Chapter 217 will be released on August 8th!
Chapter 217 will be released on August 8th!
Fan Wumian is busy filming.
He neither accepts interviews nor engages in external publicity.
the other side.
Kuangxian Media, which has just entered the film distribution industry, has been very busy recently.
As the release date approaches, they are trying every possible way to promote the movie "You Are the Apple of My Eye", focusing on the idea of losing money to gain publicity, hoping that it will be a hit.
The work of film distribution is complicated, but it is also simple. The really difficult part is how to get the audience to buy tickets and go to the cinema.
The pairing of Fan Wumian and Zuo Ziyan is already full of gimmicks, making it one of the most anticipated movies in people's eyes.
As for another most anticipated movie, it is the crazily marketed "The Promise".
Because this is a movie directed and acted by Fan Wumian himself, the theaters that have tasted the sweetness of "A Quiet Place" are very cooperative. Not only did they increase the screening rate to the maximum, they also used various channels to promote it.
In this era when the Internet was not so developed.
Big cities have their own publicity strategies, such as hiring temporary workers to set up stalls in busy places, distributing flyers, finding summer tutoring and training institutions, etc.
Small cities also have their own publicity strategies, such as putting posters on cars, installing audio equipment, and walking around the streets, shouting
——"Good news! Good news! On August 8, "You Are the Apple of My Eye", starring Fan Wumian, will be released in theaters soon."
Because he is a major shareholder.
Penguin Group also cooperated in advertising, working with Kuangxian Media at an ultra-low price to promote the film in the form of pop-ups.
Most of Fan Wumian’s fans are young people, and most of Penguin’s users are also young people. This is precision marketing, which is more efficient and more cost-effective than promoting on the three major portals.
said with no exaggeration.
Because of Fan Wumian, the share price of Penguin Holdings increased by at least HK$10 billion, and before we knew it, the share price exceeded HK$8.
The board of directors was afraid that he had made enough money and would suddenly sell off his shares and run away, so they would ask him about his well-being every now and then and ask him if he had any valuable suggestions for the company's development.
Fan Wumian really made a suggestion.
To put it bluntly, Penguin Group's biggest problem is how to monetize its huge user base.
It is proposed to focus on developing the game business on the one hand, and invest in third-party companies on the other hand, and support subsidiaries that can bring cash flow through their advantages in capital and user base.
Not only did Fan Wumian make suggestions, he even picked out some projects and fed them directly to their mouths, such as 58 Small Town, "KartRider Rush+", and "Audition".
He was almost full, so instead of watching a good opportunity go to waste, he might as well give it to Penguin Group and make a profit indirectly.
For Fan Wumian’s die-hard fans.
In fact, there is no need for advertising, as I have been looking forward to this new movie for a long time.
In Baidu's "Fan Wumian Bar", a countdown has been pinned to the top two weeks ago, and people are counting on their fingers to see how many days are left before the film is released.
"Fan Wumian Bar" was registered by him himself, and the management authority is in the hands of the public relations team headed by Ji Qiao.
As the forum owner, he called on everyone to help promote the film, and started to make efforts from August 8th. Posts about "Those Years" can be seen in almost every forum.
It's like this.
Of course, the media would not miss the opportunity and would spontaneously publicize the event from various angles in order to attract attention.
A reporter wrote that Fan Wumian specially composed several theme songs for this movie, such as "Those Years" in the promotional video.
Some reporters started from his "love history" and thought that this movie was Fan Wumian's autobiography, because the filming location was at Trinity College, his best friends were also his best friends in real life, and even the names of the male and female protagonists were them.
Tudou.com, which just quietly went online on August 8, also released a new promotional video.
It was not only promoting the movie, but also promoting Tudou.com, seizing the wave of popularity of "Those Years" and attracting many users.
Unfortunately, there are too few high-quality resources on the platform and not many people are retained. A group of staff are copying interesting video resources from all over the Internet and relying on them to enrich the content on Tudou.com.
The agents and distributors in Hong Kong, Macau, Taiwan, Southeast Asia, Japan, South Korea and other places are also busy, trying every possible way to let more people know about "Those Years".
The influence of the "top celebrities" has made many of their peers envious.
Director Feng from the mainland and director Wang Jing from Hong Kong had already been slapped in the face by "A Quiet Place" a few months ago. Faced with Fan Wumian, who is successful in everything he does, they chose to keep a low profile this time and keep silent.
It’s also August 8th.
The "Super Girl" program was broadcast on Hubei Radio and Television.
Since the finals started last month, three games have been held. The fourth game of the top eight will be broadcast tonight, with the theme of "The Age of Audio and Video".
Yanjing.
Yang Mi, who is currently on vacation and has not had many job opportunities recently, is a loyal fan of "Super Girl". At 8:30 p.m., she was in front of the TV on time.
When Father Yang got home from get off work, he saw his daughter staring at the TV intently and had no intention of greeting him. He subconsciously wanted to say something, but then he remembered that the college entrance examination was over and her test results were so good, so he had no excuse to continue to supervise her.
Sitting at the dining table, eating cold porridge, pickles and duck eggs, I could drink three big bowls.
Father Yang suddenly spoke up and asked:
"You insisted on signing a contract with the new company, and no matter how much I tried to persuade you, it was useless. Then what? I gave you a large sum of money and just kept you going for free? Is this business or charity?"
Yang Mi held her face with her hands and said with a smile:
"Sharpening the knife does not delay the chopping of wood. I am getting my teeth fixed. I look so ugly when I smile. The doctor didn't lie. I went shopping with my high school classmate this morning and she said that my profile looks much prettier!"
"What's the point of being pretty? Can it be used to make a living?"
"What else? Our boss has signed a school beauty from Hong Kong. The signing fee is several million, which is just a living. She is more famous than me, and it is really hard to forget her after seeing her once. Even if she is just a vase, she is still very impressive."
Although Yang Mi was envious, she also understood that some things were hard to fight for.
She envied Feng Ying'er for having a higher signing fee than herself, while others envied Yang Mi for signing a contract with Shanzeiwang Media and getting a signing fee of hundreds of thousands of yuan at once, which is equivalent to an ordinary person's salary for 20 to 30 years.
Father Yang was so annoyed by this that he continued:
"I also saw the news, and it said that Fan Wumian specifically picked beautiful girls to sign. You better be careful."
Yang Mi was silent, looked at her father for a long time, and replied unhappily:
"Thank you for your confidence in me. My boss is worth 10 billion yuan now. Why would he like me instead of the daughter of a wealthy family?"
"."
It feels very reasonable.
Even though she is his own daughter, he still needs to be realistic. Father Yang silently skipped the topic and spoke while eating:
"I'm just reminding you. I passed by Houhai today on business and happened to go to Wanghai Tower. It seemed that they were renovating it and they had dug a foundation to build a new building. It was really luxurious. Wanghai Tower is now very famous. I heard that a hotel wanted to buy it for 1 million, but your boss didn't sell it."
"Right. The boss is very capable and the company has great resources. Filming 10 ordinary TV series is not as good as starring in a hit drama. I heard from our agent that there will be several big projects in a few months."
Yang Mi stared at the TV without blinking, watching "Super Girl".
Many of them are familiar faces, including Zhou Bichang, Jane Zhang, Li Yuchun and others, who took the stage one after another to give their best performances. Each of them is very talented, otherwise how could they have broken through the siege and stood on the stage of the finals.
This program was jointly planned by Hubei Radio and Television and Jiang Shixi's former unit. Capital has not yet intervened. It is really a competition of strength and popularity, and it beats many later singers who are very popular but have no representative works.
Yang Mi was so excited that she held the remote control tightly, leaving her parents to go out for a walk to kill time.
After the last contestant finished singing, Yang Mi wanted to change the channel.
However, the host said that there would be a special guest tonight who would come on stage to sing a new song for everyone, the lyrics of which were written by Fan Wumian.
Hear this.
Yang Mi, who had just stood up to go to the bathroom, immediately sat down again obediently.
Zhang Hanyun, wearing a white dress, walked onto the stage with a bright smile.
Zhang Hanyun, who won the third place last year, participated in "Entertainment Camp" with Fan Wumian. Later, he also came to Hong Kong to help record several mobile phone ringtones, including the female version of "Learn to Meow", which has sold more than 2 million times.
The outside world even speculated that Fan Wumian had a crush on her, which was why he helped to promote her and collaborated with her so many times.
Of course Yang Mi didn't believe those rumors. She knew that Zhang Hanyun had already signed contracts with other companies. He was also criticized by the media for asking for leave to perform at various commercial events and participate in activities, saying that it affected his studies and that he should wait until after graduation to deal with these things.
It's a typical case of talking without any pain in the waist, as if opportunities are everywhere and you can grab them by bending down.
Zhang Hanyun did not give much introduction, only said:
"Thank you for your applause. I watched all the games tonight. They were very exciting. The song I am singing to you today is one of the theme songs of the movie "You Are the Apple of My Eye". It is called "Once Upon a Time". I hope you like it."
When "Sleepless Night" was first released, Yang Mi paid a higher price to buy a copy. She listened to every song over and over again and thought it was so amazing.
When she found that she had another chance to listen to the new song written by Fan Wumian, she felt that it was more worth looking forward to than the songs of those contestants.
Zhang Hanyun was holding the microphone, a prelude sounded, and then he began to sing:
"Remember my mother said
It takes a lot to grow up with a boy
Youth is the bet
I want to listen to the gossip of my relatives
Waiting for you to bring me a bouquet of flowers."
As a girl, Yang Mi likes this song "Once Upon a Time" very much, and an inexplicable emotion surges from the bottom of her heart.
Especially the sentence "Later, you married your ideal, and I married a suitable match. What does it matter whether we love each other or not?" made her feel numb all over and touched her deeply.
After the song was finished, the host said half-jokingly and half-seriously:
"Luckily you're not a contestant tonight, otherwise the others would be under pressure. I saw a lot of girls crying under the stage."
"As expected of Fan Wumian, his performance has been very stable. The album "Sleepless Night" is so strong that it's terrifying."
"Speaking of him, we have to mention the new movie that will be released on August 8th. Someone in the backstage just now said that we must go and watch it."
There is no free lunch in the world.
The price of letting this variety show help promote the show is the first broadcast rights of the TV series "The Lonely and Great God".
In the future, as long as the bid of Hubei Radio and Television is not lower than that of other mainland TV stations, Hubei Radio and Television will be given priority for authorization.
That is to say, if Huguang Electric is optimistic, it can snatch it from others at the highest market price.
If you are not optimistic, then of course the highest bidder wins.
(End of this chapter)