Chapter 293: Promoting the future of TVB in advance
Chapter 293: Promoting the future of TVB in advance
The next day, Yang Wendong came to Changxing Industrial Park in Kwun Tong.
After meeting Wei Zetao, he told him his request.
After listening to this, Wei Zetao said: "We can control the people from not selling to Jardine Matheson or Jardine Matheson, and we can even control the British side, but we have a lot of bags going out, if the people from Jardine Matheson collect them from other places, it will work."
Yang Wendong thought for a moment and said, "If they do this, their costs will be much higher."
Wei Zetao said: "It is much higher, but considering that the bags themselves are very cheap, even if they double, it is nothing to the land, they should be able to bear this cost;
Especially, even if Jardine Matheson opened supermarkets, it would not be possible to open dozens of them immediately. It would certainly be like Carrefour, and it would be done slowly. In the early stage, there would be at most three or four stores, and no more. There is not enough manpower and experience. Unless their senior management is crazy, they will expand on a large scale. "
Yang Wendong smiled and said, "That's not necessarily true. There are many large companies that make low-level mistakes."
Many people think that big companies must be smart, but in fact, even some countries are stupid, such as a country that was called monkeys in the previous life.
Wei Zetao thought for a moment and said, "Or, we can directly ask all trading companies not to sell to Jardine Matheson, but now there are too many bags being sent out, and it's hard to control."
"We can always find some traces." Yang Wendong said with a faint smile, "And we have many sizes and models of bags. No matter which one Carrefour uses, we can follow the sales channels. As long as he bought it in Hong Kong, we can find it."
Wei Zetao nodded and said, "Okay, I will also inform some large distributors and ask them not to sell large quantities of bags to Yihe New Supermarket, but such matters can only be informed verbally."
"Yes, don't make it into a document." Yang Wendong also agreed.
Some things should be done in secret. It is inconvenient and unnecessary to make them public.
Wei Zetao added: "Or we can slowly take back the trading rights, take charge of it ourselves, and let Changxing Trade handle it. This will also allow Changxing Trade to start involving many existing distribution channels in Hong Kong."
"That's fine too. We'll be responsible for everything ourselves." Yang Wendong nodded.
The characteristic of plastic bags is that they are needed in almost any retail industry, from supermarkets and department stores to grocery stores and vegetable vendors.
Therefore, when plastic bags were first introduced, they were basically sold to anyone who came to take them, because there were so many channels for this.
But on the other hand, using plastic bags is actually a way to open up various channels in Hong Kong. Changxing Trading can use this to obtain information on almost all retail outlets in Hong Kong.
Of course, it is impossible to trade directly with every vendor. There will definitely be other small distributors at the terminal, but it is good enough to avoid the middle distributors.
Wei Zetao said: "Okay, but there will be loopholes on the exit side. It is unlikely to completely block Yihe."
"That's all that's needed. It's impossible that Carrefour won't promote plastic bags just because it has a competitor." Yang Wendong shook his head and said, "It's enough to increase their energy and costs. If we want to really beat them, Carrefour itself has to do better and attract more talent."
Although there are many special means in business wars, if you don't use political or illegal means, you still have to rely on your own strength to win in the end.
For supermarkets, it is control of the supply chain, service levels, and financial resources;
The advantageous properties of Swire Properties are also one of the core ones.
However, unless you are prepared to burn money for a long time, if your business is not well managed, you will sooner or later be defeated by your peers with good management.
The two came to the plastic bag production workshop again. In the empty workshop, there were two more production lines.
Wei Zetao explained: "At the beginning of the year, when the first production line was designed and certified, I ordered four more, considering that once the plastic bags came out, one machine would definitely not be enough."
Yang Wendong nodded and said, "You're doing great. Keep placing orders. This market is almost infinite. Sticky notes and the like can't compare to it."
In terms of scale and quantity alone, the demand for plastic bags cannot be matched by an industry of a hundred post-it notes; however, in terms of profit, plastic bags are far less than post-it notes.
What he needs to do is to take advantage of Hong Kong's low wage level and create a huge scale effect in the plastic bag industry, thereby forming a first-mover advantage.
The cost of shipping plastic bags by sea is not high, and we have our own ships, so it can be said that all aspects have been reduced to the extreme.
"Okay, plastic bags will become a key product of our Changxing Industrial in the future." Wei Zetao also understood what the boss meant.
The purpose of producing these plastic bags is not to make huge profits, but to create jobs, boost surrounding economic development, and increase the group's influence in Hong Kong.
If plastic bags can create thousands or even tens of thousands of jobs, the Hong Kong government will certainly look up to us and others in a higher regard.
In this way, we can also indirectly profit from other industries.
Another thing is that we are all Chinese, and naturally we hope that our compatriots can live a slightly better life. The only way to achieve this goal is to develop industry.
After the two returned to the office, Yang Wendong asked again: "How are the preparations for the Rubik's Cube Competition going?"
Wei Zetao said: "I have teamed up with Qin Sheng to negotiate with Rediffusion Television. They are interested, but the fee is not cheap, and the entire program must be controlled by them."
"How much is the fee?" Yang Wendong asked.
Wei Zetao said: "The charge for one prime time of one night is 1, but they have a studio inside, which is an additional thing that we can use."
"6000? Not bad, our bonus is 5000." Yang Wendong didn't care about this: "But the program is controlled by them, is it easy to operate?"
Wei Zetao said: "They are very strong. We can only tell them our ideas. They have the final say on how to shoot."
"As the only TV station in Hong Kong, it's awesome." Yang Wendong smiled and said, "Then we can send someone to follow and take a look. Actually, we don't have any experience in this area, so we can let them take charge.
But our people need to learn more, understand more, and get to know more of their internal people and build good relationships, so that there may be cooperation in the future.”
"Okay." Wei Zetao added, "This event will be recorded first and then broadcast on TV, so after it ends and a time is set, Qin Sheng will start promoting it."
"Not a live broadcast? That's fine too." Yang Wendong nodded and said.
Live broadcasts are very rare in this era. Even radio stations rarely broadcast live, unless it is an international conference, large-scale sporting events, etc.
Wei Zetao added: "But our program is also fair to all participants. The champion and runner-up will be decided during the recording."
"Okay." Yang Wendong asked again: "Are there many people who signed up?"
Wei Zetao said: "There are more than a hundred people now. The promotion has already started, but most of those who come to sign up are students."
"Students are welcome." Yang Wendong said, "We are just trying it out in Hong Kong. If the ratings are good, we can also let overseas distributors do the same."
Given the population and economy in Hong Kong, the Rubik's Cube will not sell well. From an economic perspective, it will definitely be a loss this time, especially since there are less than 10,000 TV viewers in Hong Kong.
But as long as it is effective, the operation can be repeated in some overseas countries or regions.
Of course, making money from the Rubik's Cube is secondary. The main thing is to increase its reputation so that Changxing Trade can get in touch with more toy dealers, so as to prepare for other toys in the future. After returning to Changxing Building, an assistant came over and said, "Mr. Yang, the address of the Hong Kong Museum has been decided. Everyone agrees that the museum can be built on Hung Kam Road."
"Hongjin Road?" Yang Wendong thought for a moment and said, "That location is indeed not bad."
This place will be the future Hong Kong Park, so the location is certainly not bad.
The selection of the museum's location was the responsibility of the mainland, the Hong Kong government and his own team. He did not participate in this matter as it was a professional matter. He just did not expect that they would choose this location.
The assistant said, "Yes, the transportation there is also good, and the soil is better."
Yang Wendong asked again: "How much land do you plan to acquire?"
The assistant said, "According to the advice of mainland experts, the first phase should be 50000 square feet."
"50000 square feet? In that location, even if it's a public project, 5 square feet is not cheap." Yang Wendong said.
Hung Kam Road may not be as good as Queen's Road, but it is also a very good location. If it is a commercial property, then 5 square feet will cost at least to million yuan.
The assistant added: "The mainland experts also suggested buying another 5 square feet next to it so that it can be used later. Otherwise, we are afraid that we won't be able to expand it in the future."
"That's a bold suggestion." Yang Wendong smiled and said, "Please make an appointment with the Governor of Hong Kong for me. I still need to discuss this matter with him."
"Okay." The assistant agreed.
On the third day, Yang Wendong came to the Governor's House again.
"Mr. Yang, long time no see." When the Governor of Hong Kong, Robert Black, saw Yang Wendong, he immediately smiled and shook his hand.
Yang Wendong shook hands back and said, "Hello, Mr. Governor of Hong Kong."
"Sit over here." Robert Black pointed in the direction. After the two sat down, he said, "Mr. Yang, on behalf of the people of Hong Kong, I would like to thank you for your help in fighting the drought.
With your 13 ships, Hong Kong's water shortage has been alleviated a lot, especially the water storage stations you built in various places, which have also helped many citizens solve the drinking water problem. "
"This is what I should do." Yang Wendong smiled and said, "I recently purchased five large second-hand oil tankers of 5 tons. After they arrive at the port, I will clean them up inside and then I can transport water exclusively."
Today, except for the 14 necessary ships used to transport goods for Changxing Industry and grain on the return trip, the other 13 ships of Changxing Shipping have begun to fetch water from different places in the mainland and then transport it back to Hong Kong.
The distance between the mainland and Hong Kong is not far, and including the time for getting on and off the water, a cycle can basically be completed in ten days.
In that month, basically 60 tons of water can be transported to Hong Kong. This amount of water may be far from enough to meet Hong Kong's needs, but it can solve many problems.
Bai Liji praised: "That's even better. With these ships, I think I can rest assured in the future."
"I hope so." This was all Yang Wendong could say.
In fact, even if five large oil tankers were put into use, it would be impossible to meet Hong Kong's water needs.
In the past, when water shortage was at its peak, many factories stopped production. One reason was the lack of electricity, and the water was even less so. Another reason was that there were no people. Everyone went looking for water. After all, if you didn’t eat well for a few days, you would be a little hungry, but if you didn’t drink water for a few days, you would die.
There are many substitutes for food, but there are none for water.
In many areas, water is only released to the people once every four days. Sometimes, the water supply is often cancelled. This is enough to show that the water shortage is basically extreme. Even in criminal cases, many people do not rob money, but rob water.
However, my investment during this period may be able to alleviate the survival needs of ordinary citizens, which is enough. There is no way to make up for the economic losses.
Bai Liji asked again: "Mr. Yang, you came to me to discuss the location of the museum?"
"Yes." Yang Wendong nodded: "They have already chosen the address, which is on Hung Kam Road, but the land price there is too expensive, so we need special approval from the Hong Kong government."
People from the Hong Kong government also participated in the selection of the museum site this time. After all, they also wanted to get cheap land or other benefits from the Hong Kong government in the name of public infrastructure projects, so they had to let people from the Hong Kong government participate.
Robert Black said: "The museum is a public infrastructure project, but the location you chose is indeed a bit expensive."
"But we can't choose a location that's too remote. First, it would be difficult to transport, and second, Hong Kong citizens wouldn't come to visit." Yang Wendong explained: "Although the museum itself has economic value, it's still not as good as normal business, so if we buy it at a normal price, it's really too expensive."
Bai Liji nodded and said, "I understand. Then, I can grant you this land as public facility land. The price will be very cheap. How do you think?"
"Okay, that will be much more convenient." Yang Wendong agreed directly.
The price of land for public facilities is generally similar to that of industrial land, or even cheaper. However, this type of land is rare because they are all government projects and consortiums are generally not interested in them, such as parks and libraries.
This museum is special in that its apparent economic benefits are much higher.
If the land is acquired for public facilities, the cost of investment will be reduced exponentially and the museum will be easier to build.
As for the fact that it is not a good opportunity to hoard land, it is actually not important, because the difference can be used to buy land nearby. Besides, he is really prepared to build this museum, so there is no need to invest too much money and turn the land into commercial property.
Besides, as long as the land is yours, no matter it is industrial land or any other type, even if you really want to do commercial real estate one day, you can find a suitable opportunity to convert it into commercial land.
Just like Li Jiacheng in history, he took advantage of the real estate downturn to successfully convert the land of Whampoa Wharf into commercial use, and then made a huge profit of HK$80 billion in the 90s.
Robert Black added, "Okay, I'll ask the Lands Department to set the price based on the surrounding land prices. It won't be very expensive."
As the outgoing Governor of Hong Kong, he also wanted to settle this matter as soon as possible, especially according to the agreement between him and Yang Wendong, he could also leave his name in history here.
"Thank you, Mr. Governor." Yang Wendong added, "In addition to this museum, there is one more thing I want to discuss with you, Mr. Governor."
Robert White asked, "What is it?"
Yang Wendong said: "Mr. Governor, Hong Kong's economy is getting better and better under your leadership, but there are still some imperfections;
For example, when people become wealthy, they need some spiritual entertainment activities, while in Western countries, people usually watch TV. But the problem in Hong Kong now is that the rental of cable TV is too expensive, resulting in less than 10,000 households having TV even now.
Robert White asked, "Do you want to work in a TV station?"
"To be precise, it's wireless." Yang Wendong replied.
The time is almost right, and he wants to launch the future of TVB in advance.
PS: Please give me a monthly ticket
(End of this chapter)