Chapter 159 Preparations for the launch of the radio station and initial music planning

Chapter 159 Preparations for the launch of the radio station and initial music planning

Chapter 159 Preparations for the launch of the radio station and initial music planning
A few days later, some breakfast shops around the Changxing Industrial Factory suddenly found that many of their snacks were no longer selling, especially steamed buns.

Later they found out that Changxing Industry distributed steamed buns to employees every day. So out of curiosity, they also found a way to get two. When they opened them, they found that the buns were thinner and had more meat than the ones they sold, and there was a lot of oil.

"Alas, these buns can't be sold anymore." A shop owner shook his head and said, "I'd better go sell sesame cakes."

Another person said: "Shaobing is not good either. People have steamed buns every day, why buy shaobing?

I think we should sell fried dough sticks, the taste is different.”

"That's fine." The owner thought about it and felt that it made sense.

……

Hong Kong Island, Hong Kong Chinese Daily News Building:
"There's still a bit of smell here?" Yang Wendong said with a frown after walking around the three lower floors of the building.

Qin Zhiye said with a smile: "Mr. Yang is worried that these smells are bad for your health, right? You don't have to worry about that.

Even if we can only use three floors now, this area is far more than we need. Now everyone can just work in a well-ventilated place with fans. In two months, everything will be normal. "

"Okay." Yang Wendong nodded.

Afterwards, Qin Zhiye and Zhang Hui introduced the planning and use of the three floors.

At present, the Hong Kong Chinese Daily has been officially in operation for some time and has a complete range of departments, including editing, operations, business, reporters, logistics, etc.

The radio station is still composed of ten original founders.

Therefore, the first floor of the building belonged to Zhang Hui's radio station, and the second and third floors belonged to the Hong Kong Chinese Daily.

However, once the renovation of the building above is completed, it will be rearranged.

……

After walking around, Yang Wendong, Zhang Hui and Qin Zhiye came to the broadcasting studio on the first floor of the building.

Yang Wendong looked at the somewhat "old" equipment in front of him, which had many buttons, round or slotted adjustment gears, and asked, "Is this the audio control equipment worth 6 Hong Kong dollars in your previous application?"

After obtaining the radio station license, Zhang Hui gave Yang Wendong a list involving several major equipment, such as the signal transmitter equipment covering the whole of Hong Kong, which was the most expensive, and several others, including a set of audio control equipment.

Zhang Hui said: "Yes, with this set of equipment, the host's voice can be adjusted and noise can be removed, which makes people feel very comfortable. Some musicians also use similar equipment to adjust music.

But imported equipment is very expensive, and this one is also imported from France.”

"Yeah." Yang Wendong nodded and said with a smile, "You can buy a house in a good location in Hong Kong Island."

Where there is no industry, industrial products will be extremely expensive, and this kind of very rare equipment is even more so.

"Yes." Zhang Hui also said: "But if we don't have this equipment, if we play the original sound directly on the radio, the audience will feel uncomfortable after listening for a long time.

Hong Kong's English radio stations and public radio stations all have similar equipment, but their equipment is relatively old and cannot compare to our new equipment in terms of sound quality."

Yang Wendong smiled and said, "Okay, you've got an announcer, so let's have a conversation. We can listen to it."

"Okay." Zhang Hui immediately waved to the two people behind him, then turned back and asked, "Mr. Yang, is there a type you want to listen to?"

Yang Wendong said, "Just listen to the part where Guo Jing and Huang Rong met."

"Okay." Zhang Hui immediately went to prepare with a few people. Yang Wendong and Wei Zetao were left alone and found a recent Hong Kong Chinese Daily to kill time.

Soon, the studio was ready, and a man and a woman began the conversation between Huang Rong and Guo Jing when they first met:

Guo Jing watched the young Huang Rong (a man dressed as a woman) about to be beaten, and said quickly: "If you are violent, it will be my fault!"

...]

There are 4 people in the studio, one plays Huang Rong, one plays Guo Jing, one gives a monologue, and the last one is the best, playing all kinds of passers-by...

After a while, after a segment was finished, Yang Wendong said, "I still feel a little uncomfortable. I guess we can only record it?"

Zhang Hui nodded and said, "Yes, if it's broadcast live, we really can't control everyone to have no problems.

After recording, we will re-record based on any bad parts. We have tried this before and it was very time-consuming. In the end, we could only record in small sections. If there was a problem, we would re-record the entire section. "

"Well, this is normal." Yang Wendong nodded and said, "It's the same with filming in Hong Kong, so don't worry about it, but it's impossible to record all the news and advertisements.

We still need to train our employees to perform live broadcasts.”

"Yes." Zhang Hui agreed.

"Okay, the construction of the radio signal tower will take another two months. During this period, the relevant people should practice more. I will come to confirm it again two months later before the radio station starts broadcasting." Yang Wendong said again.

Whether it is a radio station or a TV channel, many of them require "live broadcast" similar to the previous life, which requires relevant people to make adequate preparations and training.

"I understand. Don't worry, Mr. Yang. I will train everyone well during this period of time." Zhang Hui promised.

"Hmm..." Yang Wendong nodded. For matters like this, he could only rely on his professional managers.

Then he asked, "What about the music? How is the preparation going? How much did you buy the copyright for?"

In the 21st century, home radios were basically gone, but there were still some in cars. Friends who drive frequently and like to listen to the radio will find that most of the time, there is nothing to watch, so the radio station will just play music.

In this era, information is transmitted slowly and there is not much news content, so radio stations need to rely on a lot of music.

As long as there is enough and good music, many audiences will exist just to listen to the music. This is actually how Hong Kong Public Radio and English radio stations operate.

"We have purchased the copyrights of 76 songs, which is almost the same number as public radio stations," Zhang Hui replied.

"76 songs?" Yang Wendong subconsciously felt that it was too few, but considering that there was not much music in this era, he said, "Then pick a few good ones to play, or the ones that are played more frequently on public radio stations."

"Okay." Zhang Hui immediately ordered his men to do the operation.

After a while, some music started playing from the speakers outside the studio. Each song lasted about 2-4 minutes. After more than ten minutes, six songs were played. When the seventh song came, Yang Wendong waved to stop the music and asked, "Lao Zhang, is there not enough good music in Hong Kong? Or is it because I have a high standard of taste?"

Theoretically speaking, Yang Wendong's requirements for musical tastes must be higher than those of this era. After all, he has listened to so many classic music in his previous life.

He was not very satisfied with the Chinese music songs just played, but if the citizens of Hong Kong today think it is ok, then there is no problem.

Zhang Hui said: "It's hard for me to say, but a lot of Hong Kong music comes from the mainland more than a decade ago, and there are basically no new songs in the past ten years.

On the other hand, as far as I know, Japan has a lot of good music, and basically there are a lot of new songs every year."

"The economy determines culture. Without a good economy, there can be no cultural industry." Yang Wendong nodded and said.

Twenty years later, Hong Kong's TV dramas, movies, and music became popular in half of Asia. The foundation for this was that Hong Kong's economy became very strong in the 20s. The Korean wave that swept across Asia in the early 70st century was based on a similar principle.

Without sufficient economy, there wouldn't be so many people pursuing art, beautiful music, movies and TV series.

Only an economically strong country can have cultural output, everything is complementary.

Zhang Hui said with a smile: "That's the reason. The American film industry is so developed, and that's why there are enough viewers.

However, in the past two years, several Hong Kong film companies have been doing very well, but the music industry is not so good.”

"It's normal. Most people don't even have a radio, let alone expect them to buy a record player." Yang Wendong also analyzed.

Hong Kong movies currently have box office revenues of over 50 Hong Kong dollars, but TV dramas and music are still very poor.

The reason is that you can go to the cinema to watch movies for a small amount of money, but if you want to watch TV series, you have to buy a TV that costs hundreds of yuan and pay 25 yuan a month for cable TV.

The ordinary middle class cannot afford it. The music needs to be slightly better and the record player is not as expensive as the TV, but only a few people can own it.

Zhang Hui went on to say: “Many people in Hong Kong buy radios just to listen to music.

I have also arranged for someone to go to Taiwan to buy music copyrights, but the music there is similar to that in Hong Kong, and there is not much good music there. "

Radio stations belong to the public sector. Even if they are private, they cannot openly violate copyright laws. The content they broadcast must be legally authorized, otherwise they will be sued.

"What do you think about buying it in Japan?" Yang Wendong suddenly asked.

Zhang Hui asked in surprise: "Go to Japan to buy it?
Of course, they can. If you pay them, they will definitely sell it. But Chinese people don’t listen to Japanese songs? And they don’t understand Japanese, right? "

"If, I mean if..." Yang Wendong paused and said, "We buy the music from the Japanese songs and then add Chinese to them, what do you think?"

In his previous life, Yang Wendong was also very interested in music, including Hong Kong Cantonese songs. For example, he liked the songs of Beyond very much, even 30 years after Wong Ka Kui's death.

But he also knew that the early Chinese songs in Hong Kong and Taiwan were not original in terms of the "melody", but were covers of Japanese songs that were purchased for copyright.

"This..." This was the first time Zhang Hui had heard of such a thing. After thinking for a while, he said, "This might actually work, provided that the entertainment company in Japan agrees to do so."

Yang Wendong smiled and said, "How can they not make money? I guess there will be some restrictions, such as only being translated into Chinese and only being broadcast in Chinese-speaking regions."

In his previous life, he didn't know when Hong Kong and Taiwan singers started covering Japanese songs, but since it was allowed in the 70s and 80s, it should be possible now that it is almost the 60s.

In particular, Japan in this era is not as strong as it was in the 1970s and 1980s, so the demand for "money" is bound to be higher.

"Okay, then I'll send people to ask some entertainment companies in Japan." Zhang Hui agreed.

Yang Wendong nodded and said, "Well, Changxing Industrial's sticky hooks have already started to be exported to Japan, and there are some Japanese yen in the account in Japan. If you need it, it will be just right for you to use it, so as to avoid losses when exchanging currency.

Or US dollars are also fine. I also have a company registered overseas and a US dollar account. "

In this era, the cost of foreign exchange transactions is very high. HSBC and Standard Chartered rely on this to suck the hard-earned money of countless export companies in Hong Kong.

Therefore, a lot of his foreign exchange was kept overseas, especially the large amount of US dollars after the export of sticky notes, which had long been left in some overseas bank accounts by the intermediary trading company he had registered before.

As for investments in Hong Kong, such as possible real estate and new factory construction in the future, we will try our best to use bank funds to maximize profits.

"Okay." Zhang Hui agreed and then asked, "Then after we buy the copyright, who should we find in Hong Kong to write the lyrics and sing the song?
I'm afraid we can't do this by ourselves, we need some professional people to do it."

"Do you know such a person?" Yang Wendong asked back.

Art mainly depends on talent, and has little to do with hard work. Even if it is not an original song, not everyone can do it.

There are very few people like this, especially in today's Hong Kong music industry where things are not going well.

Zhang Hui replied: "Not really, but I have the channels to contact these people. But how should I deal with them? We don't need to poach them, do we? We are not an entertainment company."

Yang Wendong thought for a while and said, "Then we can just buy out their creations. We will pay the Japanese side to buy the copyright for the song covers, and then ask them to write the lyrics.

If they can sing well, we can let them sing. If not, we can find other people. We will spend a certain amount of money on each project, but we must ensure that all copyrights of the music after the cover are in our hands. "

For the sake of radio play rate, it is a good idea to have some cover songs.

As for the music industry, depending on the follow-up feedback, if it is really profitable, it can be planned, especially when the Hong Kong electronics industry explodes in a few years and the prices of electronic products will drop significantly.

Music, TV dramas and even today's radio stations that rely on electronic products will all see substantial growth.

"Okay, I understand." Zhang Hui nodded and said, "I will proceed from both directions at the same time, but whether it is purchasing the music copyright in Japan or the lyrics for the singers in Hong Kong, the speed is beyond our control."

Yang Wendong said: "Of course, we don't need to rush. This matter is very important, but it will not affect the life and death of our radio station.

What is important now is the preparation of various equipment and the training of professional personnel. For the rest, it will not be too late to proceed step by step after the radio station starts broadcasting.”

"Okay." Zhang Hui agreed.

……

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(End of this chapter)