Chapter 255: Specialize in hitting 7 inches! [Request full order]
Chapter 255: Hit the weak spot! [Request full order]
The so-called 4S store is a car sales outlet that provides a four-in-one franchise model.
The services provided include: whole vehicle sales, spare parts, after-sales service and information feedback.
This 4S store model can provide consumers with considerate services to the greatest extent possible. At the same time, it can also use a beautiful, atmospheric and high-end environment to enhance the quality of products and provide consumers with a better service experience.
After foreign car companies such as Volkswagen and Toyota entered the market, they were sure to launch the 4S store model.
Of course Wang Haoran had to find a way to get the 4S store system in place first.
It will take at least two or three months to set up the 4S store system.
Because even if a light steel frame is used, it will take at least one month to build a 4S store.
Then there is recruitment, training, etc.
In addition to the two major events mentioned above, the meeting also mainly discussed how to deal with possible competitive suppression from foreign auto giants.
Li Yunze, the head of FAW, was a little skeptical. He said, "No way? Foreign auto giants dare to suppress our domestic auto companies in our country?"
Wang Haoran smiled and said, "Why not believe it? Capitalists can sell ropes to hang themselves for excess profits!"
"They have long coveted our huge domestic auto market. Now, our domestic market is still a little protected, so they can't do whatever they want."
"But if they come to our country to build a factory, they are aiming to completely divide up our domestic automobile market."
"Next, I have a feeling that Fengtian and Dazhong will definitely make a move."
"In fact, they don't have many tricks. Once they have used their three axes, they are basically helpless."
"I'll make a prediction here first, and you can see later if I'm right."
"First, they will definitely adopt the strategy of low-price dumping to try to snatch our domestic market. In this way, our domestically produced cars will suffocate and slowly die out."
"Second, they will collude with some media to launch some slanderous attacks on us, trying to put us in a dilemma of losing the trust of domestic consumers."
"Third, they will try to poach our key scientific researchers with huge sums of money, leaving us without successors and losing the continuity of development."
"But what I want to say is that these clumsy methods of theirs will never succeed!"
"Because, as I said before, the technology of the cars we make is advanced enough and is already world-leading in many aspects."
"Whether it's the Foot Basin or Hans, they can't actually gain any advantage here!"
"Under this situation, no matter what strategy they use, they can't stop us from moving forward!"
"Let's work hard together!"
……
At CCTV, Director Zhang Yunhui is talking with Editor-in-Chief Guo Peiran in his office.
Both of them were in a very good mood.
Because I have signed several large advertising contracts recently!
These big contracts have one thing in common: they are all advertisements for the automotive industry.
The financiers of these major contracts are: Fengtian of Jiaoben, Volkswagen of Hans, and China Passenger Vehicle Group led by Pangu Technology.
All three companies invested heavily in prime advertising time.
Fengtian’s boss Feng Tianjing also came to visit Zhang Yunhui in person and signed a year-round advertising contract with Zhang Yunhui worth 5 million RMB.
Feng Tian Jingye had only one request: to broadcast a news item for Feng Tian Automobile on the 7 o'clock news, announcing that Feng Tian Automobile would launch their most advanced Lexus series in Longguo, and that the Lexus series would be sold at the most affordable price.
But this request was directly rejected by Zhang Yunhui.
Because the 7 o'clock news is a very serious news program, broadcast live nationwide, and people all over the country are paying attention to it. It will not broadcast commercial soft advertisements.
Feng Tianjing was also a little unconvinced at the time. He asked Zhang Yunhui, "Then why did you make a news report about Hongqi H1 and broadcast it on the 7 o'clock news?"
Zhang Yunhui said with a smile: "If Fengtian were Longguo's own brand, you would have been on our 7 o'clock news a long time ago."
Feng Tianjing was also speechless.
Finally, he had no choice but to settle for the next best thing and request to broadcast a large-scale special news program similar to Hongqi H1.
Zhang Yunhui agreed to this request.
After all, they have invested 5 million yuan and are a large-scale advertiser. Why can't they cooperate with a special news story?
Feng Tianjing already knew that the 7 o'clock news was not easy to get, so it was good to get a chance to be featured in a special report.
The reason why he wanted this special topic was actually to demonstrate the superiority of Lexus cars in all aspects.
He actually wanted to get a Hongqi H1 to compete with his own Lexus, and then let Lexus completely crush the Hongqi H1 in the competition.
With such a direct comparison, I guess Lexus will become more famous, right?
However, Feng Tianjing also knows that it is unrealistic to build a Hongqi H1 now.
What is even more unrealistic is that without any fraud, Lexus can really crush Hongqi H1 in all aspects.
Zhang Yunhui took a sip of tea and said with a smile: "It seems that the two giants are a little panicked now."
"I haven't heard of their plans for a huge advertising campaign before."
Guo Peiran said: "The performance of Hongqi H1 is really amazing. Both Toyota and Volkswagen must have felt tremendous pressure."
"Because, if they are not careful, they might really suffer a Waterloo in our Dragon Country, haha!"
Guo Peiran laughed heartily.
Zhang Yunhui tapped the table with his fingers and said, "We still have to remind Comrade Haoran that he must be fully focused to deal with the competition between the two giants."
"I think the first thing they need to do is to do a good job of quality control and ensure the high quality of mass-produced products."
"Only with excellent quality can we build consumer reputation."
Guo Peiran nodded and said, "Comrade Yunhui, you are absolutely right, haha!"
"However, I am very confident in Comrade Haoran!"
"When it comes to competing with European and American giants, Wang Haoran is clearly a seasoned veteran."
Zhang Yunhui said: "Even so, we must remind Comrade Haoran not to let him be too careless."
Zhang Yunhui personally called Wang Haoran and told him about the advertising strategies of Fengtian and Volkswagen.
Wang Haoran was quite grateful for this.
He smiled and told Zhang Yunhui: "Comrade Yunhui, thank you so much!"
"But don't worry, we are ready! If an enemy comes, we will stop him with our troops and if a flood comes, we will block it with our earth!"
"Whether it's Fengtian or Dazhong, it's absolutely impossible for them to take advantage of us!"
In the following period of time, Fengtian obviously took the lead.
They began to launch massive and overwhelming advertising.
Their advertisements only have one message: Fengtian is a world-class giant automobile company with the most advanced technology and quality control in the world, and it only produces the most outstanding cars in the world.
They began to instill the so-called consensus in their advertisements that Fengtian cars are easy to use, durable and long-lasting in value.
“One car is passed down through three generations, even if the owner is gone, the car still exists!”
"The Fengtian car that never breaks down can still be sold as a used car at the original price ten years later!"
"When you buy Fengtian, you buy peace of mind, money, safety and peace of mind. This is the common choice of hundreds of millions of high-quality customers around the world."
Such advertisements are simply overwhelming.
Obviously, Fengtian wants to use advertising to brainwash people and lay a solid foundation for the smooth implementation of Fengtian’s next strategy.
To repeat, after entering the era of market economy, although all media are still state-owned, they have to earn profits from the market and use advertising to increase revenue and promote their own development.
At this time, they are very likely to be influenced by advertisers. Big spending like Fengtian is too important for many print and television media.
Then, naturally, we must find a way to meet the financial sponsor's requirements.
As a result, all kinds of articles praising Fengtian were flying all over many media.
It is estimated that this wave of advertising investment will be at least four or five hundred million yuan.
Wang Haoran naturally observed this situation.
He smiled and said to Xiao Lijuan: "Fengtian has really invested a lot this time!"
"They want to use overwhelming advertising to capture the hearts of all potential consumers and make them believe that the Toyota is the best car in the world."
Xiao Lijuan said worriedly: "This is not a good sign!"
"Haoran, if they continue to do this, then all our voices will be suppressed by them, and consumers will probably choose Fengtian vehicles, right?"
Wang Haoran smiled and said, “Don’t worry about that!”
"Their advertising on this scale cannot last long."
"The price of advertising in our country has also gone up in the past two years!"
"If they keep running ads at this intensity for half a month, I estimate it will cost at least 500 million yuan."
"I expect they will stop soon."
"Besides, we are not indifferent to their powerful advertising campaign!"
"We bought a lowest-end Lexus sedan from Hong Kong Island."
"The price of this car plus tariffs is more than 40 yuan."
"The configuration of this car is similar to our entry-level Hongqi H1. Even the materials used are not as solid as ours."
"Their engines also use electronic fuel injection, but their technology is manifold electronic fuel injection, which is very different from our direct injection."
"This car will be shipped to the capital soon."
"When it arrives, we can make a comprehensive comparison between it and our Hongqi H1."
“When making comparisons, you can ask a notary public to notarize the facts on site.”
"I believe that since we can crush the Crown, we can definitely crush the Lexus!"
"Why don't we make a TV commercial for this comprehensive competition and broadcast it directly during CCTV's prime time advertising time, so that people all over the country can judge for themselves! Haha!"
Xiao Lijuan smiled and nodded, saying, "Although this is a bit crude, I think it is the most effective way."
"Looking at the ads made by Fengtian, I am really speechless."
"What's this about a car being passed down through three generations, and the car still lingers even after the person dies?"
“I can’t understand why they are so confident.”
Wang Haoran laughed and said, "They actually developed by deceiving people."
"The deceptive marketing of the Foot Basin People is very powerful."
"The myth that their cars are the most fuel-efficient is something they have been constantly packaging. Now it has become a consensus around the world. Can you imagine that?"
"But in fact, their cars are not more fuel-efficient than German cars."
On the afternoon of the same day after Wang Haoran and Xiao Lijuan had their conversation, an entry-level Lexus car was shipped from Shenzhen.
After the car arrived, Wang Haoran had someone conduct a comprehensive test and comparison between this car and the Hongqi H1.
The comparison results show that the entry-level Lexus has at least 1 fewer functions than the Hongqi H17.
At the same time, Lexus's fuel consumption per 60 kilometers at a speed of 9.9 kilometers per hour reached 1 liters, much higher than the Hongqi H4.8's liters per kilometers.
而在动力加速方面，凌志也同样差了不少。凌志的零百加速需要11.7秒，而红旗H1只需要10.3秒。就这还是凌志是4缸2.3升功率更大情况之下。
In terms of safety, Hongqi H1 can avoid obstacles and automatically brake to a stop when faced with danger.
The Lexus does not have this feature at all.
In short, after comparing the two cars, Hongqi H1 wins!
After the test video was completed, it was edited into a 30-second advertisement and broadcast directly after the 7 o'clock news and before the national weather forecast.
As soon as this comparison advertisement was broadcast, it immediately caused a huge response across the country.
Because, at this time, Fengtian’s advertisements were being placed everywhere.
They advertise in all media including outdoor, newspapers, and television.
Basically everyone can't avoid their ads.
Such a huge amount of advertising has made them very popular and a hot topic in society.
Many people are talking about the Lexus car that Fengtian is about to launch.
Everyone thinks that if a car can dominate the North American market and even defeat the luxury cars of BBA, it must be extremely powerful.
Moreover, the implied price is not high, starting at only 15 yuan.
That means it is even cheaper than Hongqi H1.
Driving such a cheap luxury car is like being in line with the whole world. The brand recognition is very high.
So, why not buy it?
Therefore, many wealthy people in Dragon Country are now eager to try and plan to order Lexus.
But at this time, China Passenger Vehicle Group actually launched an advertisement that made a comprehensive comparison between the Hongqi H1 and Lexus' entry-level luxury car (the one that will be launched in Longguo).
In this advertisement, Lexus's functions in all aspects are crushed by Hongqi H1, and even its safety is far inferior to Hongqi H1.
So what do you think those people who are fond of foot basin cars will think?
At the end of this advertisement, there is a slogan: When buying a car, don’t look for hype, look at the real features, I choose Hongqi H1!
The whole country was in an uproar.
Most people think that this advertisement is so damn well done!
Fengtian, you said your car is very good, so pull it out for a comparison.
Compared to this, you are just a little scum!
Even with this, you still have the nerve to say that it is the best and most cost-effective entry-level luxury car in the world?
You are fooling people!
"Damn! We were almost fooled by Fengtian. After all this time, the cars they got assembled in Longguo were just the lowest-end Lexus!"
"I am dying of laughter. The overwhelming advertising, I wonder how much money was spent, but it was directly exposed by an advertisement for Hongqi H1, haha!"
"I told you, Hongqi H1 will definitely be on sale. A car that can outshine the Mercedes-Benz S600 and the top-of-the-line Crown, how can you tolerate Fengtian fooling the whole nation?"
"Damn! My buddy said he had set his sights on Lexus and vowed to buy it when they started taking pre-orders! Now, after all this trouble, Lexus isn't even worthy of carrying the shoes of Hongqi H1! Haha!"
……
Naturally, the Hongqi H1 advertisement was also seen by Toshisuke Koizumi.
After watching this ad, Koizumi Shunsho felt terrible...
Holy shit! Is this what the legendary "cutting off the firewood from under the cauldron" mean?
Damn, this advertisement of the other party is simply a fatal blow to Lexus.
This is tricky...
If you don't fight back, then the previous advertising will be almost in vain.
But if you fight back, what will you use to fight back?
(End of this chapter)