Chapter 165: Bargain Hunting
Chapter 165: Bargain Hunting
Normal people doing business.
If you can have a vision that is one step ahead of others, you will already have an advantage.
Fan Wumian is different, he can see several steps ahead.
With the acquisition of Tudou.com, he officially decided to enter the online video field. He acted decisively before the outside world began to pay attention to the value of online video copyrights.
The reason why it is so urgent.
The main reason was that once Tudou.com went online, the news that he had taken over the online video company would not be hidden for long.
By then, various investors will surely begin to pay attention to the value of video websites, and a number of similar entrepreneurial projects will follow suit.
Since we are running a video website, we have to purchase digital copyrights.
Even if it only attracts a small amount of capital, it is possible to increase the value of digital copyrights of film and television dramas and snatch away many good dramas.
Think one step ahead, and be ahead at every step.
I have to buy it sooner or later anyway, and I happened to have some spare cash on hand, so I might as well put it in the pocket as soon as possible.
Fan Wumian couldn't wait to buy out the digital copyrights of film and television dramas.
The more good dramas he buys, the more difficult it will be for other colleagues to start their own businesses.
After all, over the years, the number of popular film and television dramas accumulated in the mainland market is limited.
If other video websites lack a large enough number of high-quality resources in their film libraries, it will be difficult to retain paying users.
If performance does not improve, financing will become a problem and it will be difficult to grow and develop, which is a vicious cycle.
Let’s look at Tudou.com.
By then, it will use its own huge film library to attract users to pay and advertisers to spend money, and it can also use the profits to produce or purchase hit dramas, quickly entering a virtuous circle.
After understanding this.
Fan Wumian immediately realized that it was worthwhile to invest more money in the short term and try to monopolize the mainland's online video market in the next few years by relying on the copyright library.
Even if we cannot completely monopolize the market, it would be good to grab most of the market share.
If he can control the online copyrights of most high-quality film and television dramas, his peers will have to treat him like a "father" if they want to develop in the next few years.
Otherwise, in the early stages of their development, the film library would be empty.
They can only spend a high price to grab the online copyright of new dramas, or choose to purchase them overseas, both of which have very high costs.
Took some time.
Fan Wumian worked with his subordinates to develop a procurement plan.
简单粗暴地将各种电视剧数字版权,分为A、B、C、D、E五档,分别对应25万、20万、15万、10万以及5万的价格。
As for movies, they are also divided into five categories.
Even for commercial blockbusters such as "A World Without Thieves", "Kung Fu" and "Hero", the digital copyright buyout price is currently set at only 50 RMB.
It's not that I want all the garbage.
Some will be abandoned directly, or bought out at a unified price of 1 yuan per piece.
Ji Qiao had just finished dealing with the acquisition of Tudou.com and rushed back to Shenzhen, preparing to recruit some unknown screenwriters, planners, art directors and the like in the film and television industry.
Next, several juries will be formed to be responsible for reviewing and rating film and television dramas, and then determine the purchase price.
If we only count the TV drama projects that have passed review and been released since 1995, there are about two to three thousand in total.
Some companies may not want to sell, but even if only half of the film and television dramas are willing to sell digital rights, the scale is already amazing.
The initial total budget was 400 million US dollars, which is about 3300 million RMB.
If the price of purchasing the digital copyright of TV series is calculated at an average of 10 yuan per show, theoretically a total of 330 shows can be purchased, which may add up to tens of thousands of episodes.
If all goes well.
By spending 200 to 300 million RMB, you can build a high-quality and large film library.
In the future, we will use these old dramas to attract users to register as members, and then produce our own hit new dramas while continuing to purchase from outside. Our costs will be much lower than other online video companies.
After I finished talking on the phone with Jiang Shixi, two days passed in the blink of an eye.
Fan Wumian had just reached an agreement with Kuangxian Media on matters relating to joint ventures and distribution, and was making every effort to prepare for the start of filming of the new movie.
Agent Jiang Shixi contacted him again.
He seemed to be a little drunk, and drunkenly told Fan Wumian:
"I went to see the boss of Huanya Video Company this morning, and he agreed to talk to us about selling us the digital rights to TV series like "Iron Teeth and Bronze Teeth Ji Xiaolan" and "Young Zhang Sanfeng."
"I had lunch with him at noon. The boss of Dongguang Giant Xing Films was also there. He was also very interested in selling digital copyrights. He said he had more than 20 TV series and many movies."
"I'll send you the list later. It will probably cost a few million to buy all the digital rights of these two companies."
When discussing business with Kuangxian Media, Fan Wumian also talked to the vice president of the company, who was obviously very interested and said he would ask the boss for instructions when he returned.
Many small companies only have one or two dramas, which they may hold on to tightly as if they were treasures.
For a large-scale film and television company like this, it is still very attractive to sell digital copyrights in a package and have the opportunity to make millions at one time, which is still very attractive.
Before Jiang Shixi found them.
The bosses of the two film and television companies never thought that someone would specifically purchase separate digital copyrights. It felt like they were picking up a large sum of money for free.
Fan Wumian asked:
"What was their attitude when you purchased the digital copyright?"
"What else can I do? I was grinning from ear to ear. I told them that the purchase budget was only a few million, but I didn't say it was actually in US dollars. The bosses of these two companies were worried that someone else would get there first, so they even wanted to drag me to sign the contract directly to finalize the matter as soon as possible."
"."
Fan Wumian thought he was buying at the bottom and getting a bargain.
Because we know in advance that many digital copyrights will be very valuable in the future, if we spend 10 to buy them now, they may be worth 1000 million after hoarding them for a few years.
He is the only one in the market at present, purchasing digital copyrights of film and television dramas on a large scale, which is a typical buyer's market.
When he learned that the film and television company was very enthusiastic, he immediately understood what was going on.
It was temporarily decided to lower the purchase price further. Unless it was a well-known classic hit drama, most of the offers were only 5 or 10.
The two price ranges of 15 and 25 seem to be able to be cancelled.
In this way, there are three tiers: A, B, and C, corresponding to purchase prices of 20, 10, and 5 respectively. The worse ones are sold at 1 each and are collected as junk to make up the number.
There is a little noise for the time being.
Most people in the circle haven't heard about this yet.
After reading the email sent by Jiang Shixi in the afternoon, I found out that Yanjing Huanya Video and Dongguan Giant Xingxing Films, these two companies, have a total of 34 TV series and 12 movies.
It is estimated that it would cost two to three million RMB to buy them all, including several seasons of "Kangxi's Private Visits", several seasons of "Iron Teeth and Bronze Teeth Ji Xiaolan", "The Love of a Fool", "Prime Minister Liu Luoguo" and other popular series.
Assistant Pu Jiajing was confused about the situation, and when she was watching the movie with Fan Wumian, she asked curiously:
"Your business hasn't even started yet, but you've already invested so much money. There are many movies and TV series in it, and I haven't even heard of their names. How long will it take to make back the money?"
In the Repulse Bay mansion.
Fan Wumian was lying on the lazy sofa in his home.
He replied:
"It's like buying a horse with a lot of money. Now I have the initiative in my hands. When I make large-scale acquisitions next time, I must focus on picking valuable dramas. The total number of hits of 100 rubbish TV dramas may not be as good as that of a hit drama. I can't spend money on a knife."
"But from the perspective of an online video company, 100 rubbish dramas can also bring a lot of users to the platform, attracting users to recharge and become members, pushing up the company's value. Even if most people don't like it, there will always be people who like it."
"Sometimes it's not me who decides which movies to buy, but which companies will sell. Bundling them together is the best way to match their value. Anyway, A Quiet Place has been offline one after another, and I will get a large dividend soon. If I buy all the copyrights together, I will leave my competitors speechless in the future."
"Moreover, we can't just look at the value of the film library itself. If we spend 200-300 million to purchase copyrights now, we might be able to build a video website with a market value of 30-40 billion Hong Kong dollars. Buying out copyrights is a one-time investment that can bring returns for many years."
Pu Jiajing was confused by what she heard.
I don’t understand why when the boss said “30 to 40 billion Hong Kong dollars”, it was as simple as eating and drinking water.
She continued to ask:
"But after investing two or three hundred million, the dividends you'll get won't seem that much, right?"
"Stupid, I didn't say I would buy it all at once. If I suspend the acquisition occasionally, it will make many bosses angry. Apart from selling the digital copyright to me, no other company will invest too much money in this area for a while."
For the sake of body management, Fan Wumian only drank orange juice today. After drinking it, he said:
"In the mainland, it is difficult to get a loan from a bank if you pledge your copyright to the bank."
"But in Hong Kong, I can get a mortgage loan. If I invest 1 million Hong Kong dollars and pledge the copyright of a TV series or film, I can get another to million Hong Kong dollars to continue acquiring some TV series or film copyrights."
"As long as I have the chance, I hope to catch up on all the classic dramas from the past 15 years."
Pu Jiajing then asked: "What about Hong Kong's film and television dramas?"
"I want to buy it too, but I'm not in a hurry yet. I'll wait until they come to me and then we can talk about the price."
The news of purchasing digital copyrights for film and television dramas has been released, so there is no need to be anxious for the time being.
First build up the team responsible for film selection and procurement, and then slowly select them, this way it will be less troublesome.
Fan Wumian only prepares and is personally responsible for some classic hit dramas.
For example, "Drawing Sword", "Journey to the West", "Demi-Gods and Semi-Devils", "The Legend of Sword and Fairy", etc., as long as you are willing to sell, the price can be negotiated separately.
The launch date of Tudou.com was postponed by Fan Wumian, who asked them to recruit staff to continue optimizing and improving it.
Instead, YouTube sent an email to his investor, saying that the platform had been launched and the first video had been successfully released...
(End of this chapter)