Chapter 211 Superior

Chapter 211 Superior

Chapter 211 Superior

Return from Lufeng breeding base.

Jiang Miao stopped by to inspect the situation at the Yancheng breeding farm in Magong Town.

As the birthplace of Hailufeng Company, the 700-acre farm here underwent an upgrade and renovation half a year ago. The main effort was to harden the bottom and walls of the 500-acre open-air fish pond, while the 200-acre indoor farm remained in its original state.

However, with another breakthrough in eel breeding technology, the current eel breeding area has been reduced to only 10 acres of indoor breeding farms.

Other idle open-air fish ponds and indoor farms are used to breed other aquatic products.

1 open-air breeding area.

Lin Yongzheng, the director of the aquaculture plot, was introducing the aquaculture situation of the plot to him in a reserved manner. He was from Shiomachi Honmura and had been cultivating oysters before. He was hired as the director of the aquaculture plot in June last year.

"Boss, all 100 acres of oysters are triploid oysters. Since the first batch of oysters we planted were relatively large, they have now reached the market standard."

Looking at the oyster pond, where a large number of oysters were growing on a large stone pillar, Jiang Miao saw the detailed information about the meat quality of these oysters through the identification panel.

Lin Yonggong had already gone down and pried up a dozen oysters.

Ke Yong helped pry open the oyster shell with a knife, revealing the milky white oyster meat inside. The oyster meat was not too big, about the size of three fingers put together.

Jiang Miao had no taboos. He picked up a cracked oyster and drank it in one gulp.

It is smooth and tender in the mouth, with a slight fishy smell at first, followed by sweetness and freshness. After a few bites, it is very crispy and the oyster meat can be chewed effortlessly without the toughness of a rubber band.

Ke Yong and others who like to eat oysters also ate one each.

“This taste?”

“It’s much more delicious than the domestic oysters I’ve eaten before, and is almost as good as several top-quality imported oysters.”

"It's really good."

“Very sweet.”

As people like Lin Yonggong have been making a living by the sea for decades, and their families used to farm oysters, they naturally know the taste of ordinary local oysters.

Local oyster farmers pursue large oysters, but the farms all use earth ponds for breeding. This breeding method inevitably has a problem, that is, the oysters will inhale the silt at the bottom of the pond.

At the same time, farmers either directly pump seawater for aquaculture or rely on high tides to change water. This situation puts a great test on the quality of the surrounding seawater.

Obviously, the quality of seawater near Cheung Sha Wan is not high-quality. After all, this is an estuary, and the pollutants brought down from the river will definitely pollute the seawater to a greater or lesser extent. Therefore, the ordinary farmed oysters here have more or less certain heavy metal problems.

This was also an important reason why Shanmei had previously specially rectified the gold and silver ware, gold and silver plating, and jewelry processing industries in Meilong Town and Ketang Town. That is because these industries are located in the upper reaches of Cheung Sha Bay and discharged a large amount of pollutants into Cheung Sha Bay.

Even after rectification, the water quality at the Cheung Sha Wan estuary is still average. This is an inherent problem in the sea areas where many rivers meet at their estuaries. In particular, the more developed the industry around the river, the worse the water quality at the estuary.

In order to ensure the safety of the aquaculture water at the Yancheng farm, the company has successively invested in the construction of several sets of specialized seawater purification equipment to remove heavy metals and pollutants from natural seawater.

As an oyster farm where oysters can be eaten raw, the water quality is under constant monitoring, and the feed and algae used are carefully selected to ensure that the oysters will not be contaminated. Neither heavy metal pollution nor microbial contamination is allowed.

Even microplastic pollution is strictly limited during seawater filtration and purification, as well as feed and algae selection.

For oysters of this grade, Hailufeng Company will use a special label, namely "superior grade".

Currently, Hailufeng Company’s products have two labels, one is “special grade” and the other is “superior grade”.

Among them, the premium grade represents excellent quality among the premium grades, that is, selecting the best from the best.

To achieve the premium grade, heavy metal residues, pesticide residues, microbial contamination, and microplastic residues must be within strict limits. At the same time, the flavor, taste, and appearance must also be in the best state for such products.

After Jiang Miao swallowed the oyster meat, he put down the oyster shell and said, "Mr. Yong, can we harvest these oysters?"

"It's almost done. It depends on the arrangements of the franchise store." Lin Yonggong nodded.

Jiang Miao knew that the essential things for selling high-end aquatic products were aquariums and professional live aquatic product transport vehicles.

As for aquariums, those larger specialty stores and the six warehouse supermarkets that have opened recently are already equipped with professional aquariums and supporting facilities.

There are currently only 8 vehicles for transporting live aquatic products. Obviously, with the expansion of the breeding scale, 8 professional transport vehicles are far from enough. The Logistics Division has asked the Purchasing Department to step up procurement.

Jiang Miao washed his hands and said, "This one acre of oyster pond is estimated to produce 1.6 kilograms per acre, which is a decent yield."

Lin Yonggong, who has farmed oysters, knows this very well: "We use high-standard management techniques and must control the farming density, otherwise it will affect the quality of the oysters."

If high-standard management is not adopted, the yield per acre can even be 2.5 to 3 kilograms.

Although the yield per mu is over 3200 kilograms, in fact, after removing the shells, there are only about 4 kilograms of oyster meat, with a shell-to-meat ratio of 1:.

Jiang Miao asked Li Zixuan: "Zixuan, what is the price given by the market research department for this oyster?"

Li Zixuan quickly flipped through the memo on his phone before looking up and replying, "Boss, it's 100 yuan per kilogram."

"100 yuan? Not bad. By the way, does this oyster have a name?"

Li Zixuan checked his phone and said, "It's called Shanmei Premium Oysters."

Jiang Miao shook his head: "It's too common, and the Shanmei area is too broad to use this name."

He thought for a while and ordered, "Tell the market research department to change the product name of this oyster to Shiomachi oysters and add a premium label."

"Okay, boss." Li Zixuan quickly wrote this down on his phone's memo.

This kind of top-quality oysters naturally have to have regional restrictions. If the previous Shanmei oysters are used, then farmers in other parts of Shanmei can also say that their oysters are Shanmei oysters. After all, this kind of city-level term cannot be applied for a patent or trademark.

Jiang Miao thought of something else: "Mr. Yong, if you have time these days, go to the village committee of your village and ask them to set up an oyster farming cooperative."

Although Lin Yonggong was very happy in his heart that his boss still cared about the local villagers, he still reminded them: "Boss, our technical requirements are too high, and ordinary villagers cannot afford this kind of breeding cost."

"That's why we asked them to set up an oyster farming cooperative and plan the oyster ponds in a unified way. Then the company will help them purchase and build a seawater purification station. With the special feed sold by the company, they can farm good oysters. Since I used the name of Shiomachi, I should let the local villagers farm together."

"No problem, I believe the village committee will fully cooperate." Lin Yonggong nodded with a smile.

Jiang Miao also took management issues into consideration. Plus, there were not many fish ponds available for rent around. In order to expand production, he had to involve the surrounding villagers.

As for Chenzhou Village in the next town, the scale of oyster farming there is very large. The oyster aquaculture area is 12 square kilometers, about 1.8 acres, and the annual oyster production is as high as 1.8 tons.

From this we can see that the technology for oyster farming in Chenzhou Village is quite backward. With a farming area of ​​1.8 acres, the annual output is only 1.8 tons, with an average yield of about 1000 kilograms per acre.

If Hailufeng Company's technology is used, with an area of ​​1.8 mu, even if breeding starts with small seedlings (the breeding cycle takes 9 to 11 months), it can produce about 36 tons of oysters each year.

This is the crush of technology.

Moreover, the quality of Shiomachi oysters is of high standard and can be eaten raw.

Although the oyster species of the two are the same, differences in breeding technology and conditions have led to huge differences in their value.

However, this production capacity is definitely in excess.

Jiang Miao will not allow such a large-scale breeding. After all, the price of Shiomachi oysters is 100 yuan per kilogram, which is a relatively high-end product. The 100 acres of oyster ponds in Shiomachi Farm, plus the more than 2.4 acres of oyster ponds in Shiomachi Village, can produce an average of 2400 tons of oysters per year, or million kilograms, which is almost enough to meet the needs of domestic oyster lovers.

After all, not everyone can accept eating raw oysters.

Once the production capacity is expanded too much, overcapacity will easily occur, which will then be counterproductive.

However, in addition to Shiomachi oysters, Shiomachi Farm also has other aquatic products.

For example, the whiteleg shrimp that Jiang Miao was checking at this time.

As well as the Chinese mitten crab (hairy crab), Macrobrachium rosenbergii, blue crab and new shrimp not far away.

Under high-standard breeding conditions, the quality of these aquatic products is very good and all are top-quality products.

In Xinxiang, Jiang Miao's hometown, a shrimp farming cooperative was established some time ago, which specializes in breeding white shrimp for Hailufeng Company.

This is the "One Village, One Product" plan being promoted by Hailufeng Company.

The situation in Chenzhou Village is more complicated. Many farmers are unwilling to change their traditional breeding methods, and there are major differences among them.

Therefore, Jiang Miao did not force it and could only promote the implementation of the "One Village, One Product" plan in the three places of Yancheng Village, Xinxiang Village and Langqing Village.

Yancheng Village cultivates Yancheng oysters, Langqing Village cultivates blue crabs, and Xinxiang cultivates white shrimp. The cultivation areas of these villages are all around thousands of acres.

Jiang Miao looked at the lively white shrimps in the net bag. According to the data on the identification panel, the quality of these white shrimps was very good.

Since the water quality and food are strictly controlled, the accumulation of heavy metals in their bodies is very small, and the content of various heavy metals is less than one percent of that of ordinary white shrimp.

Even the shrimp head and pancreas have very low heavy metal content, which is a blessing for diners who like to eat shrimp paste and shrimp roe.

Jiang Miao poured the lively white shrimps in the net bag back into the pond. He thought silently in his heart: We must accelerate the layout of the "one village, one product" plan. Only through large-scale breeding, centralized water quality treatment and customized special feed can the quality of aquatic products be guaranteed.

It is very difficult for small-scale farmers working alone to control water quality. Even with the special feed provided by Hailufeng Company, there is no way to ensure product quality 100%.

After all, small farmers have limited capital, and it is obviously too much to ask them to invest in a set of seawater purification equipment worth several million. Even if they have the money, it is difficult for them to make up their minds.

Moreover, small breeders have a fatal weakness, that is, they have no ability to establish a brand and can only rely on word of mouth among local people. In this case, they will face serious problem of bad money driving out good money.

Over time, small breeders also chose to go with the flow and joined the ranks of bad money.

This is also why Jiang Miao wants to establish a full industrial chain from production, transportation to sales.

Without independent sales channels, it means that one must accept the pricing of dealers, and most of the dealers want low-priced products with barely acceptable quality. They will not accept high-priced and high-quality products.

The reason is, of course, that such high-priced products also carry great risks. Once they cannot be sold and are left in your hands, the losses will be very heavy.

Sometimes, there is not much difference between high-priced products and low-priced products in appearance and taste, so ordinary consumers will naturally buy based on the price. After all, ordinary consumers have no way to test the quality of the product.

Hailufeng Company established its own franchise store system in order to ensure that it has a direct channel to consumers, and through advertising, test reports, etc., it first attracts a portion of consumers who pursue product quality.

In fact, there are many consumers in China who are willing to consume high-quality products. Although there are not hundreds of millions of people, there are at least tens of millions.

Especially after nearly three decades of rapid economic growth, the consumption habits of some people have gradually begun to shift from eating and drinking enough to eating and drinking well, that is, from pursuing quantity to pursuing quality.

In addition, the food safety wave on the Chinese Internet has been extremely fierce in recent years, and high-quality products have become increasingly popular in the market.

But those high-priced products are not necessarily high-quality products.

However, many industry practitioners are very impetuous. They don't want to calm down and make good products. Instead, they think about making high profits by selling inferior products as good ones.

Those so-called organic products are a typical example. Currently, 90% of the organic products on the market are problematic products.

Of course, this problem does not mean that these organic products cannot be eaten, or that the pesticide residues in the products seriously exceed the standard, but that these products do not meet the organic standard line and are ordinary agricultural products disguised as organic products.

If the organic products on the market that are disguised as mutton are considered organic, then the products produced by the growers and breeders contracted by Hailufeng Company are super organic products.

Even though it strictly controls quality and exercises strict management over soil, pesticides, fertilizers, feed and water, Hailufeng Company still dares not label its products as organic.

On the one hand, it is because Hailufeng’s products do not meet the standards of organic agricultural products, at least in terms of not using chemical fertilizers and pesticides, which is something very difficult to do.

On the other hand, Jiang Miao looked down on the organic label. Due to the chaotic management of this label, anyone can buy organic certification as long as they pay money. In this chaotic environment, Jiang Miao really looked down on the so-called "organic" name.

After all, how much value can we expect from a certification that can be purchased with money?

This is not as good as Hailufeng Company's special grade label and premium grade label. After all, the company's standards are very strict, and it conducts comprehensive inspections every few days, so there will be no problematic products at all.

For example, the seafood from the Shiomachi farm in front of us.

Except for the whiteleg shrimp which went on sale in September last year, other aquatic products were not put on the market until January this year. However, nearby villagers and wealthy people in the urban area had already made reservations several months in advance.

All the blue crabs, oysters, white shrimps, crayfish and hairy crabs in the entire Shiomachi farm have been booked out by local customers, except for the batch left for breeding purposes.

So what if the price is higher than the market price.

Those diners who come to visit frequently know very well how Hailufeng Company cultivates these aquatic products.

Therefore, this batch of goods could not even be shipped out of Shanmei and was reserved by locals.

This is also related to the economic development of Shanmei in the past two years, especially in Magong Town, Hongcao Town, Meilon Town and Gongping Town, which are the key areas of Hailufeng Company's coverage, where the income of local residents has soared a lot.

In addition, locals are more willing to spend on food and drink than people from other places.

The locals' income has soared, and they have a strong desire to consume. In addition, knowing that Hailufeng's products are of high quality, naturally Hailufeng's products are very popular.

In fact, the employees at Hailufeng headquarters also have strong purchasing power. They will buy products and then pack them and send them back to their hometowns.

From this point of view, the consumer market cultivated locally by Hailufeng Company has become very strong.

In fact, this can also be seen from the daily revenue data of the franchise stores.

The seven Hailufeng franchise stores in the urban area, Haifeng County, Lufeng City, and Luhe County have daily revenues of around 7 to 1.2 yuan, which is much higher than those of the franchise stores in the Pearl River Delta region.

Cultivating the consumption power of the market seems to be a thankless task and may even make things difficult for other companies. However, if this is not done, consumers will have no purchasing power and companies will sooner or later be caught in an internal conflict and hit by the economic crisis along with the entire economy.

Therefore, Jiang Miao must drain the blood of the cooperating enterprises through technical cooperation and realize the redistribution of benefits.

For example, the domestic feed industry is booming now. If they want to use Hailufeng's technology, they can only pay the patent fee. Jiang Miao doesn't care how they lower the price. Anyway, they have to pay the patent fee for every ton of Egyptian catfish meal, not a penny less.

Even if Hailufeng Company does not suck the blood of these feed companies, they will squeeze their profits to a tiny level in the internal circulation.

Photovoltaic panel companies are one such example.

Jiang Miao will never give up the patent fees, including for Senzu soybeans. The patent fees must be collected because it is related to the overall strategy of Hailufeng Company.

After inspecting the Yancheng breeding farm, Jiang Miao just returned home and saw He Youwei, who looked depressed, chatting with Shuya.

(End of this chapter)