Chapter 275 Industrial Ecology

Chapter 275 Industrial Ecology

Chapter 275 Industrial Ecology

It has been more than a month since Jiang Miao returned to Shanmei.

The couple had been dealing with some company and research matters until the Spring Festival approached, when they had some free time.

Due to the emergence of Hailufeng Company, great changes have taken place in Magong Town and Hongcao Town in the western part of Shanmei urban area.

The employee community opposite the company's headquarters has now entered its fourth phase, and all reserved residential land has been consumed.

However, in October last year, Hailufeng Real Estate Development Company once again acquired a large piece of land in the neighboring Jincheng Village as new real estate development land.

A total of 5400 houses have been built in the Xinxiang Dongtian employee community, and another 1800 are under construction.

All the residential buildings that have been built have been occupied, and the vast majority of employees working in the Shanmei urban area have moved into this community.

Of course, Hailufeng Real Estate also has employee communities in Haifeng, Lufeng and Luhe. The existence of these supporting communities greatly guarantees the living needs of employees and enhances their sense of belonging.

Jiang Miao and his wife came out of the headquarters with their daughter.

Opposite is the south gate of the staff community, and on both sides of the staff community are street-side shops owned by Hailufeng Real Estate Company.

In the middle is the new highway leading to Magong Town, which has been changed to a six-lane bidirectional road.

One difference from the old built-up area in the city is that there is basically no parking on both sides of this road. This is mainly because the Hailufeng company headquarters and the employee community have enough underground parking lots. The parking lot in the employee community can basically meet the standard of two parking spaces per household. Together with the 1500 parking spaces at the company headquarters, unless there is a sudden influx of a large number of foreign vehicles, basically no one will park their cars on the roadside.

The couple did not cross the road, but walked across the street via the pedestrian bridge.

The community property has already arranged red lanterns, ribbons, and blessing stickers.

Come to the row of shops across the street.

My babbling daughter called out, "Dad..."

Jiang Miao was holding his daughter, while the nine visible security personnel were deployed in far, medium and near positions, following Jiang Miao and his wife closely.

In fact, considering the safety issue, this street-side shop called Xinfeng Road is not rented out to outsiders. They are either physical stores and restaurants owned by Hailufeng Company itself, or relatives of employees and villagers from Xinxiang.

Outsiders without guarantees cannot rent these shops. The purpose of doing this is to minimize the number of unfamiliar outsiders hiding in these shops.

Moreover, the property management company of the community has special regulations that do not allow owners of residential buildings to rent out houses at will. The identity and social relations of the tenants will be fully investigated.

The same applies to employees employed by the store. Anyone who poses a risk will not be able to rent a house or store here, nor will they be able to work here.

After all, this is where Jiang Miao's family lives for a long time. It's better to be safe than sorry.

"Dad... I'm hungry..." Hearing his daughter's cry, Jiang Miao touched her little head and said, "I know."

Shuya’s nanny quickly took out the special milk from the thermos bag.

Although Shuya has always had the habit of breastfeeding her daughter, she is very busy with work and sometimes has to go on business trips, so she can only feed her daughter with a combination of breast milk and special milk.

After taking the milk at just the right temperature, Jiang Miao handed the bottle to his daughter. His daughter immediately smiled, grabbed the bottle with her little hands, and couldn't wait to suck on the nipple.

Shuya looked at her daughter who was drinking with gusto, then lifted her hair and asked, "A Miao, how is the sales of Yingxiong Dairy's baby formula?"

“It’s okay.” Jiang Miao just took a quick look at the annual report of Yingxiong Dairy. This year, Yingxiong Dairy has achieved almost full-scale success in the dairy industry.

With Hailufeng Corporation as its powerful parent company, Yingxiong Dairy has also received extraordinary support. The more than 700 franchise stores, more than 100 warehouse supermarkets, and the Hailufeng franchise store APP, this powerful channel, have enabled Yingxiong Dairy to undergo a complete transformation in its sales channels.

In the past, the products of Yingxiong Dairy could only be barely sold within Jiangxi Province. Now, Yingxiong Dairy has established the Gannan Dairy Breeding Base, the Guangdong East Dairy Breeding Base, the Qiongzhou Dairy Breeding Base, the Ganbei Dairy Breeding Base, the Liangzhou Dairy Breeding Base, and the Zhelimu Dairy Breeding Base.

It has formed a core sales area covering Jiangxi Province, Lingnan, Qiongzhou, Fujian Province, eastern Mobei, and eastern Gansu Province. At the same time, it has spread and penetrated into all parts of the country with the help of the Hailufeng franchise store system.

In terms of milk powder formula, Jiang Miao did it himself and specially prepared 5 stages of milk powder for her daughter. The basic universal versions of these 5 formulas are the 5 types of infant milk powder currently produced by Yingxiong Dairy.

As for why it is only the basic universal version, it is mainly because the formula Jiang Miao gave to his daughter was specially formulated based on his daughter's genes. It is a special version. Other babies do not have a father like Jiang Miao, so naturally they can only use the basic universal version.

However, even the basic universal version is actually the most suitable infant formula for East Asians among all infant formulas in the world.

This series of milk powder can effectively enhance the immunity of infants and young children, while helping their brains develop better and their bodies become stronger.

Of course, this so-called better brain development does not actually have any miraculous effect. It just ensures that infants and young children can achieve a better result as much as possible within the framework of human genetic potential.

To put it simply, it means that you will be smarter. As for how smart you are, that depends on genes and other acquired environmental factors.

This milk powder is equivalent to laying the foundation.

In fact, the reason why many mothers choose Yingxiong Dairy’s milk powder is not because of the propaganda of enhancing immunity, strengthening the body, promoting development, etc., but because of its safety and price.

As a company under the Hailufeng Group, Yingxiong Dairy operates its own ranches and produces its own feed, drinking water and forage for its dairy cows, so safety is very high.

Food safety has always been the golden signboard of Hailufeng Company, which is also the main reason why many people choose the products of Hailufeng Company and its subsidiaries.

Another important factor is, of course, product price.

At present, the price of infant formula powder of Hero Dairy is unified, and the market retail price is 90 yuan per can, and one can contains 900 grams of milk powder.

A newborn baby needs to consume 4 to 5 cans of milk powder in about a month, which costs about 360 to 450 yuan.

Compared with imported milk powder that costs two or three hundred yuan per can, Yingxiong Dairy's price is already the lowest in the country.

The main reason why such a low retail price can be maintained is that the production cost of raw milk has been greatly reduced. Currently, the cost of raw milk of Yingxiong Dairy is about 1.6 yuan per kilogram.

On average, producing 1 kilogram of milk powder requires about 9 kilograms of raw milk raw materials, and the cost of raw milk raw materials is 14.4 yuan.

Adding in the cost of auxiliary materials, packaging costs, depreciation of site equipment, scientific research expense sharing, and other miscellaneous expenses, the total production cost of a can of milk powder is about 46 yuan.

The wholesale price that Hero Dairy offers to franchise stores and other distributors is 75 yuan per can, and the unified retail price is 90 yuan.

It is good, cheap and safe, so its sales are naturally quite high.

In 2027, Hero Dairy's sales of infant formula will be 59 billion yuan. If calculated based on the market retail price, the sales will be 70.8 billion yuan, accounting for about 5.1% of the total annual sales of the domestic infant formula market.

This is just an infant formula brand that has been launched for less than a year, but it has achieved such huge sales.

The products of Hailufeng Company often have one characteristic, that is, they have great potential. As long as word-of-mouth accumulation is achieved, the sales scale will expand like a snowball in the later stage.

Faced with the impact of Yingxiong Dairy, all domestic dairy companies in the infant formula industry have had to cut prices to maintain sales.

In general, the retail price of domestic infant formula milk powder has now reached the range of 90 to 120 yuan per can, while imported milk powder has begun to lose ground.

The key factor here is the emergence of Senzu soybeans.

Many farmlands in Northeast China and the North China Plain that were originally planned to grow soybeans have also begun to adopt a mixed sowing method, planting various forage grasses for use in preparing high-protein legume feed such as soybean meal and alfalfa.

This has caused the feed costs for dairy cows to plummet. The raw milk production costs of many large domestic ranches are close to the range of 1.6 to 2.2 yuan per kilogram.

Among other milk producing regions in the world, Australia and New Zealand have the lowest raw milk production costs, at around RMB 2.5 per kilogram; while America is around RMB 3.2 per kilogram.

In other words, the domestic raw milk production cost is almost the lowest in the world at this time.

Other costs in China are relatively low in the world. The only drawback before was the high cost of forage and concentrated feed. As the cost of forage and feed decreases, as well as the cost of water and electricity, these advantages combined are truly overwhelming.

Especially Hero Dairy, which used to use traditional technology to extract milk powder, but starting from January this year, they began to try to adopt a new technology. Through the negative pressure vacuum evaporation technology of silicon carbide nanotubes, they can save energy to the maximum extent and at the same time shorten the production time to about one-fifth of the original.

These process improvements will contribute to the reduction of overall production costs.

Domestic companies are better off, at least they can benefit from the overflow of technological dividends from Hailufeng Company, while foreign companies are now caught in a dilemma.

The main reason is that Hailufeng has implemented a very strict technology control strategy and is strictly guarding against foreign companies. Unless these foreign companies come to build ranches, farms and production bases, it is difficult for them to enjoy the technology dividends overflowed by Hailufeng. However, foreign companies are already subject to very strict restrictions when they want to build large ranches and farms in China, so these foreign companies are now in a very difficult situation.

Although many families still have the old idea of ​​worshipping foreign things and think that foreign milk powder is good, the number of such users has been decreasing in recent years.

Especially after the big reconciliation began, many people have begun to become disenchanted with Europe and the United States.

In the situation of one ebb and flow.

No wonder European and American companies are as anxious as ants on a hot pot.

...

Jiang Miao held her daughter and walked on the sidewalk with Shuya.

The kapok trees on the sidewalk have bloomed.

Many kapok flowers were blown down by the wind and fell on the sidewalk.

Shuya put her hands in her pockets. Suddenly she stopped and looked at a hamburger and fried chicken shop not far away. She turned around and asked with a smile, "Does our family also run a hamburger shop?"

Jiang Miao, who was teasing his daughter, looked up when he heard the words and then saw a shop five or six meters away.

The overall color of the store is black with blue, and the sign above reads: Western Fast Food.

Jiang Miao was not aware that the Physical Business Division had such a project: "I don't know either, maybe it was my sister's idea!"

In fact, this is normal. With the current size of Hailufeng Company, Jiang Miao usually needs to wait for the pilot results to come out before knowing the specific situation of these small experimental industries.

This is because this fast food restaurant is located right in front of the company's headquarters, otherwise he would probably have to wait for several months to find out about this small project.

"Let's go in and take a look." Jiang Miao suggested while holding his daughter.

"Okay!" Shuya also thought that she could go for a walk.

When you enter West Fast Food, the decoration style is similar to that of KFC and McDonald's, which are both Western fast food chain restaurant decoration styles.

The people who come here to consume are mainly company employees, their relatives, and young people from surrounding villagers.

Because it was close to the Chinese New Year, the fast food restaurant's business was average, with only six or seven people sitting scattered around the 15 tables. However, after Jiang Miao's family and security personnel came in, the restaurant seemed to be extremely popular.

The fast food restaurant waiter who knew Jiang Miao and his wife walked over awkwardly.

"Boss, Boss lady, is there anything I can help you with?"

"What about the store manager?"

"It's me." The waiter replied at a loss.

Shuya didn't make things difficult for her. After opening the menu, she looked at it for a while, then looked at the nine security guards and the nanny and others: "Give us a family bucket, and the rest of you can order whatever you like!"

"Ok."

The security personnel also quickly ordered what they wanted, but they all chose a drink and a burger so that they could eat it and take it away.

After a while, the waiter brought the family bucket.

Jiang Miao looked at the materials of the fast food restaurant through the identification panel and found that they were generally good quality. Whether it was meat, vegetables, beverages or cooking oil, they were all products produced by the company itself.

Moreover, the shortening used in frying chicken has a very short lifespan.

It wasn't because he came that the clerk changed the oil. He observed that other customers were eating French fries, fried chicken and other products, and found that the shortening they used was of better quality.

He freed one hand and picked up a piece of chicken wing. He took a bite of the wing and said, "It tastes OK. It tastes like ordinary fried chicken."

"What else do you want? Fried chicken tastes pretty much the same." Shuya smiled and shook her head. She put on gloves, picked up a small piece of cheese chicken steak, and took a small bite.

Jiang Miao took a sip of Coke and said with a smile, "This Coke is also one of the brands under our company."

"Is it the Tianfu Cola that was acquired last year?"

"Ah."

In fact, Hailufeng Company has also expanded very rapidly in products such as beverages and snacks. If it can purchase a brand, it will directly acquire it in full; if it cannot purchase it, it will build it itself.

Currently, the physical business department is not only developing Chinese fast food chain stores (Jianghai Restaurant) and Chinese cold food chain stores (Magong Cold Food), but is also trying to develop Western fast food chain stores (Western Fast Food).

Jianghai Restaurant has the most complete and mature operation and management. It currently has 157 chain stores in South China and the middle and lower reaches of the Yangtze River.

Since Magong Cold Meals is a mid-range restaurant, it currently has only 11 chain stores across the country.

Jiang Xia felt that Hailufeng Company could not only focus on Chinese cuisine, but also needed to develop Western cuisine.

So she started preparing for a Western fast food chain and a Western mid-range restaurant in October last year. This was the origin of Western Fast Food and Taohuashi Restaurant.

Food is the primary need of the people. As a large agricultural group, Hailufeng Company should not only make in-depth efforts in the field of agricultural raw materials, but also make layouts in the deep processing of agricultural products and the catering industry.

In fact, Hailufeng Company has a very solid foundation for running a Western restaurant. After all, the company can produce high-end ingredients such as white truffles, glass eels, cheese, marbled beef, lobster, king crab, Arctic sweet shrimp, and oysters.

With this foundation, as long as the management is not stupid and the management is good, there will be no major problems with profitability.

Jiang Miao came to eat on a whim. He ate a piece of popcorn chicken and looked at the anxious store manager: "How long does the shortening in our store usually last?"

The store manager replied cautiously: "Boss, our store changes it every day."

"Well, this frequency is not bad." Jiang Miao knew very well that in fact, the shortening in fast food restaurants is usually used for three or four days, or even for a week.

“What should I do with shortening after use?”

"We will temporarily store it in a special freezer, and the company will send people to collect it regularly."

This is the confidence behind Western Fast Food’s change of shortening every day. Since the parent company owns an oil refining industry, the shortening recycled by these restaurants will be uniformly taken away to be refined into biodiesel.

The catering enterprises and individual catering operators cooperating with the company all have the same requirements, and the biodiesel division of Hailufeng Company will recycle these catering waste oils.

At present, the standard price of shortening provided by Hailufeng Company to cooperative enterprises, self-employed individuals and its own subsidiaries is 6 yuan per kilogram, while the price of waste oil recycling is 2 yuan per kilogram.

The core raw materials of these shortenings are soybean oil, palm oil, tea seed oil, mutton fat and the like.

In particular, the soybean oil that Hailufeng Company mainly produces has a production cost of about 3500 yuan for one ton of soybean oil. If it is used directly as a raw material for biodiesel, the cost will be significantly higher.

However, after food processing, the cost of soybean oil, which becomes waste, drops to more than 2,000 yuan, making it more profitable to use it to refine biodiesel.

The food processing industry also obtained cheap food processing raw materials.

Therefore, in various food subsidiaries of Hailufeng Company, the daily replacement frequency of soybean oil-based shortening is very high, basically once a day, which not only improves product quality, but also allows the biodiesel production line to operate stably and for a long time.

Other fast food restaurant chains do not have a supporting industrial chain, so it is difficult for them to learn from Hailufeng Company's model.

Of course, there is another way, which is to cooperate with Hailufeng Company and join this industrial chain.

Hailufeng Company also welcomes other companies to join its industrial chain. Currently, many domestic chain catering companies have various business dealings with Hailufeng Company. These companies and self-employed individuals constitute Hailufeng Company's huge external ecology.

In order to speed up the layout, Jiang Miao has approved the company to establish biodiesel refineries in various eastern provinces to facilitate the recycling of waste cooking oil nearby.

In fact, Minqin Environmental Protection, a subsidiary of Minqin Group, also produces a large amount of waste grease every day. After all, they pump waste from the city's sewers and can easily obtain waste grease. The price of this waste grease is more than 2,000 yuan per ton.

(End of this chapter)