Chapter 286 Best-selling electric mosquito swatter
Chapter 286 Best-selling electric mosquito swatter
"It just shut down by itself?" Wei Zetao was very surprised and asked, "How did you do that?"
Wang Zhiqun explained: "It is through the water vapor that the impact force on the top of the kettle drives the switch and cuts off the electricity."
Yang Wendong walked forward, then touched the handle and frowned, "This handle is still a little hot? Can it be made more insulated, so that the heat in the water cannot be transferred?"
At this moment, when he touched the handle, he could still feel the heat from the plastic. It would become hot if he touched it for a long time.
Wang Zhiqun stepped forward and said, "Mr. Yang, we have tested this temperature repeatedly. Human hands can already withstand this temperature and it won't burn people."
"It won't burn people, but it will still make people feel uncomfortable and inconvenient." Yang Wendong looked at Wei Zetao again and asked, "Old Wei, for plastic materials, can you find a plastic with better heat insulation ability?"
Wei Zetao replied: "Mr. Yang, in the automotive and some special industries, there are plastics that have higher requirements for heat insulation. I'll go ask about it, but the price of this kind of plastic will probably be a bit more expensive."
"Ask about the price first. No matter how expensive it is, it is still plastic." Yang Wendong said: "Although our product will be protected by patents, if we want to quickly expand the market, we must do well in all aspects, at least within our capabilities."
If you are limited by technology or industry chain issues and cannot change, or the change requires a great cost, you can give up on the first product, and then gradually invest in optimization after the products are sold and the funds are recovered.
But it is not too difficult. We must try our best, because in many cases, having a patent does not make you invincible, because there are always similar products. There are only a few patents like sticky notes, and others can do nothing within the legal scope.
Wei Zetao said: "Okay, I will reply as soon as possible."
Yang Wendong asked again: "What is the iron outside made of?"
Wang Zhiqun replied: "It's tinplate. Many kettles in Hong Kong are made of this kind of iron?"
"Can it be made of stainless steel?" Yang Wendong asked again.
In his previous life, the kettles he had seen were all made of stainless steel, but he didn't know if Hong Kong had the capacity to produce them.
Wang Zhiqun shook his head and said, "No, stainless steel is too tough. It requires a special punching machine, which Hong Kong doesn't have. In addition, the cost of stainless steel is several times more expensive than tinplate, and there is almost no import."
Wei Zetao added: "Mr. Yang, there are very few stainless steel products in Hong Kong, and those that are available are imported, so we don't have an industry that processes stainless steel locally.
Even when making stamping dies, the stamping of iron plates and stainless steel plates is different. The hardness of stainless steel is too high, and the process and technical design are different. "
"Forget it for now." Yang Wendong nodded and said, "Okay, once the heat transfer problem of the handle is optimized, we can prepare to launch it on the market."
As a small city, Hong Kong is indeed very lacking in industry. When making initial products, we can only adapt to existing conditions;
Unless the scale becomes large in the future and its own orders are sufficient to cultivate suppliers, it can then reversely cultivate the industrial chain, whether it is yourself or others see the opportunity to enter.
"Okay." Wang Zhiqun agreed and said, "The electric mosquito swatter is almost ready. I want to launch it on the market first."
"Okay, let's send some to Carrefour first and let them sell it on our behalf. That way we can see the effect." Yang Wendong nodded and asked, "What are the cost and selling price?"
Wang Zhiqun said: "Because our own transistor production line has not yet been put into production, transistors and capacitors still need to be imported, plus the surrounding plastic parts, metal mesh, batteries, etc. of the electric mosquito swatter, the current cost is 8 Hong Kong dollars.
I think the factory price is about HK$12. When it reaches the terminal channel, the specific price depends on the turnover process in the middle and how many distributors there are. "
Wei Zetao glanced at the electric mosquito swatter in his hand and said, "This thing has a small transportation space and is not heavy, so the transportation cost is not high. If it is sold in Carrefour, the price should be controlled within 16 yuan."
"16? That's not cheap." Yang Wendong said, "A box of mosquito coils is only a few cents, right?"
Even if there is patent protection, these products have other competitors. This is like making meat buns, no matter how delicious they are, they cannot be too expensive because others can buy red bean paste ones.
Wang Zhiqun said: "Yes, so our product positioning can only be given to the wealthy group, but this is in Hong Kong. If it is sent to Europe and the United States, ordinary people there can also easily buy it."
"Well, okay, let's try the reaction in the Hong Kong market first." Yang Wendong nodded and said.
The electric mosquito swatter had a large market in the past. Theoretically, it should be similar in this era. After all, no one in any era or any nation does not hate mosquitoes.
"Yes." Wang Zhiqun said happily.
After about half a year of preparation, my new product is finally going to be launched on the market.
That evening, after Yang Wendong returned home, he took out several flat paper boxes from the trunk, walked into the living room, and said to the people inside: "I brought back the electric mosquito swatter."
"Let me see." Su Yiyi was the first to come up and opened it after taking it.
Because the structure was very simple, she learned how to operate it without any instruction.
Yang Wendong also opened several packages and said, "Let's go out and try it. There are a lot of mosquitoes outside."
"Okay." Everyone agreed happily. Everyone was happy to kill mosquitoes.
Soon, everyone arrived in front of a small garden and could already hear the sound of mosquitoes.
Aunt Guo was holding her grandson, while Bai, Su, and Yang were waving electric mosquito swatters around;
"Pa~pa~pa~" Amidst the flashes of lightning, the electric mosquito swatter made an electric shock sound.
"It's so fun!" The two girls were very happy.
Xiao Zhiwen, who was being held in the back, also stretched out his right hand, wanting to play~
"This thing is pretty good as a toy." Su Yiyi said with a smile.
Yang Wendong nodded: "Yes, this electric mosquito swatter really has the attributes of a toy."
In the past, many people bought electric mosquito swatters as toys for their children.
Especially in this era, when there is so little entertainment, apart from television, radio and newspapers, and ordinary toys are also boring, this electric mosquito "toy" may be quite popular.
That night, several members of the Yang family played in the back garden until dark.
However, there is a price to pay, which is that you will still get a lot of mosquito bites. Even if the electric mosquito swatter in your hand kills a lot of mosquitoes, it is impossible to prevent all mosquitoes.
No matter how powerful the battleships on the sea are, they cannot stop countless air force planes.
June 6, inside Carrefour supermarket in Causeway Bay:
A woman is choosing mosquito coils from the shelf, comparing prices and sizes.
At this time, a salesperson came over and said, "Hello, Miss, are you looking for mosquito coils?"
The woman said, "Yes, I want to pick one that is more effective. There are too many mosquitoes recently, and many mosquito coils don't seem to kill them."
"This Bayer brand mosquito coil is good." The salesperson introduced immediately.
When the woman saw the price, she was shocked and said, "One dollar and twenty cents a box? So expensive?"
The salesperson explained: "Miss, this Bayer is a world-renowned company. Their products are expensive, but the effects are also good.
You said before that mosquito coils are not effective. Maybe you bought the ones produced in Hong Kong? The effect must be much worse. "But it's too expensive." The woman was a little embarrassed: "I'd better look at other ones."
The salesperson added, "Miss, you can also choose a mosquito net."
"I have a mosquito net at home." The woman shook her head: "But mosquitoes often fly in, and the lights at home are dim, and there are many things, so it's not convenient to find them, and I still get bitten.
So I use both, mosquito nets and mosquito coils, and sometimes I also use the spray type, but that is also expensive. "
After listening to me, the salesperson said, "Miss, you can try this. It's a new product called an electric mosquito swatter."
After saying that, she took out something similar to a badminton racket from the Huo family next to her and handed it to the woman.
"Electric mosquito swatter?" The woman asked in confusion after taking it, "Does this thing use electricity to kill mosquitoes?"
"Yes, that's how you use it," the salesperson introduced the use of the electric mosquito swatter in an orderly manner.
After listening to this, the woman understood a little and asked, "Many of these net rackets are hollow, can they definitely catch small mosquitoes?"
The salesperson replied: "Yes, this electric mosquito swatter does not necessarily need the metal net to touch the mosquito to kill the mosquito, as long as it is close to it, the high voltage electricity can penetrate objects within a certain distance.
I don’t quite understand the principle, but you can try it with these tweezers. If you get close, there will be an arc.”
"Will that person be okay if he gets electrocuted?" the woman asked again.
The salesperson shook his head and said, "No, this voltage is actually the same as the calcium carbide removed from the lighter. If it really hits someone, it will only hurt a little, and it will recover quickly. There will be no impact."
"Oh." The woman nodded. She also knew the electric carbide of the lighter. Then she asked, "Then clothes and other things will not be ignited?"
The salesperson said, "No, it's very safe. It's definitely safer than mosquito coils, and if you go outdoors, this thing is more effective than any other way to kill mosquitoes."
"Hmm," the woman thought for a moment and asked, "What's the price?"
The salesperson said, "The original price is 16.9, but now it's just launched and there's a discount, so it only costs 15.9."
"So expensive?" The woman hesitated immediately: "The mosquito coil that was so expensive just now is only 1 yuan."
The salesperson said, "Miss, this is an electronic product, it must be expensive. Nowadays, a radio costs a hundred dollars, but this is only a dozen dollars.
Moreover, this thing can be used for many years, but how long can mosquito coils last? Even if you buy a mosquito coil for a few cents, it can only be used for 10 days, and it will cost about or yuan for a summer.
It is better to buy this. Every night, you only need to kill the mosquitoes in the mosquito net, or kill the mosquitoes at home. It is very simple and can be used outdoors or at work. "
"Well, okay, I'll try one." The woman was a little tempted after hearing this.
"Okay, I'll go get you a new one." The salesperson said with a polite smile.
It was soon noon, and more and more people were being led to look at electric mosquito swatters in the Carrefour supermarket.
Liu Huayu also came to the scene and watched a salesperson introducing electric mosquito swatters to several customers at the same time.
Then he asked someone next to him, "How much did you sell this electric mosquito swatter this morning?"
Someone next to me said, "We sold 11 in total. The salesperson introduced them to about 90 people, and the customer purchase rate was about 1/8. However, these customers were the ones who were planning to buy mosquito coils."
"Well, it's not bad." Liu Huayu thought for a moment and said, "Go and arrange to hang a sign at the door with a good title, saying it's the most powerful mosquito killer so that everyone who comes in can see it."
The electric mosquito swatter is a product that all bosses pay attention to, so he naturally wants to do a better job;
From the perspective of business level within the Changxing Group, Honor Electronics is at the same level as Carrefour and is also a subsidiary that the boss is particularly optimistic about.
"Okay." The people around him didn't quite understand, but they didn't ask any more questions and left.
Liu Huayu also looked at the electric mosquito swatter on the side and immediately thought that this thing was not bad. He might as well buy one to take back with him.
The next morning, Liu Huayu came to Changxing Building.
"Mr. Yang, a total of 6 electric mosquito swatters were sold in 273 Carrefour supermarkets yesterday."
"273? Not bad." Yang Wendong nodded and asked, "You have invested a lot in publicity, right?"
"Yes." Liu Huayu admitted.
Not only is there an advertising space at the door, Carrefour also specially arranges the best sales staff to explain the products. The electric mosquito swatter is also placed in a good location. Ordinary products don’t have this treatment!
"Hmm." Yang Wendong looked at Wang Zhiqun again and asked, "Old Wang, how is your production capacity?"
Wang Zhiqun said: "There won't be any problem. Mr. Wei has borrowed more than 100 employees from Changxing Industry. The assembly speed is very fast. Now the daily production capacity can exceed 3000. If it is improved to the extreme and more people are added, 1 per day will be possible.
Raw materials are not a problem either. Most parts are produced in Changxing Industrial Park. We also have sufficient stock of other transistors and some electronic parts in our warehouse, and many traders in Hong Kong have at least 20 sets of stock in their hands. "
"Okay, then the Hong Kong market is definitely enough." Yang Wendong nodded, and then said to Qin Zhiye: "Old Qin, put up advertisements for this in newspapers and on the radio tomorrow."
"I understand." Qin Zhiye said with a smile: "For the radio station, it can be this afternoon or evening."
"Okay, this is Honor Electronics' first product, at least in Hong Kong, so we have to make it look better." Yang Wendong said again.
On June 6, Oriental Daily, Hong Kong Chinese Daily and Hong Kong Commercial Radio all started promoting the electric mosquito swatter at the same time. Jin Yong also wrote a short paragraph in his Ming Pao newspaper, praising the electric mosquito swatter as a very interesting and useful mosquito-killing device.
Even if we deduct the duplicate customers, the number of customers of the three newspapers is estimated to be in the order of 5. Jin Yong, in particular, has a large number of die-hard supporters. The number of customers of the radio station exceeds 10.
Once the publicity campaign was launched, the number of people coming to Carrefour to check out the electric mosquito swatters increased exponentially.
After getting a rough idea of the price, I found out it wasn't very expensive, and the electric mosquito swatters on the container were quickly cleared out.
Carrefour supermarket was also well prepared and the goods were quickly put back on the shelves, and the cycle started again.
On June 6, Yang Wendong again obtained the sales data for the previous three days: 14 units.
"The data is really good." Yang Wendong smiled and said, "Although it won't continue like this forever."
PS: Please give me a monthly ticket
(End of this chapter)