Chapter 202 Warehousing

Chapter 202 Warehousing

Chapter 202 Warehousing (additional update)
At the same time, navel oranges from southern Jiangxi are being put on the market in full swing.

Jiang Miao's sister Jiang Xia did not stay in Shanmei either. She brought her son Zhang Xiaolong to Guangzhou for research.

Deputy Manager Gao Ying was introducing the situation of Yangcheng Warehousing Center to her: "Manager, in order to improve the overall efficiency, our Yangcheng Warehousing Center opened a warehouse supermarket business half a month ago, and the business is currently doing well."

This factory building, which was converted into a supermarket, covers an area of ​​1200 square meters and is filled with tall shelves. The products are also produced by the company, cooperative enterprises and cooperative self-employed individuals.

Gao Ying continued: "We have launched a local membership service with the help of registered users of the Hailufeng franchise store APP. Currently, the service is limited to Guangzhou."

Zhang Xiaolong, who was forced by his mother to come here to work, could only bite the bullet and take notes of the conversation. These days, his writing speed has increased several times.

Jiang Xia asked: "Deputy Manager Gao, what difficulties does the warehouse supermarket currently have, or what areas need improvement?"

"There are three main problems at present. First, we don't have enough categories of vegetables, fruits and agricultural products. Another problem is that customers complain that there are no other fast-moving consumer goods. Finally, there are too few stations."

Hearing these questions, Jiang Xia fell into deep thought. After a while, she shook her head slightly: "The first problem will be solved bit by bit. The second problem I need to discuss with the headquarters. The third problem will also be solved step by step."

"I understand the headquarters' considerations." Gao Ying also understood that it would not be so fast to roll out the entire industrial chain.

Warehouse supermarkets actually take advantage of the location of the storage center. Their prices are lower than those of specialty stores. As long as customers drive over to purchase, they can enjoy a 9% discount.

For many working people and local residents living in the suburbs, it is very cost-effective to drive here on weekends to do some shopping.

Moreover, the storage center has a large number of products that are about to expire. They can also be sold directly at cost price with the help of storage supermarkets, as long as the investment can be recovered.

Jiang Xia and her group stood at the door and observed for half an hour.

We found that many people’s purchases were concentrated on discounted fish and meat products and pre-prepared meals, which are also the products that Hailufeng Company currently has a relatively large inventory of.

The inventory of various fish products is due to excessive production capacity. In addition, the adjustment of the aquatic industry has led to a drop in the price of aquatic products, resulting in a certain degree of sluggish sales of various canned fish, fish balls, fish cakes, fish floss, fish sausages, fish skin crisps, and fish skin dumplings.

In order to sell these products, the company increased the diversification of product categories on the one hand; on the other hand, it stopped expanding the scale of contracts; and finally, it adopted discount promotions.

In product diversification.

At present, the fish product research and development department has launched more than a dozen soft-packaged pre-prepared dishes, including yakiniku fish, braised fish, sweet and sour fish, real fish-flavored shredded pork, grilled fish, etc. Through this product diversification, the products have become more numerous, which in turn increases the sales of fish.

The scale of Egyptian catfish farming signed by Hailufeng Company in Shanmei has also stabilized at 1.8 acres, but more than half of them are rice-based fish ponds, and it will purchase about 50 to 60 tons of Egyptian catfish every year.

80% of it is used as fish meal raw materials, and the rest is used as fish meat products. In addition, other local companies such as Cathay Foods will also purchase some fish paste as raw materials.

Therefore, product overcapacity will not affect Hailufeng Company. If the overcapacity is really too great, the proportion of fish meal production will be increased and the fish meat used in fish products will be reduced.

...

Entered the warehouse supermarket.

Jiang Xia carefully observed the guests around her.

She found that what she saw at the door was a little misleading.

"Xiaolong, look at these shelves, what do you think?"

Zhang Xiaolong, who was caught off guard by his mother, scratched his head in confusion: "What do you think? Many shelves are empty?"

Jiang Xia patted an empty shelf labeled with green peppers and said, "We just counted the items that customers bought outside, and a lot of them were fish products and pre-prepared dishes. What do you think about this?"

"This? Is it because there are no other products in the supermarket?" Zhang Xiaolong stared at the empty shelves and replied belatedly.

Jiang Xia nodded: "We were misled by the situation at the door just now. It's not that the guests like fish and meat products and pre-prepared dishes, but that the supply of vegetables and fruits is insufficient."

While the few people were talking, the supermarket employees had already pulled a cart and brought more than a dozen baskets of green peppers from the freezer at the back. They quickly packed them into large bags of 5-6 kilograms each and then put price tags on them.

The five supermarket employees were busy as hell.

As soon as the vegetables and fruits are put on the shelves, they are quickly snatched up by customers.

Whether it is broccoli, green pepper, eggplant, navel orange, celery, cucumber, small gourd, sweet potato leaves, sweet potato, pumpkin, or lotus root, these things are selling very well.

The main feature is good quality and low price.

Many working people like the three-piece set, which is a package of three kinds of vegetables in a size of 5 or 10 kilograms, which can be eaten by one or two people for a week.

As one of the few relatively cheap navel oranges, many customers also bring them in boxes.

Gao Ying pulled the flustered supermarket manager and said, "Yu Zhang, how are the sales today?"

"Manager Jiang, Deputy Manager Gao, sales are very good. The inventory of many vegetables and fruits is insufficient." Wang Yuzhang said, holding a tablet.

Jiang Xia picked up a bag of navel oranges: "Where are the navel oranges?"

Wang Yuzhang pulled up the sales data on the tablet: "Yesterday, when the navel oranges just arrived, we sold more than 8,000 kilograms. Today, many members received text message reminders that more than 17,000 kilograms were sold in the morning. It is estimated that the sales in the afternoon will be similar."

"Yes, it seems that the problem of poor sales of navel oranges that we worried about before has not occurred."

Wang Yuzhang smiled and said, "Manager, our navel oranges are of the lowest quality and priced the lowest among the navel oranges of the same quality. Don't be fooled by the fact that 10 kilograms of navel oranges online are only 24 yuan. In fact, those are inferior fruits among inferior fruits. Our price is the best value for money."

“What about returns and stuff?”

"No, we haven't had any returns in the more than half a month since we opened." Wang Yuzhang shook his head.

Jiang Xia looked at her son and asked, "Xiaolong, tell me, why are there no returns in our supermarket?"

"..." Zhang Xiaolong was overwhelmed and thought hard for a while: "Is it because it's cheap?"

Jiang Xia smiled slightly: "You only got one point right. For cheap things, if there is a problem after the customer buys them, they usually don't come to return them, but throw them away directly. This is correct."

"Other reasons?" Zhang Xiaolong stopped writing.

"The second reason is that our purchase price is relatively high. In order to ensure that they are not kicked out of our supply chain, growers strive for excellence in their products and screen out many defective products in advance."

This is also the key point that the company's purchasing staff repeatedly emphasizes to growers and breeders.

Because if their products have a defective rate of more than 1% for three consecutive times, then I'm sorry, you have breached the contract and will be automatically kicked out of the supply chain.

Since Hailufeng Company has given you such a high purchase price, you must be worthy of it.

Under such circumstances, breeders and growers dare not use shoddy products. Instead, they screen the products back and forth several times. Even if there is a slight problem with the product, they will eliminate it themselves, just to stay in the supply chain of Hailufeng Company.

We strive for excellence at the source, and after secondary screening by purchasing staff, and tertiary screening by warehouses, supermarkets and specialty stores, the products that can be put on the shelves are already the best of the best.

Jiang Xia said the third reason: "The third reason is that we built our own logistics system, so there is no problem of violent transportation, which reduces a large part of defective products caused by logistics and transportation."

Gao Ying and Wang Yuzhang nodded.

"Fourthly, the company has good employee benefits. In addition, the sales of products are related to the performance of supermarket employees. Employees will not be perfunctory. Don't underestimate the problem of shelf salesmen. If salesmen deliberately cause damage, such as deliberately bumping, squeezing, and smashing products when moving things, they will unknowingly produce a large number of defective products."

Wang Yuzhang feels the same way: "It is true. I used to work in another supermarket. The boss delayed paying wages every other day and often found excuses to deduct employees' wages. Many colleagues secretly destroyed the supermarket's products, making them defective. Then they bought them back under the pretext of dealing with defective products, causing the supermarket's consumption rate to remain high."

If you don't treat your employees as human beings, they will naturally not work hard for you, and may even do trouble secretly.

This is also Jiang Miao’s business strategy.

Provide enough money and benefits, otherwise you won’t have to worry about not being able to retain employees.

With a reasonable supervision and management system, employees will be very efficient and will tolerate the company's strict regulations.

A company will not be able to retain employees even if it has strict regulations but does not have supporting money and benefits.

It doesn't make sense to want the horse to run without letting it eat grass. Many companies say that Huafen Company also practices 996, but they don't say that the salary they pay is enough.

For example, Pangdonglai Supermarket really gives 95% of its profits to its employees.

Just ask any other supermarket owner in the country which one would do this.

The salaries at Hailufeng Company’s franchise stores may seem low on the surface, but they cannot withstand the combination of benefits, performance, subsidies, dividends, and special rewards.

Housing benefit alone is not something many companies are willing to pay.

However, if employees of a supermarket operating in big cities such as Beijing, Shanghai, Guangzhou and Shenzhen have to rent their own houses and be exploited by the landlord for water and electricity bills, then the wages must be very high so that employees feel they can continue doing this job; otherwise, only those who own houses locally will be willing to come and get by.

Through this model, the company gives a large portion of the profits to growers, breeders and employees, and keeps a small portion for itself, thus ensuring efficient and low-loss operation of the entire process.

So what if I make 80 or 90 cents per pound?

As long as sales volume goes up and annual sales reach tens or hundreds of billions, profits will increase immediately.

Moreover, the effect of this profit-sharing has a chain reaction, and growers, breeders, employees and consumers all benefit.

Either your income has increased, or you can buy better things with the same salary.

The income of a large number of farmers and employees has increased, and they can provide greater consumption power.

Moreover, these people will not forget who brought them benefits. Now that they have money, when purchasing similar products, they will most likely choose Hailufeng Company's products.

...

After Jiang Xia looked at the situation at the Yangcheng Warehousing Center, she immediately went to Foshan in the western part of the Pearl River Delta to begin arranging preparations for the second warehouse supermarket.

At the same time, Gao Ying, deputy manager of the industrial division, rushed to Echeng in the eastern part of the Pearl River Delta to renovate the Echeng storage center and prepare to open a new storage supermarket here.

Another deputy manager, Qin Sixian, who is in charge of the Pearl River Delta region, is responsible for completing the construction of the supermarket in the Magic City Warehousing Center.

On the way to Buddha City.

Jiang Xia reported the situation of the warehouse supermarket to her brother.

After hearing his sister's explanation, Jiang Miao also felt that this model was good, especially for the suburbs of first-tier cities. It could be used as a storage center, and by opening supermarkets, it could alleviate the problem of difficulty in purchasing and small size of stores in urban areas.

However, regarding the issue of adding fast-moving consumer goods, Jiang Miao pondered for a moment and decided to sit on it.

The water mainly comes from fast-moving consumer goods, which is not much lighter than that from vegetables and fruits.

Moreover, he did not ignore the fact that the current domestic fast-moving consumer goods giants are mainly foreign companies, and the capital behind these companies is Jiang Miao's mortal enemy.

Even if the other party cannot assassinate Jiang Miao who is under heavy protection, they can still disgust Hailufeng Company through the fast-moving consumer goods market, or even deliberately frame Hailufeng Company.

As for those so-called domestic brand fast-moving consumer goods, they are either hopeless, or too self-righteous, or too weak.

Including those beverage companies and dairy companies, each of them has many problems.

Jiang Miao was worried that if he cooperated with them, he might get into trouble.

Rather than increasing uncertain risks, it is better to promote the company's own brand step by step.

For example, Hero Dairy. With the Hailufeng franchise stores blossoming everywhere, the sales of their various products are also growing rapidly.

Even the pasteurized milk, yogurt and ice cream products that had been abandoned before have had their production lines reopened, and even new production lines have been added.

When Jiang Miao thought of Yingxiong Dairy, he thought of one thing.

In fact, expanding product categories does not entirely rely on building factories directly, but also on acquiring other companies to obtain brands, factories, production lines and skilled workers.

Jiang Miao chatted with her sister for a while and then hung up the phone.

Since Jiang Haibo went to the Mo'nan branch these days, he called Qin Hanming, head of the market research department, and Ye Meijing, head of the finance department, to discuss this matter.

While pouring tea, Jiang Miao said casually: "Meijing, I plan to apply for a loan of 200 billion from relevant banks in Pengcheng, Modu, Jingcheng, and Yangcheng."

"200 billion?" Ye Meijing was not scared, because Hailufeng Company still had as much as 97 billion in funds on its books at this time. Apart from the operating costs, the remaining available funds were nearly billion.

Moreover, the scale of this fund is still increasing at a rate of 20 to 30 billion yuan per month.

"Is there a problem?"

Ye Meijing shook her head: "No problem, with our company's profitability, borrowing 200 billion is a piece of cake."

"Then let your Finance Department and Legal Department form a temporary working group to borrow money from banks in Beijing, Shanghai, Guangzhou and Shenzhen. Of course, small banks in southern Mo and southern Jiangxi can also be considered. Anyway, we just need to raise 200 billion yuan."

Ye Meijing quickly asked: "Boss, what is the reason for us to borrow money?"

"Merge factories to enrich the company's products."

"Okay." Ye Meijing wrote this down.

Jiang Miao looked at Qin Hanming and said slowly, "Hanming, I want your department to allocate personnel recently to investigate fast-moving consumer goods and beverage companies in various places that are experiencing operating difficulties."

"Boss, are you planning to acquire fast-moving consumer goods and beverage companies? Are there any specific requirements?" Qin Hanming sat upright.

“First, the shareholder structure should be simple, and companies with complex shareholders should not be allowed to do so.”

"Secondly, the company does not have any serious disputes."

“Third, it’s best to have a certain level of fame, but it can’t be too negative.”

"Fourth, the production line must be relatively complete."

Qin Hanming wrote down these requirements and asked again: "Boss, are there any industries that you would like to prioritize?"

Jiang Miao nodded: "There are several. One is a textile factory, which must have wool, cotton, and linen spinning production lines; one is a paper mill, especially a production line for toilet paper; and there are also sugar factories, instant noodle factories, biscuit factories, potato chip factories, beverage factories, condiment factories, etc. You can start with that."

There is no way around it. He really cannot trust many domestic companies. If he sends people to inspect and supervise every day, he might as well buy a factory to produce them himself.

He plans to produce all fast-moving consumer goods such as food by himself.

However, for other types of products, such as disposable tableware, pots and pans, and small hardware products, there is no need to set up your own factory, because the inspection of these things is relatively simple, and they are not something that is eaten directly, so a team can be stationed in the factory to supervise them.

As for chemical fast-moving consumer goods such as shampoo, shower gel, toothpaste, skin care products, and cosmetics, Jiang Miao will arrange to acquire one or two companies and start his own research, but the production line will not be expanded so quickly.

In fact, Jiang Miao also has an innate advantage in researching chemical fast-moving consumer products, but he does not want to stand out in this area for the time being.

Qin Hanming raised his head and said, "Boss, I've got it in mind, but it will take some time. I estimate that I can complete the investigation of a small direction in a month."

"Well, you arrange it!" Jiang Miao asked about something he had asked the market research office to investigate before: "Han Ming, how is the investigation going on the thing I asked you to investigate before?"

Qin Hanming was stunned for a moment, then he remembered: "We already have some clues. The shareholder structure of that company is a bit complicated, and there are several mysterious offshore shareholders. With our foundation in Hong Kong, it may be difficult to complete the merger."

"It doesn't matter. You continue to send people to keep an eye on it." Jiang Miao looked calm.

He took a fancy to a company in Hong Kong that could be of great use to the industrial chain of Hailufeng Company, and this company was also a listed company.

If there were no problems with this kind of company, Jiang Miao would not have targeted it.

　Wow, I finally finished writing it.
　　
　
(End of this chapter)