Chapter 223 Gossip Helps
Chapter 223 Gossip Helps
In the Internet age, film distribution, promotion and public opinion confrontation have never been easy tasks.
This involves many aspects, including journalism and communication, psychology, and even military strategy. It is far from being as simple as printing some posters, placing advertisements and trailers, and then finding some media reporters and film critics to tout it.
For example, the public opinion storm that "Source Code" is facing this time. What people say and write is not completely fabricated. At most, it can only be regarded as a distortion of the facts.
If you really refute this kind of thing point by point and confront the other party online, that would be a very bad idea.
After all, what the masses want to see is never truth, but fun.
Who cares about the truth of the matter?
The more serious and solemn you are, the more boring people will find you, and the less they will care about what you say.
So at this time, we have to use the art of war. You fight yours and I fight mine, and drag the opponent into our own rhythm.
The first strategy adopted by the publicity department of Xinghe Film and Television was "flooding", that is, using massive amounts of news and hot topics to dispel the public's attention on these negative comments.
After all, in the information age, while the power of netizens is increasing, they are also forgetful and it is impossible for them to invest more time in one thing.
For example, the remarks of these two public intellectuals have just caused a little stir on the Internet, and the leading male and female actors of "Source Code", Yu Bo and Song Huiqiao, were reported to have gone shopping and eating together during a roadshow.
Moreover, in the photos taken by media reporters, the two were talking and laughing while eating, and their behavior was intimate, which showed that their relationship was not ordinary.
Gossip is one of the ways that many crews are keen on hyping up a movie when it is released.
The audiences are also happy to see their favorite CPs in the movie get together in real life, which gives them a unique pleasure of following the drama into reality.
Especially since the two had previously filmed "Descendants of the Dragon". In that popular TV series, one of them was handsome and the other was beautiful, and their relationship became the focus of many viewers' attention.
Now this feeling has extended to the movie "Source Code" and then from the movie into reality, which naturally attracted the attention of countless spectators.
The point is that this is not the end.
Not long after this news came out, the two expressed their affection for each other during interviews with reporters and the media during the film roadshow, and their words always hinted that the other was their ideal type.
This further confirmed the news that they seemed to be in a relationship.
After all, it was the entertainment industry in 08, and the audience was not like later generations who had been bombarded with scandals for a long time. This seemingly crude publicity method also excited a group of movie fans and TV drama fans.
Besides, a Chinese male star dating a Korean female star is no more interesting than complaining about a movie.
The key point is that this is a Chinese man and a foreign woman. If the identities of the two sides were swapped, like Tang Wei or Liu Yifei, becoming a Chinese woman and a foreign man, then some people might be unhappy.
Nowadays, when it comes to marrying a woman from outside the country, the general public will only think that the man is capable, and that he is bringing honor to our country and bringing glory to Chinese men. Not only will they not have any objections, but they will also have a favorable impression of both the man and the woman.
It was because of this scandal that the small disturbance concerning "Source Code" was instantly drowned in the ocean of information and disappeared without a trace.
At the same time, the box office of the movie "Source Code" was raised to a higher level again because of the sweet interactions between the male and female protagonists, and it successfully exceeded 100 million yuan within four days.
Such dazzling achievements made all the Chinese film and television companies extremely jealous.
You know, with the reputation of "Source Code" and the current performance, let alone surpassing "Transformers" and becoming the champion of the mainland box office list, it is very likely that the box office of this movie will exceed 3 million. 3 million box office!
That can be considered the best in the mainland, surpassing Master Zhang, Feng Dapao and Poet Chen.
How old is Wang Hao, the director of "Source Code" now? He is only 26 years old.
So soon, when the heat of the scandal between Yu Bo and Song Huiqiao began to subside, the news that Wang Hao was about to become the number one box office director among mainland Chinese directors immediately appeared in major media, continuing to attract the attention of many spectators and at the same time fueling the rapid success of "Source Code".
The public intellectuals camp, which was hit by this series of moves, will naturally not give up easily.
After finding that the means of trial did not work, these people began to take action at the same time, interpreting and criticizing "Source Code" from different angles and directions.
Among them, the most famous one, who is also involved in the entertainment industry, is this guy named Ai Da Jin.
As a music producer and director, Ai Dajin, although he looks untidy, has some knowledge. At least he wrote some good songs when he was young.
It's a pity that since his music career hit a low point in the past few years, this guy had the idea of going abroad to see the world. In 2004, he went to the United States of America. After traveling to all the major states in the United States of America, he had a great impression of the United States of America.
It was also from that time that Ai Dajin's thinking deviated. He began to admire the so-called liberalism of the West, and as a result, he became increasingly disdainful of all aspects of the country.
Wang Hao's "Source Code" and the tendency expressed in the story of "Source Code" just happened to hit him right in the face.
"I was bored recently, and when someone mentioned it, I got interested and went to the cinema to watch a very popular movie.
The movie is promoted as the best science fiction film in China, but from my first glance, it's just so-so.
Not to mention that compared with the best Hollywood films such as "Terminator" and "Jurassic Park", even those mid-range Hollywood science fiction films such as "The Day After Tomorrow", "The Butterfly Effect" and "Moon", in my opinion, are far better than this movie.
Why? Because fundamentally, it is a thoroughly commercial science fiction blockbuster.
When Hollywood makes movies, they just want to make good movies with clear goals from the beginning.
If you want to make an art film, then you can go for the route of winning awards at film festivals and selling copyrights, and specifically show it to audiences who know how to appreciate it.
If you want to make a commercial film, then cater to the general audience, hire big stars, use special effects, and tell the story honestly.
Unlike some young directors in our country, who want this, this, and more!
It is clearly claimed to be a commercial blockbuster, but it is full of preaching and the indoctrination of various concepts. This is extremely unnecessary and completely destroys the integrity of the film.
The method is too low-level. You know, movies are not used to change people's values. Movies are products used to cater to people's values.
The audience knows what they want. There is no need to force a horse to drink water. Just make your movie honestly!"
(End of this chapter)