Chapter 254 New Trend
Chapter 254 New Trend
After Jiang Miao and his party visited the water circulation system of the car service station, they returned to the warehouse supermarket from the pedestrian bridge.
Pass the pedestrian bridge.
He saw that many customers were not only carrying large and small bags or pushing full shopping carts, but many of them were also wearing silk clothes which were very popular in the north recently.
Looking at the brands of clothes, there are not only brands under Minqin Group and Qiongzhou Textile Group, but also many domestic big-name silk clothes.
Although artificial silk, like natural silk, cannot compare to down in terms of warmth retention performance, down cannot rival silk in terms of skin-friendliness and comfort.
Therefore, many people wear silk clothes inside and down jackets and sweaters outside.
Especially when you are indoors, the capital has started heating at this time, and the indoor temperature can reach about 20 degrees. The heating will cause the indoor temperature to be dry, and static electricity is very easy to generate at this time.
Silk clothes, quilt covers and bed sheets that are not prone to static electricity have become hot-selling products.
The cheap and high-quality artificial silk suddenly became the darling of the northern textile consumer market.
Minqin Group produces more than 30 million square meters of artificial silk fabric every month, but the market is still in short supply.
After all, if more than 30 million square meters of fabric were all used to make long-sleeved T-shirts, at most 25 million pieces could be made.
What's more, there are products such as underwear, pajamas, pillowcases, bed sheets and dresses. With so many types of products, sharing more than 30 million square meters of fabric every month, there will definitely be a situation of supply exceeding demand.
You have to know that North China, Northeast China and Northwest China have a combined population of 3.7 million, plus a part of the southern market. Even if only one-tenth of the population buys, it will lead to supply exceeding demand.
As soon as the silk clothes produced by Minqin Group are produced, they are basically sold out.
Word of mouth can sometimes spread like a virus. After buying a product, many customers think it is very good and recommend it to their relatives and friends. This can then spread from one person to ten people, and from ten to a hundred, and may trigger a buying spree.
However, this is also related to product quality. If the quality of a product is very poor, consumers may not care about it no matter how intensively it is advertised.
Jiang Miao and his wife came down from the pedestrian bridge. The customers they met along the way were all wearing clothes made of silk fabrics. This was the result of the right time, right place and right people.
Back to the storage center.
Li Keming and Gao Xinying, the person in charge of the warehouse supermarket, were already waiting here.
This time they went directly to the second floor of the warehouse supermarket, which is the area selling clothing, home textiles and fabrics.
"Xinying, how are the sales in the textile section?"
"Boss, the best-selling items right now are silk. They are basically sold out as soon as they are put on the shelves. There are even scalpers." Gao Xinying said, pointing to some empty shelves.
"What about woolen items?" Shuya picked up a dozen woolen scarves.
"Wool is OK. The best-selling wool products are blankets. I heard that the Monan branch introduced a production process similar to Persian carpets from Henan Province. A lot of the backlog of wool has been turned into carpets."
Jiang Miao picked up a carpet with intricate patterns, which was very heavy. "How much is this carpet?"
Gao Xinying glanced at the label and said, "This is 3 square meters, the price is 900 yuan, and the member price is 860 yuan."
Jiang Miao put down the carpet in his hand: "I remember that Henan Province seems to be the main production area of Persian carpets, right?"
Li Zixuan explained in a low voice: "Boss, it is true. Currently, many Persian carpets sold in foreign tourist areas are actually produced domestically, and the price is usually several thousand yuan per square meter."
“What is the quality of our products?”
Gao Xinying smiled and replied: "The current consumer feedback is OK, there is no negative feedback."
Jiang Miao saw that the abaca carpet sales area not far away also had a lot of customers. He asked in a low voice: "Abaca carpets are very popular?"
"Yes, boss. Abaca carpets are cheap, only 50 to 80 yuan per square meter, which is much more cost-effective than wool carpets. Especially as living room carpets and dining room carpets, you don't have to worry if they get dirty. Many wealthy customers just throw them away and replace them with new ones after using them for a while."
"Is that so?" It was the first time Jiang Miao heard of such a situation.
"The main reason is that linen products are cheap. Generally, a living room carpet of six or seven square meters costs only three or four hundred yuan. It is acceptable to replace it once a year for some people in Beijing."
Picking up a linen-cotton shirt, Kao continued, "Many customers wear abaca-cotton blended clothes like this for about a season, then throw them away and buy new products."
"How much are these clothes?" "240 yuan a dozen."
"20 per piece? That's pretty cheap."
Gao Xinying smiled bitterly: "It's mainly because Qiongzhou Textile Group produced too much, and it's winter in the north, and linen and cotton clothes are not warm enough, so we can only clear out the stock and sell them off. I had planned to sell them for 360 yuan before."
"How much is the purchase price?"
"A dozen is about 180 yuan."
While they were chatting, many customers took these cheap linen shirts and pants.
Jiang Miao saw a middle-aged man holding a dozen shirts and a dozen pants, and asked with a smile: "Brother, you bought so many. It's winter now, you probably can't wear them all, right?"
This old man was quite perceptive. Seeing the young men around Jiang Miao who were wearing casual clothes but tense bodies, he, who was also from the army, could tell at a glance that these young men were professional security personnel. He guessed that they had met some important people who came to experience life among the people.
But he was not too nervous. After all, he did not steal or rob. He smiled and replied:
"I run a Sichuan restaurant. Once these clothes are put into the kitchen, they are full of oil smoke. It is a waste to wear expensive clothes in the kitchen. Besides, the kitchen is too hot. These clothes are breathable and can be thrown away after one or two months of wearing."
"I see. You look so radiant, brother. Business should be good this year, right?" Jiang Miao continued to ask.
The old man said: "Haha, I make 30,000 to 40,000 yuan a month just to make a living. Sichuan cuisine is more popular in winter, and I can make more than 10,000 yuan a month in the summer off-season."
"That's not bad!"
"We are just trying to make a living. The economic situation this year is much better than in previous years. I was planning to go back to my hometown last year, but I didn't expect the economy to pick up this year. Fortunately, I didn't go back."
"The economy will definitely be better in the future, especially for those of you in the catering industry. People in our country love to eat. I can't guarantee other industries, but the catering industry will definitely not be too bad."
"Haha, thank you for your good words. Competition in the restaurant industry is fierce nowadays. If you don't have one or two specialties, you really can't compete with those chain stores."
The two chatted for a few minutes, and the older brother left with his shopping cart.
Jiang Miao did not go upstairs because the third floor was the electrical appliance area and the fourth floor was the grocery area, and there were not many products at the moment.
For example, products such as household water purifiers will be sold in the electrical appliance area on the third floor in the future.
Back to the fresh food area on the first floor.
Jiang Miao took another look at the situation of aquatic products.
At present, the hairy crabs from the Shanmei Lufeng breeding base are already on the market. As products of indoor breeding, each of these hairy crabs is quite large and basically full of roe.
This is also one of the benefits of indoor breeding, as the temperature can be controlled. It can regulate the growth cycle of hairy crabs and ensure that full-roe hairy crabs are produced every month.
In addition to hairy crabs, there are also lobsters.
A pound of Splendid lobsters had just come off a seafood transport truck, and several customers who had been waiting for a long time bought two or three each.
One of the guests must have run a restaurant and he bought more than a dozen lobsters at once.
In addition, various live salmon, oysters, crayfish, whiteleg shrimp, crab roe, Arctic sweet shrimp and mantis shrimp are very popular.
The low prices and good quality of the products, coupled with the quality assurance that Hailufeng Company has always created, have attracted a very large number of loyal customers.
Jiang Miao read the briefing of the Hailufeng specialty store APP a few days ago. The number of registered users of the APP has reached 1.34 million, making it one of the few shopping websites in China with more than million users, after Taowang, Pinxixi, and JD.com.
Hailufeng Company has formed a huge industrial system in Qiongzhou, Lingnan, Jiangxi Province, and the eastern part of the south of the desert.
This includes not only Hailufeng Company’s own industries, but also cooperating individual businesses and enterprises.
Currently, there are 7.2 individual businesses and 1573 cooperative enterprises that have signed contracts with the Agricultural Cooperative Department.
Such a huge industrial system is sufficient to support the rich product categories of a shopping app.
This has had a very serious impact on other shopping websites.
(End of this chapter)