Chapter 257: Praise to Death
Chapter 257: Praise to Death
Gu Lu got his start with magazines such as "Story Club", "Years of Reasoning", "Youth Literature", "Youth Digest", "New Reading" and "Science Fiction World", all of which are sold at newsstands.
To put it more bluntly, he is quite popular among newsstand readers.
This is also a new promotion and marketing method discussed at the publishing house meeting.
"I feel that this kind of publicity is secondary to the effect of the new book, and the greater role is to expand the circle of influence." Mu Xue said, "Because most people will not go to bookstores, but everyone will pass by the newsstand. Even if only one out of ten people sees it, the advertising effect is amazing."
When it comes to business, Mu Xue's IQ is pretty high.
Zhao Mingming took another look at the poster. The shop owner did not use transparent tape. In order to save costs, he only used two rows of lighters as weights to hold down the two upper corners.
Hang it on the glass cigarette cabinet, and people passing by on the street will be able to see it whether they are looking sideways or straight on, and they can see it clearly when they go to buy cigarettes.
After walking about ten meters from the newsstand, the two continued their discussion.
"Xiaoxue, don't you feel a little guilty? I think you can use your pocket money to buy a few more copies of your cousin's new books." Zhao Mingming suddenly said, "Help your cousin boost sales."
Mu Xue was silent for a moment and said, "No."
Reluctant? Zhao Mingming didn't say anything more, after all, she wasn't the one spending the money.
"I can't save money anyway," Mu Xue sighed, "My total pocket money is no more than 20 yuan."
It is true that some people are born in Rome, while others are born as cattle and horses.
Come to think of it, after all, Mu Xue was someone who had prepared 100,000 yuan to use the back door.
"I don't know the price per copy of my cousin's new book, Flatland, so I'll just use 25 yuan per copy as the calculation." Mu Xue said, "So I can only buy about copies."
Eight thousand copies - Zhao Mingming understood that for Gu Lu, who had four best-selling books with the lowest sales volume of 21 copies (Yesterday's Park), it was not too important.
"In this way, I can use my pocket money to help with promotion on the Internet. Spending hundreds of thousands of dollars to buy internet water army should still have a good effect." Mu Xue said.
"Xiaoxue's intelligence has really taken the high ground again." Zhao Mingming nodded, "I will definitely support you. When you run out of pocket money and can't travel, I will definitely send you more pictures when I travel."
“Zhao Mingming!”
After playing around for a while, the two began to think about hiring a navy, but -
The offline and online promotions of the Children's Publishing House are carried out simultaneously.
Peninsula Metropolis Daily: "This will be a cross-era popular science novel."
Shangguan News: "Gu Lu is a genius. The Little Prince was the genius' first flash of inspiration, and Flatland will be the second."
Xinhuanet: "The president of the Juvenile and Children's Literature Publishing House made a bold statement: The first print run of Flatland will be 300,000 copies, and the guaranteed sales volume is 500,000 copies."
In addition, Internet media such as The Paper, Yangtze Evening News, Jiemian News, and People’s Information have all reported similar things.
The most discussed author at the moment is Mo Yan, who is also the winner of the Nobel Prize in Literature.
The point of controversy is where exactly Mo Yan's butt was sitting.
Let’s not talk much about this topic, and continue talking about the popularity of T2, such as Zheng Yuanjie, Cai Jun, Dangnian Mingyue and others. Although Gu Lu’s works have not kept up, his fame has.
It also sparked discussions among many people who are interested in books.
For example, Editor-in-Chief Wang’s son Wang Ban was discussing this with his friends.
Birds of a feather flock together. Wang Ban’s friend Xiaohua is also a literature enthusiast, and all he needs to do to become a formal author is publish an article.
"Xiaohua, take a look at this news." Wang Ban's mobile phone page stopped at Xinhuanet.
[The reporter learned from the Children's Literature Publishing House that in mid-May, the Children's Publishing House will release the book "Flatland", which provides interesting popular science on mathematical graphics and space.
President Jian told us that "Flatland has been selected into the "Vision Project" of Sichuan Provincial Publishing House before it was published." "All the review editors of our publishing house believe that this will be the best popular science work in the past decade."
"The guaranteed sales should be 50 copies."
Flatland is a wildly imaginative book that draws unadorned insights from the latest and best writings in aesthetics and ethics.
...]
Sina Weibo is not that big yet, and most people still go to portal websites to read news instead of looking at trending searches.
Xiaohua read it quickly, but because Wang Ban took the phone away, he didn't see the rest of the content.
"I remember discussing this online before. My attitude has changed a little. After all, this guy's science fiction is very popular in Japan. I still have some expectations for popular science." Xiao Hua changed the subject and said, "Even so, President Jian's words are too exaggerated. It's easy to flatter him."
"Indeed." Wang nodded.
"Gu Lu's current reputation is mixed." Xiao Hua said, "It's going to be difficult."
"There are more positive aspects. After all, the Little Prince can be considered a cultural export." Wang Ban said, "I always feel that President Jian has one fan who is worth ten haters."
"For example, my semi-autobiographical student work, "Hyouka," was also published, and then we helped promote it here. With such a big promotion, if we don't produce good works, it will backfire," said Wang Ban.
"Rather than saying that one fan is against ten haters, it's better to say that President Jian cherishes Gu Lu's talent too much." Xiao Hua corrected, "That's why he cares so much about Gu Lu's work."
"That makes sense. My dad would do the same thing. When he was the editor-in-chief, there was an author whose family was in financial difficulty and whose books didn't sell well. But he admired the other's talent, so he kept lending money to the writer." Wang nodded.
"Then what? Did the author pay back the money after he became rich?" Xiaohua asked curiously.
“No,” Wang Ban replied, “The author didn’t become famous, so he changed his career and opened a barbecue restaurant. He also didn’t pay back the money because the barbecue restaurant failed.”
"..." Xiao Hua paused, "Gu Lu's talent has lived up to President Jian's expectations. Especially the New Meaning of Liao Zhai. My god, this writing is like an old fox who has lived for many years. It's too exaggerated."
"Just Gu Lu, oh no, 99.99 percent of us can't even see the taillights even if we step on the gas." Xiao Hua said.
"What are you talking about! We are born with talents and we are talented too. We can't look down on ourselves!" Wang Ban said angrily.
When Xiaohua was about to cheer up, Wang Ban said, "We have at least one-third of Gu Lu, right?"
"..."
Wang Ban has complicated feelings towards Gu Lu. On the one hand, he wants "Flatland" to fail because it was Gu Lu who pierced his lungs.
At the time, his father, President Wang, said, "If your work can compare with his, there will be no problem in publishing it."
The result is GG.
But he didn't want to see Gu Lu fail and be ridiculed, because after all, he was the one who defeated him.
The conversation between these two people is basically equivalent to the thoughts of other netizens after seeing the news.
He has confidence in Gu Lu, but thinks President Jian's excessive publicity is simply overpraising him.
Therefore, there are many criticisms of President Jian.
President Jian’s words also made Flatland known to more people.
You should know that there are dozens of new books on the market every month, such as "Escape from Munich", "Super Cheap Diary" 7 and 8, and even "Mo Yan's Literary Republic", which is a special study of Mo Yan.
And the unique "Montolilkon" in this world, etc.
There are so many books that, if they don’t have something memorable, won’t make a splash, let alone be bought.
Finally, here’s a little tip. If you are interested in the new books published by national publishers every month, you can pay attention to a magazine called “National New Book List”, where you can read the whole book clearly.
(End of this chapter)