Chapter 186: Zhengyang Textile Industry's Strategy
You know, this is a new country that was founded not long ago. People who have suffered a century of turmoil are finally enjoying the hard-earned peace. Every citizen is full of confidence in the future, and the atmosphere of building a new society together is exceptionally high.
Even an ordinary employee would be full of expectations when hearing that his company is going to grow and develop.
The originally boring meeting suddenly became passionate after He Daqing said this.
"What do we do next?"
Chen Xueru also looked at He Daqing with burning eyes, her expression full of expectation and admiration.
He is worthy of being the man that Chen Xueru has set her eyes on. If it were Fan Jinyou and others, they would be lucky if they could manage the existing assets well. But He Daqing actually wants to take this opportunity to expand the silk shop. What a great ambition!
Moreover, isn’t this exactly what Chen Xueru has always wanted to do but couldn’t?
"In fact, no matter what industry you are in, if you want to stand out from the crowd, you need to do three things."
He Daqing glanced at Chen Xueru and said to everyone,
"I have what others don't, I am better than others, I am stronger than others!"
When these words were spoken, everyone was stunned.
Except for He Daqing and Chen Xueru, everyone present knew nothing about business.
The only person who is related is Accountant Wang.
But Accountant Wang only knows how to do accounting!
After hearing what He Daqing said, Chen Xueru murmured to herself, savoring the memory.
Yes, when doing business, if you want to sell your products, you must have something that others don’t have. If others also have it, you must do it better and more powerfully than them.
Chen Xueru didn't expect that He Daqing summed up this principle so clearly in just a few words.
"So, next, we at Zhengyang Textile Industry need to make preparations in two aspects."
He Daqing Road,
"As a first step, we'd better acquire a number of dyeing factories to reduce costs and increase supply from the source. This will have a great impact on our competitiveness."
"The second step is service and sales. We need to improve the service quality in all major stores and increase the cost-effectiveness of our products. Simply put, for the same product, we should be cheaper than other merchants, and for the same price, we can buy better fabrics than other merchants."
Because of the development in the past two years, Chen Xueru's silk shop has expanded far beyond the store in Zhengyangmen. She has also opened several stores near some night schools, and the business is pretty good.
Now that He Daqing has taken over, the business is actually already very big. If he can make use of public capital and take the opportunity to reorganize the industrial chain, there will be great potential.
Anyway, except for Chen Xueru's silk shop, it is only a matter of time before other cloth shops in the old city are nationalized. Sooner or later, it will happen.
Instead of waiting for them to be acquired slowly, He Daqing might as well take the initiative to acquire these cloth businesses and build Zhengyang Cloth Industry into one of the best cloth companies in Beijing and even in the whole country.
"Okay, I support it!"
The more Chen Xueru listened, the more shocked she felt. He Daqing had previously advised her to take advantage of the literacy campaign to expand the silk and satin shop's business. Chen Xueru admired He Daqing's business acumen.
However, Chen Xueru did not expect that He Daqing actually wanted to use public capital to further expand the scale after the public-private partnership. This was something she would never dare to imagine.
However, if I take advantage of this opportunity to make the silk shop bigger and stronger, wouldn't that be realizing my dream to some extent?
Of course, He Daqing is very busy. He is only responsible for making suggestions. The specific implementation still needs to be led by Chen Xueru, the second-in-command.
Although the capital city is prosperous, most of its businesses are silk and satin shops, which serve as distribution channels. The real upstream dyeing manufacturing industry is basically concentrated in Shandong Province.
For this purpose, Chen Xueru had to go to Qingdao, Weifang and other places in person to negotiate with some dyeing factory owners.
Anyway, public-private partnership is now the general trend and is being promoted nationwide. The initiative of He Daqing and Chen Xueru is equivalent to taking advantage of the trend.
As long as the price is fair, the government will fully agree.
In just less than two months, thanks to Chen Xueru's efforts, Zhengyang Textile Industry acquired three dyeing workshops. These dyeing workshops were all old dyeing workshops with a history of hundreds of years. None of them were simple and could survive the baptism of war.
With sufficient supply, the competitiveness of Zhengyang Cloth Industry’s stores in the capital has become much stronger.
He Daqing even divided the cloth into different grades. The price of the cloth needed by the lower-class people was one-third cheaper than before, while the quality of the cloth needed by the middle and upper classes was greatly improved based on the original price.
As a result, sales of major stores began to grow at a terrifying rate.
It is spring now, and many people need to change their clothes for the new season. The fabrics produced by Zhengyang Textile Industry are not only cheap and affordable, but also of excellent quality. Although the fabric is rough, it is durable. Who wouldn’t want to buy them!
Of course, as competitors of Zhengyang Textile Industry, the owners of some other silk and satin shops had a hard time.
Their scale is not as big as Zhengyang Cloth Industry, and their supply channels are limited. In addition to various costs, if they do not sell at the price of Zhengyang Cloth Industry, their products will not be sold. But if they sell at this price, they will lose money for every piece sold!
This business can't be done anymore.
"Boss Chen, you are destroying the market. If you continue like this, how are we going to survive?"
On this day, Mr. Zhao from Zhao’s Fabric Store, along with the owners of several other silk and satin shops, came to Zhengyang Textile Industry and looked at Chen Xueru with unfriendly expressions.
Yes, they are all victims of this wave of business expansion. They can’t bear it anymore, so they plan to unite and protest against Chen Xueru.
"In business, the survival of the fittest is the key. How can we destroy the market if we operate normally?"
Looking at these bosses, Chen Xueru's expression remained unchanged. In fact, she even unknowingly released her full aura and directly suppressed the arrogance of these bosses.
Of course, Chen Xueru was also very happy.
Once upon a time, Chen Xueru was at most on an equal footing with the bosses present. Even because she was a woman, these people didn't even look at her straight in the eye.
But now, only more than three months have passed, and the status of both sides has undergone fundamental changes.
"Of course, I also know that you are in a difficult situation."
Chen Xueru blinked and said lightly,
"If you really can't survive, we, Zhengyang Textiles, can buy your shop. Don't worry, I won't treat you unfairly. You can still run the shop, but from now on it will be under the unified management of Zhengyang Textiles."