Chapter 275 Fighting for Food from the Same Bowl
Chapter 275 Fighting for Food from the Same Bowl
the next day.
The sky was gloomy in the morning, with strong winds and sleet.
There is heating in the house. Since it is a newly renovated and rebuilt building, three-layer hollow glass windows are used, and the thermal insulation effect is quite good. It is so hot that you need to open the door occasionally to cool down.
I still remember that in the past, there were always netizens arguing about which was colder, the south or the north.
As someone who has experienced it, Fan Wumian feels that winter in the south is even more difficult to endure.
I was shivering in the unheated room, and every morning all I wanted to do was lie in bed. Especially when I had to get up in the middle of the night to go to the bathroom, I had to put on thick pajamas.
The weather outdoors was not suitable, so the shooting plan was temporarily cancelled and the interior scenes were shot indoors in the afternoon instead.
Fan Wumian once again learned from Pu Jiajing's assistant that two more satellite TV stations had contacted him and were already discussing purchasing the second-round broadcast rights.
November is not a good time to release new dramas. Winter and summer vacations are the golden periods for TV dramas. Generally, TV stations will choose to replay some popular dramas or unpopular dramas that are not very popular during the off-season.
However, Shanghai Television, which had obtained the first broadcast rights for "Wulin Waijiao", did not want to wait, so Fan Wumian could only let them make whatever arrangements they wanted.
Considering that there will be a lot of TV dramas, variety shows, etc. produced in the next few years, this time I took the opportunity to deal with major TV stations, which is actually a good opportunity to accumulate personal connections and channel resources.
Besides.
Fan Wumian is still accumulating advertiser resources.
Unlike the filming of "A Quiet Place 1", which had to go through a lot of effort to find sponsors, now even the small-scale film project "Time Trap" has earned hundreds of thousands of dollars in sponsorship fees.
The Leica brand provides cameras, and the Camel brand pays for shoes and jackets. The public relations department has set up a special QQ chat group, and when they come across a project, they just advertise in the group, which always attracts the attention of certain advertising sponsors.
I always feel a little uneasy about handing over this kind of channel resources to others for management.
In order to avoid being poached, Fan Wumian personally served as the group leader and asked Ji Qiao and Jiang Shixi to assist.
Occasionally, there are brands that privately contact Jiang Shixi to inquire about endorsements. For example, Metersbonwe has been eyeing the Sanma brand and has offered a sky-high price of 1800 million RMB for three years.
no way.
Fan Wumian’s endorsement effect is so good that no other star is like him, making a sensation across the country every now and then.
Ever since the brands Sanma and Bennylu placed the human-shaped billboards of Fan Wumian at the entrance of their stores, their sales have soared, appearing to be very "lucky".
Since they are spending money to find spokespersons anyway, the decision-makers of these brands naturally prefer Fan Wumian, who has high traffic and good luck, and subconsciously think that he can bring good luck to the company.
The character of "The Chosen One" has been completely established.
I took out my laptop to check my emails and found a document that summarized the sales data of "Wulin Waijia" and the first and second parts of "Home with Kids".
The costs of these two sitcoms have been recovered ahead of schedule.
"Home with Kids 1" was not popular when it was first broadcast, but it unexpectedly became popular again after being acquired by Fan Wumian. It was snapped up by many TV stations at the bargain price of 7500 yuan per episode.
At the peak last month, nine local TV stations broadcast "Home with Kids 1" on the same day. The second season will also be aired in early December. The second-round broadcast rights are being sold and have already been negotiated with several TV stations in advance.
Since there is no fierce competition, it is just a matter of producing the TV series and contacting TV stations for sales, which is not very interesting.
Fan Wumian is not sure whether "The Lonely and Great God" will be popular, but he scheduled the release date of "Crazy Stone" for December 12, the day before Christmas Eve, which coincided with the release date of "The Promise", causing dissatisfaction among the investors and director of "The Promise".
After reading the email, I was free and checked the news. I happened to see an assistant director of "The Promise" being interviewed.
——“Although Mr. Fan is very talented, it is like using an egg to hit a stone to compare a low-budget comedy movie with our commercial blockbuster The Promise.
I can understand that the Lunar New Year film schedule is the easiest to generate high box office, but this year we have The Promise, and scheduling the schedule before or after it is a dead end."
After reading it, Fan Wumian just wanted to laugh.
In his eyes, this behavior is like the players trash-talking each other before a game, suppressing their opponents while elevating themselves. It is mainly for the purpose of hype and increasing box office, so there is no need to take it seriously.
If The Promise is of good quality, he will definitely take the challenge, and they will cooperate with each other to crush other works of the same period, and both sides will work together to increase the box office.
However, this time the competitor is The Promise.
Fan Wumian did not dare to be too ostentatious, for fear of being taken advantage of by the media and being caught in a scandal, which would greatly offend his peers.
In May this year, The Promise made a high-profile appearance at the film festival and was praised by the media as——
"In terms of gorgeous ancient costumes and martial arts, it has reached the pinnacle of this type of film, and it can be described as completely dreamlike. The film as a whole is bright and colorful, and the group battle action scenes are arranged in a grand manner."
Just like several mainland commercial blockbusters in previous years.
"The Promise" lived up to expectations and announced that it would sell the overseas distribution rights to Miramax Films for approximately RMB 2 million.
At that time, Disney had not yet completely taken control of Miramax Films. The company had made a lot of money from "A Quiet Place 1" and was willing to charge a high price for Chinese-language films. "The Promise" successfully impressed Oscar's "uncrowned king" Weinstein with just 12 minutes of content, and the two sides began to plan to cooperate in the overseas distribution of "The Promise".
However, something seems to have changed recently.
After Disney Group took over Miramax Films, it attached great importance to the cooperation with Fan Wumian, and also attached great importance to "The Promise", which it signed at a high price.
After watching the entire movie, the executives at Miramax Films were a little dumbfounded.
They admitted that the 12-minute clip of "The Promise" at the film festival was very shocking, but they didn't expect that the essence was all in these 12 minutes.
The outside world hasn't heard the news yet.
Last week, Fan Wumian received a call from Hollywood, asking him whether he knew about and was optimistic about the "The Promise" project.
He just replied that he had never come into contact with it and was busy filming his own drama, so he didn't know much about it.
The other party didn't say much, and it seemed that he had backed down. At the same time, he also arranged for people to supervise the production of "A Quiet Place 2".
If we look at the two things together.
Fan Wumian felt that he was implicated by the "The Promise" project, which made the senior management of Miramax Films become suspicious and no longer feel at ease with these overseas film and television works that they bought at high prices.
Before this incident, Miramax Films only read the script of "A Quiet Place 2" and didn't even ask about other things.
Out of curiosity, Fan Wumian searched the keywords "Wuji" and "Miramax", but did not find any useful clues. It was still old news that was sold at a sky-high price.
He stroked his chin and said to Zhuang Muxi who was watching the cartoon "Crayon Shin-chan":
“I suspect that The Promise will be rejected by Hollywood, or it has already been rejected, but the news has been kept secret.”
Zhuang Muxi pressed the pause button and asked blankly, "Why?"
"Why else? The product is not what it said. They claimed to have invested more than 3 million RMB, but this time the investors are probably going to lose everything."
Fan Wumian had heard the story of "A Murder Case Caused by a Steamed Bun" and added:
"Currently, most of the channels through which people obtain information are still controlled by traditional media. As long as they are willing to spend money on promotion and delete negative news, it is estimated that many viewers will buy tickets and enter the venue without knowing it."
"Nowadays, many movies have low box office sales, not because they are poorly made, but because there is no one to help promote them and the budget for publicity and promotion is limited."
"Some movies have high box office sales, not necessarily because they are so good. As long as there is crazy advertising, you may earn back two dollars in profit for every dollar you invest in advertising."
Zhuang Muxi didn't care much about other people's business, so she asked him:
"If this "The Promise" is not good, wouldn't it be good for your "Crazy Stone"? "
“It’s hard to say for now.”
Fan Wumian lay on her legs and added:
"In order to recoup their costs, they would definitely want to fool as many people as possible and make as much money as possible."
"If I openly criticize them and tear off their fig leaf, it will be easy to offend people by doing something that harms others and benefits oneself. The two sides will inevitably curse each other."
"The box office performance of Crazy Stone may continue to rise, and it will be difficult for me to get along in the circle. We are all in the same industry, and we value harmony and making money."
Zhuang Muxi understood and said with a smile:
"So you don't want to block other people's money, but you also want to make more money at the box office, right? I think the audience is not blind, and they will definitely want to watch a good movie if they see one."
"The problem is that sometimes even good wine needs to be promoted in a remote alley. If The Promise spends a lot of money on promotion, it will easily take away the box office share of Crazy Stone. This requires careful planning. At worst, I can personally attend the roadshow and help Director Lu Hao and others with publicity."
Fan Wumian had just finished speaking when he mentioned:
"When the time comes, I'll redeem the 'Emperor' pigeon egg pendant from the bank and wear it around my neck. I think it will get some news attention for free."
If it happened to be a movie like "Kung Fu", it would be fine if "Crazy Stone" did not have high box office.
What would bother Fan Wumian the most is if bad money drives out good money.
Think about it for a moment.
He said to Zhuang Muxi again:
"When you're trying to eat from the same bowl, it's inevitable that you'll offend someone. The two sides are competing for the number of screenings and attendance, so I guess there will be some overt and covert fighting. Just try not to fight overtly."
"Yes, look at them. There is still about a month before the release, and they have already started saying that you are like an egg against a rock. They are just short of writing clearly that you dare to confront them head-on." Zhuang Muxi said.
Changing the subject, Fan Wumian asked:
“Do you find it difficult to recognize the simplified Chinese characters on the screen?”
"No, some simplified characters have changed in appearance, but the amazing thing is that I can still understand their meanings when I combine them with the context. I envy the students in the mainland because they write a lot fewer strokes than us."
Judging from Zhuang Muxi's tone, he really seems to be very envious. Especially in elementary school, the difficulty of practicing writing is far different.
(End of this chapter)