exceeded million yuan, making him the youngest billion-yuan box office director in mainland China.
After that, he immediately teamed up with Aaron Kwok, one of the Four Heavenly Kings, and veteran Hollywood star Liam Neeson to shoot a new movie "Wushuang", which will be released during the National Day holiday in 06.
There is an old saying that goes, "A tree that stands out in the forest will be destroyed by the wind."
Wang Hao has achieved such amazing achievements at such a young age. While this has attracted a lot of attention and admiration, it has also naturally caused a lot of disgust and rejection.
After all, when a person achieves success after going through hardships, people may admire and appreciate him.
But when a person easily achieves something that is beyond the reach of ordinary people, people will scrutinize him and try to find faults in him.
This is jealousy, which is also what is often said in Chinese culture as being unworthy of one's position.
This is the situation Wang Hao is facing now.
He is too young, so young that the first thought that comes to anyone's mind when they learn about his resume is "impossible".
Then everyone will imagine and speculate.
He has achieved such success at such a young age. Is there something fishy going on? Does he really have the ability to succeed? Is there someone helping him behind the scenes?
That is to say, the Internet was not well developed at that time and human flesh search had not yet become popular, otherwise the fact that his grandfather was the former deputy director of the Shangjing Film Studio and his uncle was the deputy director of the Film Channel would have been dug out.
But even if this news was not known to the media reporters, more information that was unfavorable to him still appeared in front of the public with the help of some people with ulterior motives.
"Wang Hao? He and I used to be classmates. His grades in professional courses in school were average. To be honest, I'm still surprised that he can become a big director so quickly."
"Are you talking about Wang Hao? He pursued me when we were in school. He looked stupid, so of course I rejected him."
"I've been on Wang Hao's set before. He's just like that. He usually just sits in front of the monitor, and the actual work on the set is done by other people..."
As a result, countless former classmates, ex-girlfriends, and ex-colleagues he had never heard of emerged like mushrooms after a rain, and they also accepted interviews from the news media.
Then the image of a young man with mediocre business ability, no skills or talents, but with a little background, and who is very good at taking shortcuts was outlined.
This in turn provides evidence for those who slander him.
"See, I said he was fake, right?"
"Sure enough, this guy is just an embroidered pillow. Maybe he can become a big director only if he has a good father."
"The Chinese entertainment industry is doomed. If such a young man who cheats and lies gets admitted into the director team, what hope is there for Chinese films in the future?"
"I never thought Wang Hao was such a person. I am so disappointed. I was planning to watch his new movie on National Day this year, but now it seems that I should forget it. It would be nice to watch Cheng Long's new movie "Baby Project". After all, we should not encourage such unhealthy trends."...
Such disturbing negative remarks spread rapidly on the Internet.
For a while, Wang Hao, the newly-crowned billion-dollar box office director, seemed to have become a liar that everyone wanted to beat.
Occasionally, there would be one or two speeches in his defense, but they were quickly drowned out by the massive amount of abuse and slander from the general public.
People are always like this, they like to create gods, but they also like to push the statues off the altar with their own hands.
It seems that this can prove that they are more powerful, smarter, and wiser than God.
In response to this public outrage, even Mr. Han from Huaying and Mr. Wang from Huayi called him and asked if he needed them to inform the news media.
Wang Hao did not ask for anything, but answered the question irrelevantly:
"The release date of 'Wushuang' is a bit tight, and we are still stepping up post-production, so there is not enough time left for publicity, so we have to warm up in advance from now on."
Hearing Wang Hao's answer, Wang Zhongjun immediately came to his senses:
"No, Mr. Wang, from what you mean, the negative public opinion and negative press releases on the Internet were created by Galaxy Interactive Entertainment?"
Wang Hao laughed dryly twice, neither admitting nor denying.
"There are still some bad people among the public. It is better to bring them out now than for negative news to explode when the movie is released."
"Mr. Wang, this is negative marketing. Aren't you afraid of failing?" Wang Zhongjun said with a wry smile on the other end of the phone, seemingly surprised by Wang Hao's audacity.
Wang Hao laughed and said, "I learned this from Director Feng."
Then he emphasized:
"Don't worry, Mr. Wang. We at Galaxy Interactive Entertainment have a dedicated online marketing department, and we know what to do in this regard.
Besides, now all the negative news and opinions are focused on me, and the public is questioning my ability and level.
But you know my ability and level.
When this ability and level is demonstrated and those doubting voices are refuted, everyone will regret their impulsive behavior, and the original criticism will naturally turn into admiration, which will lead to another round of popularity, right? "
When Wang Zhongjun heard this, he exclaimed in his heart how professional he was. He thought that this kid Wang Hao had really figured out the marketing.
"So the key to the problem is still the movie "Wushuang". As long as the quality of the movie is good enough, the shooting time is short, and the director is young, these will all become plus points, further highlighting the legendary nature of the movie."
Wang Hao's confident words continued to come out of the phone, which also gave Wang Zhongjun a reassurance.
“So don’t worry, Mr. Wang. This is just a means to maintain the popularity of the movie. I believe that the online reputation will soon be reversed.
And after the movie is produced, we at Galaxy Interactive Entertainment will organize an internal film screening.
When you actually see the finished film, you will understand why I have the confidence to challenge Cheng Long."
(End of this chapter)