Chapter 194 Stealing the Ghost's Business
Chapter 194 Stealing the Ghost's Business
【Changxing Real Estate's first launch was successful, with sales of 460 million in half a day. The sticky note king successfully turned to real estate.】
The cover headline of Ming Pao suddenly attracted the attention of almost everyone. Sales of 460 million in half a day? What a huge number! I wonder how many Hong Kong people can't even afford 460 yuan.
……
In a luxurious office in Central Hong Kong, legendary real estate tycoon Huo Yingdong looked at the Ming Pao in his hand, then called his assistant and said, "Ayun, do you know this Changxing Real Estate?"
"Yes." Assistant Ayun replied, "This Changxing Real Estate, like Changxing Industry, is owned by Yang Wendong, the sticky note king."
"The King of Post-it Notes? I've heard of him." Huo Yingdong nodded and said, "I read his rags-to-riches story last year. It was very good, and it was very similar to when I started my business.
But it seems to be much more difficult than it was when I started my business. I still had some money.”
Ah Yun smiled and said, "Mr. Huo, when you started your business, you also earned the funds yourself. This should be the same as Yang Wendong."
"That being said, it took me several years to make my first pot of gold." Huo Yingdong smiled and said, "I studied Yang Wendong last year. His strength lies in his ability to invent some very interesting small industrial products.
But I didn’t expect that he would enter the real estate market and create this kind of luxurious and finely decorated residence.”
Ah Yun thought for a while and said, "It is an innovation, but its practicality is far inferior to the pre-sale apartment you invented back then, Mr. Huo.
All the real estate developers in the Hong Kong government are now using your methods. Even the prosperity of the Hong Kong real estate market today is at least half due to you. "
“Haha~” Huo Yingdong smiled and said, “You are right. This model is unlikely to become popular, but it can be regarded as the creation of a new business model.
Yang Wendong is still so young, but he was able to come up with this idea. This time he was so successful. It seems that he has unlimited potential in the real estate market in the future!"
Ah Yun frowned and said, "Is Yang Wendong's main industry still the industrial factory? Maybe he is just playing around in the real estate market."
"It doesn't matter. Maybe that's what he planned in the early stage." Huo Yingdong smiled and said, "But as long as they have tasted the sweetness in the real estate market, who would give up?
Besides, making money from the factory and making money from the real estate are not two choices, right?"
Ah Yun nodded and said, "Mr. Huo is right, but the Hong Kong real estate market is so big that it won't affect us."
"Yeah." Huo Yingdong nodded, and then said: "We can also consider learning from the Titian family and build a fine residence. What do you think?"
"I think it's good too." Ah Yun said, "As long as the decoration is better, the price can be sold at a higher price."
"Well, let's do a market survey, especially the data of the Titian family project." Huo Yingdong said again.
Ah Yun agreed and said, "Okay, I'll go right away."
……
The top floor of Hong Kong China Building:
After reading the Ming Pao in his hand, Yang Wendong said with a smile: "This news is so popular that Ming Pao is lucky."
Qin Zhiye on the other side smiled and said, "Our Hong Kong Chinese Daily has just reported on the Titian family's advertisement on a large scale, and most of our customer groups have seen it.
Plus, Jin Yong agreed to recommend Xiong Sheng’s new book in Ming Pao, so I gave him this opportunity. Ming Pao has more readers, so it would be good to promote it in another newspaper.”
"Well, it's okay. It's nothing to increase the popularity of Xiong Yaohua's novel." Yang Wendong smiled and said, "More people will read his novel, and more people will buy our newspaper."
The Gu Long of today is obviously different from the one in history. Yang Wendong rented a house for him next to the Hong Kong China Building and allowed him to start his own family in Hong Kong.
This made him start to concentrate on writing, and after finishing the first novel, he started working on the second one.
His novels are naturally one of the means for the Hong Kong Chinese Daily to attract new users. Unlike explosive news, a good novel, as long as it attracts one person, will most likely continue to buy the newspaper.
The purpose of asking Jin Yong to recommend Gu Long's new novel is naturally the same. Given Jin Yong's current status in the martial arts novel world, a recommendation may be much more powerful than a lot of advertising.
Qin Zhiye said: "Yes, after Jin Yong recommended Xiong Sheng's new novel, obviously more people bought it."
"Yes." Yang Wendong nodded and asked, "What is the current daily circulation of Hong Kong Chinese Daily?"
"It's around 6000 right now, and it's still slowly increasing." Qin Zhiye said, "Xiong Sheng's novel will enter a climax period, which will increase sales a bit."
Yang Wendong nodded and asked, "What about the news?"
Qin Zhiye replied: "I have already set up a news business team in Hong Kong and Macau and am preparing to do my own interviews, focusing on entertainment and economics.
When traveling overseas, it is still important to quickly obtain local hot news.”
"Well, okay, the focus is on entertainment and economy, especially real estate and the stock market." Yang Wendong nodded and said, in the newspaper industry, there is no method that can succeed in the short term. Ming Pao and even the future Oriental Daily News were successful only after many years.
Newspapers that take a high-end approach just need to keep increasing their market share. Once they reach a higher number and become more famous, they will become a brand.
"Okay." Qin Zhiye agreed.
……
After a while, Qin Zhiye left, and Zheng Zhijie, who had returned from outside, came to Yang Wendong.
Yang Wendong handed him the newspaper and said, "Look, now our Changxing Real Estate is going to be famous."
"Real estate companies still need to be as well-known as possible, only in this way can they attract others more easily."
Zheng Zhijie took the newspaper with a smile, read it for a while and said, "460 million is not fake, but it's too much. We have been preparing for several months, and it will take another half a year to build it."
Yang Wendong said: "Yes, but these can be handed over to professional construction companies. We can just move on to the next project with peace of mind. This pre-sale property is really amazing."
In his previous life, Yang Wendong’s career in the mainland did not involve real estate, but the existence of the Internet has expanded the knowledge of ordinary people, and Yang Wendong also knows a little about real estate operations.
First buy the land, then pre-sell to obtain funds, and then part of it is the subsequent construction and related service fees, and the rest can enter the next cycle and make money by compounding interest.
"Yes, all real estate companies in Hong Kong are doing this now." Zheng Zhijie continued, "Mr. Yang, I've set my eyes on two more plots of land near North Point and Causeway Bay. The area is about the same as that of the Titian family. I'm going to attend the next auction. Do you want to go?"
"Two plots of land? Okay, I'll go take a look when the time comes." Yang Wendong thought about it and said. This piece of land could easily cost several million. With his current net worth, he couldn't hand over such a huge amount of money directly to the manager, at least not now.
Zheng Zhijie added: "Mr. Yang, according to my estimate, our net profit from the Tixiang Family project will be between 120 million and 150 million, plus the initial capital of 100 million you gave to Tixiang Family;
This amount of funds is still not enough for the next two projects, so we still need to borrow money from the bank.”
"No problem, this is how real estate projects should be done." Yang Wendong agreed and said, "Let's find Liao Chong Hing Bank and try to cooperate with them as much as possible."
The funds he originally gave to Changxing Real Estate were one million Hong Kong dollars, and the original land cost of the Titian family was as high as 260 million. The transaction was made possible by the funds provided by Liao Chongxing Bank.
The subsequent initial development of the land was also financed by a loan of hundreds of thousands provided by Liao Chong Hing Bank. The entire project was heavily in debt. If it were not for Yang Wendong's identity, Liao Chong Hing Bank would probably not have continued to provide loans in this way given its adventurous style.
However, after the first batch of pre-sale properties were sold, the financial situation immediately improved. Although the loan money could not be fully repaid, the bank could also see that the risk was lower. Not to mention debt collection, the bank might even think about giving away money again.
"Okay, then I'll go prepare the relevant information first." Zheng Zhijie said, and left.
In the 1,000-foot office, Yang Wendong looked at the data on the table, smiled and said, "The profit of a real estate project is close to the profit of Changxing Industrial in a month. It's no wonder that so many people are crazy about real estate."
Although the cycle of a project is one year or even longer, the cost and profit can be recovered in a few months through pre-sale properties. As long as you are bold and do more, the profit will definitely exceed that of general manufacturing. Only Changxing Industrial is special and has the ability to compete.
Of course, this is because Yang Wendong, a future time traveler, knows the risks and dares to go all in. Most people would not dare to do that and they have to control the risks to some extent.
And they cannot borrow that much money because banks also need to control risks.
The success of the first real estate business gave the entire Changxing Real Estate a new life. Zheng Zhijie also began comprehensive recruitment, built a complete real estate company, and began to prepare for the next few new businesses.
Yang Wendong also felt relieved. As long as the real estate company could operate normally, he, as the boss, only needed to focus on important investments, and he could spend more time with his family.
Now Yiyi's belly is a little big. In the era without B-ultrasound, Yang Wendong could only find several Chinese medicine doctors to tell the gender of the baby by feeling its pulse. Some said it was a boy and some said it was a girl.
……
It is December soon and the hot weather has turned cooler.
A cargo ship slowly sailed into the Kowloon Wharf from Victoria Harbour. It was the first cargo ship of Changxing Shipping Company, the "Shun An".
It has sent a batch of suitcases to the United States and brought back hundreds of millions of things from the United States.
Yang Wendong, Wei Zetao and Zheng Yuhua, general manager of Changxing Shipping, all came to the Wharf Terminal, and of course their old partner An Yongqiang also came to accompany them.
An Yongqiang said with a smile: "Mr. Yang, I have prepared 120 workers. As soon as your ship arrives, they will unload the cargo immediately."
"Well, but the goods this time are heavy plastic particles, so you people have to be careful and don't hurt yourself." Yang Wendong nodded and said.
Previously, several Hong Kong trading importers jointly raised the price of plastic particles. Yang Wendong found a long-term solution by investing in Wang Yongqing.
However, the factory there will take at least nearly a year to be built and put into operation. During this period of time, we can buy particles directly from the United States. Although the transportation cost is not cheap, we will not be stuck.
An Yongqiang said with a smile: "Don't worry, Mr. Yang, my people and large equipment have been moved before, this is nothing."
"Yeah." Yang Wendong nodded and stopped talking.
After a while, the cargo ship stopped at the dock, and the stevedores waiting nearby went in to work under the instructions of the crew on board. Then they saw someone coming out carrying bags.
On the other side of the freighter, more than a dozen Chinese came down, led by the first captain of Changxing Shipping: Sun Zhiwei.
Everyone stepped forward, and Yang Wendong said with a smile, "Thank you for your hard work, everyone."
Sun Zhiwei said politely, "Mr. Yang, Mr. Wei, you are too polite."
"Old Sun, this is Zheng Yuhua, the future general manager of Changxing Shipping. He previously worked at Wheelock for more than 20 years," Yang Wendong introduced.
During the time when the Shun'an went to the United States, Changxing Shipping did not have any specific work, but the entire company's framework structure still had to be built, so Yang Wendong interviewed several middle and senior managers of large Hong Kong shipping companies, and finally invited Zheng Yuhua from Wheelock Shipping.
Although she is a woman, she has rich management experience and has held the highest Chinese position within Wheelock. It was also because there was no room for advancement for her in the foreign company that she came to Changxing Shipping.
"Hello, Ms. Zheng." Sun Zhiwei also said politely.
"Hello." Zheng Yuhua replied in the same tone.
Yang Wendong added: "You all just returned from a long voyage. Take a rest for two days. On the 10th, we will have another meeting to discuss the company's future development plan."
"Okay." Sun Zhiwei agreed.
A large number of dock workers carried bags of plastic out of the ship and loaded them onto trucks, which then left the dock.
Yang Wendong said to Wei Zetao, "Old Wei, when all these particles arrive at the warehouse, in addition to our suppliers, invite the owners of other plastic factories to come and discuss together. We will bypass the traders and do the purchasing ourselves in the future."
The cost price of shipping from the United States is similar to that of current traders, but we still have to grab the market first, because by the middle of next year, the new factory in Taiwan will be put into production and will be able to start supplying Hong Kong.
Although Changxing Industrial is in great demand nowadays, it is still not as good as the hundreds or even thousands of plastic manufacturers in Hong Kong that make various types of products.
Since he has already invested in Wang Yongqing, he doesn't mind helping the future richest man in Taiwan to become bigger sooner.
After all, the larger the scale of industrial products, the lower the cost. Not only can they make money from the Hong Kong market, but eventually Formosa Plastics (future Formosa Plastics) and Chang Hsing Industries will also be able to profit from it.
Wei Zetao said with a smile: "Okay, our warehouse has been waiting for a long time."
"Well, let's go back first." Yang Wendong said again. There was nothing interesting to see here just moving goods. Then he said to An Yongqiang: "Ansheng, as usual, give some extra food to the workers who work for us."
"No problem." An Yongqiang agreed.
Not far from the dock, several British foreigners looked livid. One of them said angrily, "Fuck, these Chinese actually bought a boatload of plastic pellets directly from overseas."
……
PS: Please give me a monthly ticket
(End of this chapter)