Chapter 231 The huge crowd

Chapter 231 The huge crowd

Chapter 231 The huge crowd
On social platforms such as the Yinfu platform, A B platform, Xiaohongshu, etc., Shanmei durian and salmon quickly became popular on the domestic Internet.

Of course, this is not just due to spontaneous publicity by tourists.

In order to boost the entire Shantou-Meishi tourism industry, the public relations department of Hailufeng Company invested 3000 million yuan in major domestic Internet social platforms for special advertising, soft articles, travel videos and food videos, etc.

At the same time, local officials also attached great importance to it. As early as March, they began to comprehensively rectify the market, especially those stores that did not clearly mark prices or shortchange customers on weights and measures. Basically, they were ordered to rectify.

In order to cooperate with the grand strategy of developing a tourist city, an internal service ranking system has been opened on the Hailufeng specialty store APP. Any store that has signed a cooperation agreement with Hailufeng Company will be included in this system, and the ranking changes will be announced once a week. If a store ranks at the bottom for three consecutive times, the Ministry of Agriculture and Cooperatives must conduct a detailed investigation and strict handling.

Currently, there are 546 stores that have reached cooperation with Hailufeng Company in various places in Shantou and Meishan, with the core being restaurants and specialty stores.

As for convenience stores and the like, Hailufeng Company does not need to worry about this. After all, industries such as convenience stores, small supermarkets, snack shops, and grocery stores have already been internally rolled over to the limit. If any problems arise, they will soon be eliminated by the market.

The industries that really need Hailufeng's intervention are actually restaurants and specialty stores. These two industries are full of small workshop production styles, many products have quality problems, and there is no way to fix quality control. This is the problem of these industries.

The raw materials of the enterprises cooperating with Hailufeng Company are purchased centrally by Hailufeng Company, which can ensure their safety.

Of course, the company also made a lot of money from it. After all, the cost of centralized procurement would be reduced a lot, and the difference in price was the company's profit.

The production process has also been comprehensively optimized, improved and modernized.

Even if everything from raw materials to craftsmanship is well controlled and the product is still unqualified, it can only be said that the operator has problems with his ability and is not suitable to be a partner of Hailufeng Company.

Most of these cooperating restaurants have open kitchens and place raw material samples in the most conspicuous locations so that they can be observed by guests.

The prices are also very transparent.

Although Hailufeng Company does not force its cooperating stores to set low prices, it does require them to clearly mark prices and must make price tags on dish models.

In other words, the size of a dish in the store can be clearly seen through the dish model, and the price is also very intuitive. There will not be a situation where there are only a few shrimps in a plate, nor will a plate of shrimps be calculated piece by piece and then become hundreds of dollars.

Ermalu, a Shanmei specialty store.

There is a row of durians at the door.

A dozen people were queuing.

"Boss! How much is one pound?"

The lady boss smiled and said, "It's 18 yuan per pound with the shell, and 45 yuan per pound if you only want the meat."

"Isn't the farm sold for 15 dollars?" asked a young man.

"That's the wholesale price at the farm. Our small shop just needs to make a few dollars!" the proprietress said bluntly.

The young man shook his head: "Forget it, give me one and help me pick a good one."

"They are all good. These are the good durians that the farm has picked in advance. If there are any white flesh, dead pods, or spoiled ones, we will replace them." The proprietress picked up a four-kilogram durian and put it on the electronic scale: "8.3 kilograms, 149.4 yuan, 145 yuan is fine."

The young man nodded. He also felt that the weight was about right. "Help me split it."

"No problem, old man! Help this handsome guy split the durian."

"Wait a moment!" The shop owner, who was chopping durian, wiped his sweat, turned around, picked up the air conditioner remote control, and turned it down one degree.

There were also two tables in the specialty store. Several customers were tasting durian, and many people bought things in the specialty store.

There are four similar specialty shops on Ermalu Road. Together with the specialty shops in other blocks, there are a total of 12 specialty shops selling durian in the entire urban area.

This made other fruit stores afraid to sell durian.

The main thing is that they have to go to the Hailufeng Company to get durian, and the purchase price is 15 yuan per catty, and they are also required to sell it at a clearly marked price. However, the Hailufeng specialty store and those cooperating specialty stores all have a unified price of 18 yuan per catty.

They make three yuan per pound, and once the durian is brought back, it will lose water, plus the damage to the goods, so they only make about two yuan per pound. This is obviously not a result they are willing to accept.

But for Hailufeng Company, appropriately low prices are the key, because this can expand sales. If the price is still around 30 yuan per catty as in previous years, it will reduce the purchasing desire of many consumers.

Currently, the cheapest Annam Golden Waist Durian has a wholesale price in the wholesale market that has fallen below 14 yuan per catty; the wholesale price of Siamese Golden Pillow Durian has also fallen below 16 yuan per catty; the price of Malaysian frozen Musang King is still acceptable, still maintaining at around 40 yuan per catty.

However, in the Pearl River Delta region, imported durian is basically no match for Shantou and Meizhou durian.

The reason is that there is a quality difference between tree-ripened fruit and imported fruit. No matter how good the imported fruit is, it cannot compare to tree-ripened fruit.

Shanmei durian is transported to the Pearl River Delta by road, or to surrounding areas by rail, which only takes a few hours.

After a few hours of transportation, the quality of the durian at this stage is almost the same as that picked from the farm.

This also stimulated many tourists to flock to Shanmei to eat durian, especially many durian lovers, who came to Shanmei specifically to eat durian.

With sunny beaches, durian plantations, and special local delicacies, it is a perfect substitute for Southeast Asia.

In the 35 tourist villages that Hailufeng Company cooperates with, more than 1.3 homestay rooms are full. The overflow of passengers has led to hotels in urban areas and county towns also receiving many tourists.

More than half of the bus company's 600 semi-idle buses have been restarted one after another, and are now used to receive tourists at various scenic spots and tourist areas every day.

During the May Day Golden Week.

Hailufeng Company and its partners alone received 229 million tourists. Although many of them were repeated visitors, the number of visits was calculated based on the principle that each time a customer made a purchase in a store, it was counted once.

There is definitely some error in this.

However, there will not be a big error in the consumption amount.

The total cumulative consumption amounted to 8.3714 million yuan.

If the overflow consumption is included, the city's tourism revenue during the May Day Golden Week is estimated to reach around 70 billion yuan, an increase of nearly 26 billion yuan compared with the May Day Golden Week last year.

Moreover, even after the May Day Golden Week, the number of tourists coming to Shanmei for tourism has not decreased significantly again.

There are many reasons for this.

On the one hand, there is a lag in the promotion and fermentation, and this part of the increase and the decrease during the May Day Golden Week offset each other.

On the other hand, Shantou and Meishan are too close to the Pearl River Delta. As the province with the largest number of tourists and consumption in the country, Lingnan region has huge tourist resources that can be directly poured into Shantou and Meishan.

Other factors include the high safety risks of traveling in Southeast Asia and the shattered image of a beautiful Europe and the United States, which has led some tourists who were planning to travel abroad to choose domestic travel instead.

The combination of these factors has resulted in Shantou and Meishan's tourist flow remaining at the same level as the May Day Golden Week.

In particular, tourists who drive from the Pearl River Delta region on weekends account for 60-70% of the tourists received by Shanmei.

This shows how huge the scale of Lingnan’s local tourist resources is.

...

5 month 10 day.

The third day after Golden Week.

There were so many tourists pouring in that Hailufeng Company had to coordinate with the cooperatives in various villages to add nearly 3000 rooms of homestays.

In Gongping Town, we receive a lot of tourists.

The scenery of this town is very nice and the location is quite good.

It is adjacent to the Gongping Reservoir, the core drinking water source of Shantou and Meishan, in the east; to the scenic Lianhua Mountain in the west; to Luhe County, the hometown of green plums, in the north; and to Haifeng County, a prosperous commercial and transportation city, in the south.

Last year, Hailufeng Real Estate Company invested in the construction of an employee community in the southern part of Gongping Town. There are also several Hailufeng Company factories nearby, such as the durian processing factory, Yingxiong Dairy Factory, and honey processing factory, all concentrated in that area.

This employee community currently has 1800 houses in use, with an occupancy rate of 50%. The remaining houses have been converted into homestays. In addition, a second phase of 1800 houses are under construction.

Many tourists live in this community, and at the entrance of this community is a specially developed tourist commercial street. Several tourists who have just checked in came to the tourist commercial street as soon as possible.

"Let's eat durian."

"over there…"

The commercial street is close to the entrance of the durian processing factory. The air is filled with a faint scent of durian, that kind of sweet and stinky smell that will make people who like it very addicted.

Many internet celebrity travel bloggers came to live broadcast or shoot videos.

This is almost a durian special zone.

In addition to durian meat, there are also durian pizza, durian ice cream, durian mille-feuille, durian cake, durian snow meringue, durian pie, durian pastry, charcoal-grilled durian seeds, etc.

Durian processing factories process all the inferior fruits that do not meet the appearance standards or are overripe into frozen durian puree. The durian derivatives sold in the streets outside are made from this frozen durian puree.

A girl wearing glasses looked at the dazzling array of durian products and didn't know which one to eat for a moment: "There are so many, it's hard to choose!"

"Xiaobai, don't worry about it, eat the fresh fruit first." Another girl with bangs pulled Xiaobai towards the fresh fruit area.

At this time, in the fresh fruit area, under the solar awning, about 70% to 80% of the dozens of tables were already occupied.

Tourists in groups of three or five are eating durian.

Xiaobai and his two friends bought a smaller durian.

The clerk moved very quickly, splitting the shell directly with a fruit knife. Due to the price of the fruit pulp that the two people had chosen, after opening the fruit, the clerk quickly put on disposable gloves, cut open the flesh, and took out the core inside the flesh, leaving only pure flesh.

"1137 grams of pulp, 102.33 yuan, I'll scan you."

Xiaobai handed the payment code on his mobile phone to the clerk.

The girl with bangs took her plate and disposable gloves and went to find a seat.

Another girl bought three cups of lemon honey water.

After finding a seat, the three began to taste the food.

The girl with bangs was the first to try: "This has a very strong flavor, and the texture is not sticky."

A lady next door smiled and said, "This is the characteristic of tree-ripened fruit. If you pick it and leave it for two or three days, it will have a sticky taste. However, imported fruit is picked when it is 70% to 80% ripe, and its flavor is hard to compare with tree-ripened fruit."

"Sister, have you been to Southeast Asia before?" Xiaobai guessed.

"Yes! I'm from Hong Kong, and I used to visit relatives in Siam often. The tree-ripened fruits there taste almost the same, but the quality is not as good as those in Shantou and Meishan." The elder sister nodded with a smile.

The girl with bangs was very curious: "Why can't it compare? Isn't Siam the place of origin? The quality there should be better, right?"

The elder sister explained clearly: "It's a management problem. Siam can't control durian growers or buyers. In addition, there are good and bad planting management. If you want to eat good durian, you can only pay a higher price in Siam."

The uncle who sat at the same table with my elder sister said with a smile: "You don't know about the origin. We often go to Southeast Asia to do business and are very familiar with the situation there. Durian of this quality costs 20 to 30 yuan per pound there."

"If that's the case, it's more cost-effective to eat it in Shanmei." Xiaobai said while eating the golden durian flesh.

The eldest sister raised her eyebrows and said, "It's not just relatively cost-effective, but very cost-effective. The airfare to Southeast Asia is enough to come to Shantou and eat dozens of tree-ripened durians. I have eaten three durians in the past few days. If I could bring durian through customs, I would like to bring a dozen back to give to my friends."

"It doesn't matter, actually. If you want to eat it, just go to Pengcheng to buy it. Anyway, Hailufeng Company has a specialty store in Luohu District, or you can come directly to Shanmei." The uncle smiled and picked up the oil orange honey water and took a sip.

The eldest sister nodded slightly: "Well, I will come again next month, otherwise I will have to wait until the end of the year."

The girl with bangs is also a durian lover: "I don't know when they will be available in Shanghai."

The uncle casually shared his gossip: "Probably by the end of the year! I heard that Hailufeng Company's durian plantation in Qiongzhou will start shipping by the end of the year. The durian planting area there is already about 200,000 mu."

In fact, there are not as many as you might imagine.

Although the Qiongzhou branch planted 10 acres itself and contracted farmers to plant nearly 16 acres, plus the Hailufeng Company in Lufeng, Luhe and Haifeng areas of Shanmei, the planting area has expanded by nearly 9 acres. The current durian planting area has reached 41 acres.

However, there are only about 6 acres of fruit that can mature by the end of this year. The real high-yield stage will come after June next year.

Moreover, as Hailufeng Company's durian in Shanmei has become extremely popular, local and Qiongzhou fruit growers have been constantly asking how to sign contracts. It is estimated that in the next two to three years, the durian planting area in the two places will soon exceed one million acres.

By then, people all over the country will be able to eat cheap and good quality durian.

Although the retail price of 18 yuan per catty is still a relatively high market price, this price can ensure the healthy development of the market.

The unified purchase price that Hailufeng Company gives to farmers is 12 yuan per kilogram. Durian trees that use new technology can bear fruit three times in two years, with four to six tons of fruit per acre each time. The two-year profit is about 18 yuan, and the annual profit is about 9 yuan. After deducting the cost, the profit is still very considerable.

In terms of planting scale, Hailufeng Company will control it at around 150 million mu, with an annual durian output of around 1100 million tons. The per capita annual consumption is 7.8 kilograms, which is the weight with shell and core. If only the pulp is counted, the average per capita consumption is about 2.4 kilograms per year.

Of course, Hailufeng Company does not only sell fresh fruits, but also collects all the inferior fruits to make durian puree, which can be used to make various derivative foods.

According to the harvesting situation at the Fair Durian Farm, even with very good management and strict screening, the proportion of inferior fruits is still as high as about 20%. If farmers plant it, the proportion of inferior fruits is estimated to increase to about 30%.

The unified purchase price of inferior durian is 6 yuan per catty, and the average meat yield is about 30%. In addition, a large number of durian seeds are also produced. The preparation of durian seeds is similar to that of caramel chestnuts.

The wholesale price of second-grade durian puree is 25 yuan per pound.

After the durian processing plant separates the pulp and the core, a large amount of durian shells are left. After these durian shells are crushed, they can be used as biomass fuel and organic fertilizer for microbial fuel cells.

In terms of the comprehensive utilization of agricultural resources, Hailufeng Company has been making arrangements in this regard.

The purpose is to make the prices of agricultural products higher so that businesses, farmers and consumers can all get better results.

Although there are currently 14.6 acres of durian planted in Shanmei, the industrial value it drives is very large.

In addition to the durian fruits themselves, there is also a vast space under the forest that can be utilized.

Durian also brings huge tourism traffic.

Although durian tourism will surely return to normal as time goes by, as well as the competition from Qiongzhou, Shanmei is the only durian producing area in the mainland and is also a relatively mature durian tourism area.

Although the planting area in Qiongzhou is larger, the degree of cooperation between the local government and Hailufeng Company is not high. The main reason is that the local level of Qiongzhou is higher than that of Shanmei. The local government of Shanmei almost does its best to support Hailufeng Company, providing land, people and policies. It is obviously impossible for Qiongzhou to achieve this level.

As the base camp of Hailufeng Company, after nearly a decade of economic development, local managers in Shanmei have realized that it is difficult for Shanmei to become an industrial city, and a tourist city is the future of the area.

How to build the area into a tourist city has always been something that local managers have been exploring and researching.

In recent years, the economic development and characteristic agricultural tourism driven by Hailufeng Company have made local managers feel that there is great potential, so they fully support Hailufeng Company.

The tourism industry in Shanmei is positioned by Hailufeng Company with three words: "good quality and low price", "free or frugal as your choice", and "a home away from home".

The first two can be achieved through technical conditions, but the last one, making guests feel at home, requires the local managers to cooperate very well and strictly restrain the relevant operators so that they do less disgusting things.

For example, things like short weight, counterfeiting, forced buying and selling, and bad attitudes can easily damage the image of a tourist city.

The charges are clearly written on the price tag.

Give what is necessary.

Otherwise, tourists will never come back after being cheated a few times. This is a one-time deal that will only make the local tourism industry more and more depressed.

According to the current trend, as more and more locals join the tourism-related industries, the entire tourism industry has officially become a pillar industry in the local area. Jiang Miao also made several phone calls in person to communicate with all parties, asking them to pay attention to those black sheep and not let a single bad apple spoil the whole bunch.

After all, it is not easy to build a tourist city, but it is easy for a bad apple to destroy a tourist city.

(End of this chapter)