Chapter 272 Copyright First
Chapter 272 Copyright First
"You mean, set up an online TV station?" Han Meiyan was still a little confused.
This is also normal. In today's South Korea, there is no such website or network program. Not to mention in South Korea, there is no such thing even in the world. Not to mention YouTube, the nature of that thing is not the same as what An Rushong said. The latter is just a website for uploading personal short videos.
If you have never seen something similar, you naturally cannot imagine what it looks like. The reason why An Rushong can come up with such an idea is not because he is so talented, but because he is a reborn person and has seen similar things in his previous life.
In China in the past, Tencent Video only appeared around 11. Before it, Baofeng Video, which appeared earlier, was just a simple player and did not have the function of online on-demand viewing.
As far as An Rushong remembers, at this point in 2007, China should have already had the "Fengxing" player, which had online on-demand functionality. However, the problem with this software was that it did not grasp the core competition of online on-demand software and did not take the lead in deploying a layout in the copyright field.
As for South Korea, An Rushong remembered that in his previous life, there was a NAVER TV in South Korea that seemed to be the first to enter this field. It belonged to NAVER, the largest search engine company in South Korea. The NAVER TV it launched should have been around 14 years. In other words, in today's South Korea, the field of online on-demand tools is still completely blank.
"You can think of it this way," An Rusong nodded, then pointed in the direction of the TV and said, "The Resident Evil 3 you are watching now should be a purchased disc, right?"
Han Mi Yan subconsciously looked at the TV, then turned her head and nodded again.
"Look, if you want to watch a movie or TV series now, besides watching it on a certain TV channel, you can only buy a disc or download a pirated version from the Internet," An Rusong explained. "And you can't decide what to play on TV, and discs are expensive and inconvenient to buy. Most importantly, if you want to watch a movie, it may be just a whim, and after that time, you don't want to watch it anymore. As for online pirated versions, not only are they hard to find, but they are also easy to be scammed. And for those who don't know how to use a computer, it's not that easy to search for a pirated movie or TV series."
As he spoke, Han Mi Yan frowned and thought, and even Pei Meina, who was sitting on the other side, seemed to be thinking along with him.
What An Rushong said were very simple, especially for women like Han Meiyan who were rich and had free time. What An Rushong said were all their personal experiences.
Just like this "Resident Evil 3", because it was released very recently, the Korean version of the disc was not available on the market, and Han Meiyan asked someone to bring it back from abroad. Therefore, they really empathized with what An Rusong said.
"What you need to do now is to come up with a software," An Rusong said with some satisfaction. After all, everyone likes to teach others, and he is no exception. "Then, anyone who has installed your software can use it to find the movies and TV shows they want to watch. Think about it, if that's the case, can your software have a certain market?"
Han Meiyan didn't say anything. She put her legs down from the sofa, frowned and thought, and leaned over to take out a pack of ladies' cigarettes from the bottom of the coffee table. She slowly lit one for herself, then raised the two fingers holding the cigarette and said, "Two questions."
"I know," An Rusong leaned back into the sofa. He reached out and took Pei Meina into his arms, smiling and saying, "The first question is, do you want to know how to make a profit? The second question is, do you want to know how to resolve the copyright of film and television resources?"
Han Meiyan smiled sweetly and said nothing, which was considered as her approval of An Rushong's guess.
"Do you know that my brother Zhao Jingsheng and I developed a game plug-in?" An Rushong did not continue to answer the other party's question and changed the subject.
"I know. I heard you made a lot of money," Han Miyeon said.
"Indeed," An Rusong said with a proud attitude, "It is just this game plug-in. Now there are nearly 30 paying members in South Korea and Japan. The monthly turnover of membership fees alone exceeds billion won. For the Zhao brothers, this income is even higher than the profit from their loan sharking."
"Then I can also make a plug-in," Han Mi Yan bit her lip and said, a monthly turnover of 30 billion won, this income is indeed too tempting.
"This is illegal," An Rusong shook his head and said, "I really don't recommend you do it. Besides, the Zhao brothers' plug-in business probably won't last long, because the pressure from the game company is getting greater and greater. It's only a matter of time before they stop."
He didn't want to talk about this issue any more, so he just dealt with it briefly and changed the subject, saying, "Your video-on-demand website can adopt a membership system. As long as members pay, they can browse all the videos on the platform."
"What if I don't want to pay?" Han Meiyan grasped the key point very sensitively, "If I don't pay, I can't watch it? Isn't that a restriction?" She seemed to be unable to think of how to describe the latter concept, so after making a gesture, she said: "Yes, traffic, doesn't that limit the traffic?"
"Who says you can't watch it without paying?" An Rusong spread his hands and said with a smile, "Of course you can watch it without paying, but you need to watch a commercial before watching the video. Now, don't you also need to watch commercials when watching TV?"
Han Meiyan suddenly realized that there was no doubt that An Rushong had provided two ways of making profits for this online on-demand software, one was membership fees and the other was advertising revenue.
Of course, An Rusong knew that the profit points of an online on-demand software were definitely not just these two, but what was certain was that in the early stages of software development, these two were the best profit points. He didn't need to tell Han Meiyan too much. If she really wanted to do this, she would naturally be able to touch upon these issues in the future.
"As for the copyright of the film and television drama, you can buy it from those film and television companies or TV stations," An Rusong said without getting entangled in the issue of profit. "This belongs to the online copyright of film and television works. It is a brand-new field of copyright protection. There are no corresponding laws and regulations in China, so all parties do not pay much attention to online copyright. The film and television companies or TV stations are unlikely to offer too high a price."
What he said is also true. After all, in this day and age, South Korea has not yet introduced relevant laws regarding Internet copyright. It is precisely because of this that there are some pirated resources on the Internet.
Affected by this, various film and television companies and TV stations have not fully grasped the concept of online copyright. The main reason is that no film and television company or TV station has enough energy to curb the problem of online piracy. This matter must be led by the state. Before the state formulates corresponding policies, the problem of online piracy cannot be controlled.
Based on this, An Rushong believes that if the company founded by Han Meiyan can purchase the online copyrights of relevant film and television works from various film and television companies and TV stations in the next two years, it should be able to acquire a certain number of online copyrights of film and television works at a relatively low price.
Again, for a platform that provides online on-demand viewing of film and television works, the richness of the resource library is the key to its competition with similar platforms. As long as Han Miyeon acts fast enough and ruthlessly enough, and can invest enough money to buy the online copyrights of a series of film and television works, preferably the exclusive copyrights, she will have an absolute advantage in future competition.
Moreover, this advantage is different from the advantage of NGN software in the field of instant messaging. The latter must rely on technology to gain an advantage, while Han Meiyan's company can rely on the exclusivity of copyright to gain an advantage, which is an absolute advantage.
"My advice to you is to secure the copyright first and put the software online later," An Rusong continued. "You can take out a certain amount of funds and first purchase the copyrights of film and television works from various film and television companies and TV stations. You must remember that even if you have to pay more, you must obtain the exclusive online copyright of the corresponding work, and the longer the better. If possible, you should also sign a priority agreement."
After a pause, he said, "Wait until you have enough film and television copyrights, then consider launching software. Only in this way can you guarantee your maximum market share to the greatest extent possible."
Han Meiyan is very smart, she just lacks knowledge about things on the Internet. Therefore, An Rushong only needs to give her some key points and she can figure out the whole thing.
"You mean, copyright comes first," Han Meiyan said, frowning slightly, "As long as I can get enough film and television copyrights, I won't have to worry about my software having no users?"
An Rushong didn't say anything. He smiled, reached out and grabbed Pei Meina's neck, pressing her head down.
"But what should I do if I don't have that much money to buy the copyright?" Han Mi Yan put out the half-smoked cigarette in her hand, turned sideways and said with a smile.
"Hiss." An Rusong took a deep breath and said, "You want my investment? No problem, but I want a portion of the company's shares."
"No problem," Han Miyan seemed to be waiting for him to say this, and said without hesitation, "As long as it does not exceed 20%, we can discuss it."
An Rushong was about to say something when he saw a woman wearing only a pair of white boxer shorts and short hair suddenly come around from behind the sofa.
The woman walked without making any sound and appeared very abruptly. An Rushong was so scared that he almost jumped up from the sofa.
(End of this chapter)