Chapter 176 Clear distinction
Chapter 176 Clear distinction
"Tsk, this is the evil dragon!"
"Look, look, isn't that the evil dragon?!"
"What kind of evil dragon is this? It's just a poisonous snake at best!"
In the taxi, Zhong Zhiling and Ge Xingwen from Bai Xiaosheng were observing the Penguin headquarters with their hands close to the glass, clicking their tongues. The third in command was especially impressed. He seemed to have seen the Penguin BOSS who just walked into the company.
Pengcheng is not one of the areas that Bai Xiaosheng is promoting for recruitment this year. This trip was purely for the purpose of dialogue with Yu Xing, but Zhong Zhiling and Ge Xingwen were very leisurely and insisted on visiting the headquarters of Penguin, so they had this observation from a distance.
only……
Yu Xing frowned unconsciously as he listened to the two men's slander.
What evil dragon, what poisonous snake, why does it sound so weird?
"Okay, you guys talk over here, they can't hear you." Yu Xing stopped the two of them.
Zhong Zhiling turned around and smiled: "Then I will post it after I get back."
Yu Xing rolled his eyes. He could actually understand the third-in-command’s mentality of “broadening his horizons”. When he first came to work at Zhenai Online, he also made a special trip by bike to visit the Penguin headquarters.
"Penguin is developing really fast." Zhong Zhiling still sighed, "I used QQ when I was in school, and I never thought it would become the third largest Internet company in the world by market value. Hey, Brother Xing, do you think it's okay to buy its stocks now?"
Yu Xing said simply: "It will definitely work, I'm just afraid you can't hold it."
Ge Xingwen asked curiously at this time: "Why can't I hold on to it? I won't sell it after I buy it. I'll wait five or ten years before I go back and see!"
"Do you think you can just stop looking? If the media are all reporting that the stock price has fallen, and your friends around you are all saying it has fallen, will you look at it? If it rebounds to your cost price at this time, do you want to protect your capital? If you don't sell it, and this happens a few more times, your profit will be five or six points. Do you want to stop while you're ahead?" Zhong Zhiling smiled, "Our website is well-informed. If there is a..."
He thought for a moment and gave an example: "Just like in the first half of the year, Fenzhong Media was shorted by Guo Shanfeng. If Guo Shanfeng shorted Penguin, would you be worried when you saw the news?"
Yu Xing's face was calm, and he was really a little confused in his heart. Did Zhi Ling know something? What about me?
Ge Xingwen put himself in the other person's shoes and thought: "If it was the money I worked so hard to earn... well, it's true, I would feel bad about it."
Zhong Zhiling smiled, then turned back and said to his senior brother, "Brother Xing, when you went to visit BYD yesterday, Ge Xingwen and I walked around the city. Guess what I saw?"
Yu Xing thought about it for a while and shook his head, "I can't guess."
"I saw the advertisement of Fenzhong Media." said Zhong Zhiling.
It’s not uncommon to see Fenzhong Media’s advertisements, but is there anything special worth mentioning?
If that’s the case, then it’s not Bai Xiaosheng’s promotion of Pengcheng Investment’s career platform, but something else.
Yu Xing said in a slightly serious tone, "Kong Huilin and the others wouldn't put up a job advertisement in Pengcheng, would they?"
Zhong Zhiling saw that his senior brother was thinking in the wrong direction, so he quickly said, "No, no, I saw the advertisement for 'LeTao.com'."
Bai Xiaosheng’s current advertising is divided into two parts: one is the promotion of the workplace platform in the five cities of Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou; the other is the promotion of the recruitment business in second- and third-tier cities.
The two directions were clearly distinct, and as an important partner, Fenzhong Media was very surprised by this strategy. It even called to persuade them to stop placing advertisements, saying it was willing to give discounts and allow the recruitment advertisements to be placed on the original five major city screens.
Bai Xiaosheng also had hesitations internally, but ultimately decided to execute the strategy as originally discussed.
The workplace platform needs to create a siphon effect in big cities, and the recruitment business needs to be segmented and expanded to other cities to make small profits but quick turnover.
Zhong Zhiling felt a little strange when he saw the advertisement of Letao.com yesterday. Sometimes when they were having meals together, he heard his senior talk about the vertical segmentation strategy of Letao.com. Logically, it should have been extended to the second- and third-tier cities.
This logic is clear, but...
When Yu Xing heard that it was Letao.com, he also frowned. After thinking for a while, he said, "The discussion between Bi Sheng and I may not be correct. Letao.com may have made some adjustments based on the current situation."
He hasn't contacted Bi Sheng recently, knowing that the other party must be very busy recently.
"This kind of strategic adjustment should only be made when something unexpected happens." Zhong Zhiling couldn't help but say, "But I haven't heard of any major changes in e-commerce and vertical e-commerce."
"Well, we can observe the development of Letao.com and use it as a sample to verify our thinking." Yu Xing agreed with this view and spoke from the heart. Red Falcon has not invested yet, and it is not known whether Letao.com's execution is due to internal opinions or... well, it is hard for him not to think of Today Capital, which has not invested yet either. Professional investors always have a strong influence.
Yu Xing was not interested in discussing further at this time, and just said briefly: "At the current stage, the only thing I can think of is to rely on vertical segmentation to enter the market. Letao.com is a sample of our thinking on business strategy. Let's think and practice."
There is also the arrival of a mobile era, which he has talked about a lot in the company, but it still takes time.
Zhong Zhiling could sense that his senior brother was not in a good mood and he didn't quite understand why.
When he asked this morning about yesterday’s communication, he got the answer “the communication went very well”. But why did the senior brother look like... pondering? No, not pondering. Why did he look like he was struggling?
Zhong Zhiling stopped chatting and observed his senior brother silently.
When we got off the bus, he asked, "Brother Xing, why do you keep looking at your hands? What's wrong with your hands?"
"Really?" Yu Xing asked back, then shook his head and sighed, "I guess I saw it unconsciously. This trip gave me a feeling that 'my hands seem to be able to do a lot of things'. Do you have such an emotion?"
Zhong Zhiling raised his hand, flipped it under the sun, and said seriously, "Yes, there are some."
Yu Xing looked at his junior fellow apprentice.
Zhong Zhiling smiled and said, "Sometimes I feel like my hands can do a lot of things for Brother Xing."
Ge Xingwen next to him was studying seriously.
Yu Xing was amused and patted his junior on the shoulder: "Okay, when I have time, I'll help you make money."
Ge Xingwen said weakly: "Boss Yu, I...I want to get some too."
"You have to work hard first, and then get company options. Our recruitment business is actually developing very well. If this business can take off, our direction of listing will be clearer." Yu Xing said with a smile.
Ge Xingwen showed a struggling expression in a studious and childish way.
"Let's go and finish our business first." Yu Xing motioned Xiao Ge to buy a ticket. The next destination was Dongguan, where there were also employees pushing forward the work. But since they were here this time, they might as well walk around and have a look, communicate more with the small and medium-sized customers who were in need at this stage, and find out what functions they needed most.
Not only Guangdong Province, Yu Xing also visited Hunan, Guangxi, and Yunnan, and visited several representative cities to carefully consider how to better develop his own business.
However, halfway through the trip, when he was just about to fly from Nanning, Guangxi to Lincang, Yunnan, and to see the timber logistics situation of Sino-Forest with his own eyes, Liu Wanying brought the latest news.
--Paulson increased its stake in Sino-Forest.
This was the short-selling indicator that the two had previously agreed upon.
"Brother Xing, what's wrong?" Zhong Zhiling looked at his senior brother, puzzled as to why he suddenly stopped.
"Let's not go to Lincang for now. I'm going back to Shanghai. You take Xiao Ge and Xiao Liu with you." Yu Xing put away his phone, shook his head, and temporarily changed the itinerary.
Zhong Zhiling asked hesitantly: "What happened?"
"Nothing." Yu Xing replied, "I have some other ideas when I return to Shencheng."
Zhong Zhiling could only agree: "Okay, then... Xiao Ge, Xiao Liu and I will go to Lincang, and after visiting Yunnan, we will return to the company and sort out the problems encountered during this trip."
Yu Xing nodded and waved goodbye: "Well, see you in Shencheng."
The two sides acted separately, Yu Xing went to buy a return ticket, while Zhong Zhiling and the other two boarded a flight to Lincang.
After Ge Xingwen boarded the plane, he was still asking, "Boss Zhong, what is Boss Yu going back for? Are there any changes in the company?"
"I told you it's okay. The website is still there. Are you afraid that he will run away?" Zhong Zhiling pressed his hat. "I guess it's something about the TV show. Brother Xing is the boss that the audience likes."
He blocked his sight with the brim of his hat, and what emerged in his mind was the expression of his senior brother which was half covered by the brim of his hat. There must be something wrong... otherwise, his senior brother's expression would not be so... fierce!
Perhaps, the company's mechanism is effective again.
(End of this chapter)